Digital Marketing Blog Articles | Equinet Academy Singapore

How to Develop Your Brand’s Social Media Guidelines (With Examples)

Offering the opportunity to reach over 4.2 billion global users (Brown, 2021), social media platforms are the perfect places to build your company’s brand. Indeed, more and more businesses are taking to social networks like Facebook, Instagram,…

Digital Marketing

5 Important Digital Marketing Channels & When to Use Them

Are you looking to implement digital marketing to acquire more customers, but don’t know which channels to tap on? This article explores 5 important digital marketing channels and offers insights into how you can best leverage them for optimal…

Social Media Marketing

Social Media Influencers: What They Do And How To Work With Them

Laughed over a YouTube video? Drooled over an Instagram post by a food blogger? Chances are that the content which you regularly consume online are created by social media influencers. From mega-celebrities like Kim Kardashian and Ronaldo…

Social Media Marketing

Top 10 Free & Paid Social Media Analytics Tools

In social media marketing, it is essential to track, measure, and optimise your social media marketing campaigns. Love them or loathe them, social media analytics are here to stay. By deploying the right social media analytics tools for your…

Social Media Marketing

How to Create A Social Media Marketing Plan

As the saying goes, fail to plan and you plan to fail. In the hyper-competitive world of social media marketing, you need a road map and a compass to guide your campaigns. This is where social media marketing planning comes into play. Contrary…

Social Media Marketing

How To Create A Social Media Content Calendar

Wish to take away the guesswork in social media marketing? A well-optimised social media content calendar is a great way to instil discipline in your social media marketing efforts. It helps you visualise the content efforts needed in the coming…

SEO

10 Best Keyword Research Tools for your SEO and Content Marketing Efforts

Arguably one of the most important things to do in Digital Marketing, Keyword Research not only lays the groundwork for your SEO and content marketing campaign but also gives insight into what your target audiences are searching for on search…

Social Media Marketing

The Top 12 Social Media KPIs To Use In Your Marketing Campaigns

Social Media Key Performance Indicators (KPIs) are critical in ensuring the success of your social media marketing campaigns. They provide invaluable insights to your company or brand’s social media performance on Facebook, LinkedIn, Instagram,…

SEO

Top 12 SEO KPIs You Need to Track

Implementing Search Engine Optimization (SEO) campaigns increase a website’s online presence and visibility. However, it is crucial to assess the well-being of your campaigns, and it requires a thorough understanding of key performance indicators…

Content Marketing

Strategic Approaches to Content Marketing

A Marketing that is “Always On” In this day and age where brands are vying to emerge as the consumers’ first choice during the decision-making moment, it’s crucial for one to keep consumers constantly engaged by creating consistent…

Content Management Systems (Open Source CMS)

Digital Marketing

How to Define Digital Marketing Objectives and KPIs for your Business

In today’s digital world, companies have realised the importance of growing their online presence. To achieve that, many have outsourced their digital marketing strategies to digital agencies in a bid to tap into the skills and experiences…

Content Marketing

The Art and Science Behind Emotional Storytelling in Content Marketing

Storytelling defined Who doesn’t love a good story? Jonathan Gottschall, an author aptly puts it: “We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.”…

Digital Advertising

The Importance of Advertising and Why You Should Advertise

As more and more brands enter the market in recent years, businesses are starting to struggle for the attention of their target audience as consumers have more options as compared to before. So, why is advertising important when this happens? Simply…

News

Dual Learning Modes Now Available (E-learning and In-Person Training)

Dear Learners, We hope you have been keeping well during these uncertain times. Our courses are now being offered in dual learning modes, e-learning (online classroom) and in-person (face-to-face). You are now able to choose to attend…

News

Temporary Deferment of Online Classes

***Update*** As of 4th August 2020, all affected courses are now made available in dual learning modes (e-learning and in-person). Since the start of phase 2, face to face training has been permitted to resume. However, in order to conduct…

News

Resumption of Face to Face Classroom Learning Mode

Dear Learners, As we move into Phase 2 of Singapore’s reopening, Equinet will be resuming all face to face (in-person) training from 1 July 2020. Notwithstanding this, online-based classroom (synchronous e-learning) should still continue…

Content Marketing

How To Carry Out Trendjacking Like A Content Marketing Rockstar

Trendjacking, commonly known as newsjacking, is the opportunity to capitalise and exploit a current topic. It breaks the information or hashtags to strengthen one’s brand association with its core target audience, attract sales leads and generate…

News

Temporary Deferment of In-Person Training and Launch of E-learning

Dear Learners, Following the recent advisory by the multi-ministry task force for COVID-19, we will be converting all face to face classes in June 2020 to online-based classroom learning until further notice. This is to keep in line with…

News

Latest COVID-19 Precautionary Measures Taken by Equinet

*Updated on 4 Feb 2021* In response to the latest measures from MOH, Equinet Academy would like to provide reference to the circular sent by SkillsFuture Singapore, that SSG-supported training providers can continue to run classes of not…

Social Media Marketing

100+ Essential Metrics for Social Media

Download (Link Opens in New Tab) Companies nowadays place great emphasis on Key Performance Indicators (KPI) to monitor the health of their businesses. KPI's showcases data to determine whether the business has grown or…

content types for digital marketing campaign

Content Marketing

120 Types of Digital Content for Your Next Content Marketing Campaign

There is one thing that any website needs, and that is content. There is a vast assortment of content types for any website to showcase. The challenge is for us to know when to utilize them. To be effective in employing the various types of…

SEO

What is SEO Marketing and How It Works?

What is SEO? SEO or Search Engine Optimization is the practice of increasing a website’s visibility or ranking position on the organic or natural search engine results pages. Every time you perform a search on Google, Google returns…

Singapore Budget 2020 additional funding skillsfuture credit article

News

Additional Course Funding Support from Singapore Budget 2020

The Singapore 2020 budget was announced on 18 Feb 2020. Here’s how it will benefit Singaporeans and Equinet’s learners. SkillsFuture Credit top-up for Singaporean Individuals SkillsFuture Enterprise Credit (SFEC) for eligible companies SkillsFuture…

Social Media Marketing

The 6 Steps To Building A Social Media Marketing Framework

Social media is ubiquitous. Look at the screen of the smartphone of the person nearest to you. Chances are that he or she would be perusing a social networking site like Facebook, Instagram, TikTok, LinkedIn or YouTube. With the surge in…

eCommerce

Digital Marketing Strategy for eCommerce Online Stores

With the retail apocalypse seeing big brands such as Forever 21, Crabtree and Evelyn shutting down stores globally, one can only pin the leading cause to the rising trend in eCommerce. In Singapore, eCommerce revenue is expected to amount…

News

Advisory Note on COVID-19 Virus: Precautions and Steps Taken by Equinet

Update as of 12 Mar 2020 MOH has updated us that the case on the 27-28 Feb has been deemed low risk. We are unable to divulge sensitive personal details of our attendees. However, according to our sources, the attendee was only symptomatic…

Content Marketing

10 Major Content Marketing Trends For 2020

The digital marketing landscape keeps getting tougher every passing year. However, it also presents immense opportunities for marketers with half of the world’s population now online. Content marketing has emerged as one of the most effective…

Social Media Marketing

What are the Benefits of Social Media Marketing

Is Social Media Marketing the best digital marketing strategy for you? Why should you consider it over other strategies like Search Engine Optimization (SEO), or Search Engine Marketing (SEM)? Social Media Marketing involves using social…

Content Marketing

What is Content Marketing and Why is It Important (With Examples)

This article was last updated on 6 August 2019. Content Marketing. In recent years, this term has been overly used, abused, and confused with other forms of marketing. What exactly is content marketing and why should businesses pay closer…

Digital Advertising

How Much Does It Cost To Advertise On Facebook?

The fundamentals of Facebook advertising is based on an “Auction Model”. What this means is that you are essentially competing with other people that are advertising on Facebook (also known as “Advertisers”), and the highest bid wins. On…

SEO

Why is SEO Marketing Important For Your Business

If you are bringing your brick and mortar store online or planning to launch an eCommerce store, having a marketing strategy in place would increase your chances of success. Today, many businesses evolving by ramping up their digital presence. The…

SEO

Should You Hire an SEO Agency? Here’s 3 Things I’ve Learnt

SEO services are in high demand in Singapore, with over 480 and 720 monthly searches for the terms "seo agency" and "seo services" respectively. If you add "seo agency singapore" and "seo services singapore" to the list, you're looking at a…

SEO

13 Useful SEO Tools That Are Completely Free

Doing SEO for a website isn’t as easy as “writing an article and praying that Google picks it up”. Instead, a lot goes on behind the scenes to help content rank on search engine results pages (i.e. SERPs). For example, this involves…

Digital Marketing

200+ Digital Marketing Tools, Software, and Platforms [An Extensive List]

Whether you're running a social media marketing, email marketing, or any digital marketing campaign, it's always handy to have a couple of ready-to-use tools in your arsenal. This extensive list includes more than two hundred digital…

SEO

Learn SEO Tutorial: Step-By-Step SEO Guide for Beginners

In this comprehensive SEO tutorial for beginners, I will cover the essential fundamentals of Search Engine Optimization. This tutorial is divided into 3 sections: Section 1: Introduction to Search Marketing Section 2: Internal SEO…

Social Media Marketing

6 Free and Paid Social Media Analytics Tools

Any business that uses social media among its online tools needs to be sure it’s also using analytics to measure the effectiveness of those tools. Analytics will help your business identify relevant data, and analyze and interpret that…

Sneaky ways to spy on your competitor's facebook ads feature image

Digital Advertising

4 Sneaky Ways To Spy on Your Competitor’s Facebook Ads

Always wanted to find out what are your competition is doing on Facebook? Now you can. With these 4 tips, you can potentially uncover a treasure trove of information that you can potentially use to optimize your ads. Method 1: Info &…

10 SEO Content Best Practices to Rank in 2019

SEO

10 SEO Copywriting and Content Writing Best Practices

Ranking your website on the first page of Google isn't as straightforward as it was back then (before Hummingbird and RankBrain changed the way Google evaluated and ranked content). Way back in the early days of Google and up till 2012, in…

Digital Marketing

What is Digital Marketing Transformation and How to Embrace It

Today’s consumers are increasingly “digital”, with an 85 percent smartphone adoption rate in Singapore - Google, The Consumer Barometer, and Singaporean consumers spending an average of 12hr 42 min on digital devices. Shifting the focus…

young adults using phones on social networks

Social Media Marketing

What is Social Media Marketing?

Wonder how you can tap on social media marketing? Keen to take baby-steps in growing your brand and expanding your business on Facebook, LinkedIn, Instagram, YouTube, Twitter or Pinterest? Social media is now mainstream media. With billions…

Email Marketing

20 Types of Email Marketing Subject Titles That Can Improve Your Click Through Rates

Crafting a good email can be stressful, especially when you need to take note of metrics such as opens, unique opens, clicks, bounces, unsubscribes. However, creating copy that stands out in your subscribers’ inbox does not have to take hours…

SEO

How to Conduct Keyword Research for SEO (A 4-Step Process)

In this article, we will cover what is keyword research, how to conduct it, and how to develop a keyword research document to inform your content strategy and website architecture. What is Keyword Research? Keyword research is finding out…

Content Marketing

22 Must-Have Elements in Your Blog Post + Template

Writing a blogpost can be a gruelling task, especially if you're experiencing writer's block and rushing to complete it by the deadline. On top of peeling through your brains and finding the right words to present your ideas, you also need to…

Social Media Marketing

15 Key Social Media Statistics for Singapore Digital Marketers (With Analysis)

Social media platforms in Singapore have come a long way since Friendster and Myspace. In this article, we take a look at the key social media usage and engagement statistics relative to Singapore audiences, and analyse what they mean for digital…

SEO

Why You Need an Integrated SEO Marketing Strategy?

An SEO strategy is a blueprint or master plan to achieve top organic search engine rankings and visibility for a brand. As this is an intermediate to advanced level article, I recommend reading this beginner SEO guide first if you’re relatively…

Digital Advertising, Digital Marketing

What is SEM? A Guide To Getting Started With Search Engine Marketing

Search Engine Marketing (SEM) is intent-based advertising that can help advertisers gain high quality traffic to their websites. Unlike Search Engine Optimisation which focuses on increasing your organic search rankings on search engines…

Digital Marketing

The State of Digital Marketing in Singapore 2018 [Infographic]

In line with our vision to equip every digital marketer with the job-related skills sets they need to succeed, Equinet Academy partnered with CoolerInsights to conduct a survey of 200 respondents that endeavours to understand the current proficiency…

SEO

SEO or SEM? – Examples, Differences, Pros & Cons (Comparison Table)

SEO, SEM, and PPC. These terms have been used interchangeably for the longest time. But are they really the same? This article aims to iron out the definition of each discipline and provide you with a clearer understanding on the features,…

SEO

Migrating Domain Name and Maintaining SEO Rankings Case Study

Background It started out when HealthXchange.com.sg, a content hub for trusted health tips tailored for Asia (by Singapore's largest academic medical centre, SingHealth), was undergoing a site revamp and was scheduled for a move over to HealthXchange.sg…

Digital Marketing

What is Digital Marketing and Digital Marketing Strategy? (With Examples)

In this article, you will gain a foundational overview of digital marketing and what a digital marketing strategy can do for your business. What is Digital Marketing? Digital marketing is the marketing of products or services using digital…

Digital Advertising

What is PPC? A Beginner’s Introduction to Pay-per-Click Marketing

If you’re new to digital advertising, you may have heard about pay-per-click (PPC) advertising and a variety of buzz words related to internet marketing or digital marketing being thrown around. As a beginner, the unfamiliarity of the terms…

Digital Marketing

A Comprehensive Guide to Hiring a Digital Marketing Agency

Engaging a digital marketing agency can be a big step and a huge investment, with many companies offering packages at eye-watering prices. The market in Singapore is fairly saturated and people are wary of the small agencies that claim to be…

Digital Advertising

Digital Advertising Strategy Guide (Flowchart Included)

What is Digital Advertising? Digital Advertising is a medium of digital marketing that uses any form of digital ads to deliver marketing messages including, but not limited to display and video adverts, paid search, mobile, and social ads to…

Digital Marketing

A 4-Step Digital Marketing Strategy Framework

This article aims to equip you with a fundamental understanding of what digital marketing is, how successful companies are doing it, and what processes are required in place to ensure a successful digital strategy for your business. We hope…

Digital Marketing

Singapore Digital Marketing Experts Share Their Insights, Case Studies, and Examples

Having knowledge in digital marketing is the new sexy, especially here in Singapore. When someone casually asks you what you're currently doing and you say "digital marketing"... they'll likely go, "wah!", "cool!", or "nice". Although the…

Digital Marketing

Multi-Channel Attribution Models Explained

What is Multi-Channel Attribution? Put simply, multi-channel attribution is giving relative credit to the channels which played a part in securing a conversion. For example, in a soccer match, we have the goal keeper, defenders, mid fielders,…

Digital Marketing

Digital Marketing Case Studies in Singapore

This is a collection of local case studies of successful digital marketing campaigns developed and executed in Singapore. The case studies are segmented into the following online marketing disciplines: Search Engine Optimisation Social…

News

New Partnership With SMEPORTAL.SG – By SPRING Singapore

Equinet Academy is proud to be a partner of SME Portal. We offer a range of digital marketing courses across multiple disciplines, channels, and platforms. We have also listed the following courses on the learning portal and hope to impart…

Social Media Marketing

9 Social Media Contest Ideas You Can Immediately Use

Social media is all the rage now. Every company has a Facebook Page, Instagram Account, or Twitter Account. However, many businesses find it a challenge to trigger consumer interest or recruit members on social media. Somehow or other,…

Digital Advertising

20 Google Ads Search and Display Ad Best Practices (Checklist Included)

Creating an attention-grabbing, emotion-evoking ad creative can be one of the most daunting tasks a marketer can undertake. Nevertheless, a powerful ad creative can be one of the best investments a business can make, skyrocketing click-through-rates,…

SEO

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