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What is Digital Marketing and Digital Marketing Strategy? (With Examples)
In this article, you will gain a foundational overview of digital marketing and what a digital marketing strategy can do for your business. What is Digital Marketing? Digital marketing is the marketing of products or services using digital technologies via the...
120 Types of Digital Content for Your Next Content Marketing Campaign
There is one thing that any website needs, and that is content. There is a vast assortment of content types for any website to showcase. The challenge is for us to know when to utilise them. To be effective in employing the various types of content, one must...
Learn SEO Tutorial: Step-By-Step SEO Guide for Beginners
In this comprehensive SEO tutorial for beginners, we will cover the essential fundamentals of Search Engine Optimisation. This tutorial is divided into 3 sections: Section 1: Introduction to Search Marketing Section 2: Internal SEO (On-page SEO) Section 3: External...
Latest News
In-person Classes to Continue as COVID-19 Measures Tighten
*Updated on 12 August 2021* As part of the recent updates to the Phase 2 (Heightened Alert) measures announced on 6 August, we would like to inform you that in-person classes after 18 August 2021 will proceed as scheduled. Additional Covid-19 precautionary measures...
Phase 2 (Heightened Alert) In-person Classes Conversion to E-learning
Dear Trainees, In light of the recent announcement from MOH about the reversion to Phase 2 (Heightened Alert) measures, we would like to inform you that all in-person classes up till 18 August 2021 will be converted to e-learning classes. This is due to the dining...
In-person Classes to Continue as COVID-19 Measures Tighten
*Updated on 12 August 2021* As part of the recent updates to the Phase 2 (Heightened Alert) measures announced on 6 August, we would like to inform you that in-person classes after 18 August 2021 will proceed as scheduled. Additional Covid-19 precautionary measures...
Latest In The Blog
11 Ways to Improve your SEO Rankings on Google
Over 3.5 billion searches are made on Google each day. It’s therefore no surprise that Search Engine Optimisation (SEO) has quickly become a mandatory tactic in today’s digital marketing landscape. When done right, SEO is cost-efficient and wholly effective. Whether...
Top 10 Digital Marketing Agencies in Singapore
The process of hiring a digital marketing agency is never an easy one. This industry has hundreds of agencies in Singapore alone, with many specialising in different areas, and picking the right one is often a confusing and daunting task. The research involved can be...
What Does a Digital Marketing Agency Do?
Digital marketing is a vast, and often confusing, world. A huge playing factor in a business’ success, many owners understand the necessity of implementing digital marketing. However, for many business owners, small or large, it can be an entirely new challenge to...
12 Types of Digital Marketing Services
Digital Marketing has become a vital component of any business’s success, especially because of its ability to target specific audiences. As a business owner, you may have considered engaging a digital agency to help augment your digital marketing efforts. However,...
In-person Classes to Continue as COVID-19 Measures Tighten
*Updated on 12 August 2021* As part of the recent updates to the Phase 2 (Heightened Alert) measures announced on 6 August, we would like to inform you that in-person classes after 18 August 2021 will proceed as scheduled. Additional Covid-19 precautionary measures...
7 Actionable Ways to Build Trust In an E-commerce website
Trust is a huge part of E-commerce. When people visit a new online store, they can be hesitant to make a purchase. People are more likely to purchase from websites that they feel confident in and trust. If you want to convert shoppers into customers, you need to build...
How To Build A Strong Social Media Community Management Framework
What is Social Media Community Management? Social media community management, also called community management, is the act of building a community for a brand and its customers or followers through direct interactions on social media platforms such as Facebook,...
A Digital Marketing Career: What it Entails and How to Get Started
With an increasing amount of businesses across a rising number of industries moving their services online (The Straits Times), the demand for digital marketing professionals is on a steady rise, and the time has never been better to build a career in digital...
Phase 2 (Heightened Alert) In-person Classes Conversion to E-learning
Dear Trainees, In light of the recent announcement from MOH about the reversion to Phase 2 (Heightened Alert) measures, we would like to inform you that all in-person classes up till 18 August 2021 will be converted to e-learning classes. This is due to the dining...
What is Social Media Listening — and Why It Matters
,Keen to boost your social media marketing performance? Gain fresh insights on social media listening and how it helps your business thrive online. If you're looking to learn the basics of social media marketing, take a look at our article on how to create a social...
130+ Best LinkedIn Ad Examples
Not sure what ads to run on Linkedin? Check out these 130+ inspiring ad examples. As you go through this article, you will: Get a clear overview of what’s working on Linkedin Acquire new ideas for your Linkedin ads See killer creatives and copies from top brands This...
What is Digital Marketing and Digital Marketing Strategy? (With Examples)
In this article, you will gain a foundational overview of digital marketing and what a digital marketing strategy can do for your business. What is Digital Marketing? Digital marketing is the marketing of products or services using digital technologies via the...
29 Content Marketing Tools to Optimise Your Content Marketing Efforts
Discover the best content marketing tools for various stages of content planning and implementation.
19 Tools for Social Listening / Social Media Monitoring
Recommended tools on social media monitoring and listening to generate insights from social media interactions.
In-person Classes to Continue as COVID-19 Measures Tighten
*Updated on 12 August 2021* As part of the recent updates to the Phase 2 (Heightened Alert) measures announced on 6 August, we would like to inform you that in-person classes after 18 August 2021 will proceed as scheduled. Additional Covid-19 precautionary measures...
How to Develop Your Brand’s Social Media Guidelines (With Examples)
Offering the opportunity to reach over 4.2 billion global users (Brown, 2021), social media platforms are the perfect places to build your company’s brand. Indeed, more and more businesses are taking to social networks like Facebook, Instagram, YouTube, LinkedIn,...
5 Important Digital Marketing Channels & When to Use Them
Are you looking to implement digital marketing to acquire more customers, but don’t know which channels to tap on? This article explores 5 important digital marketing channels and offers insights into how you can best leverage them for optimal results in your digital...
7 Key Principles of Content Marketing Strategies
The Principles of Content Marketing Be it Search Engine Optimisation (SEO), Social Media, or Email Marketing, content serves as the foundation for any number of different strategies. It’s challenging to pin down any single set of tactics that determines the success of...
120 Types of Digital Content for Your Next Content Marketing Campaign
There is one thing that any website needs, and that is content. There is a vast assortment of content types for any website to showcase. The challenge is for us to know when to utilise them. To be effective in employing the various types of content, one must...
Social Media Influencers: What They Do And How To Work With Them
New to social media marketing? Check out some of our previous articles: What is Social Media Marketing? & How to Create a Social Media Marketing Plan Laughed over a YouTube video? Drooled over an Instagram post by a food blogger? Chances are that the content which...
Top 10 Free & Paid Social Media Analytics Tools
This blogpost introduces tried and tested analytics tools for evaluating social metrics.
Learn SEO Tutorial: Step-By-Step SEO Guide for Beginners
In this comprehensive SEO tutorial for beginners, we will cover the essential fundamentals of Search Engine Optimisation. This tutorial is divided into 3 sections: Section 1: Introduction to Search Marketing Section 2: Internal SEO (On-page SEO) Section 3: External...
How to Create A Social Media Marketing Plan
As the saying goes, "Fail to plan and you plan to fail". In this hyper-competitive world of social media marketing, you need a road map and a compass to guide your campaigns. This is where social media marketing planning comes into play. Contrary to popular belief,...
How To Create A Social Media Content Calendar
Wish to take away the guesswork in social media marketing? A well-optimised social media content calendar is a great way to instil discipline in your social media marketing efforts. It helps you visualise the content efforts needed in the coming weeks and months, and...
10 Best Keyword Research Tools for your SEO and Content Marketing Efforts
Check the best keyword research tools for a successful SEO strategy.
The Top 12 Social Media KPIs To Use In Your Marketing Campaigns
Social media Key Performance Indicators (KPIs) are critical in ensuring the success of your social media marketing campaigns. They provide invaluable insights to your company or brand’s social media performance on Facebook, LinkedIn, Instagram, YouTube, Twitter,...
Top 12 SEO KPIs You Need to Track
Implementing search engine optimisation (SEO) campaigns increase a website’s online presence and visibility. However, it is crucial to assess the well-being of your campaigns, and doing so requires a thorough understanding of the key performance indicators (KPI) that...
Strategic Approaches to Content Marketing
A Marketing that is “Always On” In this day and age, where brands are vying to emerge as the consumers’ first choice during the decision-making moment, it is crucial for one to keep consumers constantly engaged by creating consistent and engaging content. This is also...
How to Define Digital Marketing Objectives and KPIs for your Business
In today’s digital world, companies have realised the importance of growing their online presence. To achieve that, many have outsourced their digital marketing strategies to digital agencies in a bid to tap into the skills and experiences of digital marketing...
The Art and Science Behind Emotional Storytelling in Content Marketing
Storytelling defined Who doesn’t love a good story? Jonathan Gottschall, an author aptly puts it: “We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” So, how do we apply storytelling in...
The Importance of Advertising and Why You Should Advertise
As more and more brands enter the market, businesses are starting to struggle for the attention of their target audience with consumers having more options as compared to before. So, why is advertising important when this happens? Simply put, the average person sees...
What are Buyer Personas and How to Create Them
Nobody exists as a blank slate. We all have our interests, preferences, behaviours, and pet peeves. They make us unique in our way and relatable to anyone with the same attributes as us. The reason why marketers create personas out of data collected from their...
Dual Learning Modes Now Available (E-learning and In-Person Training)
Dear Learners, We hope you have been keeping well during these uncertain times. Our digital marketing courses in Singapore are now being offered in dual learning modes, e-learning (online classroom) and in-person (face-to-face). You are now able to choose to attend...
Temporary Deferment of Online Classes
***Update*** As of 4th August 2020, all affected Equinet Academy digital marketing courses in Singapore are now made available in dual learning modes (e-learning and in-person). Since the start of phase 2, face-to-face training has been permitted to resume. However,...
How To Carry Out Trendjacking Like A Content Marketing Rockstar
Trendjacking, also known as newsjacking, is the opportunity to capitalise and exploit a current topic. It breaks the information or hashtags to strengthen one’s brand association with its core target audience, attract sales leads and generate profitable business...
LinkedIn’s Targeting Capabilities: The Complete Guide For 2020
IIWhat makes LinkedIn advertising powerful is their unique ad targeting LinkedIn’s targeting lets you reach influencers, decision-makers and executives at scale. You’ll be able to target them based on their job experiences, company, skills and more. Targeting is the...
How To Run LinkedIn Ads in 2020: A Definitive Guide to Advertising on LinkedIn
Unsure whether LinkedIn advertising is a good fit for your business? Well, if you’re a B2B business then you should absolutely use LinkedIn ads. LinkedIn marketing has become an essential part of how B2B businesses grow their revenue. As reported by LinkedIn’s...
Temporary Deferment of In-Person Training and Launch of E-learning
Dear Learners, Following the recent advisory by the multi-ministry task force for COVID-19, we will be converting all face to face classes in June 2020 to online-based classroom learning until further notice. This is to keep in line with the Phase 1 guideline for...
Latest COVID-19 Precautionary Measures Taken by Equinet
*Updated on 4 Feb 2021* In response to the latest measures from MOH, Equinet Academy would like to provide reference to the circular sent by SkillsFuture Singapore, that SSG-supported training providers can continue to run classes of not more than 40 learners...
100+ Essential Metrics for Social Media
Download (Link Opens in New Tab) Companies nowadays place great emphasis on Key Performance Indicators (KPI) to monitor the health of their businesses. KPI's showcases data to determine whether the business has grown or shrunk and offer snapshots to the management to...
What is SEO Marketing and How Does It Work?
What is SEO? Search Engine Optimisation (SEO) is the practice of increasing a website’s visibility or ranking position on the organic or natural search engine results pages. Every time you perform a search on Google, Google returns two types of search results: Paid...
Additional Course Funding Support from Singapore Budget 2020
The Singapore 2020 budget was announced on 18 Feb 2020. Here’s how it will benefit Singaporeans and Equinet’s learners. SkillsFuture Credit top-up for Singaporean Individuals SkillsFuture Enterprise Credit (SFEC) for eligible companies SkillsFuture Credit Top Up for...
The 6 Steps To Building A Social Media Marketing Framework
Social media is ubiquitous. Look at the screen of the smartphone of the person nearest to you. Chances are that he or she would be perusing a social networking site like Facebook, Instagram, TikTok, LinkedIn or YouTube. With the surge in use of social media,...
Digital Marketing Strategy for eCommerce Online Stores
With the retail apocalypse seeing big brands such as Forever 21, Crabtree and Evelyn shutting down stores globally, one can only pin the leading cause to the rising trend in eCommerce. In Singapore, eCommerce revenue is expected to amount to $4.99 billion by the end...
Advisory Note on COVID-19 Virus: Precautions and Steps Taken by Equinet
Update as of 12 Mar 2020 MOH has updated us that the case on the 27-28 Feb has been deemed low risk. We are unable to divulge sensitive personal details of our attendees. However, according to our sources, the attendee was only symptomatic about a week after the...
10 Major Content Marketing Trends For 2020
The digital marketing landscape keeps getting tougher every passing year. However, it also presents immense opportunities for marketers with half of the world’s population now online. Content marketing has emerged as one of the most effective tools for businesses...
What are the Benefits of Social Media Marketing?
Is Social Media Marketing the best digital marketing strategy for you? Why should you consider it over other strategies like Search Engine Optimisation (SEO), or Search Engine Marketing (SEM)? Social Media Marketing involves using social networks to create, curate and...
What is Content Marketing and Why is It Important? (With Examples)
This article was last updated on 6 August 2019. Content Marketing. In recent years, this term has been overly used, abused, and confused with other forms of marketing. What exactly is content marketing and why should businesses pay closer attention to it? This article...
How Much Does It Cost To Advertise On Facebook?
The fundamentals of Facebook advertising is based on an “Auction Model”. What this means is that you are essentially competing with other people that are advertising on Facebook (also known as “Advertisers”), and the highest bid wins. On average, what we have seen is...
Why is SEO Marketing Important For Your Business?
If you are bringing your brick and mortar store online or planning to launch an eCommerce store, having a marketing strategy in place would increase your chances of success. Today, many businesses evolving by ramping up their digital presence. The introduction of...
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