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What is Digital Marketing and Digital Marketing Strategy? (With Examples)
In this article, you will gain a foundational overview of digital marketing and what a digital marketing strategy can do for your business. What is Digital Marketing? Digital marketing is the marketing of products or services using digital technologies via the...
120 Types of Digital Content for Your Next Content Marketing Campaign
There is one thing that any website needs, and that is content. There is a vast assortment of content types for any website to showcase. The challenge is for us to know when to utilize them. To be effective in employing the various types of content, one must...
Learn SEO Tutorial: Step-By-Step SEO Guide for Beginners
In this comprehensive SEO tutorial for beginners, I will cover the essential fundamentals of Search Engine Optimization. This tutorial is divided into 3 sections: Section 1: Introduction to Search Marketing Section 2: Internal SEO (On-page SEO) Section 3: External SEO...
Latest News
In-person Classes to Continue as COVID-19 Measures Tighten
Dear Trainees, In view of the recent announcements from the government regarding tighter gathering restrictions, we would like to inform you that our in-person classes will proceed as planned at our training centre until further notice or due to unforeseen...
Dual Learning Modes Now Available (E-learning and In-Person Training)
Dear Learners, We hope you have been keeping well during these uncertain times. Our courses are now being offered in dual learning modes, e-learning (online classroom) and in-person (face-to-face). You are now able to choose to attend our courses via the online mode,...
Temporary Deferment of Online Classes
***Update*** As of 4th August 2020, all affected courses are now made available in dual learning modes (e-learning and in-person). Since the start of phase 2, face to face training has been permitted to resume. However, in order to conduct training in both e-learning...
Latest In The Blog
120+ Best Linkedin Ad Examples
Not sure what ads to run on Linkedin? Check out these 100 inspiring ad examples. As you go through this article, you will: Get a clear overview of what’s working on Linkedin Acquire new ideas for your Linkedin ads See killer creatives and copies from top brands This...
What is Digital Marketing and Digital Marketing Strategy? (With Examples)
In this article, you will gain a foundational overview of digital marketing and what a digital marketing strategy can do for your business. What is Digital Marketing? Digital marketing is the marketing of products or services using digital technologies via the...
29 Content Marketing Tools to Optimise Your Content Marketing Efforts
Discover the best content marketing tools for various stages of content planning and implementation.
19 Tools for Social Listening / Social Media Monitoring
Recommended tools on social media monitoring and listening to generate insights from social media interactions.
In-person Classes to Continue as COVID-19 Measures Tighten
Dear Trainees, In view of the recent announcements from the government regarding tighter gathering restrictions, we would like to inform you that our in-person classes will proceed as planned at our training centre until further notice or due to unforeseen...
How to Develop Your Brand’s Social Media Guidelines (With Examples)
Offering the opportunity to reach over 4.2 billion global users (Brown, 2021), social media platforms are the perfect places to build your company’s brand. Indeed, more and more businesses are taking to social networks like Facebook, Instagram, YouTube, LinkedIn,...
5 Important Digital Marketing Channels & When to Use Them
Are you looking to implement digital marketing to acquire more customers, but don’t know which channels to tap on? This article explores 5 important digital marketing channels and offers insights into how you can best leverage them for optimal results in your digital...
7 Key Principles of Content Marketing Strategies
The Principles of Content Marketing Be it Search Engine Optimization (SEO), Social Media, or Email Marketing, content serves as the foundation for any number of different strategies. It’s challenging to pin down any single set of tactics that determines the success of...
120 Types of Digital Content for Your Next Content Marketing Campaign
There is one thing that any website needs, and that is content. There is a vast assortment of content types for any website to showcase. The challenge is for us to know when to utilize them. To be effective in employing the various types of content, one must...
Social Media Influencers: What They Do And How To Work With Them
Laughed over a YouTube video? Drooled over an Instagram post by a food blogger? Chances are that the content which you regularly consume online are created by social media influencers. From mega-celebrities like Kim Kardashian and Ronaldo to micro (and even nano)...
Top 10 Free & Paid Social Media Analytics Tools
This blogpost introduces tried and tested analytics tools for evaluating social metrics.
Learn SEO Tutorial: Step-By-Step SEO Guide for Beginners
In this comprehensive SEO tutorial for beginners, I will cover the essential fundamentals of Search Engine Optimization. This tutorial is divided into 3 sections: Section 1: Introduction to Search Marketing Section 2: Internal SEO (On-page SEO) Section 3: External SEO...
How to Create A Social Media Marketing Plan
As the saying goes, fail to plan and you plan to fail. In the hyper-competitive world of social media marketing, you need a road map and a compass to guide your campaigns. This is where social media marketing planning comes into play. Contrary to popular belief,...
How To Create A Social Media Content Calendar
Wish to take away the guesswork in social media marketing? A well-optimised social media content calendar is a great way to instil discipline in your social media marketing efforts. It helps you visualise the content efforts needed in the coming weeks and months, and...
10 Best Keyword Research Tools for your SEO and Content Marketing Efforts
Check the best keyword research tools for a successful SEO strategy.
The Top 12 Social Media KPIs To Use In Your Marketing Campaigns
Social Media Key Performance Indicators (KPIs) are critical in ensuring the success of your social media marketing campaigns. They provide invaluable insights to your company or brand’s social media performance on Facebook, LinkedIn, Instagram, YouTube, Twitter,...
Top 12 SEO KPIs You Need to Track
Implementing Search Engine Optimization (SEO) campaigns increase a website’s online presence and visibility. However, it is crucial to assess the well-being of your campaigns, and it requires a thorough understanding of key performance indicators that is related to...
Strategic Approaches to Content Marketing
A Marketing that is “Always On” In this day and age where brands are vying to emerge as the consumers’ first choice during the decision-making moment, it’s crucial for one to keep consumers constantly engaged by creating consistent and engaging content. This is also...
How to Define Digital Marketing Objectives and KPIs for your Business
In today’s digital world, companies have realised the importance of growing their online presence. To achieve that, many have outsourced their digital marketing strategies to digital agencies in a bid to tap into the skills and experiences of digital marketing...
The Art and Science Behind Emotional Storytelling in Content Marketing
The Art and Science Behind Emotional Storytelling in Content MarketingStorytelling defined Who doesn’t love a good story? Jonathan Gottschall, an author aptly puts it: “We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all...
The Importance of Advertising and Why You Should Advertise
As more and more brands enter the market in recent years, businesses are starting to struggle for the attention of their target audience as consumers have more options as compared to before. So, why is advertising important when this happens? Simply because an average...
Dual Learning Modes Now Available (E-learning and In-Person Training)
Dear Learners, We hope you have been keeping well during these uncertain times. Our courses are now being offered in dual learning modes, e-learning (online classroom) and in-person (face-to-face). You are now able to choose to attend our courses via the online mode,...
Temporary Deferment of Online Classes
***Update*** As of 4th August 2020, all affected courses are now made available in dual learning modes (e-learning and in-person). Since the start of phase 2, face to face training has been permitted to resume. However, in order to conduct training in both e-learning...
Resumption of Face to Face Classroom Learning Mode
Dear Learners, As we move into Phase 2 of Singapore’s reopening, Equinet will be resuming all face to face (in-person) training from 1 July 2020. Notwithstanding this, online-based classroom (synchronous e-learning) should still continue to be the preferred mode of...
How To Carry Out Trendjacking Like A Content Marketing Rockstar
Trendjacking, commonly known as newsjacking, is the opportunity to capitalise and exploit a current topic. It breaks the information or hashtags to strengthen one’s brand association with its core target audience, attract sales leads and generate profitable business...
Linkedin’s Targeting Capabilities: The Complete Guide for 2020
What makes Linkedin advertising powerful is their unique ad targeting Linkedin’s targeting lets you reach influencers, decision-makers and executives at scale. You’ll be able to target them based on their job experiences, company, skills and more. Targeting is the...
How To Run Linkedin Ads in 2020: A Definitive Guide to advertising on Linkedin
Unsure whether Linkedin advertising is a good fit for your business? Well, if you’re a B2B business then you should absolutely use Linkedin ads. Linkedin marketing has become an essential part of how B2B businesses grow their revenue. As reported by Linkedin’s...
Temporary Deferment of In-Person Training and Launch of E-learning
Dear Learners, Following the recent advisory by the multi-ministry task force for COVID-19, we will be converting all face to face classes in June 2020 to online-based classroom learning until further notice. This is to keep in line with the Phase 1 guideline for...
Latest COVID-19 Precautionary Measures Taken by Equinet
*Updated on 4 Feb 2021* In response to the latest measures from MOH, Equinet Academy would like to provide reference to the circular sent by SkillsFuture Singapore, that SSG-supported training providers can continue to run classes of not more than 40 learners...
100+ Essential Metrics for Social Media
Download (Link Opens in New Tab) Companies nowadays place great emphasis on Key Performance Indicators (KPI) to monitor the health of their businesses. KPI's showcases data to determine whether the business has grown or shrunk and offer snapshots to the management to...
What is SEO Marketing and How It Works?
What is SEO? SEO or Search Engine Optimization is the practice of increasing a website’s visibility or ranking position on the organic or natural search engine results pages. Every time you perform a search on Google, Google returns two types of search results - The...
Additional Course Funding Support from Singapore Budget 2020
The Singapore 2020 budget was announced on 18 Feb 2020. Here’s how it will benefit Singaporeans and Equinet’s learners. SkillsFuture Credit top-up for Singaporean Individuals SkillsFuture Enterprise Credit (SFEC) for eligible companies SkillsFuture Credit Top Up for...
The 6 Steps To Building A Social Media Marketing Framework
Social media is ubiquitous. Look at the screen of the smartphone of the person nearest to you. Chances are that he or she would be perusing a social networking site like Facebook, Instagram, TikTok, LinkedIn or YouTube. With the surge in use of social media,...
Digital Marketing Strategy for eCommerce Online Stores
With the retail apocalypse seeing big brands such as Forever 21, Crabtree and Evelyn shutting down stores globally, one can only pin the leading cause to the rising trend in eCommerce. In Singapore, eCommerce revenue is expected to amount to $4.99 billion by the end...
Advisory Note on COVID-19 Virus: Precautions and Steps Taken by Equinet
Update as of 12 Mar 2020 MOH has updated us that the case on the 27-28 Feb has been deemed low risk. We are unable to divulge sensitive personal details of our attendees. However, according to our sources, the attendee was only symptomatic about a week after the...
10 Major Content Marketing Trends For 2020
The digital marketing landscape keeps getting tougher every passing year. However, it also presents immense opportunities for marketers with half of the world’s population now online. Content marketing has emerged as one of the most effective tools for businesses...
What are the Benefits of Social Media Marketing
Is Social Media Marketing the best digital marketing strategy for you? Why should you consider it over other strategies like Search Engine Optimization (SEO), or Search Engine Marketing (SEM)? Social Media Marketing involves using social networks to create, curate and...
What is Content Marketing and Why is It Important (With Examples)
This article was last updated on 6 August 2019. Content Marketing. In recent years, this term has been overly used, abused, and confused with other forms of marketing. What exactly is content marketing and why should businesses pay closer attention to it? This article...
How Much Does It Cost To Advertise On Facebook?
The fundamentals of Facebook advertising is based on an “Auction Model”. What this means is that you are essentially competing with other people that are advertising on Facebook (also known as “Advertisers”), and the highest bid wins. On average, what we have seen is...
Why is SEO Marketing Important For Your Business
If you are bringing your brick and mortar store online or planning to launch an eCommerce store, having a marketing strategy in place would increase your chances of success. Today, many businesses evolving by ramping up their digital presence. The introduction of...
Should You Hire an SEO Agency? Here’s 3 Things I’ve Learnt
SEO services are in high demand in Singapore, with over 480 and 720 monthly searches for the terms "seo agency" and "seo services" respectively. If you add "seo agency singapore" and "seo services singapore" to the list, you're looking at a whopping 35,040 searches a...
13 Useful SEO Tools That Are Completely Free
This blogpost entails useful SEO tools that are free of cost.
![200+ Digital Marketing Tools, Software, and Platforms [An Extensive List]](https://www.equinetacademy.com/wp-content/uploads/Digital-Marketing-Tools-Software-and-Platforms-An-Extensive-List-cover-400x250.jpeg)
200+ Digital Marketing Tools, Software, and Platforms [An Extensive List]
An extensive list of digital marketing tools, software, and platforms to aid marketers in their day-to-day digital marketing campaigns.
6 Free and Paid Social Media Analytics Tools
Free and paid social media analytics tools that social media practitioners can utilise to track performance on social media.
4 Sneaky Ways To Spy on Your Competitor’s Facebook Ads
Always wanted to find out what are your competition is doing on Facebook? Now you can. With these 4 tips, you can potentially uncover a treasure trove of information that you can potentially use to optimize your ads. Method 1: Info & Ads Section Of Your...
10 SEO Copywriting and Content Writing Best Practices
Ranking your website on the first page of Google isn't as straightforward as it was back then (before Hummingbird and RankBrain changed the way Google evaluated and ranked content). Way back in the early days of Google and up till 2012, in order to rank your website...
What is Digital Marketing Transformation and How to Embrace It
Today’s consumers are increasingly “digital”, with an 85 percent smartphone adoption rate in Singapore - Google, The Consumer Barometer, and Singaporean consumers spending an average of 12hr 42 min on digital devices. Shifting the focus to the digital customer and...
What is Social Media Marketing?
Wonder how you can tap on social media marketing? Keen to take baby-steps in growing your brand and expanding your business on Facebook, LinkedIn, Instagram, YouTube, Twitter or Pinterest? Social media is now mainstream media. With billions of users around the world,...
20 Types of Email Marketing Subject Titles That Can Improve Your Click Through Rates
Crafting a good email can be stressful, especially when you need to take note of metrics such as opens, unique opens, clicks, bounces, unsubscribes. However, creating copy that stands out in your subscribers’ inbox does not have to take hours or go through multiple...
How to Conduct Keyword Research for SEO (A 4-Step Process)
In this article, we will cover what is keyword research, how to conduct it, and how to develop a keyword research document to inform your content strategy and website architecture. What is Keyword Research? Keyword research is finding out what search terms your...
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