Digital Marketing Blog

Why Create Content? Creating content for your social media is a key element in designing an effective digital marketing strategy. Social media content can be anything from gifs, videos, images, text posts, to blog articles as long as it is relevant and aligned with...

1.1 What is Facebook and Facebook Marketing? Formed in 2004, Facebook has grown exponentially into a worldwide platform for social connections and, more relevantly, a successful platform to promote businesses and brands. With an estimated 2.96 billion active monthly...

1.1 What is Copywriting? Copywriting refers to creating content in the form of text, also known as 'copy,' that persuades readers to take a specific action. Copy can be long, like blog posts and articles, or short, like a slogan or tagline for an advertisement....

Writing copy is part and parcel of running a business. However, what sets companies apart is the ability to write copies that work. When promoting your business’ products or services, it is not enough to only state what the features are. The key here is to eloquently...

When it comes to running a business, choosing the right digital marketing agency to propagate your digital marketing efforts can mean the difference between success and failure. Among the many success stories, there are also pockets of horror stories that are sure to...

Over 8.5 billion searches are made on Google each day. It’s therefore no surprise that Search Engine Optimisation (SEO) has quickly become a mandatory tactic in today’s digital marketing landscape. When done right, SEO is cost-efficient and wholly effective. Whether...

Have you wondered how the phrase “Content is king” became popular? We can thank Bill Gates, who used this very phrase as the title of his 1996 essay, where he declared: “Content is where I expect much of the real money will be made on the Internet…” Decades later,...

It’s easy to think of today’s social media marketing landscape as the Wild West, where unpredictability is the name of the game, and rules are made to be broken. Yet — as any seasoned digital marketer knows — a successful social media campaign has little to do with...

In case you missed it, our very own Thomas Goh, Curriculum Developer and Instructor at Equinet Academy shared his tips and advice for finding the right digital marketing agency on MONEY FM 89.3's The Breakfast Huddle. Hiring a digital marketing agency can be an...

“Content is king” — a phrase you might’ve heard if you’re in the world of digital marketing. When done right, content marketing can build brand awareness and loyalty, generate leads, and increase your conversion rate. It’s at the heart of any digital marketing...

In this day and age, social media marketing is an essential part of almost any digital marketing strategy. A good social media marketing plan allows your business to boost its visibility, build relationships, and even increase your customer base. However, social media...

Websites are critical to any business and its digital marketing efforts. From expanding your digital presence, to establishing credibility and legitimacy, websites serve many purposes and can grow your new or small businesses largely. Oftentimes, they serve as a...

Search Engine Optimisation (SEO) is a necessary part of any digital marketing strategy. If you’re looking to hire an agency for your SEO efforts but are stuck on which agency to choose, the following list might help steer you in the right direction. We’ve done the...

The process of hiring a digital marketing agency is never an easy one. This industry has hundreds of agencies in Singapore alone, with many specialising in different areas, and picking the right one is often a confusing and daunting task. The research involved can be...

Digital marketing is a vast, and often confusing, world. A huge playing factor in a business’ success, many owners understand the necessity of implementing digital marketing. However, for many business owners, small or large, it can be an entirely new challenge to...

Digital Marketing has become a vital component of any business’s success, especially because of its ability to target specific audiences. As a business owner, you may have considered engaging a digital agency to help augment your digital marketing efforts. However,...