Digital Marketing Blog Articles | Equinet Academy Singapore

The 6 Steps To Building A Social Media Marketing Framework

Social media is ubiquitous. Look at the screen of the smartphone of the person nearest to you. Chances are that he or she would be perusing a social networking site like Facebook, Instagram, TikTok, LinkedIn or YouTube. With the surge in…

eCommerce

Digital Marketing Strategy for eCommerce Online Stores

With the retail apocalypse seeing big brands such as Forever 21, Crabtree and Evelyn shutting down stores globally, one can only pin the leading cause to the rising trend in eCommerce. In Singapore, eCommerce revenue is expected to amount…

News

Advisory Note on COVID-19 Virus: Precautions and Steps Taken by Equinet

Update as of 7 Feb 2020: Singapore raises DORSCON level to Orange In the wake of the COVID-19 outbreak, Equinet Academy has taken steps to mitigate the spread of the virus here at our training centre. Business will resume as usual. However,…

Content Marketing

10 Major Content Marketing Trends For 2020

The digital marketing landscape keeps getting tougher every passing year. However, it also presents immense opportunities for marketers with half of the world’s population now online. Content marketing has emerged as one of the most effective…

Social Media Marketing

What are the Benefits of Social Media Marketing

Is Social Media Marketing the best digital marketing strategy for you? Why should you consider it over other strategies like Search Engine Optimization (SEO), or Search Engine Marketing (SEM)? Social Media Marketing involves using social…

Content Marketing

What is Content Marketing and Why is It Important (With Examples)

This article was last updated on 6 August 2019. Content Marketing. In recent years, this term has been overly used, abused, and confused with other forms of marketing. What exactly is content marketing and why should businesses pay closer…

Digital Advertising

How Much Does It Cost To Advertise On Facebook?

The fundamentals of Facebook advertising is based on an “Auction Model”. What this means is that you are essentially competing with other people that are advertising on Facebook (also known as “Advertisers”), and the highest bid wins. On…

SEO

Why is SEO Marketing Important For Your Business

If you are bringing your brick and mortar store online or planning to launch an eCommerce store, having a marketing strategy in place would increase your chances of success. Today, many businesses evolving by ramping up their digital presence. The…

SEO

Should You Hire an SEO Agency? Here's 3 Things I've Learnt

SEO services are in high demand in Singapore, with over 480 and 720 monthly searches for the terms "seo agency" and "seo services" respectively. If you add "seo agency singapore" and "seo services singapore" to the list, you're looking at a…

SEO

13 Useful SEO Tools That Are Completely Free

Doing SEO for a website isn’t as easy as “writing an article and praying that Google picks it up”. Instead, a lot goes on behind the scenes to help content rank on search engine results pages (i.e. SERPs). For example, this involves…

Digital Marketing

200+ Digital Marketing Tools, Software, and Platforms [An Extensive List]

Whether you're running a social media marketing, email marketing, or any digital marketing campaign, it's always handy to have a couple of ready-to-use tools in your arsenal. This extensive list includes more than two hundred digital…

SEO

Learn SEO Tutorial: Step-By-Step SEO Guide for Beginners

In this comprehensive SEO tutorial for beginners, I will cover the essential fundamentals of Search Engine Optimization. This tutorial is divided into 3 sections: Section 1: Introduction to Search Marketing Section 2: Internal SEO…

Social Media Marketing

6 Free and Paid Social Media Analytics Tools

Any business that uses social media among its online tools needs to be sure it’s also using analytics to measure the effectiveness of those tools. Analytics will help your business identify relevant data, and analyze and interpret that…

Sneaky ways to spy on your competitor's facebook ads feature image

Digital Advertising

4 Sneaky Ways To Spy on Your Competitor's Facebook Ads

Always wanted to find out what are your competition is doing on Facebook? Now you can. With these 4 tips, you can potentially uncover a treasure trove of information that you can potentially use to optimize your ads. Method 1: Info &…

10 SEO Content Best Practices to Rank in 2019

SEO

10 SEO Copywriting and Content SEO Best Practices

Ranking your website on the first page of Google isn't as straightforward as it was back then (before Hummingbird and RankBrain changed the way Google evaluated and ranked content). Way back in the early days of Google and up till 2012, in…

Digital Marketing

What is Digital Marketing Transformation and How to Embrace It

Today’s consumers are increasingly “digital”, with an 85 percent smartphone adoption rate in Singapore - Google, The Consumer Barometer, and Singaporean consumers spending an average of 12hr 42 min on digital devices. Shifting the focus…

young adults using phones on social networks

Social Media Marketing

What is Social Media Marketing?

Wonder how you can tap on social media marketing? Keen to take baby-steps in growing your brand and expanding your business on Facebook, LinkedIn, Instagram, YouTube, Twitter or Pinterest? Social media is now mainstream media. With billions…

Email Marketing

20 Types of Email Marketing Subject Titles That Can Improve Your Click Through Rates

Crafting a good email can be stressful, especially when you need to take note of metrics such as opens, unique opens, clicks, bounces, unsubscribes. However, creating copy that stands out in your subscribers’ inbox does not have to take hours…

SEO

How to Conduct Keyword Research for SEO in 4 Steps

In this article, we will cover what is keyword research, how to conduct it, and how to develop a keyword research document to inform your content strategy and website architecture. What is Keyword Research? Keyword research is finding out…

Content Marketing

22 Must-Have Elements in Your Blog Post + Template

Writing a blogpost can be a gruelling task, especially if you're experiencing writer's block and rushing to complete it by the deadline. On top of peeling through your brains and finding the right words to present your ideas, you also need to…

Social Media Marketing

15 Key Social Media Statistics for Singapore Digital Marketers (With Analysis)

Social media platforms in Singapore have come a long way since Friendster and Myspace. In this article, we take a look at the key social media usage and engagement statistics relative to Singapore audiences, and analyse what they mean for digital…

SEO

Why You Need an Integrated SEO Marketing Strategy?

An SEO strategy is a blueprint or master plan to achieve top organic search engine rankings and visibility for a brand. As this is an intermediate to advanced level article, I recommend reading this beginner SEO guide first if you’re relatively…

Digital Advertising, Digital Marketing

What is SEM? A Guide To Getting Started With Search Engine Marketing

Search Engine Marketing (SEM) is intent-based advertising that can help advertisers gain high quality traffic to their websites. Unlike Search Engine Optimisation which focuses on increasing your organic search rankings on search engines…

Digital Marketing

The State of Digital Marketing in Singapore 2018 [Infographic]

In line with our vision to equip every digital marketer with the job-related skills sets they need to succeed, Equinet Academy partnered with CoolerInsights to conduct a survey of 200 respondents that endeavours to understand the current proficiency…

SEO

SEO or SEM? – Examples, Differences, Pros & Cons (Comparison Table)

SEO, SEM, and PPC. These terms have been used interchangeably for the longest time. But are they really the same? This article aims to iron out the definition of each discipline and provide you with a clearer understanding on the features,…

SEO

Migrating Domain Name and Maintaining SEO Rankings Case Study

Background It started out when HealthXchange.com.sg, a content hub for trusted health tips tailored for Asia (by Singapore's largest academic medical centre, SingHealth), was undergoing a site revamp and was scheduled for a move over to HealthXchange.sg…

Digital Marketing

What is Digital Marketing and Digital Marketing Strategy? (With Examples)

Definition and Basic Overview of Digital Marketing This digital marketing guide aims to provide you with a basic overview and a fundamental understanding of digital marketing. What is Digital Marketing? Digital marketing refers to any type…

Digital Advertising

What is PPC? A Beginner's Introduction to Pay-per-Click Marketing

If you’re new to digital advertising, you may have heard about pay-per-click (PPC) advertising and a variety of buzz words related to internet marketing or digital marketing being thrown around. As a beginner, the unfamiliarity of the terms…

Digital Marketing

A Comprehensive Guide to Hiring a Digital Marketing Agency

Engaging a digital marketing agency can be a big step and a huge investment, with many companies offering packages at eye-watering prices. The market in Singapore is fairly saturated and people are wary of the small agencies that claim to be…

SEO

What is SEO Marketing and How It Works?

Imagine you run a fast food joint in a shopping mall and you're paying $5000/month in rent. The foot traffic is good. But you're located at a blindspot, so you're barely breaking even. If this goes on month after month, you'll probably need…

Digital Advertising

Digital Advertising Strategy Guide (Flowchart Included)

What is Digital Advertising? Digital Advertising is a medium of digital marketing that uses any form of digital ads to deliver marketing messages including, but not limited to display and video adverts, paid search, mobile, and social ads to…

Digital Marketing

A 4-Step Digital Marketing Strategy Framework

This article aims to equip you with a fundamental understanding of what digital marketing is, how successful companies are doing it, and what processes are required in place to ensure a successful digital strategy for your business. We hope…

Digital Marketing

Singapore Digital Marketing Experts Share Their Insights, Case Studies, and Examples

Having knowledge in digital marketing is the new sexy, especially here in Singapore. When someone casually asks you what you're currently doing and you say "digital marketing"... they'll likely go, "wah!", "cool!", or "nice". Although the…

Digital Marketing

Multi-Channel Attribution Models Explained

What is Multi-Channel Attribution? Put simply, multi-channel attribution is giving relative credit to the channels which played a part in securing a conversion. For example, in a soccer match, we have the goal keeper, defenders, mid fielders,…

Digital Marketing

Digital Marketing Case Studies in Singapore

This is a collection of local case studies of successful digital marketing campaigns developed and executed in Singapore. The case studies are segmented into the following online marketing disciplines: Search Engine Optimisation Social…

News

New Partnership With SMEPORTAL.SG - By SPRING Singapore

Equinet Academy is proud to be a partner of SME Portal. We offer a range of digital marketing courses across multiple disciplines, channels, and platforms. We have also listed the following courses on the learning portal and hope to impart…

Social Media Marketing

9 Social Media Contest Ideas You Can Immediately Use

Social media is all the rage now. Every company has a Facebook Page, Instagram Account, or Twitter Account. However, many businesses find it a challenge to trigger consumer interest or recruit members on social media. Somehow or other,…

Digital Advertising

20 Google Ads Search and Display Ad Best Practices (Checklist Included)

Creating an attention-grabbing, emotion-evoking ad creative can be one of the most daunting tasks a marketer can undertake. Nevertheless, a powerful ad creative can be one of the best investments a business can make, skyrocketing click-through-rates,…

SEO

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