Digital Marketing Blog Articles | Equinet Academy Singapore

20 Types of Email Subject Titles That Can Improve Your Click Through Rates

Crafting a good email can be stressful, especially when you need to take note of metrics such as opens, unique opens, clicks, bounces, unsubscribes. However, creating copy that stands out in your subscribers’ inbox does not have to take hours…

Content Marketing

What is Content Marketing? Definition, Benefits, and Examples

Content Marketing. In recent years, this term has been overly used, abused, and confused with other forms of marketing. What exactly is content marketing and why should businesses pay closer attention to it? This article breaks down the definition…

SEO

How to Do Keyword Research in 4 Steps

In this article, we will cover what is keyword research, how to conduct it, and how to develop a keyword research document to inform your content strategy and website architecture. What is Keyword Research? Keyword research is finding out…

Content Marketing

22 Must-Have Elements in Your Blog Post + Template

Writing a blogpost can be a gruelling task, especially if you're experiencing writer's block and rushing to complete it by the deadline. On top of peeling through your brains and finding the right words to present your ideas, you also need to…

Social Media Marketing

15 Key Social Media Statistics for Singapore Digital Marketers (With Analysis) | Equinet Academy

Social media platforms in Singapore have come a long way since Friendster and Myspace. In this article, we take a look at the key social media usage and engagement statistics relative to Singapore audiences, and analyse what they mean for digital…

SEO

What is an SEO Strategy and Why You Need an Integrated Marketing Strategy?

An SEO strategy is a blueprint or master plan to achieve top organic search engine rankings and visibility for a brand. This blueprint or master plan consists of four steps: Keyword research, on-page SEO, off-page SEO, and measurement and optimisation. As…

Digital Advertising, Digital Marketing

What is SEM? A Guide To Getting Started With Search Engine Marketing

Search Engine Marketing (SEM) is intent-based advertising that can help advertisers gain high quality traffic to their websites. Unlike Search Engine Optimisation which focuses on increasing your organic search rankings on search engines…

Digital Marketing

[Infographic] Digital Marketing Industry Proficiency Statistics in Singapore 2018 | Equinet Academy

In line with our vision to equip every digital marketer with the job-related skills sets they need to succeed, Equinet Academy partnered with CoolerInsights to conduct a survey that endeavours to understand the current proficiency level of digital…

SEO

SEO or SEM? – Examples, Differences, Pros & Cons (Comparison Table)

SEO, SEM, and PPC. These terms have been used interchangeably for the longest time. But are they really the same? This article aims to iron out the definition of each discipline and provide you with a clearer understanding on the features,…

SEO

Migrating Domain Name and Maintaining SEO Rankings Case Study

Background It started out when HealthXchange.com.sg, a content hub for trusted health tips tailored for Asia (by Singapore's largest academic medical centre, SingHealth), was undergoing a site revamp and was scheduled for a move over to HealthXchange.sg…

Digital Marketing

What is Digital Marketing and Digital Marketing Strategy? (With Examples)

Definition and Basic Overview of Digital Marketing This digital marketing guide aims to provide you with a basic overview and a fundamental understanding of digital marketing. Digital marketing refers to any type of marketing activity…

Digital Marketing

Digital Marketing Salary Guide - Singapore.

A career in Digital Marketing can be hugely satisfying. You get to see tangible growth and results from your efforts, and a visible impact on your audiences or clients. It can be especially rewarding when you find a fix for a problem that results…

Digital Advertising

What is PPC? A Beginner's Introduction to Pay-per-Click Marketing

If you’re new to digital advertising, you may have heard about pay-per-click (PPC) advertising and a variety of buzz words related to internet marketing or digital marketing being thrown around. As a beginner, the unfamiliarity of the terms…

Digital Marketing

A Comprehensive Guide to Hiring a Digital Marketing Agency

Engaging a digital marketing agency is a big step and a huge investment, with many companies offering packages at eye-watering prices. The market in Singapore is pretty saturated and people are wary of the small agencies that claim to be a one-stop…

SEO

What is SEO and How Does SEO Work?

What is SEO? SEO or Search Engine Optimisation is the practice of influencing the organic search engine rankings of a website (and its webpages) for a chosen set of search queries or target keywords. This "practice" consists of 5 disciplines…

Digital Advertising

Digital Advertising Strategy Guide (Flowchart Included)

What is Digital Advertising? Digital Advertising is a medium of internet marketing that uses any form of online ads to deliver marketing messages including, but not limited to display and video adverts, paid search and social ads, and sponsored…

Digital Marketing

A 4-Step Digital Marketing Strategy Framework

This article aims to equip you with a fundamental understanding of what digital marketing is, how successful companies are doing it, and what processes are required in place to ensure a successful digital strategy for your business. We hope…

Digital Marketing

Singapore Digital Marketing Experts Share Their Insights, Case Studies, and Examples

Having knowledge in digital marketing is the new sexy, especially here in Singapore. When someone casually asks you what you're currently doing and you say "digital marketing"... they'll likely go, "wah!", "cool!", or "nice". Although the…

Digital Marketing

Multi-Channel Attribution Models Explained

What is Multi-Channel Attribution? Put simply, multi-channel attribution is giving relative credit to the channels which played a part in securing a conversion. For example, in a soccer match, we have the goal keeper, defenders, mid fielders,…

Digital Marketing

Digital Marketing Case Studies in Singapore

This is a collection of local case studies of successful digital marketing campaigns developed and executed in Singapore. The case studies are segmented into the following online marketing disciplines: Search Engine Optimisation Social…

News

New Partnership With SMEPORTAL.SG - By SPRING Singapore

Equinet Academy is proud to be a partner of SME Portal. We have listed the following courses on the learning portal and hope to impart and equip SMEs with effective design skills and actionable digital marketing strategies: Social Media…

Social Media Marketing

9 Social Media Contest Ideas You Can Immediately Use

Social media is all the rage now. Every company has a Facebook Page, Instagram Account, or Twitter Account. However, many businesses find it a challenge to trigger consumer interest or recruit members on social media. Somehow or other,…

Digital Advertising

20 Google Ads Search and Display Ad Best Practices (Checklist Included)

Creating an attention-grabbing, emotion-evoking ad creative can be one of the most daunting tasks a marketer can undertake. Nevertheless, a powerful ad creative can be one of the best investments a business can make, skyrocketing click-through-rates,…

SEO

On-Page SEO - Keyword Optimisation Guide

Keyword optimisation comes after you have conducted keyword research and built your list of target keywords. Here's a sample in excel format: So what we're essentially doing here is taking these keywords and placing them into key areas…

A-Z SEO Glossary of Terms and Definition

SEO

The A-Z Glossary of SEO Terms & Definitions (PDF Download Available)

Welcome to the A-Z Glossary of SEO Terms & Definitions. You may use the search bar below to filter the table of SEO terms, then click on the search results to navigate to the definition. Alternatively, you may download this glossary…

SEO

How to Build Links to Your Website - A 4-Step Link Building Guide

In SEO terms, a link/backlink/inbound link is a hyperlink from one website to another. Link building refers to the effort of acquiring these links to improve a website’s rankings on the search engine results pages (SERPs). There's no question…

Social Media Marketing

A Winning 6-Step Social Media Marketing Strategy

Are you hiring an intern to manage your company’s social media channels? Or outsourcing social media marketing to the cheapest vendor you can find? Perhaps that’s why social media marketing isn’t generating that ROI which your…

WordPress

WordPress Backup and Migration Tutorial with Duplicator

In this step-by-step tutorial, we will go through how to backup your WordPress website with the Duplicator plugin and migrate it to another location. But first, let's list down some possible reasons why you may want to backup and migrate/duplicate…

SEO

5 Things to Check Before Hiring Any SEO Agency

So you’ve done weeks of research and consultations from various SEO consultants. If you’re on your final step to choosing your desired SEO agency, do this 5-step checklist first before submitting your first payment deposit, because it might…

SEO

How to Rank on Google Without Backlinks

I think you will agree with me that getting backlinks is never the easiest undertaking when it comes to SEO (search engine optimization). It has gotten even harder in recent years, as Google stepped up its policing efforts on grey hat SEO…

SEO

4 Pro Keyword Research and Analysis Tips

Keyword research is the process of discovering what your customers are searching for in order to optimize and increase content visibility on the search engine results pages. It’s one of the most important and high return activities in SEO…

Web Design, WordPress

What to Look Out For When Choosing a WordPress theme

When it comes to selecting a WordPress theme for your site, it can be tempting to go for the cheaper alternative – a free WordPress theme. If you’re seriously considering using a free theme, you should at least be aware of the disadvantages…

SEO

Using Surveys to Build Backlinks

Link building in 2016 is undoubtedly one of the hardest areas of SEO. Google has become wizened to every link building tactic developed by SEO’s and over the years we have watched things like reciprocal linking, paid links, guest posts, and…

Social Media Marketing

LinkedIn Marketing Tips to Boost Your Career

Do you have an account on LinkedIn? If so, how are you using it to secure good clients or plum job offers? Celebrating its 12th year, LinkedIn is the most important professional network for individuals and businesses. Unfortunately, many…

Web Design

How I Created a Website From Scratch in One Day

About a week ago, a friend of mine challenged me to create a 10-page training room rental catalogue website from scratch in a day. So why did I value it at SGD$1,500? I took the rate Singaporean web design companies charge – approximately…

Web Design, WordPress

WordPress or Dreamweaver - Too Many Options?

So you’ve made the decision to build yourself a shiny new website, but you don’t know how. You look around for a few tools to help you on your way to web development prowess, and you hear about two very popular solutions to help you build…

Web Design

How to Connect cPanel Email Account to Your Gmail

I've been planning to create a tutorial on this for a long time, but have been hesitating due to the fact that Gmail changes their interface every once in awhile. Therefore this guide may already be outdated by the time you've chanced upon it.…

Web Design

40 Web Design Trends in 2015 You'll Likely See in 2016

Parallax, responsive, card, and flat design are only a few modern Web Design trends that have taken the web by storm. I have listed 40 in this article, though I'm quite certain there's more. So if you guys have spotted any modern trends that…

Web Design

WordPress.Org Vs WordPress.Com - What is The Difference

There are some stark differences between WordPress.Org and WordPress.Com. In this article, I'll be explaining the 3 main differences: Costs Customisability Maintenance WordPress.Org Vs WordPress.Com WordPress.Com Costs Let's…

SEO

10 Questions to Ask Your SEO Consultant and Mistakes to Avoid

When it comes to a complex marketing medium like SEO, it is important to do your research beforehand - by asking the right questions. Think of it as a job interview. You won’t want the wrong people on your marketing team when your goals are…

SEO

4 Things to Consider Before Hiring an SEO Agency

So you’ve decided to hire an SEO agency to boost your website’s visibility on the Search Engine Results Pages (SERPs). First, there are a couple of things you should consider before investing in this online marketing medium. Is your business…

Digital Marketing

5 Things to Note Before Hiring a Digital Marketing Agency

Today, we live large parts of our lives in bits and bytes - whether for learning, leisure, communication, work, buying unnecessary stuff online and more. In fact, some people and organisations seem to exist only on the internet - you do…

Content Marketing

50 Content Ideas for Content Marketing

Do you some times find yourself getting stuck coming up with content ideas for your blog? When I first started blogging, I had very little idea what types of content I should create or what topics I could blog about. All I could think of…

SEO

5 Link Building Strategies For New Websites

Many SEO companies claim that they provide white-hat SEO services to their clients. And they do a pretty good job actually, at least on the on-page SEO side of things. If you do on-page SEO analysis on some of their clients’ sites,…

SEO

SEO Tutorial – Step-By-Step Search Engine Optimization Guide

In this comprehensive SEO tutorial for beginners, I will cover the essential fundamentals of Search Engine Optimization. This tutorial is divided into 3 sections: Section 1: Introduction to Search Marketing Section 2: Internal SEO…

Web Design

Wordpress vs Joomla vs Drupal

Some content managers achieved stardom and got separated from the rest; such is the case with Wordpress, Joomla and Drupal – three powerful tools for website creation and management. However, with these three alternatives on the table you…

Content Management Systems (Open Source CMS)

Web Design

What is a CMS (Content Management System)

What is a CMS? The main purpose of a Content Management System (CMS) is to display information on a website or blog. The features of a content management system are going to vary pretty widely from one system to the next. Simple systems will…

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