Digital Marketing Blog Articles. Gain Digital Insights.

Background It started out when HealthXchange.com.sg, a content hub for trusted health tips tailored for Asia (by Singapore's largest academic medical centre, SingHealth), was undergoing a site revamp and was scheduled for a move over to HealthXchange.sg…

If you’re new to digital advertising, you may have heard about pay-per-click (PPC) advertising and a variety of buzz words related to internet marketing or digital marketing being thrown around. As a beginner, the unfamiliarity of the terms…

What is Digital Advertising? Digital Advertising is a medium of internet marketing that uses any form of online ads to deliver marketing messages including, but not limited to display and video adverts, paid search and social ads, and sponsored…

What is Multi-Channel Attribution? Put simply, multi-channel attribution is giving relative credit to the channels which played a part in securing a conversion. For example, in a soccer match, we have the goal keeper, defenders, mid fielders,…

Social media is all the rage now. Every company has a Facebook Page, Instagram Account, or Twitter Account. However, many businesses find it a challenge to trigger consumer interest or recruit members on social media. Somehow or other,…

Welcome to the A-Z Glossary of SEO Terms & Definitions. You may use the search bar below to filter the table of SEO terms, then click on the search results to navigate to the definition. Alternatively, you may download this glossary…

In this step-by-step tutorial, we will go through how to backup your WordPress website with the Duplicator plugin and migrate it to another location. But first, let's list down some possible reasons why you may want to backup and migrate/duplicate…

Keyword research is the process of discovering what your customers are searching for in order to optimize and increase content visibility on the search engine results pages. It’s one of the most important and high return activities in SEO…

Do you have an account on LinkedIn? If so, how are you using it to secure good clients or plum job offers? Celebrating its 12th year, LinkedIn is the most important professional network for individuals and businesses. Unfortunately, many…

I've been planning to create a tutorial on this for a long time, but have been hesitating due to the fact that Gmail changes their interface every once in awhile. Therefore this guide may already be outdated by the time you've chanced upon it.…

When it comes to a complex marketing medium like SEO, it is important to do your research beforehand - by asking the right questions. Think of it as a job interview. You won’t want the wrong people on your marketing team when your goals are…

Do you some times find yourself getting stuck coming up with content ideas for your blog? When I first started blogging, I had very little idea what types of content I should create or what topics I could blog about. All I could think of…

Some content managers achieved stardom and got separated from the rest; such is the case with Wordpress, Joomla and Drupal – three powerful tools for website creation and management. However, with these three alternatives on the table you…