Advanced Search Engine Optimisation (SEO) Certification Course

• Breakdown and review of keyword research tools
• Building an advanced keyword research and content plan
• Competitor keyword research and analysis
• Comprehensive mapping of content formats to search queries
• How to integrate your content strategy with an SEO strategy
• Prioritising budget and resources for high ROI content with high ranking potential

• Understanding complex search engine algorithms
• Interpreting Google Search Quality Rater Guidelines in-depth
• Structuring content and information architecture for SEO
• How to rank for short tail (generic) and long tail (specific) keywords
• How to deal with conflicting perspectives (UX Vs. SEO)
• Implementing structured data markup with Schema.org and rich snippet testing tool
• Conducting advanced technical SEO audit and resolving technical issues
• Dealing with duplicate content
• Reviewing existing content and recommending progressive or radical improvements to boost rankings
• Conducting internal and external linking audit

• Conducting a comprehensive off-page SEO audit
• Generating off-page SEO reports for management review
• Online reputation management
• How to research and create ultra-linkable assets
• Advanced link building strategies

• Assessing whether SEO is a viable digital channel for your organisation
• Managing external SEO agencies and in-house SEO function
• Conducting a comprehensive SEO audit
• Analyzing keyword ranking reports and proposing SEO initiatives to boost overall rankings
• Advanced competitor SEO analysis and benchmarking
• Calculating ROI of your SEO campaigns
• Tracking and analyzing essential SEO metrics and recommending improvements

• Optimizing for other search engines (Bing, Baidu, Naver, YouTube, App Store, etc.).
• Latest Search Engine Optimization trends
• International SEO
• How to fix a search engine penalty

• Individual Work
• Case Study with Activity Sheet (Written Assessment)

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

The basic SEO course covers the fundamental concepts of search engine optimisation and how to rank a website on the first page of Google. The advanced SEO course goes into more detail covering more advanced concepts of search engine optimisation such as managing day-to-day SEO operations. You may go through and review both course outlines in detail and contact us should you have any specific questions on this.

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups. Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

Our courses offer a very hands on approach so that you will be able to apply what you learn immediately. Moreover, our trainers are industry practitioners who will be able to answer your questions and offer expert advice in real time.

We also offer post-training support which includes 2-hour Ask Me Anything sessions with an industry expert for up to 3 years, an online refresher seat within 3 years post-training, access to an insider community, and 3-year access to up-to-date courseware via the learning management system.

Equinet Academy’s courses are meticulously designed to provide bite-sized yet comprehensive information that are highly relevant to the industry’s needs. Through a combination of individual project work, peer-to-peer interaction, and practice and feedback, trainees can immediately apply the concepts learnt in class to their real world projects.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to re-sit the course online without any additional cost. You will also have full access to the courseware online which you may review during and after the course, and post-training support to address any challenges you may face along your learning journey through consultation with subject matter experts.

If you are unsure about your learning objectives, you may use the Course Selector Tool to get course recommendations tailored to your needs. If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.