Advanced Search Engine Optimisation (SEO) Certification Course

• Breakdown and review of keyword research tools
• Building an advanced keyword research and content plan
• Competitor keyword research and analysis
• Comprehensive mapping of content formats to search queries
• How to integrate your content strategy with an SEO strategy
• Prioritising budget and resources for high ROI content with high ranking potential

• Understanding complex search engine algorithms
• Interpreting Google Search Quality Rater Guidelines in-depth
• Structuring content and information architecture for SEO
• How to rank for short tail (generic) and long tail (specific) keywords
• How to deal with conflicting perspectives (UX Vs. SEO)
• Implementing structured data markup with Schema.org and rich snippet testing tool
• Conducting advanced technical SEO audit and resolving technical issues
• Dealing with duplicate content
• Reviewing existing content and recommending progressive or radical improvements to boost rankings
• Conducting internal and external linking audit

• Conducting a comprehensive off-page SEO audit
• Generating off-page SEO reports for management review
• Online reputation management
• How to research and create ultra-linkable assets
• Advanced link building strategies

• Assessing whether SEO is a viable digital channel for your organisation
• Managing external SEO agencies and in-house SEO function
• Conducting a comprehensive SEO audit
• Analyzing keyword ranking reports and proposing SEO initiatives to boost overall rankings
• Advanced competitor SEO analysis and benchmarking
• Calculating ROI of your SEO campaigns
• Tracking and analyzing essential SEO metrics and recommending improvements

• Optimizing for other search engines (Bing, Baidu, Naver, YouTube, App Store, etc.).
• Latest Search Engine Optimization trends
• International SEO
• How to fix a search engine penalty

• Individual Work
• Case Study with Activity Sheet (Written Assessment)

Equinet Academy’s courses are designed to provide bite-sized yet comprehensive information to be delivered within 1-3 days. The courses not only include theory but also hands-on practical experience so that trainees can take away applicable knowledge.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to resit the course online without any cost on your end. You will also have lifetime access to the courseware online which you may review, and post-training clinic sessions to address your challenges with a subject matter expert.

If you want to acquire foundational knowledge and skills in search engine optimisation, you may sign up for the WSQ SEO Course prior to this course.

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups.

Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

Our courses offer a very hands on approach so that you will be able to apply these content marketing strategies learnt in the course in real life practical situations. Moreover, our trainers are industry experts who can clarify your doubts in real time. We also offer post-training support which includes up to three 3-hour small group clinic sessions with an industry expert, an online refresher seat within a year post-training, forum support, and lifetime access to up-to-date courseware via the learning portal.

Yes, you may most certainly book unlimited complimentary 3-hour small group clinic sessions with a subject matter expert for up to 3 years to clarify your doubts or address any challenges you may be facing. The links to book your clinic sessions will be emailed to you after your course.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

If you have no prior experience in search engine optimisation, attending the WSQ SEO Course prior to this course is recommended, although not a requirement.

You can sign up for this course through this link. Once you have registered for the course, we will follow up with you via email regarding your course registration.

If you’re unsure about your learning objectives, you may try out this 3-question survey using the Course Selector Tool or download the Course Selector Guide (PDF). If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.