What Are Meta Tags and How Do They Impact Your SEO Rankings? Meta tags are an essential component of Search Engine Optimisation (SEO) because they determine how a web page is displayed and whether it ranks well on search engines or not. Often confused with meta...
SEO or SEM? – Examples, Differences, Pros & Cons (Comparison Table) SEO, SEM, and PPC. These terms have been used interchangeably for the longest time. But are they really the same? This article aims to iron out the definition of each discipline and provide you...
Learn SEO Tutorial: Step-By-Step SEO Guide for Beginners In this comprehensive SEO tutorial for beginners, we will cover the essential fundamentals of Search Engine Optimisation. This tutorial is divided into 3 sections: Section 1: Introduction to Search Marketing...
10 Best Keyword Research Tools for your SEO and Content Marketing Efforts Arguably one of the most important things to do in digital marketing is keyword research. It not only lays the groundwork for your Search Engine Optimisation and content marketing campaigns but...
Top 12 SEO KPIs You Need to Track Implementing search engine optimisation (SEO) campaigns increase a website’s online presence and visibility. However, it is crucial to assess the well-being of your campaigns, and doing so requires a thorough understanding of the key...
What is SEO Marketing and How Does It Work? What is SEO? Search Engine Optimisation (SEO) is the practice of increasing a website’s visibility or ranking position on the organic or natural search engine results pages. Every time you perform a search on Google, Google...
Why is SEO Marketing Important For Your Business? If you are bringing your brick and mortar store online or planning to launch an eCommerce store, having a marketing strategy in place would increase your chances of success. Today, many businesses evolving by ramping...
Should You Hire an SEO Agency? Here Are 3 Things I’ve Learnt Search Engine Optimisation (SEO) services are in high demand in Singapore, with over 480 and 720 monthly searches for the terms “seo agency” and “seo services” respectively. If...
13 Useful SEO Tools That Are Completely Free Doing SEO for a website isn’t as easy as “writing an article and praying that Google picks it up”. Instead, a lot goes on behind the scenes to help content rank on search engine results pages (i.e. SERPs). For example, this...
10 SEO Copywriting and Content Writing Best Practices New to Search Engine Optimisation (SEO)? Check out our detailed guide on what it is here. Ranking your website on the first page of Google isn’t as straightforward as it was back then (before Hummingbird and...
