WSQ Search Engine Optimisation (SEO) Training Course
How to Rank Your Website on Page #1 of Google
Check your funding eligibility (up to 90% subsidies) and reserve your seat
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Modes of Delivery:
In-Person or Online Classroom
Duration: 16 Hours (2 Days)
Accredited by SkillsFuture Singapore (WSQ)
3-Year Access to Course Resources
3-Year Access to E-Learning Videos
3-Year Refresher and Ask Me Anything Sessions
Corporate Clients
Be assured of the highest quality of training in the classroom.
Course Description
Search Engine Optimisation or SEO is the process of optimising a website to rank on top of the search engine results pages for highly targeted keywords (search queries that potential customers key in to find your products and services).
Not sure what is SEO? Read this guide first: SEO Tutorial – Step-By-Step Search Engine Optimisation Guide
Organic search traffic is ranked one of the most effective digital marketing channels when it comes to converting qualified prospects into paying customers – Marketing Land and in Singapore, Google has over 90% of marketshare among other popular search engines such as Bing and Yahoo!.
This intensive Search Engine Optimisation (SEO) Training course covers the most up-to-date search marketing strategies and how to implement them to your existing businesses.
To better facilitate the learning, each participant will be provided with a demo website for practical sessions on keyword research, on-page optimisation, and link building. Participants will also have the opportunity to work on their own websites should they choose to.
In order to reinforce the concepts learned, participants will participate in live exercises, group discussions, role-playing, Q&A sessions, and undertake interactive quizzes.
By the end of the course, participants will take away actionable SEO strategies that will enable them to manage their own SEO campaigns, be able to spot any tell-tale signs of a third party SEO vendor should hiring one be necessary, and oversee SEO campaigns as an SEO head.
Target Audience
Course Highlights
- The latest Google algorithm updates and the impact on your website rankings
- What to include on any webpage to hit the 1st page of Google (complete with infographics)
- How to beat the competition when it comes to keyword research
- How to earn high quality editorial backlinks with a few simple techniques (completely white-hat)
- Important on-page and off-page ranking factors every marketer needs to know to stay on top of Google
- How to create keyword ranking reports, track and measure return on investment on SEO activities, and make strategic improvements (SEO analytics)
- How to manage SEO campaigns in-house or through an SEO agency
- And much more
Course Objectives
- Be able to conduct extensive and effective keyword research.
- Understand and be able to implement white-hat on-page optimisation techniques.
- Know how to identify link building opportunities and be able to implement them to existing Search Engine Optimisation campaigns.
- Know how to use various SEO tools to conduct competitive SEO analysis.
- Be able to create ROI-focused SEO campaigns.
- Be able to optimize a website locally and internationally.
- Be well-versed in the concepts of SEO, the correct methodology and processes required in place.
- Be able to oversee and manage Search Engine Optimisation campaigns in-house or through an agency.
Course Outline
Download the full course brochure here.
SEO Fundamentals
- What is SEO and How it Works?
- Why SEO is Important from a Business Perspective
- Advantages and Disadvantages of SEO
- Successful and Unsuccessful SEO Case Studies
- SEO VS SEM
- Overview of the 4-step SEO process (Preview Lesson Video)
Keyword Research
- Keyword research 101: What is keyword research and why is it important
- 4 key principles of effective keyword research
- Types of keywords you should target and optimize for
- Recommended free and premium keyword research tools
- How to build an extensive SEO keyword plan
- How to implement a 4-step keyword research process (Preview Lesson Video)
On-Page SEO: Keyword Optimisation and Technical SEO Audit
- What is on-page optimisation and why is it important
- Title tags: Best practices
- Domain and URL: Best practices
- Meta description: Best practices
- Image optimisation: Best practices
- How to rank on Youtube and video optimisation
- Content creation: Best practices
- How search engines work
- White hat vs black hat SEO
- Google’s latest and most significant algorithm changes
- How to conduct a technical SEO audit
- Local SEO
Off-Page SEO: Link Building and Content Marketing Strategies
- Why is link building important?
- Anatomy of a quality backlink
- Major off-page SEO ranking factors
- Social media signals
- Effective link building strategies (Preview Lesson Video)
SEO Analytics: Creating SEO Reports, Rank Tracking, and Intepreting SEO KPI and Metrics
- How to track your keyword rankings
- How to develop a keyword ranking improvement plan
- Setting up Google Search Console + Walkthrough
- Essential SEO metrics to track and evaluate your SEO performance
Assessment Component
- Individual Project Work
- Case study (Written Assessment)
Certification
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-3006-1.1 Integrated Marketing
Course Codes: TGS-2019502323 / TGS-2020505195
Pre-requisites
Face-to-Face classroom learning mode: Each trainee will be provided a windows laptop for the duration of the course. Trainees may however opt to bring their own laptops.
A live website will not be required as students will be provided with demo websites to hands-on with both on-page and off-page SEO techniques on dummy webpages to increase search rankings. Trainees will also be given the opportunity to apply the knowledge learnt to their own websites during class.
Online-classroom learning mode: Personal computer, stable internet connection of at least 10mbps, webcam, microphone, video conferencing platform, and other logistical requirements outlined in the Online-based Classroom Learner Guide.
Trainer
Dylan is the Founder and Director of Training of Equinet Academy. Throughout his career as a Search Marketing Specialist, he audited over a thousand SEO/SEM campaigns, conducted SEO classes for over 3000+ trainees, and provided consultancy to dozens of Small Medium Enterprises, Global Brands, Academic Institutions, and Government Organisations across the Infocomms, Travel, Hotel, Retail, eCommerce and B2B & B2C industries. Some of his clients include DHL, Fuji Xerox Asia Pacific, Microsoft, Emmerson, Singhealth, and Singtel.
Kevin started in digital marketing, specialising in Search Engine Optimisation after leaving a career in banking and finance. He now has almost 10 years of experience gathering thousands of auditing hours on 300+ websites in all industries such as F&B, finance, insurance, e-commerce, medical and b2b services, serving clients such as MSIG Insurance, Bizcover Insurance, TWG Tea, Aura Group, Merger Markets (Acuris) and dozens of local SME’s, across Australia, New Zealand, Hong Kong, the United States and Singapore.
Case Studies
3x Increase in Google Traffic After Implementing SEO
Muslim.sg was able to increase its traffic by 3X with the help of a robust SEO strategy after attending Equinet Academy’s SEO clinic sessions.
Local Wellness Product Company Maintained Sales Targets Through SEO Despite the Covid-19 Pandemic
Learn how Miuvo applied SEO best practices and maintained sales figures despite closing multiple retail outlets island-wide during the COVID-19 pandemic in Singapore, after attending Equinet Academy’s SEO course.
Testimonials
Sarah Kow
Adeline Ng, Singapore Press Holdings
Lynne Loh, Fuji Xerox
Why Learn at Equinet?
Get expert advice, learning resources, and post-training support for up to 3 years.
Complimentary Refresher
1 free refresher seat (re-sit the course online) within 3 years after the course.
Ask Me Anything Sessions
Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.
Equinet Academy Insider
Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.
Career Assistance
Fast track your career in digital marketing through our job placement assistance program.
Course Resources
E-Learning Videos
Course Schedules
Signing up for in-person classroom learning? Read the additional safety measures.
Choose from online classroom and in-person (face-to-face) classroom learning.
In-Person Course Dates
| Enhanced safety measures in place aligning to MOH's guidelines. Course Duration: 2 Days (9am - 6pm) Course Schedules: 15, 16 Sep 2021 (Wed, Thu), 9am - 6pm Limited seats 25, 26 Sep 2021 (Sat, Sun), 9am - 6pm 5, 6 Oct 2021 (Tue, Wed), 9am - 6pm Full house 20, 21 Oct 2021 (Wed, Thu), 9am - 6pm Limited seats 13, 14 Nov 2021 (Sat, Sun), 9am - 6pm Limited seats 30 Nov, 1 Dec 2021 (Tue, Wed), 9am - 6pm Full house 8, 9 Dec 2021 (Wed, Thu), 9am - 6pm Full house 15, 16 Dec 2021 (Wed, Thu), 9am - 6pm Full house 27, 28 Jan 2022 (Thu, Fri), 9am - 6pm 22, 23 Feb 2022 (Tue, Wed), 9am - 6pm 5, 6 Apr 2022 (Tue, Wed), 9am - 6pm 23, 24 Apr 2022 (Sat, Sun), 9am - 6pm 8, 9 Jun 2022 (Wed, Thu), 9am - 6pm (Click on the course dates above to register online) |
Online Classroom Course Dates
| Unfamiliar with how our online classes are run? Read the Online-Based Classroom Learner Guide before signing up for a class. Course Duration: 2 Days (9am - 6pm) Course Schedules: 8, 9 Sep 2021 (Wed, Thu), 9am - 6pm Full house 29, 30 Sep 2021 (Wed, Thu), 9am - 6pm Full house 23, 24 Oct 2021 (Sat, Sun), 9am - 6pm Full house 2, 3 Nov 2021 (Tue, Wed), 9am - 6pm Limited seats 18, 19 Dec 2021 (Sat, Sun), 9am - 6pm Full house 21, 22 Dec 2021 (Tue, Wed), 9am - 6pm Full house 30, 31 Dec 2021 (Thu, Fri), 9am - 6pm 11, 12 Jan 2022 (Tue, Wed), 9am - 6pm 26, 27 Feb 2022 (Sat, Sun), 9am - 6pm 8, 9 Mar 2022 (Tue, Wed), 9am - 6pm 10, 11 May 2022 (Tue, Wed), 9am - 6pm 4, 5 Jun 2022 (Sat, Sun), 9am - 6pm (Click on the course dates above to register online) |
Course Fees & Fundings
S$888 nett
Course fee after eligible SSG Subsidies:
From S$88.80 nett after 90% SSG Subsidies
From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)
Self-Sponsored Individuals
Eligible for Singapore Citizens aged 40 years and above
$888 $88.80
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by SkillsFuture Credit.
Self-Sponsored Singapore Citizens and Singapore PRs – Up to 50% Funding Capped at $15/hour:
Singapore Citizens and Singapore PRs above 21 years old who do not qualify for MCES funding
$888 $648
(Nett course fee payable after SSG funding) Fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Company Sponsored (SMEs):
Eligible for SME Company-sponsored Singapore Citizens and Singapore PRs
$888 $88.80
(Nett course fee payable after ETSS funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Company Sponsored (Non-SMEs)
Eligible for Non-SME Company-sponsored Singapore Citizens and Singapore PRs who do not qualify for MCES funding
$888 $648
(Nett course fee payable after SSG funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above
$888 $88.80
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
FAQs
What is the difference between online classroom and face-to-face classroom?
In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups.
Both learning modes essentially offer the same course content and learning outcomes.
Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.
How is this course different from other SEO courses in the market?
At Equinet Academy, we are committed to delivering quality training:
- We provide you with 3-year access to up-to-date course materials (learner’s guide, slides, templates, and other training resources) which you can still access after the training via the learning portal.
- You will not sit through hours and hours of dry and tormenting lecture. Instead, you will experience fun and engaging sessions as we apply instructional design learning methodologies such as group discussions, group project work, case studies, interactive quizzes, and hands-on implementation of the concepts learnt.
- You will be guided by an experienced professional in the field of digital marketing, who will be able to provide you with actionable advice and costly mistakes to avoid, thus shortening your learning curve.
- You will be provided with additional support after completing the course.
Is 2 days sufficient to meet the learning objectives?
If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to resit the course online without any cost on your end. You will also have 3-year access to the courseware online which you may review, and post-training Ask Me Anything sessions to address your challenges with a subject matter expert.
If you want to further your knowledge and skills in search engine optimisation, you may progress to the Advanced SEO course to learn practitioner-level skills.
What is the difference between this course and the Advanced SEO course?
Can't I learn everything online?
If I have specific questions relating to my SEO campaigns after the course, can I consult the trainer?
Do I have to prepare anything before attending the course?
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Are there any other prerequisites/ criteria I need to meet in order to attend this course?
Will this course allow me to acquire sufficient skills to find a job as a digital marketer?
Are there any funding or government subsidies for this course?
From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)
For more information on all available course funding/grants/subsidies, you may check out this FAQ page.
How do I sign up?
I'm still unsure whether this course can help me meet my objectives.
From
S$88.80 Nett
after 90% Subsidies inclusive of GST. Original Course Fee: S$888.00