WSQ Search Engine Optimisation (SEO) Certification Course

Search Engine Optimisation (SEO) is the process of optimising a website to rank prominently on the organic search results.

According to a research conducted by Forrester, close to three quarters (71%) of consumers start their purchase journey with search and 74% use a search engine during the consideration and purchase stages. If you’re not ranking on top of the search engine results pages, you’re not only missing out on key consumer-brand touch points that could lead to conversions and sales, you’re also losing customers to your competitors everyday.

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The main difference between SEO and SEM is that SEO (Search Engine Optimisation) is optimising your website to rank on the organic or non-paid search engine results and SEM (Search Engine Marketing) is paying to rank your website on the paid search engine results.

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If you want to learn how to develop and execute SEM campaigns, check out our Google Ads Fundamentals Certification course.

If you want to learn how to increase your website’s rankings on search engines such as Google and establish brand authority and drive targeted traffic to increase sales for your product/service offerings, this hands-on search engine optimisation course will guide you step by step, exactly how to achieve that.

Get behind the scenes on how SEO specialists implement technical on-page and off-page search engine optimisation techniques to get on page one of Google. By the end of the course, you will know exactly how to rank your website on top of Google and be able to better manage your SEO campaigns in-house or through an external SEO agency.

Yes, it is highly possible to rank on the first page of Google for multiple target keywords if you apply the strategies and tactics taught. More importantly however, is knowing which keywords to rank for i.e. keywords that generate the highest return on investment (ROI). This course will teach you how to research, curate, and rank your organisation’s website for keywords that matter.

Many of our trainees from SMEs and small business owners to MNCs and government organisations have increased their overall website rankings for their target keywords after applying the strategies and tactics learnt from this course.

This course is suitable for Marketing Professionals, Web Developers, Content Developers, and Marketing Managers who are required to understand how search engines work in order to manage SEO campaigns and oversee SEO vendors, as well as how to develop/optimise content and webpages to increase organic search rankings.

Yes. You will wear the hat of an SEO Head/Manager. Even though a tad of advanced web development coding theory will be covered, you will fundamentally learn how to diagnose any technical SEO issues and know who to look for to rectify the issues regardless. No hard coding will be involved. However, you should at least possess basic computer skills (able to browse/surf the web, open files and documents, navigate simple tools/software).

That depends on your business objectives. Take this 3-question survey to help you decide!

If you are unsure whether SEO is the right channel for your business at this point of time, we recommend attending our Digital Marketing Strategy course to gain a clearer understanding of the various digital marketing channels and the impact of each channel on your marketing strategy.

Key differences between this SEO course and other courses in the market include:

• You will be guided by an experienced professional in the field of SEO in class, who will be able to provide you with actionable advice and costly mistakes to avoid, thus shortening your learning curve.
• We provide you with life-time access to up-to-date course materials (learner’s guide, slides, templates, and other training resources) via our learning portal.
• You will get to work on your own website’s SEO campaign in class, or otherwise a demo website if you do not own one.
• You will not sit through hours and hours of dry and tormenting lecture. Instead, you will experience fun and engaging sessions as we apply instructional design learning methodologies such as group discussions, group project work, case studies, interactive quizzes, and hands-on implementation of the concepts learnt.
• You will be provided with additional support after attending the course.

No doubt there are tons of free information online – free tutorials, guides, and online courses that you can gain useful knowledge from. However, the intangible benefits of attending face to face training include real time consultation with an industry expert, peer to peer learning and interaction, and hands-on practical learning sessions. This will enable you to take away actionable strategies you can implement right after the training.

Yes! Our trainers are dedicated practitioners who strive to ensure you gain significant value from the training. You may consult your trainer during and after class. More details on after-training support here.

Course materials, a Windows laptop, and WIFI connection will be provided. You may wish to bring a notebook to take notes and a jacket as the room may be cold.

It is recommended to have a website you own or manage before attending this course in order to better contextualise and relate to the concepts taught. Furthermore, there will be time allocated to hands-on activities that will be based on your own industry. If you do not have an existing website however, we will provide you with a demo website.

Yes, please see fees and funding section below or use the funding calculator tool.

Simply click here to sign up for this course via the online course registration form.

Once we have received your registration details and payment, we will send you instructions on how to apply/claim funding (if eligible) via email.

Upon completion of payment and funding applications, your seat will be confirmed and we will see you in class!