WSQ Search Engine Optimisation (SEO) Certification Course

How to Rank Your Website on Page #1 of Google

Check your funding eligibility (up to 90% subsidies) and reserve your seat

WSQ Accreditation Logo

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-3006-1.1 Integrated Marketing

Course Codes: TGS-2019502323 / TGS-2020505195

Course Description

Search Engine Optimisation or SEO is the process of optimising a website to rank on top of the search engine results pages for highly targeted keywords (search queries that potential customers key in to find your products and services).

Not sure what is SEO? Read this guide first: SEO Tutorial – Step-By-Step Search Engine Optimisation Guide

Organic search traffic is ranked one of the most effective digital marketing channels when it comes to converting qualified prospects into paying customers – Marketing Land and in Singapore, Google has over 90% of marketshare among other popular search engines such as Bing and Yahoo!.

This intensive Search Engine Optimisation (SEO) Training course covers the most up-to-date search marketing strategies and how to implement them to your existing businesses.

To better facilitate the learning, each participant will be provided with a demo website for practical sessions on keyword research, on-page optimisation, and link building. Participants will also have the opportunity to work on their own websites should they choose to.

In order to reinforce the concepts learned, participants will participate in live exercises, group discussions, role-playing, Q&A sessions, and undertake interactive quizzes.

By the end of the course, participants will take away actionable SEO strategies that will enable them to manage their own SEO campaigns, be able to spot any tell-tale signs of a third party SEO vendor should hiring one be necessary, and oversee SEO campaigns as an SEO head.

The 4 Pillars of a Successful SEO Strategy

The 4 Pillars of a Successful SEO Strategy


Unfamiliar with any SEO terms mentioned here? Check out our A-Z SEO Glossary of Terms & Definitions.

Target Audience

Marketing professionals, Web developers, Content developers, and Marketing managers who are required to understand how search engines work in order to manage SEO campaigns and oversee SEO vendors, as well as how to develop/optimize content and webpages to increase search rankings.

Course Highlights

In this SEO workshop, trainees will learn:

  • The latest Google algorithm updates and the impact on your website rankings
  • What to include on any webpage to hit the 1st page of Google (complete with infographics)
  • How to beat the competition when it comes to keyword research
  • How to earn high quality editorial backlinks with a few simple techniques (completely white-hat)
  • Important on-page and off-page ranking factors every marketer needs to know to stay on top of Google
  • How to create keyword ranking reports, track and measure return on investment on SEO activities, and make strategic improvements (SEO analytics)
  • How to manage SEO campaigns in-house or through an SEO agency
  • And much more

Course Objectives

By the end of the class, trainees will:

  • Be able to conduct extensive and effective keyword research.
  • Understand and be able to implement white-hat on-page optimisation techniques.
  • Know how to identify link building opportunities and be able to implement them to existing Search Engine Optimisation campaigns.
  • Know how to use various SEO tools to conduct competitive SEO analysis.
  • Be able to create ROI-focused SEO campaigns.
  • Be able to optimize a website locally and internationally.
  • Be well-versed in the concepts of SEO, the correct methodology and processes required in place.
  • Be able to oversee and manage Search Engine Optimisation campaigns in-house or through an agency.

Course Outline

Download the full course brochure here.

SEO Fundamentals
Instructor-Led | Lecture, case study, group discussion, group presentation

  • What is SEO and How it Works?
  • Why SEO is Important from a Business Perspective
  • Advantages and Disadvantages of SEO
  • Successful and Unsuccessful SEO Case Studies
  • Overview of the 4-step SEO process
Keyword Research
Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, group discussion, group presentation, group project work

  • Keyword research 101: What is keyword research and why is it important
  • 4 key principles of effective keyword research
  • Types of keywords you should target and optimize for
  • Recommended free and premium keyword research tools
  • How to build an extensive SEO keyword plan
  • How to implement a 4-step keyword research process
On-Page SEO: Keyword Optimisation and Technical SEO Audit
Instructor-led | Lecture, demonstration and modelling, case study, group discussion, group presentation, group project work, games/quizzes

  • What is on-page optimisation and why is it important
  • Title tags: Best practices
  • Domain and URL: Best practices
  • Meta description: Best practices
  • Image optimisation: Best practices
  • How to rank on Youtube and video optimisation
  • Content creation: Best practices
  • How search engines work
  • White hat vs black hat SEO
  • Google’s latest and most significant algorithm changes
  • How to conduct a technical SEO audit
  • Local SEO
Off-Page SEO: Link Building and Content Marketing Strategies
Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, individual project work

  • Why is link building important?
  • Anatomy of a quality backlink
  • Major off-page SEO ranking factors
  • Social media signals
  • Effective link building strategies
SEO Analytics: Creating SEO Reports, Rank Tracking, and Intepreting SEO KPI and Metrics
Instructional-led | Lecture, demonstration and modelling, case study

  • How to track your keyword rankings
  • How to develop a keyword ranking improvement plan
  • Setting up Google Search Console + Walkthrough
  • Essential SEO metrics to track and evaluate your SEO performance
Assessment Component
  • Individual Project Work
  • Case study (Written Assessment)

This module is part of the Certified Digital Marketing Strategist (CDMS) Programme, comprising of 6 core modules. Graduates of this module may wish to progress to the Advanced Search Engine Optimisation course module.


A SkillsFuture WSQ Statement of Attainment (SOA) – ICT-SNM-3006-1.1 Integrated Marketing under the National Infocomm Competency Framework (NICF) and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the NICF WSQ Search Engine Optimisation (SEO) course assessment and achieved at least 75% attendance.


Basic computer knowledge.

Face-to-Face classroom learning mode: Each trainee will be provided a windows laptop for the duration of the course. Trainees may however opt to bring their own laptops.

A live website will not be required as students will be provided with demo websites to hands-on with both on-page and off-page SEO techniques on dummy webpages to increase search rankings. Trainees will also be given the opportunity to apply the knowledge learnt to their own websites during class.

Online-classroom learning mode: Personal computer, stable internet connection of at least 10mbps, webcam, microphone, video conferencing platform, and other logistical requirements outlined in the Online-based Classroom Learner Guide.


Dylan Sun Equinet Academy

Dylan Sun

Dylan is the Founder and Director of Training of Equinet Academy. Throughout his career as a Search Marketing Specialist, he audited over a thousand SEO/SEM campaigns, conducted SEO classes for over 3000+ trainees, and provided consultancy to dozens of Small Medium Enterprises, Global Brands, Academic Institutions, and Government Organisations across the Infocomms, Travel, Hotel, Retail, eCommerce and B2B & B2C industries. Some of his clients include DHL, Fuji Xerox Asia Pacific, Microsoft, Emmerson, Singhealth, and Singtel.


Kevin Dam

Kevin started in digital marketing, specialising in Search Engine Optimisation after leaving a career in banking and finance. He now has almost 10 years of experience gathering thousands of auditing hours on 300+ websites in all industries such as F&B, finance, insurance, e-commerce, medical and b2b services, serving clients such as MSIG Insurance, Bizcover Insurance, TWG Tea, Aura Group, Merger Markets (Acuris) and dozens of local SME’s, across Australia, New Zealand, Hong Kong, the United States and Singapore.

*Only one trainer will be facilitating per class.

Corporate Clients

Be assured of the highest quality of training in the classroom.


“The concepts were extremely understandable even to a complete beginner to SEO. 16 hours over 2 days is heavy for any course but I found it to be enjoyable and rewarding. The case studies and implementation exercises were important in keeping me engaged and testing my understanding.”

Sarah Kow

“It had been supremely useful after attending this SEO course, and I was able to help my organisation troubleshoot and bring up the organic search traffic the past few months. The presentation materials were comprehensive and well organised – truly informative and an enriching experience.”

Adeline NgSingapore Press Holdings

“This SEO course has been extremely useful to me as it is of direct relevance and applicability to my work. I would strongly recommend those who are managing digital marketing campaigns, be it by themselves or through a 3rd party to attend this course.”

Lynne Loh, Fuji Xerox

Post-Training Support

On top of having access to your trainer’s contact, you will also enjoy the following post-training benefits:

Complimentary Refresher

1 free refresher seat (re-sit the course online) within 1 year after the course.

Clinic Sessions

Unlimited complimentary 3-hour small group clinic sessions with a subject matter expert for up to 3 years.

Alumni Support Group

Be part of a support group where you can post questions, discuss, and get feedback from the community.

Lifetime Course Membership Access

Gain lifetime access to constantly updated course resources via the learning portal.

Course Schedules

Unfamiliar with how online classes are run? Check out the online classroom learner’s guide.
Signing up for in-person classroom learning? Read the additional safety measures.

Choose from online classroom and in-person (face-to-face) classroom learning.

In-Person Course Dates
Online Classroom Course Dates
Unfamiliar with how our online classes are run? Read the Online-Based Classroom Learner Guide before signing up for a class.

Course Duration:
2 Days (9am - 6pm)

Course Schedules:
11, 12 May 2021 (Tue, Wed), 9am - 6pm
26, 27 May 2021 (Wed, Thu), 9am - 6pm
5, 6 Jun 2021 (Sat, Sun), 9am - 6pm Limited seats
16, 17 Jun 2021 (Wed, Thu), 9am - 6pm Limited seats
7, 8 Jul 2021 (Wed, Thu), 9am - 6pm
27, 28 Jul 2021 (Tue, Wed), 9am - 6pm
28, 29 Aug 2021 (Sat, Sun), 9am - 6pm
8, 9 Sep 2021 (Wed, Thu), 9am - 6pm
23, 24 Oct 2021 (Sat, Sun), 9am - 6pm
2, 3 Nov 2021 (Tue, Wed), 9am - 6pm
18, 19 Dec 2021 (Sat, Sun), 9am - 6pm

(Click on the course dates above to register online)

Course Fees & Fundings

Course Fee:
S$888 nett

Course fee after eligible SSG Subsidies:

From S$88.80 nett after 90% SSG Subsidies

From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)

Self-Sponsored Individuals

SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above

$888 $88.80
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by SkillsFuture Credit.

Self-Sponsored Singapore Citizens and Singapore PRs – Up to 50% Funding Capped at $15/hour:
Singapore Citizens and Singapore PRs above 21 years old who do not qualify for MCES funding

$888 $648
(Nett course fee payable after SSG funding) Fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds

Company Sponsored (SMEs):

Enhanced Training Support for SMEs (ETSS) – 90% funding (Up to $50/hour):
Eligible for SME Company-sponsored Singapore Citizens and Singapore PRs

$888 $88.80
(Nett course fee payable after ETSS funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company Sponsored (Non-SMEs)

SSG Non-SME Grant – 50% funding (Up to $15/hour):
Eligible for Non-SME Company-sponsored Singapore Citizens and Singapore PRs who do not qualify for MCES funding

$888 $648
(Nett course fee payable after SSG funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above

$888 $88.80
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check eligible grant amount and nett payable course fees via the grant calculator.


Questions? Check out the frequently asked questions below.

What is the difference between online classroom and face-to-face classroom?

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups.

Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

How is this course different from other SEO courses in the market?

This course provides you with bite-sized, yet comprehensive and actionable SEO strategies and tactics that you can implement right after the course. Unlike other Diploma and certification courses, which are packed with assignments and require a long-term time commitment, you can get a comprehensive overview of what SEO is all about in two days. After completing this course, you can then progress to the Advanced SEO course and other advanced and elective digital marketing courses.

At Equinet Academy, we are committed to delivering quality training:

  • We provide you with lifetime access to up-to-date course materials (learner’s guide, slides, templates, and other training resources) which you can still access after the training via the learning portal.
  • You will not sit through hours and hours of dry and tormenting lecture. Instead, you will experience fun and engaging sessions as we apply instructional design learning methodologies such as group discussions, group project work, case studies, interactive quizzes, and hands-on implementation of the concepts learnt.
  • You will be guided by an experienced professional in the field of SEO, who will be able to provide you with actionable advice and costly mistakes to avoid, thus shortening your learning curve.
  • You will be provided with additional support after completing the course.
Is 2 days sufficient to meet the learning objectives?

Equinet Academy’s courses are designed to provide bite-sized yet comprehensive information to be delivered within 1-3 days. The courses not only include theory but also hands-on practical experience so that trainees can take away applicable knowledge.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to resit the course online without any cost on your end. You will also have lifetime access to the courseware online which you may review, and post-training clinic sessions to address your challenges with a subject matter expert.

If you want to further your knowledge and skills in search engine optimisation, you may progress to the Advanced SEO course to learn practitioner-level skills.

What is the difference between this course and the Advanced SEO course?

The WSQ SEO course covers the fundamental concepts of search engine optimisation. The Advanced SEO course goes into more detail covering more advanced concepts of search engine optimisation. You may go through and review both course outlines in detail and contact us should you have any specific questions on this.

Can't I learn everything online?

Our courses offer a very hands on approach so that you will be able to apply these content marketing strategies learnt in the course in real life practical situations. Moreover, our trainers are industry experts who can clarify your doubts in real time. We also offer post-training support which includes up to three 3-hour small group clinic sessions with an industry expert, an online refresher seat within a year post-training, forum support, and lifetime access to up-to-date courseware via the learning portal.

If I have specific questions relating to my SEO campaigns after the course, can I consult the trainer?

Yes, you may most certainly book unlimited complimentary 3-hour small group clinic sessions with a subject matter expert for up to 3 years to clarify your doubts or address any challenges you may be facing. The links to book your clinic sessions will be emailed to you after your course.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any other prerequisites/ criteria I need to meet in order to attend this course?

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files. If you have no prior experience in sales and marketing, attending the Digital Marketing Strategy Course prior to this course is recommended, although not a requirement.

Will this course allow me to acquire sufficient skills to find a job as a digital marketer?

Though you may gain useful skills and applicable knowledge after completing this course, landing a job in digital marketing is a different level as some field experience is required. For more information on kickstarting a career in digital marketing, you may explore our Digital Marketing Career Portal.

Are there any funding or government subsidies for this course?

You may be eligible for up to 90% SkillsFuture subsidies. If you wish to check your funding eligibility, you may complete step 1 of the course registration form to check your nett course fees payable after all available subsidies.

From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)

For more information on all available course funding/grants/subsidies, you may check out this FAQ page.

How do I sign up?

You can sign up for this course through this link. Once you have registered for the course, we will follow up with you via email regarding your course registration.

I'm still unsure whether this course can help me meet my objectives.

If you’re unsure about your learning objectives, you may try out this 3-question survey using the Course Selector Tool or download the Course Selector Guide (PDF). If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.


S$88.80 Nett

after 90% Subsidies inclusive of GST. Original Course Fee: S$888.00

WSQ Search Engine Optimisation

How to Rank your Website on Page #1 of Google

Check your funding eligibility (up to 90% subsidies) and reserve your seat

From S$88.80 nett
After 90% subsidy