WSQ Search Engine Optimisation (SEO) Training Course

How to Rank Your Website on Page #1 of Google

Check your funding eligibility (up to 70% subsidies) and reserve your seat

Modes of Delivery:
In-Person or Online Classroom

Duration: 16 Hours (2 Days)

Accredited by SkillsFuture Singapore (WSQ)

3-Year Access to Course Resources

3-Year Access to E-Learning Videos

3-Year Refresher and Ask Me Anything Sessions

Corporate Clients

Be assured of the highest quality of training in the classroom.

Course Description

Search Engine Optimisation or SEO is the process of optimising a website to rank on top of the search engine results pages for highly targeted keywords (search queries that potential customers key in to find your products and services).

Not sure what is SEO? Read this guide first: SEO Tutorial – Step-By-Step Search Engine Optimisation Guide

Organic search traffic is ranked one of the most effective digital marketing channels when it comes to converting qualified prospects into paying customers — Marketing Land and in Singapore, Google has over 90% of marketshare among other popular search engines such as Bing and Yahoo!

This intensive Search Engine Optimisation (SEO) Training course covers the most up-to-date SEO marketing strategies and how to implement them to your existing businesses, enabling you to become a certified SEO strategist.

To better facilitate the learning, each participant will be provided with a demo website for practical sessions on keyword research, on-page optimisation, and link building. Participants will also have the opportunity to work on their own websites should they choose to.

In order to reinforce the concepts learned, participants will participate in live exercises, group discussions, role-playing, Q&A sessions, and undertake interactive quizzes.

By the end of the course, participants will take away actionable SEO strategies that will enable them to manage their own SEO campaigns, be able to spot any tell-tale signs of a third party SEO vendor should hiring one be necessary, and oversee SEO campaigns as an SEO head. 

The 4 Pillars of a Successful SEO Strategy

The 4 Pillars of a Successful SEO Strategy

Participants will also receive an SEO certification to legitimise their learned SEO knowledge and skills.

Target Audience

Marketing professionals, Web developers, Content developers, and Marketing managers who are required to understand how search engines work in order to manage SEO campaigns and oversee SEO vendors, as well as how to develop/optimize content and webpages to increase search rankings.



You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

Course Highlights

In this SEO training workshop, trainees will learn:

  • The latest Google algorithm updates and the impact on your website rankings
  • What to include on any webpage to hit the 1st page of Google (complete with infographics)
  • How to beat the competition when it comes to keyword research
  • How to earn high quality editorial backlinks with a few simple techniques (completely white-hat)
  • Important on-page and off-page ranking factors every marketer needs to know to stay on top of Google
  • How to create keyword ranking reports, track and measure return on investment on SEO activities, and make strategic improvements (SEO analytics)
  • How to manage SEO campaigns in-house or through an SEO agency
  • And much more

Course Objectives

By the end of the class, trainees will:

  • Be able to conduct extensive and effective keyword research.
  • Understand and be able to implement white-hat on-page optimisation techniques.
  • Know how to identify link building opportunities and be able to implement them to existing Search Engine Optimisation campaigns.
  • Know how to use various SEO tools to conduct competitive SEO analysis.
  • Be able to create ROI-focused SEO campaigns.
  • Be able to optimize a website locally and internationally.
  • Be well-versed in the concepts of SEO, the correct methodology and processes required in place.
  • Be able to oversee and manage Search Engine Optimisation campaigns in-house or through an agency.

Course Outline

This course comes with 3-year free access to the e-learning course videos.

Download the full course brochure here.

SEO Fundamentals

Instructor-Led | Lecture, case study, group discussion, group presentation

  • What is SEO and How it Works?
  • Why SEO is Important from a Business Perspective
  • Advantages and Disadvantages of SEO
  • Successful and Unsuccessful SEO Case Studies
  • Overview of the 4-step SEO process
Keyword Research

Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, group discussion, group presentation, group project work

  • Keyword research 101: What is keyword research and why is it important
  • 4 key principles of effective keyword research
  • Types of keywords you should target and optimize for
  • Recommended free and premium keyword research tools
  • How to build an extensive SEO keyword plan
  • How to implement a 4-step keyword research process
On-Page SEO: Keyword Optimisation and Technical SEO Audit
Instructor-led | Lecture, demonstration and modelling, case study, group discussion, group presentation, group project work, games/quizzes

  • What is on-page optimisation and why is it important
  • Title tags: Best practices
  • Domain and URL: Best practices
  • Meta description: Best practices
  • Image optimisation: Best practices
  • How to rank on Youtube and video optimisation
  • Content creation: Best practices
  • How search engines work
  • White hat vs black hat SEO
  • Google’s latest and most significant algorithm changes
  • How to conduct a technical SEO audit
  • Local SEO
Off-Page SEO: Link Building and Content Marketing Strategies

Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, individual project work

  • Why is link building important?
  • Anatomy of a quality backlink
  • Major off-page SEO ranking factors
  • Social media signals
  • Effective link building strategies 
SEO Analytics: Creating SEO Reports, Rank Tracking, and Intepreting SEO KPI and Metrics
Instructional-led | Lecture, demonstration and modelling, case study

  • How to track your keyword rankings
  • How to develop a keyword ranking improvement plan
  • Setting up Google Search Console + Walkthrough
  • Essential SEO metrics to track and evaluate your SEO performance
Assessment Component
  • Individual Project Work
  • Case study (Written Assessment)
This module is part of the Certified Digital Marketing Strategist (CDMS) Programme, comprising of 6 core modules. Graduates of this module may wish to progress to the Advanced Search Engine Optimisation course module.


A SkillsFuture WSQ Statement of Attainment (SOA) – ICT-SNM-3006-1.1 Integrated Marketing under the National Infocomm Competency Framework (NICF) and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the NICF WSQ Search Engine Optimisation (SEO) course assessment and achieved at least 75% attendance.

WSQ Search Engine Optimisation (SEO) Course Certificate

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-3006-1.1 Integrated Marketing
Course Codes: TGS-2019502323 / TGS-2020505195

Course Support Period: 29 Jan 2019 – 28 Jan 2025 (In-person) / 22 Jul 2022 – 21 Jul 2024 (E-Learning)


Dylan Sun Equinet Academy
Dylan Sun

Dylan is the Founder and Director of Training of Equinet Academy. Throughout his career as a Search Marketing Specialist, he audited over a thousand SEO/SEM campaigns, conducted SEO classes for over 3000+ trainees, and provided consultancy to dozens of Small Medium Enterprises, Global Brands, Academic Institutions, and Government Organisations across the Infocomms, Travel, Hotel, Retail, eCommerce and B2B & B2C industries. Some of his clients include DHL, Fuji Xerox Asia Pacific, Microsoft, Emmerson, Singhealth, and Singtel.

Kevin Dam

Kevin started in digital marketing, specialising in Search Engine Optimisation after leaving a career in banking and finance. He now has almost 10 years of experience gathering thousands of auditing hours on 300+ websites in all industries such as F&B, finance, insurance, e-commerce, medical and b2b services, serving clients such as MSIG Insurance, Bizcover Insurance, TWG Tea, Aura Group, Merger Markets (Acuris) and dozens of local SME’s, across Australia, New Zealand, Hong Kong, the United States and Singapore.


Ian Ong

Ian is the co-founder of an award-winning digital agency headquartered in Singapore. He led the company to receiving numerous industry-recognised awards from Marketing Interactive across multiple categories including lead generation and mobile marketing.

*Only one trainer will be facilitating per class.

Case Studies


“It had been supremely useful after attending this SEO course, and I was able to help my organisation troubleshoot and bring up the organic search traffic the past few months. The presentation materials were comprehensive and well organised – truly informative and an enriching experience.”

Adeline NgSingapore Press Holdings

“This SEO course has been extremely useful to me as it is of direct relevance and applicability to my work. I would strongly recommend those who are managing digital marketing campaigns, be it by themselves or through a 3rd party to attend this course.”

Lynne Loh, Fuji Xerox

“SEO is a subject that is technical and dry, but not Mr. Kevin Dam’s SEO training class. He did not use very technical terms to ensure that my non-technical course mates were able to understand as well. He uses illustrations and examples to help us in our understanding. He also repeats key concepts to ensure we register them into our muscle memory.

During our practical SEO sessions, Kevin’s instructions are direct and clear. He explains the actions taken and the outcome. The class pacing was good and even the older folks in my class were able to follow along and complete the practical assignments.

Many thanks to Kevin for helping to kick start my SEO learning journey.”

Chia Teck Hwee, AT&T

“The SEO course materials was comprehensive and very useful. The 2 days course provided great insights and understanding of how SEO works – its implications and strategies. This course was helpful and Kevin was a great trainer who is a very knowledgeable expert that took time to slowly and thoroughly explain concepts, strategy and SEO tools to use.”

Joy Koh, Singapore Turf Club

Why Learn at Equinet?

Get expert advice, learning resources, and post-training support for up to 3 years.

Complimentary Refresher

1 free refresher seat (re-sit the course online) within 3 years after the course.

Ask Me Anything Sessions

Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.

Equinet Academy Insider

Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Resources

Get 3-year access to constantly updated Search Engine Optimisation course resources.

E-Learning Videos

Watch bite-sized lessons online to help you recap on what you have learnt, for up to 3 years.

Course Schedules

Unfamiliar with how online classes are run? Check out the online classroom learner’s guide.

Choose from online classroom and in-person (face-to-face) classroom learning.

Online Classroom Course Dates
Unfamiliar with how our online classes are run? Read the Online-Based Classroom Learner Guide before signing up for a class.

Course Duration:
2 Days (9am - 6pm)

Course Schedules:
28 Feb, 1 Mar 2023 (Tue, Wed), 9am - 6pm
25, 26 Jul 2023 (Tue, Wed), 9am - 6pm
17, 18 Oct 2023 (Tue, Wed), 9am - 6pm
5, 6 Dec 2023 (Tue, Wed), 9am - 6pm

(Click on the course dates above to register online)

Course Fees & Fundings

Course Fee:
S$959.04 (inclusive of 8% GST)

Course fee after eligible SSG Subsidies:

From S$337.44 (inclusive of 8% GST) after 70% SSG Subsidies

Self-Sponsored Individuals

SkillsFuture Mid-career Enhanced Subsidy (MCES) – 70% funding:
Eligible for Singapore Citizens aged 40 years and above

$959.04 $337.44 (inclusive of 8% GST of $71.04)
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by SkillsFuture Credit.

Self-Sponsored Singapore Citizens and Singapore PRs – 50% Funding:
Singapore Citizens and Singapore PRs above 21 years old who do not qualify for MCES funding

$959.04 $515.04 (inclusive of 8% GST of $71.04)
(Nett course fee payable after SSG funding) Fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds

Company Sponsored (SMEs):

Enhanced Training Support for SMEs (ETSS) – 70% funding:
Eligible for SME Company-sponsored Singapore Citizens and Singapore PRs

$959.04 $337.44 (inclusive of 8% GST of $71.04)
(Nett course fee payable after ETSS funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company Sponsored (Non-SMEs)

SSG Non-SME Grant – 50% funding:
Eligible for Non-SME Company-sponsored Singapore Citizens and Singapore PRs who do not qualify for MCES funding

$959.04 $515.04 (inclusive of 8% GST of $71.04)
(Nett course fee payable after SSG funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-career Enhanced Subsidy (MCES) – 70% funding:
Eligible for Singapore Citizens aged 40 years and above

$959.04 $337.44 (inclusive of 8% GST of $71.04)
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check eligible grant amount and nett payable course fees via the grant calculator.


Questions? Check out the frequently asked questions below.
Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any funding or government subsidies for this course?

You may be eligible for up to 70% SkillsFuture subsidies. If you wish to check your funding eligibility, you may complete step 1 of the course registration form to check your nett course fees payable after all available subsidies.

For more information on all available course funding/grants/subsidies, you may check out this FAQ page.

What is the difference between this course and the Advanced SEO course?

The basic SEO course covers the fundamental concepts of search engine optimisation and how to rank a website on the first page of Google. The advanced SEO course goes into more detail covering more advanced concepts of search engine optimisation such as managing day-to-day SEO operations. You may go through and review both course outlines in detail and contact us should you have any specific questions on this.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

What is the difference between online classroom and in-person classroom learning modes?

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups. Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

Can't I learn everything over the internet?

Our courses offer a very hands on approach so that you will be able to apply what you learn immediately. Moreover, our trainers are industry practitioners who will be able to answer your questions and offer expert advice in real time.

We also offer post-training support which includes 2-hour Ask Me Anything sessions with an industry expert for up to 3 years, an online refresher seat within 3 years post-training, access to an insider community, and 3-year access to up-to-date courseware via the learning management system.

Will there be video recordings of the session made available for reference after class?

Unfortunately, we are unable to provide video recordings of the class due to PDPA regulations (Personal Data Protection Act). However, all courseware and e-learning videos are accessible online via the learning management system for 3 years. You may also sign up for a complimentary online refresher course for up to 3 years post-training.

Are these short courses sufficient to achieve desirable learning outcomes?

Equinet Academy’s courses are meticulously designed to provide bite-sized yet comprehensive information that are highly relevant to the industry’s needs. Through a combination of individual project work, peer-to-peer interaction, and practice and feedback, trainees can immediately apply the concepts learnt in class to their real world projects.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to re-sit the course online without any additional cost. You will also have full access to the courseware online which you may review during and after the course, and post-training support to address any challenges you may face along your learning journey through consultation with subject matter experts.

I'm still unsure whether this course can help me meet my objectives.

If you are unsure about your learning objectives, you may use the Course Selector Tool to get course recommendations tailored to your needs. If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

WSQ Search Engine Optimisation

How to Rank your Website on Page #1 of Google

Up to 70% subsidies; reserve your seat today

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