SEO Corporate Brochure
Search Engine Optimization (SEO) Course Overview
Search Engine Optimisation or SEO is the process of optimising a website to rank on top of the search engine results pages for highly targeted keywords (search queries that potential customers key in to find your products and services).
Not sure what is SEO? Read this guide first: What is SEO? A Guide to Getting Started with Search Engine Optimisation
Organic search traffic is ranked one of the most effective digital marketing channels when it comes to converting qualified prospects into paying customers – Marketing Land and in Singapore, Google has over 90% of marketshare among other popular search engines such as Bing and Yahoo!.
This intensive 2-day Search Engine Optimization (SEO) Training course covers the most up-to-date search marketing strategies and how to implement them to your existing businesses.
To better facilitate the learning, each participant will be provided with a demo website for practical sessions on keyword research, on-page optimization, and link building. Participants will also have the opportunity to work on their own websites should they choose to.
In order to reinforce the concepts learned, participants will participate in live exercises, group discussions, role-playing, Q&A sessions, and undertake quizzes after each module.
By the end of the course, participants will take away actionable SEO strategies that will enable them to manage their own SEO campaigns, be able to spot any tell-tale signs of a third party SEO vendor should hiring one be necessary, and oversee SEO campaigns as an SEO head.
Unfamiliar with any SEO terms mentioned here? Check out our A-Z SEO Glossary of Terms & Definitions.
In this SEO workshop, participants will learn:
- What to include on any webpage to hit the 1st page of Google (complete with infographics)
- How to beat the competition when it comes to keyword research
- How to earn high quality editorial backlinks with a few simple techniques (completely white-hat)
- Important on-page and off-page ranking factors every marketer needs to know to stay on top of Google
- How to create keyword ranking reports, track and measure return on investment on SEO activities, and make strategic improvements (SEO analytics)
- And much more
- Up-to-date course modules
- Hands-on, instructor-led (with in-class time for individual hands-on practice)
- Actionable strategies you can implement after attending the course
- Access to an individual demo website for practical implementation
- Structured curriculum
- Real world examples & case studies
- Developed by experts with extensive experience in the Asia region
- After-training support
- Lifetime access to course materials will be provided
By the end of the class, participants will:
- Be able to conduct extensive and effective keyword research.
- Understand and be able to implement white-hat on-page optimization techniques.
- Know how to identify link building opportunities and be able to implement them to existing Search Engine Optimization campaigns.
- Know how to use various SEO tools to conduct competitive SEO analysis.
- Be able to create ROI-focused SEO campaigns.
- Be able to optimize a website locally and internationally.
- Be well-versed in the concepts of SEO, the correct methodology and processes required in place.
- Be able to oversee and manage Search Engine Optimization campaigns in-house or through an agency.
Marketing professionals, Web developers, Content developers, and Marketing managers who are required to understand how search engines work in order to manage SEO campaigns and oversee SEO vendors, as well as how to develop/optimize content and webpages to increase search rankings.
Basic computer knowledge. Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.
A live website will not be required as students will be provided with demo websites to hands-on with both on-page and off-page SEO techniques on dummy webpages to increase search rankings. Participants will also be given the opportunity to apply the knowledge learnt to their own websites during class.
Certification of completion will be issued upon completing 75% of the course.
CHAPTER 1: INTRODUCTION
Instructor-led | Mode of delivery (Presentation, quiz)
For a beginner’s introduction to SEO, check out our free guide: Step-by-Step Beginner SEO Tutorial
The first section of the course provides participants with an overview of the course and what to expect from the 2 day session. The fundamentals of search marketing will be covered including:
|▷ Why every business needs SEO and how SEO can boost ROI|
|▷ How SEO can benefit your business: 3 main areas|
|▷ The fundamentals of how search engines function|
|▷ What is PageRank and its place in today’s SEO|
|▷ White-hat vs. blackhat SEO|
|▷ Google’s most significant and latest algorithm changes|
|▷ How to rank #1 on Google|
|▷ The 4-step SEO process|
CHAPTER 2: KEYWORD RESEARCH
Instructor-led | Mode of delivery (Presentation, demonstration, case studies, small group discussions, role-playing, practical, quiz)
Free guide: How to Conduct Keyword Research Like a Pro
|▷ What is keyword research and why is it important|
|▷ How to identify buyer personas|
|▷ 4 types of keywords to target and prioritize|
|▷ How to conduct user intent based keyword research|
|▷ How to evaluate keyword competitiveness|
|▷ Recommended keyword research tools to expand your keyword list|
|▷ Advanced keyword research techniques|
CHAPTER 3: ON-SITE OPTIMISATION
Instructor-led | Mode of delivery (Presentation, demonstration, case studies, small group discussions, role-playing, practical, Q&A, quiz)
Free guide: SEO Keyword Optimisation Guide
|▷ What is on-page optimization and why is it important?|
|▷ On-page SEO cheat sheet|
|▷ Title tags: Best practices|
|▷ Domain and URL: Best practices|
|▷ Meta description: Best practices|
|▷ Image optimization: Best practices|
|▷ How to rank on Youtube and video optimization|
|▷ Content creation: Best practices|
|▷ Site architecture: Best practices|
|▷ Design and UX: Best practices|
|▷ Mobile optimization and common mistakes to avoid|
|▷ Accessibility for search engine spiders|
CHAPTER 4: LINK BUILDING
Instructor-led | Mode of delivery (Presentation, demonstration, case studies, small group discussions, role-playing, practical, Q&A)
|▷ Why use links?|
|▷ Anatomy of a quality backlink|
|▷ 3 major off-page SEO ranking factors|
|▷ Social media signals|
|▷ What to do if you receive a search engine penalty from Google|
|▷ How to fix a search engine penalty|
|▷ 7 effective link building strategies|
|▷ How to do effective email outreach|
|▷ 5-step link building process (with template)|
|▷ Hands-on Link Building|
CHAPTER 5: Local & International SEO, Reporting, and Campaign Management Principles
Instructor-led | Mode of delivery (Presentation, Q&A, quiz)
|▷ Google Local search ranking factors|
|▷ Ways to target your site multi-regionally|
|▷ Using the rel=”alternate” hreflang tag|
|▷ Managing an SEO team|
|▷ Google Webmaster Tools|
|▷ SEO reporting & how to measure success|
|▷ 4 things to consider before hiring an SEO agency|
|▷ Questions to ask your SEO consultant|
|▷ Mistakes to avoid when hiring an SEO|
Download SEO course brochure.
|“It has been supremely useful after attending your course, and i was able to help my organisation troubleshoot and bring up the organic search traffic the past few months. Dylan is clearly very knowledgeable -taught with utmost professionalism and offered great insights. The presentation materials were comprehensive and well organised – truly informative and an enriching experience.”|
Singapore Press Holdings
|“This course has been extremely useful to me as it is of direct relevance and applicability to my work. I would strongly recommend those who are managing digital marketing campaigns, be it by themselves or through a 3rd party to attend this course.”|
Fuji Xerox Asia Pacific
|“Dylan conducted an in-house SEO training for our team in 2016 when we were revamping our website. We’re still reaping benefits from his training today – our 301 redirect was successfully executed and our organic traffic continues to grow monthly. Highly recommend him as a trainer and consultant.”|
|“Dylan helps trainees understand concepts by providing many real-life examples, some of which includes his own success and failures. He is a good speaker and is very knowledgeable!”|
|“Highly recommended. Dylan consistently gave real world examples, which was really comprehensive.”|
|“I have greatly benefited from Equinet Academy’s SEO/SEM training. The trainer has very strong technical knowledge and comprehensive training content, is passionate about the topic and is very committed to ensuring that the students understand and apply the concepts taught. I am now able to make better business decisions for our digital marketing strategy and investment. Will definitely recommend fellow industry professionals to participate in Equinet Academy’s courses.”|
|“My team and I picked up useful knowledge on keyword optimisation in a short 2-day session, thanks to the trainer’s patience and in-depth explanations. This has helped us in the development of website content, and in better articulating our queries/concerns when working with our web vendors.”|
|“Thank you for the very insightful course on SEO. I felt that it was beneficial to me even though I do not have any programming knowledge and I feel I am ready to exercise basic SEO strategies and at least know what to look for when I am engaging an SEO consultant.”|
NPTD, Prime Minister’s Office
|“I took the SEO 2-day course and found it to be very useful and helpful with our business. I learned a great deal from it. It has made a big difference. Our school’s SEO account has risen to a top 3 rating for some key words. Thank you so much.”|
Canadian Education College
|“All the techniques and strategies taught by Dylan culminated into a mega case study on the second day of the course. In the case study, the students were hired as SEO consultants and urged to execute both on-page and off-page SEO strategies. During the sharing by each group, you could tell that Dylan was a very proud instructor who had just taught his class well. Most importantly, Heartland Boy thinks the best endorsement of Dylan’s competency is Equinet Academy consistent ability to rank in the top 3 of Google search engine for the relevant keywords. |
In addition, Dylan’s passion for SEO grows on the class. Another reason why Equinet Academy SEO Course is value for money is the free consultation that he provides during breaks. Students who prefer a more personal and private session could often be seen seeking his advice and expertise during lunch breaks and after classes. He would take every student seriously and approach each issue patiently and objectively. It is evident that Dylan is committed to ensure that his students understand and grasp the concepts that are being taught.”
Recognized as an authority in the fields of Search Engine Marketing and Web Design by some of the World’s leading companies, Dylan made it his mission to train and consult businesses and individuals to establish a successful, and above all profitable online presence.
Throughout his career as a Search Engine Marketing specialist, he has consulted on technical SEO and offered actionable advice on Search Engine Marketing to SingHealth, Fuji Xerox Asia Pacific, LHN Group, Academic Institutions, Government Organisations, and companies in the Infocomms, Travel, Hotel, Retail, and B2B & B2C industries.
In 2016, he facilitated the SEO site revamp and migration for SingHealth’s (Singapore’s largest academic medical centre) HealthXchange web portal, a content hub for trusted health tips tailored for Asia, while successfully maintaining the web portal’s search engine ranking positions on Google.
Passionate about all aspects of Digital Marketing, Dylan enjoys authoring articles on Digital Marketing. You can find his work on Techinasia, LinkedIn Pulse, Business2Community, and Equinet Academy. In 2013, Dylan founded Equinet Academy and currently facilitates courses there. He has also conducted customised workshops on Search Engine Optimisation for various organisations in Southeast Asia including Singapore Institute of Management’s (SIM) Marketing Executive Group (MEG), Fuji Xerox Asia Pacific, and Singtel.
Dylan is also a certified adult educator with the WSQ Advanced Certificate in Training and Assessment (ACTA) and certified curriculum developer with the WSQ Diploma in Adult and Continuing Education (DACE), awarded by SSG’s (Formally WDA) Institute of Adult Learning (IAL). He currently manages digital marketing campaigns for several companies in Asia, all observing a significant increase in leads and online conversions, leading to a stable profit growth.
Learn How to Rank Your Website on Page #1 of Google
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2 Days (9am – 6pm)
S$990 S$500 nett (Lunch Included + Laptops Provided)
*This course is approved for SkillsFuture Credit
11, 12 Oct 2017 Full house
21, 28 Oct 2017 Full house
9, 10 Nov 2017 Full house
11, 12 Dec 2017 Full house
11, 12 Jan 2018 Full house
27, 28 Feb 2018 Full house
21, 22 Mar 2018 Full house
23, 24 Apr 2018 Full house
24, 25 May 2018 Full house
26, 27 Jun 2018 Full house
24, 25 Jul 2018 Full house
13, 14 Aug 2018
19, 20 Sep 2018
23, 24 Oct 2018
14, 15 Nov 2018
3, 4 Dec 2018
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