*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-3006-1.1 Integrated Marketing
CRS No.: CRS-Q-0037085-ICT
1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.
Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (booster sessions), email, and forum support
Gain lifetime access to up-to-date online resources for the course attended
Access up-to-date course slides, guides, and actionable templates via the learning portal
The 4 Pillars of a Successful SEO Strategy
Marketing professionals, Web developers, Content developers, and Marketing managers who are required to understand how search engines work in order to manage SEO campaigns and oversee SEO vendors, as well as how to develop/optimize content and webpages to increase search rankings.
A SkillsFuture WSQ Statement of Attainment (SOA) – ICT-SNM-3006-1.1 Integrated Marketing under the National Infocomm Competency Framework (NICF) and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Search Engine Optimisation (SEO) assessment and achieved at least 75% attendance.
Basic computer knowledge.
Face-to-face classroom learning mode: Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.
A live website will not be required as students will be provided with demo websites to hands-on with both on-page and off-page SEO techniques on dummy webpages to increase search rankings. Participants will also be given the opportunity to apply the knowledge learnt to their own websites during class.
Online-classroom learning mode: Personal computer, stable internet connection of at least 10mbps, webcam, microphone, video conferencing platform, and other logistical requirements outlined in the Online-based Classroom Learner Guide.
SEO Fundamentals
Instructor-Led | Lecture, case study, group discussion, group presentation
▷ What is SEO and How it Works?
▷ Why SEO is Important from a Business Perspective
▷ Advantages and Disadvantages of SEO
▷ Successful and Unsuccessful SEO Case Studies
▷ SEO VS SEM
▷ Overview of the 4-step SEO process
Keyword Research
Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, group discussion, group presentation, group project work
▷ Keyword research 101: What is keyword research and why is it important
▷ 4 key principles of effective keyword research
▷ Types of keywords you should target and optimize for
▷ Recommended free and premium keyword research tools
▷ How to build an extensive SEO keyword plan
▷ How to implement a 4-step keyword research process
On-Page SEO: Keyword Optimisation and Technical SEO Audit
Instructor-led | Lecture, demonstration and modelling, case study, group discussion, group presentation, group project work, games/quizzes
▷ What is on-page optimisation and why is it important
▷ Title tags: Best practices
▷ Domain and URL: Best practices
▷ Meta description: Best practices
▷ Image optimisation: Best practices
▷ How to rank on Youtube and video optimisation
▷ Content creation: Best practices
▷ How search engines work
▷ White hat vs black hat SEO
▷ Google’s latest and most significant algorithm changes
▷ How to conduct a technical SEO audit
▷ Local SEO
Off-Page SEO: Link Building and Content Marketing Strategies
Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, individual project work
▷ Why is link building important?
▷ Anatomy of a quality backlink
▷ Major off-page SEO ranking factors
▷ Social media signals
▷ Effective link building strategies
SEO Analytics: Creating SEO Reports, Rank Tracking, and Interpreting SEO KPIs and Metrics
Instructional-led | Lecture, demonstration and modelling, case study
▷ How to track your keyword rankings
▷ How to develop a keyword ranking improvement plan
▷ Setting up Google Search Console + Walkthrough
▷ Essential SEO metrics to track and evaluate your SEO performance
Assessment Component
▷ Individual Project Work
▷ Case study (Written Assessment)
Choose from online-based or face-to-face classroom learning modes
In this SEO workshop, participants will learn:
By the end of the class, participants will:
The Search Engine Optimisation course is the third recommended module to take out of the six digital marketing core modules. Complete all 6 core modules (in any order) and an optional Capstone Practicum Project (Digital Marketing Strategy and Implementation Plan) to become a Certified Digital Marketing Strategist.
ENJOY COMPLIMENTARY REFRESHER COURSE
Re-attend the course, free of charge. Up to 1 complimentary refresher for up to 1 year after the last date of the course attended.*
*Refresher seats are specially allocated for refresher trainees and are non-participative. Refresher trainees may opt to take up participative seats subject to availability.
ACCESS POST-TRAINING SUPPORT
The post-training support programme is available to past trainees who have successfully completed the course. It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns. Contact your course trainer directly via email.
GET HANDS-ON
Retain knowledge better through practice and feedback. We apply instructional design methodologies such as Gagne’s 9 Events of Instruction to enhance your learning and retention.
COMPREHENSIVE AND STRUCTURED CURRICULUM
Course modules are designed to build on the foundations, gradually leading up to the main course, and finally reinforcing the concepts learned through practice and feedback.
CURRICULUM AND COURSEWARE ARE UP-TO-DATE
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields.
REALISTIC, REAL-WORLD PRACTICAL SETTING
Shorten your learning curve through real-world case studies and practical examples.
EXPERIENCE MODERN TRAINING FACILITIES
Our training rooms are equipped with laptops, 500mbps internet connection, hexagon-shaped cluster seating, and comfortable swivelling chairs, providing you a cozy yet conducive learning environment.
DEVELOPED AND DELIVERED BY INDUSTRY EXPERTS
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners.
GAIN LIFE-TIME ACCESS TO COURSE MATERIALS
Worried your course materials accessed a year ago have become outdated? Fret not, signing up for this course gains you life-time access to the course materials via our learning management system.
TAKEAWAY ACTIONABLE STRATEGIES
Takeaway actionable strategies, frameworks, and processes you can implement to new or existing campaigns.
Choose from online-based or face-to-face classroom learning modes
Course Fee:
S$740 nett
Course fee after eligible SSG Subsidies/SkillsFuture Credit:
From S$74 nett after 90% SSG Subsidies
Self-Sponsored Individuals:
SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above
$740 $74
(Nett course fee payable after MCES funding)
$74 $0
(Nett course fee payable after MCES funding + $500 SkillsFuture Credit)
Self-Sponsored Singapore Citizens and Singapore PRs – Up to 50% Funding Capped at $15/hour:
Singapore Citizens and Singapore PRs above 21 years old who do not qualify for MCES funding
$740 $500
(Nett course fee payable after SSG funding)
$500 $0
(Nett course fee payable after SSG funding + $500 SkillsFuture Credit or Post Secondary Education Account Funds)
Company Sponsored (SMEs):
Enhanced Training Support for SMEs (ETSS) – 90% funding (Up to $50/hour):
Eligible for SME Company-sponsored Singapore Citizens and Singapore PRs
$740 $74
(Nett course fee payable after ETSS funding)
Company Sponsored (Non-SMEs):
SSG Non-SME Grant – 50% funding (Up to $15/hour):
Eligible for Non-SME Company-sponsored Singapore Citizens and Singapore PRs who do not qualify for MCES funding
$740 $500
(Nett course fee payable after SSG funding)
SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above
$740 $74
(Nett course fee payable after MCES funding)
Check eligible grant amount and nett payable course fees via the grant calculator.
Online Classroom Dates
Unfamiliar with how our online classes are run? Read the Online-Based Classroom Learner Guide before signing up for a class.
Course Duration:
4 half days (9am – 1pm or 2pm – 6pm) or 2 full days (9am – 6pm)
Face-to-face Classroom Dates
Enhanced safety measures in place aligning to MOH’s guidelines.
Course Duration:
2 Days (9am – 6pm)
Choose from online-based or face-to-face classroom learning modes
Enrol at Equinet Academy where meaningful learning and actual transfer of Digital Marketing knowledge takes place.
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ACCREDITATION
Equinet Academy is a SkillsFuture Singapore (SSG) Approved Training Organisation (ATO) accredited under the WSQ Skills Framework for Infocomm Technology (ICT)
