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WSQ Digital Marketing Strategy

Redefine Your Digital Marketing Strategy in Two Days

Check your funding eligibility (up to 90% subsidies) and reserve your seat

Modes of Delivery:
In-Person or Online Classroom

Duration: 16 Hours (2 Days)

Accredited by SkillsFuture Singapore (WSQ)

3-Year Access to Course Resources

3-Year Access to E-Learning Videos

3-Year Refresher and Ask Me Anything Sessions

Corporate Clients

Be assured of the highest quality of training in the classroom.

Course Description

Digital Marketing Strategy Process

This 2-day interactive digital marketing strategy course is packed with real world case studies, industry best practices, and proven methodologies on how to develop an effective digital marketing strategy for both B2B and B2C businesses.

Trainees will gain broad insight on the most current digital marketing strategies, frameworks, and methodologies practiced by digital marketing industry experts.

A range of instructional design methodologies (e.g. Brainstorming & group discussion, case study & problem-solving, concept formation, role-play), integrated with a mix of interactive quizzes and presentation will be used to facilitate and engage the learning experience.

Packaged into bite-sized modules, this compact 2-day workshop will provide trainees with a comprehensive overview on how corporate companies, SMEs, and industry experts develop and execute tactical and sustainable digital marketing strategies and campaigns.

Furthermore, trainees will also be given access to a toolkit of templates, checklists, cheatsheets, and e-guides to assist in the development and implementation of an effective digital marketing strategy.

Read: What is Digital Marketing and Digital Marketing Strategy?

Target Audience

This course is suitable for Marketing Professionals/Managers/Executives (PMEs), Business Owners, and Individuals who are looking to gain a comprehensive understanding of the concept of digital marketing strategy, campaign development and implementation.

Course Highlights

In this Digital Marketing Strategy course, trainees will learn:

  • The concept of digital marketing in both B2B and B2C contexts and the fundamentals of digital marketing channels ranging from search, social, to display.
  • How to define digital marketing objectives and KPIs and align them to organisational goals.
  • How to conduct competitive analysis and customer research using digital tools and strategic frameworks.
  • How to develop a digital marketing strategy and strategic action plans that will achieve business objectives (brand awareness, customer engagement, sales)
  • How to select the right digital marketing channels that aligns to the organisation’s marketing objectives.
  • How to determine timelines for the execution of digital marketing campaigns and budget allocation for selected digital marketing channels
  • How to implement campaign tracking and identify key digital marketing metrics to measure digital marketing campaign performance.
  • How to interpret digital analytics reports and apply a continuous optimisation framework to improve business performance.

Course Objectives

By the end of the class, trainees will:

  • Be able to demonstrate a comprehensive understanding of the concept of digital marketing, features of various digital marketing channels, and market strategy
  • Gain actionable insights on the latest digital marketing trends and various digital marketing channel strategies in both B2B and B2C contexts
  • Be able to select appropriate digital marketing channels based on the marketing strategy
  • Be able to develop a digital marketing strategy and create roadmaps for campaign implementation to achieve business and marketing objectives
  • Be able to review performance indicators to measure the effectiveness of a digital marketing strategy

Course Outline

This course comes with 3-year free access to the e-learning course videos.

Download the full course brochure here.

Aligning Digital Marketing Strategy to the Business Strategy
Instructor-led | Mode of delivery (Ice-breaker, Lecture, Class Discussion)

  • Define digital marketing
  • Where digital marketing fits in the business strategy
  • Overview of digital marketing strategy in alignment to business processes
Derive KPIs and Metrics from Marketing Objectives
Instructor-led | Mode of delivery (Lecture, Case Study, Role-play, Class Discussion, Group Discussion)

  • What are digital marketing objectives and KPIs?
  • Overview of digital marketing metrics
  • Relationship between marketing objectives, KPIs, and metrics. (Preview Lesson Video)
Understand Customers, Market, and Digital Landscape
Instructor-led | Mode of delivery (Lecture, Case Study, Demonstration and Modelling, Practical, Class Discussion, Group Discussion)

  • 3 pillars of a digital marketing experience – User Journey, Digital Channels, and Creative & Content (Preview Lesson Video)
  • Deep dive into different digital channels (display/video advertising, paid search, social media marketing, online partnership/PR, email/mobile marketing) and digital marketing trends
  • Connections between website, content marketing, SEO, and other digital channels
  • Considerations of customers, company, and competitors to conduct competitive market analysis with the use of digital marketing tools
Digital Marketing Channels and Touchpoints
Instructor-led | Mode of delivery (Lecture, Case Study, Role-play, Group Brainstorming, Group Discussion, Group Presentation)

  • Overview of digital marketing channels and consumer journey touchpoints
  • How to select the right digital marketing channels that align to your marketing objectives
  • Mapping digital marketing channels to buying funnel and consumer touchpoints
  • Relationship between website and digital channels (SEO, SEM, Social Media, Email, Content, Display, Digital PR)
Develop a Strategic Digital Marketing Plan

Instructor-led | Mode of delivery (Lecture, Case Study with activity sheet, Role-play, Group Brainstorming, Class Discussion, Group Discussion, Group Presentation)

  • Understand the framework that supports the development of action plans
  • Overview of SWOT analysis (driver)
  • Develop a strategic digital marketing plan
  • Overview of budget and ROI of a digital marketing plan
Set Up and Implement Digital Marketing Campaigns
Instructor-led | Mode of delivery (Lecture, Case Study, Demonstration and Modelling, Practical, Class Discussion)

  • Introduction to a campaign brief and media plan (Preview Lesson Video)
  • Understand and setup Google Analytics to track user behaviour and marketing initiatives
  • Implement campaign URL to track user journey from digital channels to a website
  • Overview of digital marketing team structure – in-house vs external (agencies/freelancers)
Evaluate and Optimize to Improve Business Performance
Instructor-led | Mode of delivery (Lecture, Case Study, Demonstration and Modelling, Practical, Class Discussion, Group Discussion)

  • Walk-through of Google Analytics – analyse and interpret digital marketing reports
  • Introduction to continuous optimisation process
  • Different types of testing methods (Preview Lesson Video)
Assessment Component
  • Individual Project Work
  • Case study (Written Assessment)

This module is part of the Certified Digital Marketing Strategist (CDMS) Programme, comprising of 6 core modules.

Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – ICT-SNM-5006-1.1 Integrated Marketing under the National Infocomm Competency Framework (NICF) and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the NICF WSQ Digital Marketing Strategy course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5006-1.1 Integrated Marketing
Course Codes: TGS-2018503501 / TGS-2020505237

Pre-requisites

Basic computer knowledge.

In-person classroom learning mode: Each trainee will be provided a windows laptop for the duration of the course. Trainees may however opt to bring their own laptops.

Online-classroom learning mode: Personal computer, stable internet connection of at least 10mbps, webcam, microphone, video conferencing platform, and other logistical requirements outlined in the Online-based Classroom Learner Guide.

Trainer

Digital Marketing Strategy and Digital and Web Analytics Trainer at Equinet Academy Kwok Zhong Li

Kwok Zhong Li

Zhong Li is the founder of Mikangle, a digital transformation company that focuses on advisory, training, and investment. He is also the Co-founder and now Advisor of Finty, an online financial marketplace that was acquired by an Australian firm, 15 months after the company was launched.

Digital Marketing Strategy Trainer at Equinet Academy Jackie Cheong

Jackie Cheong

Jackie is a digital enthusiast with over a decade of digital marketing experience in both business-to-business (B2B) and business-to-consumer (B2C) companies. Over the years, she has led digital marketing strategies in various Fortune 500 companies such as Amazon and 3M, and tech companies including Trend Micro Security, and Meltwater Monitoring.

Digital Marketing Strategy Trainer at Equinet Academy Kelvin Koo

Kelvin Koo

With more than 45 marketing effectiveness awards won in the last 6 years, Kelvin is one of the most awarded marketers in Singapore for digital effectiveness. These awards include work done for brands like Scoot, Audi, Qantas, Deliveroo, Klook, Canon, and Wine Connection.

*Only one trainer will be facilitating per class.

Testimonials

“The lessons were succinct yet insightful. I thoroughly enjoyed the perfect blend of theory along with real world practical case studies and scenarios which had enabled me to better grasp the concepts. Moreover, the timing and the flow of the lessons were just right.”

Bella Clarissa Jane

“This course provided a very good overview of digital marketing and the types of frameworks, tools, and metrics required for a comprehensive strategy. With the deep dive of topics in the subsequent modules, I am confident in implementing a holistic digital marketing strategy for my organization.”

Magdelene Chua

“The course content is detailed and has practical application purposes. I found that the course was very useful in learning about key metrics to take note of when setting up a digital marketing strategy as well as how to go about structuring a digital marketing plan.”

Shih Qing Pamela, Ninja Logistics Pte Ltd

Why Learn at Equinet?

Get expert advice, learning resources, and post-training support for up to 3 years.

Complimentary Refresher

1 free refresher seat (re-sit the course online) within 3 years after the course.

Ask Me Anything Sessions

Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.

Equinet Academy Insider

Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.

Career Assistance

Fast track your career in digital marketing through our job placement assistance program.

Course Resources

Get 3-year access to constantly updated Digital Marketing Strategy course resources.

E-Learning Videos

Watch bite-sized lessons online to help you recap on what you have learnt, for up to 3 years.

Course Schedules

Unfamiliar with how online classes are run? Check out the online classroom learner’s guide.
Signing up for in-person classroom learning? Read the additional safety measures.

Choose from online classroom and in-person (face-to-face) classroom learning.

In-Person Course Dates
Enhanced safety measures in place aligning to MOH's guidelines.

Course Duration:
2 Days (9am - 6pm)

Course Schedules:
2, 3 Sep 2021 (Thu, Fri), 9am - 6pm Limited seats
20, 21 Sep 2021 (Mon, Tue), 9am - 6pm Limited seats
5, 6 Oct 2021 (Tue, Wed), 9am - 6pm Limited seats
9, 10 Oct 2021 (Sat, Sun), 9am - 6pm Limited seats
2, 3 Nov 2021 (Tue, Wed), 9am - 6pm Limited seats
8, 9 Nov 2021 (Mon, Tue), 9am - 6pm
1, 2 Dec 2021 (Wed, Thu), 9am - 6pm Full house
9, 10 Dec 2021 (Thu, Fri), 9am - 6pm Limited seats
19, 20 Jan 2022 (Wed, Thu), 9am - 6pm
9, 10 Feb 2022 (Wed, Thu), 9am - 6pm
23, 24 Mar 2022 (Wed, Thu), 9am - 6pm
23, 24 Apr 2022 (Sat, Sun), 9am - 6pm
11, 12 May 2022 (Wed, Thu), 9am - 6pm
29, 30 Jun 2022 (Wed, Thu), 9am - 6pm


(Click on the course dates above to register online)
Online Classroom Course Dates
Unfamiliar with how our online classes are run? Read the Online-Based Classroom Learner Guide before signing up for a class.

Course Duration:
2 Days (9am - 6pm)

Course Schedules:
14, 15 Sep 2021 (Tue, Wed), 9am – 6pm Limited seats
23, 24 Sep 2021 (Thu, Fri), 9am – 6pm Limited seats
14, 15 Oct 2021 (Thu, Fri), 9am – 6pm Limited seats
21, 22 Oct 2021 (Thu, Fri), 9am – 6pm Limited seats
11, 12 Nov 2021 (Thu, Fri), 9am – 6pm Full house
4, 5 Dec 2021 (Sat, Sun), 9am – 6pm Limited seats
16, 17 Dec 2021 (Wed, Thu), 9am – 6pm Limited seats
29, 30 Dec 2021 (Thu, Fri), 9am – 6pm
13, 14 Jan 2022 (Thu, Fri), 9am – 6pm
19, 20 Feb 2022 (Sat, Sun), 9am – 6pm
10, 11 Mar 2022 (Thu, Fri), 9am – 6pm
6, 7 Apr 2022 (Wed, Thu), 9am – 6pm
26, 27 May 2022 (Thu, Fri), 9am – 6pm
4, 5 Jun 2022 (Sat, Sun), 9am – 6pm

(Click on the course dates above to register online)

Course Fees & Fundings

Course Fee:
S$888 nett

Course fee after eligible SSG Subsidies:

From S$88.80 nett after 90% SSG Subsidies

From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)

Self-Sponsored Individuals

SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above

$888 $88.80
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by SkillsFuture Credit.


Self-Sponsored Singapore Citizens and Singapore PRs – Up to 50% Funding Capped at $15/hour:
Singapore Citizens and Singapore PRs above 21 years old who do not qualify for MCES funding

$888 $648
(Nett course fee payable after SSG funding) Fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds

Company Sponsored (SMEs):

Enhanced Training Support for SMEs (ETSS) – 90% funding (Up to $50/hour):
Eligible for SME Company-sponsored Singapore Citizens and Singapore PRs

$888 $88.80
(Nett course fee payable after ETSS funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company Sponsored (Non-SMEs)

SSG Non-SME Grant – 50% funding (Up to $15/hour):
Eligible for Non-SME Company-sponsored Singapore Citizens and Singapore PRs who do not qualify for MCES funding

$888 $648
(Nett course fee payable after SSG funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)


SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above

$888 $88.80
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check eligible grant amount and nett payable course fees via the grant calculator.

FAQs

Questions? Check out the frequently asked questions below.

How is this course different from other Digital Marketing courses in the market?

This course provides you with bite-sized, yet comprehensive and actionable digital marketing strategies and tactics that you can implement right after the course. Unlike other Diploma and certification courses, which are packed with assignments and require a long-term time commitment, you can get a comprehensive overview of what digital marketing is all about in two days. After completing this course, you can then branch out to specialist courses such as Content Marketing, Search Engine Optimisation, Digital Advertising, Social Media Marketing, Digital Marketing Analytics, and other advanced and elective digital marketing courses.

At Equinet Academy, we are committed to delivering quality training:

  • We provide you with 3-year access to up-to-date course materials (learner’s guide, slides, templates, and other training resources) which you can still access after the training via the learning portal.
  • You will not sit through hours and hours of dry and tormenting lecture. Instead, you will experience fun and engaging sessions as we apply instructional design learning methodologies such as group discussions, group project work, case studies, interactive quizzes, and hands-on implementation of the concepts learnt.
  • You will be guided by an experienced professional in the field of digital marketing, who will be able to provide you with actionable advice and costly mistakes to avoid, thus shortening your learning curve.
  • You will be provided with additional support after completing the course.
What is the difference between online classroom and face-to-face traditional classroom?

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups.

Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

Can't I learn everything online?

Our courses offer a very hands on approach so that you will be able to apply these Digital Marketing strategies learnt in the courses in real life practical situations. Moreover, our trainers are industry experts who can clarify your doubts in real time. We also offer post-training support which includes unlimited 2-hour Ask Me Anything sessions with an industry expert for up to 3 years, an online refresher seat within 3 years post-training, forum support, and 3-year access to up-to-date courseware via the learning portal.

Is 2 days sufficient to meet the learning objectives?

Equinet Academy’s courses are designed to provide bite-sized yet comprehensive information to be delivered within 1-3 days. The courses not only include theory but also hands-on practical experience so that trainees can take away applicable knowledge.
If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to resit the course online without any cost on your end. You will also have 3-year access to the courseware online which you may review, and post-training Ask Me Anything sessions to address your challenges with a subject matter expert.

If I have specific questions relating to my digital marketing campaigns after the course, can I consult the trainer?

Yes, you may most certainly book unlimited complimentary 2-hour Ask Me Anything sessions with a subject matter expert for up to 3 years to clarify your doubts or address any challenges you may be facing. The links to book your Ask Me Anything sessions will be emailed to you after your course.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any other prerequisites/ criteria I need to meet in order to attend this course?
You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files. Some knowledge of sales and marketing concepts will be useful, although not a requirement.
Will this course allow me to acquire sufficient skills to find a job as a Digital Marketer?
Though you may gain useful skills and applicable knowledge after completing this course, landing a job in digital marketing is a different level as some field experience is required. For more information on kickstarting a career in digital marketing, you may explore our Digital Marketing Career Portal.
Are there any funding or government subsidies for this course?

You may be eligible for up to 90% SkillsFuture subsidies. If you wish to check your funding eligibility, you may complete step 1 of the course registration form to check your nett course fees payable after all available subsidies.

From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)

For more information on all available course funding/grants/subsidies, you may check out this FAQ page.

How do I sign up?

You can sign up for this course through this link. Once you have registered for the course, we will follow up with you via email regarding your course registration.

I'm still unsure whether this course can help me meet my objectives.

If you’re unsure about your learning objectives, you may use the Course Selector Tool to get course recommendations tailored to your needs, or claim your free 5-step Digital Marketing Strategy Guide. If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

From

S$88.80 Nett

after 90% Subsidies inclusive of GST. Original Course Fee: S$888.00

WSQ Digital Marketing Strategy

Redefine Your Digital Marketing Strategy in Two Days

Check your funding eligibility (up to 90% subsidies) and reserve your seat

From S$88.80 nett
After 90% subsidy