WSQ Digital Marketing Strategy Course

Redefine Your Digital Marketing Strategy in Two Days

WSQ Course Accreditation Logo for ATO

Up to 70% Subsidy. Reserve your seat today.

90% SkillsFuture Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

WSQ Digital Marketing Strategy Course

Redefine Your Digital Marketing Strategy in Two Days

WSQ Course Accreditation Logo for ATO

Up to 70% Subsidy. Reserve your seat today.

90% SkillsFuture Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Accredited by SkillsFuture Singapore

Re-attend the Course Once Within 3 Years

3-year access to the courseware via our LMS

Post-Training Mentoring with Industry Experts

Lifetime Access to Community Support Group

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Course Description

Digital Marketing Strategy Process

Digital Marketing Strategy Process


With most of the world online today, digital marketing has become a tool for endless possibilities. You can easily reach new audiences and acquire new customers in seconds — increasing your reach immensely.

This interactive 2-day Digital Marketing Strategy Course is packed with real world case studies, industry best practices, and proven methodologies on how to develop an effective digital marketing strategy for both B2B and B2C businesses.

Trainees will gain broad insight into the most current digital marketing strategies, frameworks, and methodologies practised by digital marketing industry experts.

Packaged into bite-sized modules, this compact 2-day workshop in Singapore will provide trainees with a comprehensive overview of how companies and industry experts develop and execute tactical and sustainable digital marketing strategies and campaigns and how they can apply the same strategies to their own campaigns.

Furthermore, trainees will also be given access to a toolkit of templates, checklists, cheatsheets, and e-guides to assist in the development and implementation of an effective digital marketing strategy.

Target Audience

This course is suitable for Marketing Professionals/Managers/Executives (PMEs), Business Owners, and Individuals who are looking to gain a comprehensive understanding of the concept of digital marketing strategy, campaign development and implementation.

Course Highlights

In this Digital Marketing Strategy course, trainees will learn:

  • The concept of digital marketing in both B2B and B2C contexts and the fundamentals of digital marketing channels ranging from search, social, to display.
  • How to define digital marketing objectives and KPIs and align them to organisational goals.
  • How to conduct competitive analysis and customer research using digital tools and strategic frameworks.
  • How to develop a digital marketing strategy and strategic action plans that will achieve business objectives (brand awareness, customer engagement, sales)
  • How to select the right digital marketing channels that aligns to the organisation’s marketing objectives.
  • How to determine timelines for the execution of digital marketing campaigns and budget allocation for selected digital marketing channels
  • How to implement campaign tracking and identify key digital marketing metrics to measure digital marketing campaign performance.
  • How to interpret digital analytics reports and apply a continuous optimisation framework to improve business performance.

Course Objectives

By the end of the class, trainees will:

  • Be able to demonstrate a comprehensive understanding of the concept of digital marketing, features of various digital marketing channels, and market strategy
  • Gain actionable insights on the latest digital marketing trends and various digital marketing channel strategies in both B2B and B2C contexts
  • Be able to select appropriate digital marketing channels based on the marketing strategy
  • Be able to develop a digital marketing strategy and create roadmaps for campaign implementation to achieve business and marketing objectives
  • Be able to review performance indicators to measure the effectiveness of a digital marketing strategy
Certification

Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – Integrated Marketing under under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Digital Marketing Strategy course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Integrated Marketing

Course Code: TGS-2018503501
Course Support Period: 17 Apr 2019 – 05 Nov 2024

Course Outline

Aligning Digital Marketing Strategy to the Business Strategy
Instructor-led | Mode of delivery (Ice-breaker, Lecture, Class Discussion)

  • Define digital marketing
  • Where digital marketing fits in the business strategy
  • Overview of digital marketing strategy in alignment to business processes
Derive KPIs and Metrics from Marketing Objectives

Instructor-led | Mode of delivery (Lecture, Case Study, Role-play, Class Discussion, Group Discussion)

  • What are digital marketing objectives and KPIs?
  • Overview of digital marketing metrics
  • Relationship between marketing objectives, KPIs, and metrics.
Understand Customers, Market, and Digital Landscape

Instructor-led | Mode of delivery (Lecture, Case Study, Demonstration and Modelling, Practical, Class Discussion, Group Discussion)

  • 3 pillars of a digital marketing experience – User Journey, Digital Channels, and Creative & Content 
  • Deep dive into different digital channels (display/video advertising, paid search, social media marketing, online partnership/PR, email/mobile marketing) and digital marketing trends
  • Connections between website, content marketing, SEO, and other digital channels
  • Considerations of customers, company, and competitors to conduct competitive market analysis with the use of digital marketing tools
Digital Marketing Channels and Touchpoints
Instructor-led | Mode of delivery (Lecture, Case Study, Role-play, Group Brainstorming, Group Discussion, Group Presentation)

  • Overview of digital marketing channels and consumer journey touchpoints
  • How to select the right digital marketing channels that align to your marketing objectives
  • Mapping digital marketing channels to buying funnel and consumer touchpoints
  • Relationship between website and digital channels (SEO, SEM, Social Media, Email, Content, Display, Digital PR)
Develop a Strategic Digital Marketing Plan
Instructor-led | Mode of delivery (Lecture, Case Study with activity sheet, Role-play, Group Brainstorming, Class Discussion, Group Discussion, Group Presentation)

  • Understand the framework that supports the development of action plans
  • Overview of SWOT analysis (driver)
  • Develop a strategic digital marketing plan
  • Overview of budget and ROI of a digital marketing plan
Set Up and Implement Digital Marketing Campaigns

Instructor-led | Mode of delivery (Lecture, Case Study, Demonstration and Modelling, Practical, Class Discussion)

  • Introduction to a campaign brief and media plan
  • Understand and setup Google Analytics to track user behaviour and marketing initiatives
  • Implement campaign URL to track user journey from digital channels to a website
  • Overview of digital marketing team structure – in-house vs external (agencies/freelancers)
Evaluate and Optimize to Improve Business Performance

Instructor-led | Mode of delivery (Lecture, Case Study, Demonstration and Modelling, Practical, Class Discussion, Group Discussion)

  • Walk-through of Google Analytics – analyse and interpret digital marketing reports
  • Introduction to continuous optimisation process
  • Different types of testing methods
Assessment Component
  • Individual Project Work
  • Case study (Written Assessment)

Trainer

Digital Marketing Strategy and Digital and Web Analytics Trainer at Equinet Academy Kwok Zhong Li
Kwok Zhong Li

Zhong Li is the founder of Mikangle, a digital transformation company that focuses on advisory, training, and investment. He is also the Co-founder and now Advisor of Finty, an online financial marketplace that was acquired by an Australian firm, 15 months after the company was launched.

Digital Marketing Strategy Trainer at Equinet Academy Kelvin Koo
Kelvin Koo

Kelvin is the managing partner of MINISTRY, a digital consultancy within the GOVT Group. As a seasoned agency leader, marketing consultant, and educator with over two decades in the industry, Kelvin specialises in developing impactful, data-driven digital strategies for various prominent brands. His work has earned several digital effectiveness awards for clients, including Scoot, Audi, Klook, Doctor Anywhere and Wine Connection, with notable recognition in data-driven and performance marketing. As an educator, Kelvin brings tangible client experiences into the classroom, blending theoretical and practical learning in digital marketing.

*Only one trainer will be facilitating per class.

Why Learn at Equinet?

At Equinet, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.

Re-Attend the Course Once Within 3 Years

Forgotten what you've learnt after some time? Resit and re-experience the entire course in-person or online.

3-Year Access to the Courseware via Our LMS

Get 3-year access to the updated course slides, templates, and guides. Be ready to implement the concepts learnt.

Post-Training Mentoring with Industry Experts

Facing challenges during implementation? Consult our experts in a small group setting. Regularly scheduled.

Lifetime Access to Community Support Group

Be part of an exclusive support forum where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Fees & Fundings

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$888.00 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$346.32 (inclusive of 9% GST) after 70% SSG Subsidies

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$346.32

Course fees after subsidies can be further offset by SkillsFuture Credit.


SkillsFuture Baseline Funding – 50% Funding

Eligible for 21 years old and above, and a

  • Singaporean Citizen; or
  • Permanent Resident; or
  • Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$523.92

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Company-Sponsored (SMEs)

Enhanced Training Support for SMEs (ETSS) – 70% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

  • Singapore Citizen; or
  • Permanent Resident; or
  • Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$346.32

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding – 50% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

  • Singaporean Citizen; or
  • Permanent Resident; or
  • Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$523.92

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)


SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$346.32

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check your eligible grant amount and nett payable course fees when you apply now.

Course Schedule

WSQ Digital Marketing Strategy
Learning ModeIntakesDuration
In-Person25, 26 Jun 2024 (Tue, Wed)9.00am - 6.00pm
Online (Zoom)19, 20 Aug 2024 (Mon, Tue)9.00am - 6.00pm
In-Person22, 23 Oct 2024 (Tue, Wed)9.00am - 6.00pm
Online (Zoom)17, 18 Dec 2024 (Tue, Wed)9.00am - 6.00pm

Testimonials

I am very happy with the course because it focuses on the practical aspects of digital marketing such as conversion-based ROI strategic planning. This is especially relevant in the corporate SME environment where Return of Investment (ROI) matters a lot to the management.

Zhong Li is also very open when it comes to the industry practices and his views about digital marketing as a whole. He is able to relate to our questions easily, which shows his experience in this field.

Leslie Chia, Raffles Medical Group

Course Testimonial Quote Icon

“The course content is detailed and has practical application purposes. I found that the course was very useful in learning about key metrics to take note of when setting up a digital marketing strategy as well as how to go about structuring a digital marketing plan.

Shih Qing Pamela, Ninja Logistics Pte Ltd

Course Testimonial Quote Icon
“This course has provided me with better insights on digital marketing strategy and how it could help and elevate the planning process for my current work. Course Trainer, Zhong Li is very detailed in his course guide and had provided us with valuable content and tools in becoming a good digital marketer. Thank you trainer, Zhong Li and Equinet Academy.”

Tan Mei Shan, Takashimaya Singapore Ltd

Course Testimonial Quote Icon
“This is an excellent and very informative course, this would be beneficial to many working in SME’s to understand how digital marketing works. Especially relevant to business owners and anyone new to digital marketing or looking to grow their business.”

Emma Clough, TTG Wines

FAQs

Are there any pre-requisites or minimum entry requirements?
Trainees should be proficient in web surfing and be able to write and converse in English.
Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any funding or government subsidies for this course?

You may be eligible for up to 95% SkillsFuture subsidies. For funding information, please see the course funding section on this page.

If I have any questions after the course, can I consult the trainer?
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

WSQ Digital Marketing Strategy

Redefine Your Digital Marketing Strategy in Two Days

Accredited by SkillsFuture Singapore

Duration: 16 Hours (2 days)

In-Person or Online-Based Classroom

Re-attend the course once within 3 years

3-year access to the courseware via our LMS

Post-training mentoring with industry experts

Lifetime access to community support group

Up to 70% Subsidy. Reserve your seat today.

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