Digital Marketing Strategy
Digital Marketing Strategy Course Overview
This 2-day interactive digital marketing strategy course is packed with real world case studies, industry best practices, and proven methodologies on how to develop an effective digital marketing strategy for both B2B and B2C businesses.
Participants will gain broad insight on the most current digital marketing strategies, frameworks, and methodologies practiced by digital marketing industry experts.
A range of instructional design methodologies (e.g. Brainstorming & group discussion, case study & problem-solving, concept formation, role-play), integrated with a mix of interactive quizzes and presentation will be used to facilitate and engage the learning experience.
Packaged into bite-sized modules, this compact 2-day workshop will provide participants with a comprehensive overview on how corporate companies, SMEs, and industry experts develop and execute tactical and sustainable digital marketing strategies and campaigns.
Furthermore, participants will also be given access to a toolkit of templates, checklists, cheatsheets, and e-guides to assist in the development and implementation of an effective digital marketing strategy.
- Up-to-date course modules
- Bite-sized modules
- Interactive and hands-on for effective learning
- Structured curriculum
- Real world examples & case studies
- Developed by experts with extensive experience in the Asia region
- After-training support
By the end of this workshop, participants should:
- Be able to demonstrate a comprehensive understanding of the concept of digital marketing, features of various digital marketing channels, and market strategy
- Gain actionable insights on the latest digital marketing trends and various digital marketing channel strategies in both B2B and B2C contexts
- Be able to select appropriate digital marketing channels based on the marketing strategy
- Be able to develop a digital marketing strategy and create roadmaps for campaign implementation to achieve business and marketing objectives
- Be able to review performance indicators to measure the effectiveness of a digital marketing strategy
This course is suitable for Marketing Professionals/Managers/Executives (PMEs), Business Owners, and Individuals who are looking to gain a comprehensive understanding of the concept of digital marketing strategy, campaign development and implementation.
Basic computer knowledge. Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.
Translate Digital Marketing to Business
Instructor-led | Mode of delivery (Presentation, case studies, ice-breaker, gamification)
|▷ Define digital marketing|
|▷ What is its role in a digital sales framework|
|▷ Overview of the digital marketing strategy process|
Derive KPIs and Metrics from Marketing Objectives
Instructor-led | Mode of delivery (Presentation, case studies, role-playing, small group discussion, group presentation)
|▷ Define KPI and the role it plays|
|▷ Overview of some common metrics|
|▷ Relationship of marketing objective, KPIs and metrics (focus)|
Understand Customers and the Market
Instructor-led | Mode of delivery (Presentation, practical, demonstration and modelling, group brainstorming)
|▷ Your company, your customers, and the landscape|
|▷ Tools to support competitive and trends analysis|
|▷ Overview of a SWOT analysis|
Develop a Strategic Digital Marketing Plan
Instructor-led | Mode of delivery (Presentation, case study with activity sheet, role-playing, group discussion and group presentation)
|▷ Understand elements that support development of action plans|
|▷ 4 cross function pillars of a digital marketing experience|
|▷ Overview of different digital channels and touchpoints|
|▷ Develop action plans from the integrated elements|
|▷ View of a strategic digital marketing plan|
Create a Media Plan and Understand the Setup and Implementation of
Instructor-led | Mode of delivery (Presentation, case studies, Q&A, group activity)
|▷ Introduce campaign brief and media plan|
|▷ User journey to implementation structure|
|▷ Google Analytics aligning to website structure|
|▷ Campaign tracking aligning to media structure|
|▷ Overview of main advertising platforms|
Evaluate and Apply Continuous Optimization Process to Improve
Instructor-led | Mode of delivery (Presentation, case studies, practical, demonstration, Q&A)
|▷ Overview of Google and Facebook report|
|▷ Introduction to continuous optimization process|
|▷ Different type of testing methods|
Kwok Zhong Li
Zhong Li is the Managing Director at Finty, Singapore’s first rewards based online financial marketplace. He leads growth and development, which includes managing various aspects of the startup to ensure it achieves its business goals and targets. His passion lies in leading and executing an online business from ground up, and pushing boundaries to better serve consumers. His extensive digital and marketing experience of over a decade has honed his ability to deliver digital solutions across dotcom, technology, and finance industries.
Prior to helming business growth efforts at Finty, Zhong Li was the Vice President of eBusiness at OCBC Bank, heading up digital sales and performance management. His role included managing revenue and usage growth across digital platforms, online banking, and self-service network. He also led the implementation of adobe web analytics project as part of the bank’s data-driven direction.
His previous roles include Senior Manager, Digital Marketing & eCommerce at Trend Micro. He oversaw APAC online consumer business and developed digital ROI framework with advanced web analytics. He was also the Digital Marketing Lead at Yahoo! where he developed digital strategies, campaigns, and programs for SEA region.
As part of his interest in the internet space, he also supports and advises startups on business models, marketing, and eCommerce. He holds a bachelor’s degree in Marketing and a MBA from the University of Adelaide and the WSQ Advanced Certificate in Training and Assessment (ACTA) from Institute of Adult Learning.
Re-Define Your Digital Marketing Strategy Today
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2 Days (10am – 6pm)
S$990 S$500 nett (Lunch Included + Laptops Provided)
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About Equinet Academy
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