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Top 10 Free & Paid Social Media Analytics Tools

In social media marketing, it is essential to track, measure, and optimise your social media marketing campaigns. Love them or loathe them, social media analytics are here to stay. By deploying the right social media analytics tools for your business, you are able to track what your competitors are doing, monitor the success of your […]

How to Create A Social Media Marketing Plan

As the saying goes, fail to plan and you plan to fail. In the hyper-competitive world of social media marketing, you need a road map and a compass to guide your campaigns. This is where social media marketing planning comes into play. Contrary to popular belief, social media marketing is than just creating content […]

How To Create A Social Media Content Calendar

Wish to take away the guesswork in social media marketing? A well-optimised social media content calendar is a great way to instil discip in your social media marketing efforts. It helps you visualise the content efforts needed in the coming weeks and months, and can potentially save you lots of time, effort, and heart-aches. In […]

100+ Essential Metrics for Social Media

    Download (Link Opens in New Tab) Companies nowadays place great emphasis on Key Performance Indicators (KPI) to monitor the health of their businesses. KPI’s showcases data to determine whether the business has grown or shrunk and offer snapshots to the management to take any remedial action. This is also true in Social Media […]

What are the Benefits of Social Media Marketing

Is Social Media Marketing the best digital marketing strategy for you? Why should you consider it over other strategies like Search Engine Optimization (SEO), or Search Engine Marketing (SEM)? Social Media Marketing involves using social networks to create, curate and valuable content with a targeted audience in order to market a company’s products and […]

What is Social Media Marketing?

Wonder how you can tap on social media marketing? Keen to take baby-steps in growing your brand and expanding your business on , , Instagram, YouTube, or ? Social media is now mainstream media. With billions of users around the world, social networks have exerted impact on how people think, feel and act […]

A Winning 6-Step Social Media Marketing Strategy

Are you hiring an intern to manage your company’s social media channels? Or outsourcing social media marketing to the cheapest vendor you can find? Perhaps that’s why social media marketing isn’t generating that ROI which your company hungers for. other aspects of your business, you need to be strategic and systematic in how you […]