Entries by Walter Lim

100+ Essential Metrics for Social Media

    Download (Link Opens in New Tab) Companies nowadays place great emphasis on Key Performance Indicators (KPI) to monitor the health of their businesses. KPI’s showcases data to determine whether the business has grown or shrunk and offer snapshots to the management to take any remedial action. This is also true in Social Media […]

The 6 Steps To Building A Social Media Marketing Framework

Social media is ubiquitous. Lo at the screen of the smartphone of the person nearest to you. Chances are that he or she would be perusing a social networking site like , Instagram, TikT, or YouTube. With the surge in use of social media, businesses and companies have started seeing the value of including […]

What are the Benefits of Social Media Marketing

Is Social Media Marketing the best digital marketing strategy for you? Why should you consider it over other strategies like Search Engine Optimization (SEO), or Search Engine Marketing (SEM)? Social Media Marketing involves using social networks to create, curate and valuable content with a targeted audience in order to market a company’s products and […]

What is Social Media Marketing?

Wonder how you can tap on social media marketing? Keen to take baby-steps in growing your brand and expanding your business on , , Instagram, YouTube, or ? Social media is now mainstream media. With billions of users around the world, social networks have exerted impact on how people think, feel and act […]

9 Social Media Contest Ideas You Can Immediately Use

Social media is all the rage now. Every company has a Page, Instagram Account, or Account. However, many businesses find it a challenge to trigger consumer interest or recruit members on social media. Somehow or other, run-of-the-mill content like inspirational quotes, blog posts or product highlights alone just won’t cut it. This is […]

A Winning 6-Step Social Media Marketing Strategy

Are you hiring an intern to manage your company’s social media channels? Or outsourcing social media marketing to the cheapest vendor you can find? Perhaps that’s why social media marketing isn’t generating that ROI which your company hungers for. other aspects of your business, you need to be strategic and systematic in how you […]

LinkedIn Marketing Tips to Boost Your Career

Do you have an account on ? If so, how are you using it to secure good clients or plum job offers? Celebrating its 12th year, is the most important professional network for individuals and businesses. Unfortunately, many still treat as an electronic rolodex. Failing to recognise the full potential of the social […]