Entries by Walter Lim

What is Social Media Marketing and How to Do It

Social media is now mainstream media. Affecting billions around the world, they exert impact on how people think, feel and act than any other factor. Collectively, social media influence public opinion, political landscapes, and economic environments in vast and significant ways. From , Instagram, and , to YouTube, , blogs and – social […]

9 Social Media Contest Ideas You Can Immediately Use

Social media is all the rage now. Every company has a Page, Instagram Account, or Account. However, many businesses find it a challenge to trigger consumer interest or recruit members on social media. Somehow or other, run-of-the-mill content like inspirational quotes, blog posts or product highlights alone just won’t cut it. This is […]

A Winning 6-Step Social Media Marketing Strategy

Are you hiring an intern to manage your company’s social media channels? Or outsourcing social media marketing to the cheapest vendor you can find? Perhaps that’s why social media marketing isn’t generating that ROI which your company hungers for. Like other aspects of your business, you need to be strategic and systematic in how you […]

LinkedIn Marketing Tips to Boost Your Career

Do you have an account on ? If so, how are you using it to secure good clients or plum job offers? Celebrating its 12th year, is the most important professional network for individuals and businesses. Unfortunately, many still treat as an electronic rolodex. Failing to recognise the full potential of the social […]