WSQ Google Tag Manager Course

Track Your Marketing Campaigns with Ease 

Check your funding eligibility (up to 70% subsidies) and reserve your seat

Modes of Delivery:
In-Person or Online Classroom

Duration: 16 Hours (2 Days)

Accredited by SkillsFuture Singapore (WSQ)

3-Year Access to Course Resources

3-Year Refresher and Ask Me Anything Sessions

Corporate Clients

Be assured of the highest quality of training in the classroom.

Course Description

In an increasingly noisy digital world, marketers need the flexibility to quickly update and deploy marketing codes as soon as new releases are available. Any delays are costly and might lead to an organisation’s inability to maximise their investments in tools. 

In this 2-day hands-on Google Tag Manager certification course, participants will learn step-by-step powerful yet simple tag deployment strategies. You will get an understanding of the technical features & capabilities of Google’s Tag Manager suite, and learn how these help to hasten your tag deployment workflows. During the course, you will have hands-on experience to create a variety of commonly-used tags such as Google Analytics and Facebook Pixel.

Course participants will be equipped with insights and experience installing Google Tag Manager on a WordPress site. On the second day, participants will learn how to set up user-defined variables and track events such as clicks, form submissions and more.

Target Audience

This course is targeted to Marketing Managers, Website Administrators, Web Developers and Individuals who want to learn how to use Google Tag Manager to track and manage a website.



You are required to have basic computer navigational skills such as opening and closing of files, dragging, and dropping of widgets, copying, and pasting of files.

Course Highlights

In this Google Tag Manager course, you will learn:

  • How to setup Google Tag Manager from scratch
  • How to install 3rd party tags such as Facebook Pixel
  • How to set up triggers to track events such as exit links and form submissions (event tracking)
  • Concepts of Google Tag Manager tools such as version control and preview mode
  • How to integrate Google Analytics with Google Tag Manager for easier management of goal and event tracking
  • and much more

Course Objectives

By the end of the class, participants will be able to:

  • Connect and verify Google Tag Manager account setup and compatibility with a website and Google Analytics
  • Create a Google Tag Manager account
  • Install Google Tag Manager on a WordPress website
  • Utilise Google Tag Assistant to evaluate a Google Tag Manager setup
  • Associate Google Analytics to a Google Tag Manager account
  • Set up Google Analytics event tracking
  • Manage Google Tag Manager versioning
  • Utilise the Google Tag Manager Preview mode
  • Deploy Facebook Pixel using Google Tag Manager
  • Assign Google Tag Manager container permissions

Course Outline

Download the full course brochure here.

Getting Started with Google Tag Manager

Instructor-led | Mode of delivery (Lecture, Case Study, Ice-breaker)

  • What is Google Tag Manager and use cases
  • Process of getting started with Google Tag Manager
  • Creating a Google Tag Manager account
  • Overview of Google Tag Manager Interface (Admin overview, workspaces, preview mode)
Deploying Google Tag Manager

Instructor-led | Mode of delivery (Lecture, Demonstration and modelling, Practice and feedback)

  • The 3 building blocks of Google Tag Manager
  • Deploying Google Tag Manager onto a WordPress website
  • Installing Google Tag Assistant
  • Verifying tag integration success with Google Tag Assistant
  • Integrating Google Analytics with Google Tag Manager
  • Setting up user-defined variables
  • Setting up data layers
  • Passing static and dynamic values into Custom Dimensions and Custom Metrics
  • Setting up event tracking with Google Analytics integration
  • Setting up form event tracking
  • Deploying Facebook Pixel via Google Tag Manager
  • Setting up Google Ads conversion tracking via Google Tag Manager
Managing Google Tag Manager

Instructor-led | Mode of delivery (Lecture, Demonstration and modelling, Practice and feedback)

  • Managing versioning in Google Tag Manager
  • Creating and organising folders within Google Tag Manager
  • Assigning container permissions to various user roles within Google Tag Manager
Assessment Component
  • Individual project work presentation
  • Case study with written questions


A SkillsFuture WSQ Statement of Attainment (SOA) – ICT-DIT-3016-1.1 System Integration under the National Infocomm Competency Framework (NICF) and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the NICF WSQ Google Tag Manager course assessment and achieved at least 75% attendance.

WSQ Google Tag Manager Course Certificate

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-DIT-3016-1.1 System Integration.
Course Code:
TGS-2022014957 / TGS-2022014958

Course Support Period: 05 Aug 2022 – 04 Aug 2024 (In-person & Synchronous E-Learning)


Google Tag Manager Trainer at Equinet Academy Jeremy Lim

Jeremy Lim

Jeremy Lim is the Technology Advisor for Finty, an online financial marketplace that was acquired by an Australian firm for a seven-figure sum, 15 months after the company was launched. Currently a regional program manager for a large tech firm, he manages external technical integration projects across Asia and Europe.


“The Google Tag Manager course was informative and I was able to take away useful skills to solve my challenges on event tracking.”

Ore Yi Hui, Data Strategy Pte Ltd

“Jeremy and the Equinet Team were highly professional, very knowledgeable, very dedicated, and generous in sharing their expertise in digital analytics. Highly recommended and looking forward to future opportunities to learn from Equinet again!”

David Fong

“Friendly and conducive learning environment. Want to thank Jeremy for the facilitation of the course!”

Ian Khoo, Media Labs Innovation Pte Ltd

Why Learn at Equinet?

Get expert advice, learning resources, and post-training support for up to 3 years.

Complimentary Refresher

1 free refresher seat (re-sit the course online) within 3 years after the course.

Ask Me Anything Sessions

Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.

Equinet Academy Insider

Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Resources

Get 3-year access to constantly updated Google Tag Manager course resources.

Course Schedules

WSQ Google Tag Manager Course
LocationCourse DatesDuration
There are currently no course dates available.
You may contact us to register your interest for dates when they become available.

Course Fees & Fundings

Course Fee:
S$1069.20 (inclusive of 8% GST)

Course fee after eligible SSG Subsidies:

From S$376.20 (inclusive of 8% GST) after 70% SSG Subsidies

Self-Sponsored Individuals

SkillsFuture Mid-career Enhanced Subsidy (MCES) – 70% funding:
Eligible for Singapore Citizens aged 40 years and above

$1069.20 $376.20 (inclusive of 8% GST of $79.20)
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by SkillsFuture Credit.

Self-Sponsored Singapore Citizens and Singapore PRs – 50% Funding:
Singapore Citizens and Singapore PRs above 21 years old who do not qualify for MCES funding

$1069.20 $574.20 (inclusive of GST of $79.20)
(Nett course fee payable after SSG funding) Fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds

Company Sponsored (SMEs):

Enhanced Training Support for SMEs (ETSS) – 70% funding:
Eligible for SME Company-sponsored Singapore Citizens and Singapore PRs

$1069.20 $376.20 (inclusive of GST of $79.20)
(Nett course fee payable after ETSS funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company Sponsored (Non-SMEs)

SSG Non-SME Grant – 50% funding:
Eligible for Non-SME Company-sponsored Singapore Citizens and Singapore PRs who do not qualify for MCES funding

$1069.20 $574.20 (inclusive of GST of $79.20)
(Nett course fee payable after SSG funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-career Enhanced Subsidy (MCES) – 70% funding:
Eligible for Singapore Citizens aged 40 years and above

$1069.20 $376.20 (inclusive of GST of $79.20)
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check eligible grant amount and nett payable course fees via the grant calculator.


Questions? Check out the frequently asked questions below.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

What is Google Tag Manager and why is it important?

Google Tag Manager is a user-friendly tagging system made for businesses of all sizes to manage analytics and marketing tags (for tracking and measuring the performance of marketing campaigns) more efficiently.

Google Tag Manager is a useful tool to streamline the process of deploying tracking codes. All your tags are managed in one place and best of all, it’s free.

Do I have to be a developer to use Google Tag Manager?

To maximise the benefits of Google Tag Manager, some knowledge of Javascript, CSS and basic HTML will be useful. However, for this course, no pre-requisites other than basic computer knowledge is required to understand the fundamental concepts and implement Google Tag Manager tracking.

Does Google Tag Manager work only with Google Products?

No, Google Tag Manager can be used to deploy a variety of analytics or advertising tags. During this course, we will use Google Tag Manager to deploy Facebook pixels in addition to Google Analytics.

Are there any funding or government subsidies for this course?

You may be eligible for up to 70% SkillsFuture subsidies. If you wish to check your funding eligibility, you may complete step 1 of the course registration form to check your nett course fees payable after all available subsidies. For more information on all available course funding/grants/subsidies, you may check out this FAQ page.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

What is the difference between online classroom and in-person classroom learning modes?

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups. Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

Can't I learn everything over the internet?

Our courses offer a very hands on approach so that you will be able to apply what you learn immediately. Moreover, our trainers are industry practitioners who will be able to answer your questions and offer expert advice in real time.

We also offer post-training support which includes 2-hour Ask Me Anything sessions with an industry expert for up to 3 years, an online refresher seat within 3 years post-training, access to an insider community, and 3-year access to up-to-date courseware via the learning management system.

Will there be video recordings of the session made available for reference after class?

Unfortunately, we are unable to provide video recordings of the class due to PDPA regulations (Personal Data Protection Act). However, all courseware and e-learning videos are accessible online via the learning management system for 3 years. You may also sign up for a complimentary online refresher course for up to 3 years post-training.

Are these short courses sufficient to achieve desirable learning outcomes?

Equinet Academy’s courses are meticulously designed to provide bite-sized yet comprehensive information that are highly relevant to the industry’s needs. Through a combination of individual project work, peer-to-peer interaction, and practice and feedback, trainees can immediately apply the concepts learnt in class to their real world projects.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to re-sit the course online without any additional cost. You will also have full access to the courseware online which you may review during and after the course, and post-training support to address any challenges you may face along your learning journey through consultation with subject matter experts.

I'm still unsure whether this course can help me meet my objectives.

If you are unsure about your learning objectives, you may use the Course Selector Tool to get course recommendations tailored to your needs. If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

WSQ Google Tag Manager

Track Your Marketing Campaigns With Ease

Up to 70% subsidies; reserve your seat today

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