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Resource Library: KPIs & Metrics

Learn important digital marketing KPIs and metrics to track and analyse performance
Select from hundreds of essential digital marketing metrics across social media, search engine optimisation, and digital advertising channels and define S.M.A.R.T KPIs for your digital marketing strategy.
The Top 12 Social Media KPIs To Use In Your Marketing Campaigns

The Top 12 Social Media KPIs To Use In Your Marketing Campaigns

Social Media Key Performance Indicators (KPIs) are critical in ensuring the success of your social media marketing campaigns. They provide invaluable insights to your company or brand’s social media performance on Facebook, LinkedIn, Instagram, YouTube, Twitter, Pinterest or any other social...

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Top 12 SEO KPIs You Need to Track

Top 12 SEO KPIs You Need to Track

Implementing Search Engine Optimization (SEO) campaigns increase a website’s online presence and visibility. However, it is crucial to assess the well-being of your campaigns, and it requires a thorough understanding of key performance indicators that is related to SEO. In this guide, we go...

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100+ Essential Metrics for Social Media

100+ Essential Metrics for Social Media

Download (Link Opens in New Tab) Companies nowadays place great emphasis on Key Performance Indicators (KPI) to monitor the health of their businesses. KPI's showcases data to determine whether the business has grown or shrunk and offer snapshots to the management to take any remedial action. This...

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