Instructor-Led | Lecture, games, group discussion, group presentation, demonstration and modelling
▷ Understanding your potential customers
▷ What is Content Marketing and what is Advertising?
▷ What is the key difference between Content Writing and Copywriting
and why there is ultimately no difference between them
▷ What are Advertorials, Advertising Features and Sponsored Content?
▷ How writing can be supplemented or reinforced with visuals and audio
▷ What are the different types of content and why they need to be
informational, educational, entertaining and inspiring
▷ What is the difference between Created and Curated Content and why
you still need to write comments on the latter
▷ Examples of ad copy that are engaging, persuasive, and that convert
▷ Write a 10-second elevator pitch for an assigned product/service and
take turns to present as a group