WSQ Copywriting & Content Writing Course

Master key writing methods and leverage AI tools to assist in your copy & content writing

WSQ Course Accreditation Logo for ATO

Up to 70% Subsidy. Reserve your seat today.

90% SkillsFuture Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

WSQ Copywriting & Content Writing Course

Master key writing methods and leverage AI tools to assist in your copy & content writing

WSQ Course Accreditation Logo for ATO

Up to 70% Subsidy. Reserve your seat today.

90% SkillsFuture Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Accredited by SkillsFuture Singapore

Re-attend the Course Once Within 3 Years

3-year access to the courseware via our LMS

Post-Training Mentoring with Industry Experts

Lifetime Access to Community Support Group

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Course Description

This interactive and hands-on Copywriting Course will enable participants to master the art of effective copywriting that engages, persuades, and converts the target audience. It covers key topics such as creating compelling headlines, developing unique value propositions, writing clear and concise content, and using storytelling to connect with readers.

Trainees will learn how to create engaging and persuasive copy for  various forms of digital media (website, email, social media, blogs) to get their target audience to perform desired actions.

This course is designed to enhance creativity, critical thinking, and writing skills to produce engaging content that drives brand value while also showing trainees how to leverage A.I. tools to supplement their skills.

Target Audience

Marketing Practitioners, Content Marketing Specialists, Social Media Managers, Bloggers, Vloggers, Copywriters, Entrepreneurs, Business Owners, and anyone who wants to be equipped with writing skills that are not only essential in marketing and communications, but in every aspect of business and life.

Course Highlights

In this 2-day Content & Copywriting course, you will:

  • Learn how to communicate effectively in all your content marketing and advertising campaigns by writing in a clear and concise manner.
  • Know the difference and similarity between writing content and writing ad copy, and how you can be more engaging and persuasive in your writing.
  • Learn the 5 Key Approaches to Writing and how to use them for the different types of content marketing and advertising campaigns.
  • Learn what keywords and topic clusters are, and how to tailor your writing for your website, social media and other digital channels.
  • Understand psychological principles and how to leverage them, as well as learn how A.I. tools can assist in your writing.
  • Learn to write with your organisation’s objectives in mind, how to analyse the results, and implement techniques to boost your creativity and writing ability.

Course Objectives

By the end of the course, trainees will:

  • Apply storytelling principles in written content to market a business effectively
  • Compose engaging and persuasive content and advertisements that meet consumer preference
  • Apply key approaches to writing and incorporate content strategies via digital storyboards
  • Utilise keywords and set content parameters for websites, social media, and other channels
  • Develop guidelines to leverage psychological principles and A.I. writing tools
  • Evaluate content outcomes and implement processes to boost content delivery

Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – Content Development and Strategy under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Copywriting And Content Writing Course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Content Development and Strategy

Course Code: TGS-2021010426
Course Support Period: 03 Mar 2022 – 02 Jan 2026

Course Outline

‘About Us’ Is Not About You

Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Activity)

  • Digital storytelling and the power of words
  • Writing foundation
  • Being clear about you: proposition and positioning
  • Brand names: case studies and how to craft them
  • Positioning: taglines and slogans
  • Marketing mix strategy: the 5 Cs – company, consumer, communication, channel. conversion
  • It’s not about you, it’s about them
Writing Content, Writing Copy

Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application)

  • Content marketing
  • Content marketing vs advertising
  • Copywriting and content writing
  • Words – rarely in isolation
  • Content elements and types (articles, infographics, eBooks, white papers, podcasts, webinars, live reporting and memes), popular content, created vs curated
  • Effective blog and advertisement copy
  • Effective landing page copy
Key Approaches To Writing

Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application)

  • 5 writing approaches (journalistic, storytelling, problem-solution, benefits over features, content component)
  • Copywriting tips (answering “so what”, fear of missing out, testimonials)
  • Headline tips
  • Writing the hook
  • Writing body copy and sub-headings
  • Writing the call-to-action
  • Addressing objections
Writing For Various Media

Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Activity)

  • Keywords: what they are and how to use them
  • Keyword research: what tools to use
  • Pillar pages and topic clusters for structuring blogs
  • Writing for the website
  • Writing for website blog vs social media post
  • Writing for mobile vs desktop
  • Writing for social media
  • Hashtags to get your content found
  • Including hyperlinks to other sites
  • Engage beyond your post
  • Writing for and around YouTube videos
  • Writing for email newsletters and instant messaging
Psychology And Writing

Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Activity)

  • Persuasive writing
  • The science of persuasion
  • The science of pre-suasion
  • The ethics of persuasion
  • Power words
  • Engage emotions
  • Engage with humour
  • Writing the way we speak: conversational writing
  • Paraphrasing and editing: how to implement
  • Free resources and A.I. tools including how to use ChatGPT
The End In Mind And Beyond

Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application)

  • Hiring a content marketing agency or copywriter
  • Analysing and measuring writing outcomes
  • Repurposing existing content
  • Where to look for new ideas to write about and overcome writer’s block
Assessment Component
  • Case Studies Written Assessment
  • Individual Project Presentation

Trainer

Copywriting & Content Writing Trainer at Equinet Academy Chris Minjoot

Chris Minjoot

Chris is a senior marketing and communications professional with over 31 years of experience as both an in-house practitioner and a consultant. He has a flair for both creative and tactical writing and has contributed significantly to the growth and development of organisations from various industries, including education (MindChamps), entertainment (Tower Records), recruitment (ScienTec Consulting), and medical (Atlas Eye). He also spends time blogging and creating content for his passion projects. Chris is an ACLP certified trainer, and he is dedicated to inspiring others to develop their craft in writing.

Why Learn at Equinet?

At Equinet, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.

Re-Attend the Course Once Within 3 Years

Forgotten what you've learnt after some time? Resit and re-experience the entire course in-person or online.

3-Year Access to the Courseware via Our LMS

Get 3-year access to the updated course slides, templates, and guides. Be ready to implement the concepts learnt.

Post-Training Mentoring with Industry Experts

Facing challenges during implementation? Consult our experts in a small group setting. Regularly scheduled.

Lifetime Access to Community Support Group

Be part of an exclusive support forum where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Fees & Fundings

90% SkillsFuture Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$975.00 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$380.25 (inclusive of 9% GST) after 70% SSG Subsidies

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$380.25

Course fees after subsidies can be further offset by SkillsFuture Credit.


SkillsFuture Baseline Funding – 50% Funding

Eligible for 21 years old and above, and a

  • Singaporean Citizen; or
  • Permanent Resident; or
  • Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$575.25

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Company-Sponsored (SMEs)

Enhanced Training Support for SMEs (ETSS) – 70% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

  • Singapore Citizen; or
  • Permanent Resident; or
  • Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$380.25

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding – 50% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

  • Singaporean Citizen; or
  • Permanent Resident; or
  • Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$575.25

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)


SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$380.25

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check your eligible grant amount and nett payable course fees when you apply now.

Course Schedule

WSQ Copywriting and Content Writing Course Course
Learning ModeCourse DatesDuration
In-Person27, 28 Jun 2024 (Thu, Fri)9.00am - 6.00pm
In-Person26, 27 Aug 2024 (Mon, Tue)9.00am - 6.00pm
In-Person29, 30 Oct 2024 (Tue, Wed)9.00am - 6.00pm
In-Person19, 20 Dec 2024 (Thu, Fri)9.00am - 6.00pm

Testimonials

Course Testimonial Quote Icon
“This course provides actionable tips, is affordable and also offers post-course training support. It is good that we were not introduced to too many different online writing tools. The tips on approaches (e.g. benefits over features) and how to write effective CTAs, headlines etc. were very useful. The classes are also held in a central location which is convenient.”

Priscilla Goy, SG Enable

Course Testimonial Quote Icon
“The class is engaging and informative. I am able to identify areas to improve and also to implement what I have learnt in this course to my work.”

Zuo Zhuo

Course Testimonial Quote Icon
“I enjoyed the course and gained knowledge of tools that will be helpful for my writing. Great session that was engaging and productive.”

Jasmine Quek

FAQs

Are there any pre-requisites or minimum entry requirements?
Trainees should be proficient in web surfing and be able to write and converse in English.
Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any funding or government subsidies for this course?

You may be eligible for up to 70% SkillsFuture subsidies. For funding information, please see the course funding section on this page.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

WSQ Copywriting & Content Writing

Master key writing methods and leverage AI tools to assist in your copy & content writing

Accredited by SkillsFuture Singapore

Duration: 16 Hours (2 days)

In-Person or Online-Based Classroom

Re-attend the course once within 3 years

3-year access to the courseware via our LMS

Post-training mentoring with industry experts

Lifetime access to community support group

Up to 70% Subsidy. Reserve your seat today.

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