WSQ Ecommerce Strategy

Create. Build. Sell online.

Up to 70% Subsidy. Reserve your seat today.

WSQ Ecommerce Strategy

Create. Build. Sell online.

Up to 70% Subsidy. Reserve your seat today.

Accredited by SkillsFuture Singapore

Re-attend the Course Once Within 3 Years

3-year access to the courseware via our LMS

Post-Training Mentoring with Industry Experts

Lifetime Access to Community Support Group

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Course Description

Ecommerce has become the best and easiest way to sell your products. With an ecommerce business, you can sell whenever and wherever you want, without worries of maintaining a brick-and-mortar store.

While many want to try their hands at running or managing an ecommerce business, it can be difficult to know where to start. In this course, you will be guided from start to finish on building an ecommerce business.

From deciding on a product catalogue to creating a digital marketing strategy, this 2-day course covers everything you need to know to run a successful ecommerce business.

Led by an expert trainer and success in ecommerce, you will be closely guided through the process, using a mix of both theory and practical exercises. Trainees will leave this course understanding how to conceptualise a business from scratch, identify target audiences, and develop a strong brand identity, among other critical elements.

Target Audience

Business owners, marketing managers, entrepreneurs, soloprenuers, and anyone who is keen to set up an ecommerce business.

Prerequisites

Trainees should have an adequate understanding of internet technologies and be familiar with navigating around the internet.

Course Highlights

In this course, trainees will learn:

  • How to cultivate the state of mind, set up processes, and best practices necessary to develop and grow an ecommerce business
  • Customer behavioural shifts between buying online and offline
  • How to develop an online brand identity that resonates with the target audience
  • How to craft an unique brand message for an ecommerce business 
  • The pros and cons between a brand.com or e-marketplace approach
  • How to identify the strengths and weaknesses of various ecommerce platforms 
  • The importance of data privacy protection and how it affects an ecommerce business
  • How ecommerce marketing works
  • Ecommerce go-to-market strategies and channels available
  • Ecommerce automation and how it can ramp up efficiency and productivity
Course Objectives

By the end of the course, trainees will be able to:

  • Conceptualise an ecommerce business from scratch
  • Identify and add trending products to the product inventory
  • Define a target audience to market and sell to 
  • Conduct competitor analysis within the ecommerce landscape to devise competitive strategies
  • Define and develop a brand identify and clear brand message for an ecommerce business 
  • Create a set of processes to operate an ecommerce business with minimal and streamlined resources
  • Identify the right platforms to build an ecommerce business on
  • Plan the setup of an ecommerce storefront and/or e-market place to facilitate the sales of products online
  • Develop an ecommerce digital marketing strategy and go-to-market plan
Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – RET-PCM-5002-1.1 Marketing Campaign Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Ecommerce Business Essentials course assessment and achieved at least 75% attendance.

WSQ Ecommerce Business Essentials Certificate Sample

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework RET-PCM-5002-1.1 Marketing Campaign Management.
Course Codes: TGS-2023021898

Course Support Period: 06 Jun 2023 – 05 Jun 2025

Course Outline

Download the full course brochure here.

LU1: Introduction to Ecommerce

Instructional Methods | Lecture, Case Study, Demonstration and Modelling, Practice and Feedback

  • What is Ecommerce?
  • The State of Ecommerce today
  • Types of Ecommerce business models (e-retailing, physical and digital drop shipping, FBA, subscription/memberships, pre-orders, click and collect, social commerce, etc.)
LU2: Product Research and Creation

Instructional Methods | Lecture, Case Study, Demonstration and Modelling, Practice and Feedback

  • Physical vs digital products
  • Supplier and product sourcing 
  • Determining market demand
  • Competitor analysis
  • Defining product unique selling points (USPs)
  • Understanding cost structure
  • Pricing strategy
  • Budgeting and forecasting
LU3: E-commerce Management and Operations: End-to-end

Instructor-led | Lecture, Case Studies, Practice and Feedback, Demonstration and Modelling

  • Ecommerce environment (Platform, Hosting, Security, Data protection)
  • Logistics
  • Payment gateways and payment methods
  • Shipping providers
  • Service level and order fulfilment 
  • Customer service (pre-sale and post-sale support)
  • Chargebacks and refunds
  • Resource planning
  • Policies, agreements and privacy regulations
LU4: Getting Your Brand and Products Online

Instructor-led | Lecture, Case Studies, Practice and Feedback, Demonstration and Modelling

  • Getting your brick and mortar business online
  • Online Marketplaces (Shopee, Lazada, Carousell, and other e-market places) vs a self-managed Online Store (Shopify, WordPress/WooCommerce)
  • Online store planning and setting up your brand.com ecommerce storefront (site architecture, site design, product grouping, wireframing, buyers experience)
  • Creating a brand identity and communicating your brand story
  • Creatives: Photography, Graphics, Videos
  • Defining ecommerce unique selling propositions
  • Identifying the customer journey 
  • Business metrics and optimization plan 
LU5: E-commerce Digital Marketing Strategy

Instructor-led | Lecture, Case Studies, Practice and Feedback, Demonstration and Modelling

  • Defining marketing campaigns
  • Brand and Content marketing
  • Loyalty programmes
  • Bundles and promotions
  • Affiliate and influencer marketing
  • Email marketing 
  • Ecommerce Search engine optimisation (SEO) / search engine marketing (SEM)
  • Digital advertising in paid media ads
  • Social selling (Facebook Live, Instagram Live, etc)
  • Social media marketing (Social ads, Community engagement, Facebook, Instagram, Tiktok, LinkedIn)
  • Marketing action plan and calendar
Assessment
  • Written Questions – Case Study
  • Individual Project Presentation

Trainer

Equinet Academy Ecommerce Business Essentials trainer, Alva Chew

Alva Chew

Alva Chew is the founder and principal consultant of Stridec Worldwide, a digital marketing agency specialising in SEO and Ecommerce growth strategies to help brands and businesses acquire more traffic, customers and revenue. He has over 20 years of industry experience across multiple disciplines, including branding, eCommerce capability development, SEO/SEM, and social media advertising.

Why Learn at Equinet?

At Equinet, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.

Re-Attend the Course Once Within 3 Years

Forgotten what you've learnt after some time? Resit and re-experience the entire course in-person or online.

3-Year Access to the Courseware via Our LMS

Get 3-year access to the updated course slides, templates, and guides. Be ready to implement the concepts learnt.

Post-Training Mentoring with Industry Experts

Facing challenges during implementation? Consult our experts in a small group setting. Regularly scheduled.

Lifetime Access to Community Support Group

Be part of an exclusive support forum where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Fees & Fundings

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$990.00 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$386.10 (inclusive of 9% GST) after 70% SSG Subsidies

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$386.10

Course fees after subsidies can be further offset by SkillsFuture Credit.


SkillsFuture Baseline Funding – 50% Funding

Eligible for 21 years old and above, and a

  • Singaporean Citizen; or
  • Permanent Resident; or
  • Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$584.10

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Company-Sponsored (SMEs)

Enhanced Training Support for SMEs (ETSS) – 70% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

  • Singapore Citizen; or
  • Permanent Resident; or
  • Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$386.10

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding – 50% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

  • Singaporean Citizen; or
  • Permanent Resident; or
  • Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$584.10

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)


SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$386.10

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check your eligible grant amount and nett payable course fees when you apply now.

Course Schedule

WSQ Ecommerce Strategy Course
LocationCourse DatesDuration
In-Person01, 02 Aug 2024 (Thu, Fri)9.00am - 6.30pm
In-Person07, 08 Nov 2024 (Thu, Fri)9.00am - 6.30pm

Testimonials

Course Testimonial Quote Icon
“This is a great course for anyone who wants to understand the business structure of e-commerce and start a business. The course material is relevant and prepares me for my e-commerce adventures. The teacher is engaging and knowledgeable. Highly recommended.”

Chia Swee Khiam, Mind & Movement

Course Testimonial Quote Icon

“The course is well structured and the content is comprehensive. The trainer demonstrated a wealth of experience and shared anecdotes of real-life examples to illustrate different key points taught in class. Appreciate that the trainer was able to address the students’ queries with thoughtful responses.”

Ng Swee Ching

Course Testimonial Quote Icon

“I have learned a lot about ecommerce in very broad perspective and I hope that I could apply in my ecommerce business”

Lee Pooi Yee

FAQs

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Do I need to have a business/product prior to attending this course?

No, you do not need to have an existing business or product. However, it would be advisable to have an idea of what you would like to sell online before attending the course.

Do I need to have an existing website?

No, you do not need to have a website. In this course, you will learn how to plan the creation of an ecommerce storefront.

What do I need to prepare ahead of the course?
An open mind and a rough idea of what you would like to sell online.
If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

WSQ Ecommerce Strategy

Create. Build. Sell online.

Accredited by SkillsFuture Singapore

Duration: 19 Hours (2 days)

In-Person or Online-Based Classroom

Re-attend the course once within 3 years

3-year access to the courseware via our LMS

Post-training mentoring with industry experts

Lifetime access to community support group

Up to 70% Subsidy. Reserve your seat today.

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