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5 Steps to Set Up Effective Digital Marketing Campaigns
5 Steps to Set Up Effective Digital Marketing Campaigns What is a Digital Marketing Campaign? A digital marketing campaign is a marketing effort for the digital or online channels of your brand or company. This can help to boost and drive engagement, conversion,...
Copywriting 101: A Beginner’s Guide to the Art of Persuasive Writing
Copywriting 101: A Beginner’s Guide to the Art of Persuasive Writing Copywriting is a term widely used in marketing and advertising. Even if you don’t work in either of these fields, it’s likely that you’ve heard of copywriting because of the...
Copywriting vs. Content Writing: Understanding the Key Differences
Copywriting vs. Content Writing: Understanding the Key Differences Have you been using copywriting and content writing interchangeably? If so, you might be doing your business a huge disservice. Copywriting and content writing are completely different skill sets, but...
Beginner’s Guide to Facebook Marketing and Advertising
Beginner’s Guide to Facebook Marketing and Advertising 1.1 What is Facebook and Facebook Marketing? Formed in 2004, Facebook has grown exponentially into a worldwide platform for social connections and more relevantly, a successful platform to promote businesses...
11 Copywriting Tools to Help You Write Better Copy
11 Copywriting Tools to Help You Write Better Copy Writing copy is part and parcel of running a business. However, what sets companies apart is the ability to write copy that communicates clearly and ultimately converts. For example, when promoting your products or...
The Essential Social Media Content Creation Guide
The Essential Social Media Content Creation Guide Creating social media content can be quick and easy. After all, you can update your brand’s Facebook, Instagram, TikTok, X, or LinkedIn accounts in mere minutes, using just your mobile device. Producing effective...
15 Types of Social Media Content That Work (With Examples)
15 Types of Social Media Content That Work (With Examples) Why Create Content? Creating content for your social media is a key element in designing an effective digital marketing strategy. Social media content can be anything from gifs, videos, images, text posts, to...
What Are Meta Tags and How Do They Impact Your SEO Rankings?
What Are Meta Tags and How Do They Impact Your SEO Rankings? Meta tags are an essential component of Search Engine Optimisation (SEO) because they determine how a web page is displayed and whether it ranks well on search engines or not. Often confused with meta...