by John Tay | Mar 7, 2023 | Blog
Beginner’s Guide to Facebook Marketing and Advertising 1.1 What is Facebook and Facebook Marketing? Formed in 2004, Facebook has grown exponentially into a worldwide platform for social connections and, more relevantly, a successful platform to promote...
by Chris Minjoot | Feb 28, 2023 | Blog
7 Simple Yet Effective Copywriting Tips to Start Writing Better Copy 1.1 What is Copywriting? Copywriting refers to creating content in the form of text, also known as ‘copy,’ that persuades readers to take a specific action. Copy can be long, like blog...
by Walter Lim | Feb 21, 2023 | Blog, Social Media Marketing
21 Quick Social Media Content Ideas for Your Brand Have you hit a brick wall trying to come up with content ideas for your social media marketing campaigns? You’re not alone. Coming up with creative, interesting, and relevant content for your social media channels can...
by Kwok Zhong Li | Feb 17, 2023 | Blog, Digital Marketing
Digital Marketing vs Traditional Marketing: Which Should You Choose? Behind the doors of a successful business lies effective marketing efforts; be it digitally or traditionally. Over the past three decades, there have been endless debates over whether Digital or...
by Kwok Zhong Li | Feb 15, 2023 | Digital Marketing
20 Must-Have Digital Marketing Tools To Grow Your Business Many businesses aim to grow and succeed globally, taking advantage of the borderless interactions the online space affords us. To do this effectively, you need to master the art of digital marketing. Digital...
by Chris Minjoot | Feb 9, 2023 | Blog
11 Copywriting Tools to Help You Write Better Copy Writing copy is part and parcel of running a business. However, what sets companies apart is the ability to write copies that work. When promoting your business’ products or services, it is not enough to only state...
by Walter Lim | Feb 7, 2023 | Blog, Social Media Marketing
How To Go Viral On Social Media Are you a digital marketer, advertising manager, or content creator? If so, chances are you wanted your content to go viral at some point, but it didn’t. Many online business owners and social media managers desire the publicity...
by Dhawal Shah | Feb 3, 2023 | Digital Marketing Analytics
How to Use Google Analytics 4 (GA4) For Beginners What is Google Analytics? Google Analytics (GA) is a free analytics tool from Google that gives you an in-depth look at your website’s performance. This includes site traffic, backlinks, position tracking, page speed...
by Shaun Lee | Jan 30, 2023 | Blog, Digital Advertising
What is Digital Advertising? (With Examples) Did you know that by 2026, the global digital advertising and marketing market is predicted to reach $786.2 billion? Connectivity is causing the world to expand dramatically. This noteworthy advancement speaks volumes about...
by Walter Lim | Jan 18, 2023 | Blog, Digital Advertising, Social Media Marketing
4 Social Media Platforms to Start Advertising Your Business Social media advertising is an excellent tool for your business, potentially reaching millions of people in a short time. However, you need to know how to use it effectively to truly reap all of its benefits....
