WSQ Digital Marketing Analytics (Google Analytics) Course

Transform Data into Actionable Insights. Become Google Analytics 4 Competent.

WSQ Course Accreditation Logo for ATO

Up to 70% Subsidy. Reserve your seat today.

90% SkillsFuture Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

WSQ Digital Marketing Analytics (Google Analytics) Course

Transform Data into Actionable Insights. Become Google Analytics 4 Competent.

WSQ Course Accreditation Logo for ATO

Up to 70% Subsidy. Reserve your seat today.

90% SkillsFuture Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Accredited by SkillsFuture Singapore

Access Recorded Sessions of Live Classes

Re-attend the Course Once Within 3 Years

3-year access to the courseware via our LMS

Post-Training Mentoring with Industry Experts

Lifetime Access to Community Support Group

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Course Description

Singapore has become a highly-connected net savvy population, driving commerce online. SMEs and corporate brands are rapidly recognising that a simple online presence is not enough and that they can no longer rely on the uncertain results of television and print.

This intensive two-day Google Analytics training course outlines the features, advantages and benefits of implementing digital marketing analytics. With both theory and practical exercises, this course is designed to teach trainees how to enhance data planning and capture capabilities, producing actionable insight.

Trainees will also learn how to track and measure the effectiveness of both online marketing channels (E.g. SEO and Social Media) and offline marketing channels (TV and Print) using Google Analytics 4 (GA4) and how to make important business decisions, such as directing your marketing dollars to the best performing channels.

Through intelligent quantitative and qualitative analysis of key user behaviour metrics and deploying industry-leading analytical tools to gain a clear perspective of modern-day consumer buying journeys, trainees will be able to make better marketing decisions that support business objectives.

Target Audience

This course is suitable for Marketing Managers, Marketing Executives, Small Business Owners, employees from Digital Marketing Agencies, and individuals who wish to:

  • Gain a better appreciation of digital analytics, adopt a data-first approach, and cultivate a data-driven culture for their organisations and marketing projects
  • Translate data into action to achieve business objectives

This course is not for:

  • Digital analytics practitioners with more than a year of experience on the Google Analytics 4 platform
  • Individuals who have passed the Google Analytics Exams

Course Highlights

In this Digital Marketing Analytics course, you will learn:

  • The importance of digital marketing analytics to any organisation
  • How to map marketing KPIs to digital analytics metrics and why is it important
  • How to set up Google Analytics 4 and implement tracking parameters on a live website (installing tracking code, goal setting, linking Google Ads to Google Analytics 4, and more)
  • How to analyse and interpret Google Analytics User, Acquisition, Engagement, Monetisation, and Retention reports and translate data into actionable optimisation plans
  • How to make better marketing decisions through understanding the impact of marketing budget allocation and benchmarking
  • How to redefine organisational approach to analytics through the people, process, technology framework
  • And much more

Course Objectives

By the end of the class, trainees will be able to:

  • Understand the role of digital marketing analytics in the commercial and technical aspects of a modern enterprise website and market research
  • Define critical questions throughout the user journey, map business objectives to marketing KPIs and metrics, and understand the importance of digital marketing analytics and digital data optimisation
  • Deploy digital marketing analytics tools to establish and monitor marketing and advertising performance, KPI benchmarking, and apply key performance indicators (KPI’s) for the measurement of return on investment (ROI)
  • Set up campaign tracking and measuring overall marketing effectivenesss such as calculating the marketing return on investment (ROI) through applying appropriate marketing attribution models
  • Redefine organisational approach to analytics, present marketing intelligence insights, and make key recommendations to senior management

Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – Market Research under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Digital Marketing Analytics course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Market Research

Course Code: TGS-2019503421
Course Support Period: 01 Jul 2019 – 30 Jun 2025

Course Outline

Curriculum has been revised from Google Analytics (Universal Analytics) to Google Analytics 4 (GA4).

Digital Marketing Analytics Fundamentals

Instructor-led | Mode of Delivery (Lecture & Illustration)

  • What is Digital Marketing Analytics
  • Emerging Trends in Digital Marketing Analytics
  • What is its Role in a Digital Framework
Digital Marketing Analytics from a Marketing Standpoint

Instructor-led | Mode of Delivery (Lecture & Demonstration)

  • Focus of Analytics in Marketing
  • User journey from media to measured objectives
  • Mapping KPIs to Metrics
Set Up Google Analytics

Instructor-led | Mode of Delivery (Lecture & Illustration)

  • Account Hierarchy
  • How Google Analytics Works
  • Your First Website Visitor: You
  • Connecting GA3 to GA4
  • Data Filter
Accessing GA4 Reports

Instructor-led | Mode of Delivery (Demonstration & Practical Application)

  • Exploring Google Analytics Interface
  • Familiarising with GA4 Interface & Concepts
Understanding Your User

Instructor-led | Mode of Delivery (Demonstration & Practical Application)

  • Analysing User & Retention Reports
  • Analysing User Data to Develop a Targer User
Exploring Your Traffic

Instructor-led | Mode of Delivery (Lecture & Illustration)

  • Source, Medium & Channel
  • Analysing Acquisition Reports
  • Campaign Tagging & Data
  • Analysing Acquisition Data to Improve Your Marketing Efforts
Determining User Engagement

Instructor-led | Mode of Delivery (Lecture & Demonstration, Practical Application)

  • Analysing Engagement Reports
  • Understanding Events in GA4
  • Improve Your User Experience
Tracking Monetisation & Conversions

Instructor-led | Mode of Delivery (Lecture & Demonstration, Practical Application)

  • Tracking Monetisation
  • Define & Set up Your Conversions
Redefine Organisational Approach To Analytics

Instructor-led | Mode of Delivery (Lecture & Demonstration, Practical Application)

  • People: No ‘I’ in team
  • Process: Standardise Efforts
  • Technology: Simplify Life
Assessment Component
  • Written Assessment – Case Study with Questions
  • Individual Project Presentation

Trainer

Equinet Academy Digital Marketing Analytics Trainer, Dhawal Shah

Dhawal Shah

Dhawal is the co-founder and Regional Managing Director at 2Stallions Digital Marketing Agency, an award-winning 360° full-service digital marketing agency since 2012 with presence in Singapore, Malaysia, Indonesia and India. He has trained 2K+ students around the region on various topics including digital marketing and digital transformation. He is also an angel investor and a startup mentor.

Why Learn at Equinet?

At Equinet, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.

Access recorded sessions of live classes

Replay parts of the course from your in-person or online classes. An excellent recap method.

Re-Attend the Course Once Within 3 Years

Forgotten what you've learnt after some time? Resit and re-experience the entire course in-person or online.

3-Year Access to the Courseware via Our LMS

Get 3-year access to the updated course slides, templates, guides, and videos. Be ready to implement the concepts learnt.

Post-Training Mentoring with Industry Experts

Facing challenges during implementation? Consult our experts in a small group setting. Regularly scheduled.

Lifetime Access to Community Support Group

Be part of an exclusive support forum where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Fees & Fundings

90% SkillsFuture Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$888.00 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$346.32 (inclusive of 9% GST) after 70% SSG Subsidies

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$346.32

Course fees after subsidies can be further offset by SkillsFuture Credit.


SkillsFuture Baseline Funding – 50% Funding

Eligible for 21 years old and above, and a

  • Singaporean Citizen; or
  • Permanent Resident; or
  • Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$523.92

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Company-Sponsored (SMEs)

Enhanced Training Support for SMEs (ETSS) – 70% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

  • Singapore Citizen; or
  • Permanent Resident; or
  • Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$346.32

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding – 50% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

  • Singaporean Citizen; or
  • Permanent Resident; or
  • Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$523.92

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)


SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$346.32

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check your eligible grant amount and nett payable course fees when you apply now.

Course Schedule

WSQ Digital Marketing Analytics (GA) Course
Learning ModeCourse DatesDuration
In-Person21, 22 Mar 2024 (Thu, Fri)9.00am - 6.00pm
Online (Zoom)06, 07 Apr 2024 (Sat, Sun)9.00am - 6.00pm
In-Person09, 10 May 2024 (Thu, Fri)9.00am - 6.00pm
In-Person20, 21 Jun 2024 (Thu, Fri)9.00am - 6.00pm
Online (Zoom)29, 30 Jun 2024 (Sat, Sun)9.00am - 6.00pm
Online (Zoom)18, 19 Jul 2024 (Thu, Fri)9.00am - 6.00pm
In-Person15, 16 Aug 2024 (Thu, Fri)9.00am - 6.00pm
In-Person10, 11 Sep 2024 (Tue, Wed)9.00am - 6.00pm
In-Person17, 18 Oct 2024 (Thu, Fri)9.00am - 6.00pm
In-Person12, 13 Nov 2024 (Tue, Wed)9.00am - 6.00pm
In-Person19, 20 Dec 2024 (Thu, Fri)9.00am - 6.00pm

Testimonials

Course Testimonial Quote Icon

“Though there was a lot of information to be absorbed, Dhawal was able to share insights in a layman’s perspective and it made it easy for me to understand the module.”

Audrey Wu, Esquire

Course Testimonial Quote Icon
“This is my second course with Equinet, I am thoroughly amazed at how the trainers condensed the course content into something that was easier to digest! For this Google Analytics course, I was surprised I was even able to follow through the class with not much difficulties (given that I am not a data savvy person).”

Sim En Qi, National Heritage Board

Course Testimonial Quote Icon

“Even though I’ve been using GA for years (self-taught and learned from former managers), I learned a lot more from this course as it is much better than the videos offered in Google Analytics academy.”

Ina Jasni, Integrated Health Information Systems

DMA-Testimonial-Aye-Mon
“A course that exceeded my expectations overall. Detailed and patient guidance by the trainer – who not only taught us how to use GA, but also shared plenty of current industry insights and relevant real-life examples. Would highly recommend for anyone looking to learn more about data analytics in marketing.”

Aye Mon, Workforce Singapore (WSG)

FAQs

What is the difference between this course and the Advanced Digital Marketing Analytics course?

The WSQ Digital Marketing Analytics course covers the fundamental concepts of Google Analytics 4.

The Advanced Digital Marketing Analytics course goes into more detail covering more advanced concepts of Google Analytics and preps you for the Google Analytics Individual Qualification (GAIQ). This certification is also awarded by Google Analytics Academy and it demonstrates a high level of proficiency in Google Analytics.

You may go through and review both course outlines in detail and contact us should you have any specific questions on this.

Are there any pre-requisites or minimum entry requirements?
Trainees should be proficient in web surfing and be able to write and converse in English.
Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any funding or government subsidies for this course?

You may be eligible for up to 70% SkillsFuture subsidies. For funding information, please see the course funding section on this page.

If I have any questions after the course, can I consult the trainer?
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

WSQ Digital Marketing Analytics (Google Analytics)

Transform Data into Actionable Insights. Become Google Analytics 4 Competent.

Accredited by SkillsFuture Singapore

Duration: 16 Hours (2 days)

In-Person or Online-Based Classroom

Access recorded sessions of live classes

Re-attend the course once within 3 years

3-year access to the courseware via our LMS

Post-training mentoring with industry experts

Lifetime access to community support group

Up to 70% Subsidy. Reserve your seat today.

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