Email Marketing Course

Learn How to Develop and Implement Effective Email Marketing Strategies

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COMPANIES WHO HAVE ATTENDED OUR COURSES

COMPLIMENTARY REFRESHER

1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.

POST-TRAINING SUPPORT

Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (booster sessions), email, and forum support

LIFETIME COURSE MEMBERSHIP ACCESS

Gain lifetime access to up-to-date online resources for the course attended
Access up-to-date course slides, guides, and actionable templates via the learning portal

COURSE DESCRIPTION

In this 2-day hands-on email marketing course, participants will uncover powerful email marketing automation and lead nurturing strategies, understand the technical features & capabilities of email marketing automation software, and learn how to develop streamlined customer lifecycle, lead generation and lead nurturing campaigns to increase marketing productivity and revenue.

Lead Acquisition and Segmentation

Why Email Marketing?

Email Marketing:

Is cost-effective and has a high ROI. Email Marketing yields an average 3,800% return on investment for businesses and for every $1 spent on email marketing, the average return on investment is $38. – Campaign Monitor.
Has wider reach than social media. There are 3 times more email accounts than there are Facebook & Twitter accounts combined – Campaign Monitor
Has high deliverability rates. 90% of email gets delivered to the intended recipient’s inbox (source: Nate Elliott) whereas
only 2% of Facebook fans see your posts on their newsfeed (source: Ogilvy).
Is the preferred medium to receive promotional content. Studies show 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media. (source: marketingsherpa)
Has high conversion rates. “Out of all the channels I tested as a marketer, email continually outperforms most of them. Not only does it have a high conversion rate, but as you build up your list you can continually monetize it by pitching multiple products” – Neil Patel.

5-Step Email Marketing Process

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TARGET AUDIENCE

Marketing Executives, Marketing Managers, Content Marketing Strategists, and individuals who wish to:

Understand how email marketing can be integrated into existing marketing strategies to achieve marketing objectives
Develop and launch effective email marketing campaigns to boost sales, customer engagement, and nurture customer relationships

CERTIFICATION

A Certification of Completion will be issued upon achieving at least 75% attendance for the course.

PRE-REQUISITES

Basic computer knowledge. Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.

COURSE OUTLINE

Introduction to Email Marketing, Lead Nurturing and Marketing Automation

Instructor-led | Mode of Delivery (Lecture)

▷ The Art and Science of E-mail Marketing
▷ The Power of Email Marketing and its Role in a Digital Marketing Strategy
▷ Email as a Customer Retention Tool
▷ Data-driven Analysis
▷ Personalisation and Segmentation

Phase 1: Define Customer Personas and Objectives

Instructor-led | Mode of Delivery (Lecture, Group Discussion, Group Presentation)

▷ Defining your email marketing objectives
▷ Defining your Customer Segments & Personas
▷ Understanding Customer Lifecycle Marketing in Relation to Email Marketing

Phase 2: Nurture and Segment Leads

Instructor-led | Mode of Delivery (Lecture, Group Project Work, Group Discussion, Group Presentation, Brainstorming, Drill and Practice, Demonstration and Modelling)

▷ What is Lead Nurturing?
▷ Developing a Lead Nurturing Strategy
▷ Lead Nurturing Workflow example
▷ 6 types of emails for Email Marketing

Phase 3: Planning and Design

Instructor-led | Mode of Delivery (Lecture, Group Project Work, Brainstorming, Demonstration and Modelling, Drill and Practice, Case Study)

▷ Create a Landing Page to capture Leads
▷ Understand the architecture of an e-mail
▷ Email Marketing best practices
▷ Developing your first email campaign

Phase 4: Acquire Customer Data

Instructor-led | Mode of Delivery (Lecture, Group Project Work, Demonstration and Modelling, Case Study)

▷ Personal Data Protection Act (PDPA) Guidelines
▷ General Data Protection Regulation (GDPR) Guidelines
▷ Identifying and Acquiring Sales and Marketing Information for Marketing Purposes
▷ How do you collect the data
▷ Lead Acquisition and Segmentation Process

Phase 5: Processing Customer Data

Instructor-led | Mode of Delivery (Lecture, Demonstration and Modelling, Case Study)

▷ What is email list cleaning and why it is important
▷ Understanding email Spam Filters
▷ E-mail deliverability best practices
▷ How to reduce email bounces

Phase 6: Analyze Data and Optimize Campaigns

Instructor-led | Mode of Delivery (Lecture, Demonstration and Modelling, Case Study)

▷ Why you should analyze your email marketing data
▷ Essential email marketing metrics every marketers should track and optimize

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COURSE HIGHLIGHTS

In this email marketing course, you will learn:

How to set up and launch email marketing campaigns from scratch with MailChimp
How to tailor and deliver customised marketing communications based on your customer lifecycle stages to achieve marketing objectives
How to perform email list and contact database segmentation for better targeting and engagement
How to measure and optimise your email marketing performance
Lead generation, lead nurturing, and customer lifecycle marketing strategies
And much more

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COURSE OBJECTIVES

By the end of the class, trainees will be able to :

Develop and implement an effective email marketing strategy
Perform segmentation of contact database and email lists for more relevant targeting and personalisation
Demonstrate an understanding of lifecycle marketing and lead generation
Craft engaging email copy and develop content for email marketing
Implement email optimisation techniques such as A/B testing
Increase deliverability of emails and response rates (i.e. open and click-through rates)

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Trainer

WHY LEARN AT EQUINET?

ENJOY COMPLIMENTARY REFRESHER COURSE

Re-attend the course, free of charge. Up to 1 complimentary refresher for up to 1 year after the last date of the course attended.*

*Refresher seats are specially allocated for refresher trainees and are non-participative. Refresher trainees may opt to take up participative seats subject to availability.

ACCESS POST-TRAINING SUPPORT

The post-training support programme is available to past trainees who have successfully completed the course. It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns. Contact your course trainer directly via email.

GET HANDS-ON

Retain knowledge better through practice and feedback. We apply instructional design methodologies such as Gagne’s 9 Events of Instruction to enhance your learning and retention.

COMPREHENSIVE AND STRUCTURED CURRICULUM

Course modules are designed to build on the foundations, gradually leading up to the main course, and finally reinforcing the concepts learned through practice and feedback.

CURRICULUM AND COURSEWARE ARE UP-TO-DATE

Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields.

REALISTIC, REAL-WORLD PRACTICAL SETTING

Shorten your learning curve through real-world case studies and practical examples.

EXPERIENCE MODERN TRAINING FACILITIES

Our training rooms are equipped with laptops, 500mbps internet connection, hexagon-shaped cluster seating, and comfortable swivelling chairs, providing you a cozy yet conducive learning environment.

DEVELOPED AND DELIVERED BY INDUSTRY EXPERTS

Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners.

GAIN LIFE-TIME ACCESS TO COURSE MATERIALS

Worried your course materials accessed a year ago have become outdated? Fret not, signing up for this course gains you life-time access to the course materials via our learning management system.

TAKEAWAY ACTIONABLE STRATEGIES

Takeaway actionable strategies, frameworks, and processes you can implement to new or existing campaigns.

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COURSE FEES

Course Fee:
S$500 nett

COURSE SCHEDULES

Course Duration:
2 Day (9am – 6pm)

Course Schedules:
Our course is currently undergoing revamp. Fill in your details below and we will notify you once the course is relaunched.

Email Marketing Course

COMPANIES WHO HAVE ATTENDED OUR COURSES

COMPLIMENTARY REFRESHER

POST-TRAINING SUPPORT

LIFETIME COURSE MEMBERSHIP ACCESS

COURSE DESCRIPTION

TARGET AUDIENCE

CERTIFICATION

PRE-REQUISITES

COURSE OUTLINE

COURSE HIGHLIGHTS

COURSE OBJECTIVES

Trainer

WHY LEARN AT EQUINET?

COURSE FEES

COURSE SCHEDULES

SIGN UP FOR THIS COURSE

Learn How to Develop and Implement Effective Email Marketing Strategies

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