1-Day Hands-On Email Marketing Workshop

Learn How to Develop and Implement Effective Email Marketing Strategies

Email Marketing Course Overview

Course Brochure

Email Marketing Course Brochure

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Course Highlights

In one day, you will learn:

How to set up and launch email marketing campaigns from scratch with MailChimp
How to tailor and deliver customised marketing communications based on your customer lifecycle stages to achieve marketing objectives
How to perform email list and contact database segmentation for better targeting and engagement
How to measure and optimise your email marketing performance
Lead generation, lead nurturing, and customer lifecycle marketing strategies
And much more

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Key Features

Up-to-date, bite-sized course modules
Hands-on, interactive, instructor-led
Actionable strategies, frameworks, and processes you can implement to new or existing campaigns
Comprehensive and structured curriculum
Real world examples and case studies
Developed and delivered by industry experts
Fully equipped, modern training facilities with laptops provided
Lifetime access to updated online course materials via the learning portal
After-training support provided
Complimentary refresher course within one year post training

Course Description

This hands-on MailChimp email marketing workshop provides you with a practical learning experience on how to set up and run effective email marketing campaigns with MailChimp.

Learn how to develop an email marketing strategy that integrates with your content marketing campaigns to reach new audiences, engage subscribers, and convert them into customers and repeat customers.

5-Step Email Marketing Process

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Course Objectives

By the end of this course, trainees will be able to:

Develop and implement an effective email marketing strategy
Perform segmentation of contact database and email lists for more relevant targeting and personalisation
Demonstrate an understanding of lifecycle marketing and lead generation
Craft engaging email copy and develop content for email marketing
Implement email optimisation techniques such as A/B testing
Increase deliverability of emails and response rates (i.e. open and click-through rates)

Certification

A Certification of Completion will be issued upon achieving at least 75% attendance for the course.

Target Audience

Marketing Executives, Marketing Managers, Content Marketing Strategists, and individuals who wish to:

Understand how email marketing can be integrated into existing marketing strategies to achieve marketing objectives
Develop and launch effective email marketing campaigns to boost sales, customer engagement, and nurture customer relationships

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Course Outline

Click on the tabs to expand the content.

Email Marketing Foundations

Instructor-led | Mode of Delivery (Lecture)

▷ How email marketing compares to other channels
▷ Relevance of email marketing today
▷ Inbound vs outbound email marketing
▷ Benefits and constraints of email marketing

Lifecycle Marketing

Instructor-led | Mode of Delivery (Lecture, Group Discussion, Group Presentation)

▷ What is lifecycle marketing and why is it important
▷ How to use email to do lifecycle marketing
▷ Identifying key touch-points in your marketing and sales process
▷ Best practices of lifecycle marketing
▷ How to market to new customers with email marketing
▷ What a great lifecycle email looks like

Segmentation

Instructor-led | Mode of Delivery (Lecture, Group Project Work, Group Discussion, Group Presentation, Brainstorming, Drill and Practice, Demonstration and Modelling)

▷ What is segmentation
▷ Why segmenting your lists and contacts is important
▷ Best practices for segmenting your contacts
▷ Persona-related segmentation
▷ Segmentation of explicit/implicit data
▷ What a good segmentation strategy looks like

Creating Effective Emails

Instructor-led | Mode of Delivery (Lecture, Group Project Work, Brainstorming, Demonstration and Modelling, Drill and Practice, Case Study)

▷ The power of personalisation
▷ Why care about sending great emails
▷ Crafting a great subject line
▷ Writing effective email copy
▷ Optimising your emails for mobile users
▷ What a great email looks like
▷ Why email design is important
▷ Live case studies of great email design
▷ Email layouts, images, and styling guidelines

Lead Generation

Instructor-led | Mode of Delivery (Lecture, Group Project Work, Demonstration and Modelling, Case Study)

▷ Driving opt-ins across various sections of your website
▷ Landing pages
▷ Subscribe forms
▷ Calls to Action
▷ Thank you pages

Lead Nurturing and Email Marketing Automation with MailChimp

Instructor-led | Mode of Delivery (Lecture, Demonstration and Modelling, Case Study)

▷ Setting your lead nurturing goals
▷ Nurturing email types
▷ Best practices to improve email engagement
▷ Email auto responders
▷ Marketing automation with MailChimp

Email Marketing Analytics and Optimisation

Instructor-led | Mode of Delivery (Lecture, Demonstration and Modelling, Case Study)

▷ Important email marketing metrics you should be tracking
▷ Tracking the deliverability of your emails
▷ How to reduce email bounces
▷ Goals for email channel & engagement metrics
▷ Calculating your email marketing return on investment (ROI)
▷ Email marketing analytics process
▷ How to increase your email open rates
▷ How to conduct A/B testing

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Testimonials

“The course is good for people wanting to start email marketing & implement email marketing strategy on their work etc. Kevin is very helpful and professional. He is also very happy to share his experience. I have a better idea on how to implement email strategy for my company’s marketing efforts now.” Celestine Lau, I Switch Pte Ltd
“Very helpful to our campaigns and online consumer journey. Feel like we can implement a new strategy straight away, based on what we have learnt.” Liz Emily Pardey, I Switch Pte Ltd
“The course was helpful to deepen my understanding about email marketing, and develop my own campaigns by myself or request external resources to do so in the same language they speak.” Tatsuya Yoshizawa, Intralinks

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Trainer

Kevin Vuong

Kevin is an innovative and business-savvy professional with over 16 years of experience holding Global Senior Management roles in Sales & Marketing, Digital Marketing, Sales Operations, Business Development, Big Data Analytics, and Market research.

Throughout his career, he has developed a track record of various marketing solutions for co-op campaign and branding, community & e-commerce platforms, industrial thought leadership trend monitoring, and social media analytics.

His core strength lies in defining business and marketing strategies for rapid growing marketing penetration and the creation of commercial infrastructures which led to success stories with Apple, Samsung, Huawei, and other tech firms. In private, Kevin is a FinTech enthusiast, a business entrepreneur, a passionate badminton player and a food lover, enjoys traveling, and networking with others.

Experience/ Achievements

Achieved a reach of up to 100,000 community members and fundraising of $20-40 Million per project for Izetex, an open blockchain platform. This was done through email marketing, social media channel engagement, roadshows, and private sales.
Worked with Priority Token, one of the biggest ICO marketing agencies in the Financial Technology industry. Provided marketing consultancy services on competitor analysis, market benchmarking, and positioning including underlying market research.
Mentored an Indonesian start-up to drive significant reach through email marketing and automation campaigns.
Maximized sales funnel and optimized business processes in an SME with over 33% growth rate within 1 year.
Digital Transformation: Enhanced over 65% of productivity in SMEs and MNCs (MEDS Technologies, NXP/Philips Semiconductors) with strategic implementation of Microsoft Cloud Suite, Magento e-Commerce, Hubspot CRM, SAP & PowerBI Analytic, and Mailchimp. Capturing the user behaviour data in a CRM has led to higher conversion rate of new leads.
Spearheaded a global technical support platform with qualified lead generation and 180 cross-functional engineers to support technical designs worth $600 Million. Further conducting analysis of these data increased the leads from prospect to design stage.
Launched exacttarget marketing including automation with up to 20% YoY growth in revenue and 360-degree customer profiling & insight dashboard reporting in an all-in-one ecosystem for sale and marketing insight selling guide.

Kevin is also a certified adult educator with the WSQ Advanced Certificate in Training and Assessment (ACTA).

Certification with hands-on experiences:

Adobe Marketing Cloud & Eloqua, Google Analytics (2013) – Website Traffic and Lead Generation
Salesforce Radian 6, Social Studio & Meltwater (2014) – Social Media Big Data Analytics
Salesforce Exact Target Marketing (2015) – Omni-Channel SEM Engagement
Magento e-commerce & SAP integration (2016) – Platform integration including ERP Warehouse connectivity
WSQ ACTA Advanced Certified in Training & Assessment (2016) – Trainer & Course Developer
BI Analytics MS Power BI CPBIP & TIBCO BI (2017) – Analytics and KPI Performance Dashboard
FinTech Disruptive Technology (2018) – ICO Whitepaper & Marketing

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Learn How to Develop and Implement Effective Email Marketing Strategies

Course Fees & Funding

Course Fee:
~~S$500~~ S$298 nett

Course Schedules

Course Duration:
1 Day (9am – 6pm)

Course Schedules:
5 Apr 2019 (Fri)

(Click on the course dates above or the button below to register online)

1-Day Hands-On Email Marketing Workshop

Email Marketing Course Overview

Course Brochure

Course Highlights

Key Features

Course Description

Course Objectives

Certification

Target Audience

Course Outline

Testimonials

Trainer

Learn How to Develop and Implement Effective Email Marketing Strategies

Course Fees & Funding

Course Schedules

Learn How to Develop and Implement Effective Email Marketing Strategies

About Equinet Academy

Training Courses

Contact Details