Date: 21 Sep 2019
Time: 9am – 5pm
Location: Equinet Academy, 10 Anson Road, International Plaza #25-08, Singapore 079903
Entry Fee: $298
Early Bird: $15
Description: Learn how to set up and implement Google Tag Manager from scratch and start saving time measuring the effectiveness of your marketing campaigns.
Whether you’re running a social media marketing, e marketing, or any digital marketing campaign, it’s always handy to have a couple of ready-to-use tools in your arsenal. This extensive list includes than two hundred digital marketing tools, software, and platforms that can boost your productivity and marketing ROI. We’re constantly adding new tools to […]
Date: 23 April 2019
Time: 7pm – 10pm
Location: Equinet Academy, 10 Anson Road, International Plaza #25-08, Singapore 079903
Entry Fee: $150
Description: This intensive 3-hours workshop will cover advanced SEO and content marketing strategies you can apply to your existing business right away. By the end of the workshop, you will take away actionable SEO marketing tactics that will enable you to grow your website’s organic traffic and get sales.
Date & Time: Thursday, 6th Dec, 2018 | 6.30pm – 9.30pm
Venue: Equinet Academy, #25-08 International Plaza
Entry Fee: Free
Description: Come mingle with like-minded industry professionals and gain valuable digital marketing insights.
Today’s consumers are increasingly “digital”, with an 85 percent smartphone adoption rate in Singapore – Google, The Consumer Barometer, and Singaporean consumers spending an average of 12hr 42 min on digital devices. Shifting the focus to the digital customer and creating a seamless digital customer experience is the key piece of the puzzle for organisations […]
Background It started out when HealthXchange.com.sg, a content hub for trusted health tips tailored for Asia (by Singapore’s largest academic medical centre, SingHealth), was undergoing a site revamp and was scheduled for a move over to HealthXchange.sg in 2016. As HealthXchange has a strong presence in Singapore’s health scene with majority of traffic coming from […]
Definition and Basic Overview of Digital Marketing This digital marketing guide aims to provide you with a basic overview and a fundamental understanding of digital marketing. Digital marketing refers to any type of marketing activity that applies any forms of digital technology. Digital marketing activities include conducting market research using digital marketing research tools such […]
If you’re new to digital advertising, you may have heard about pay-per-click (PPC) advertising and a variety of buzz words related to internet marketing or digital marketing being thrown around. As a beginner, the unfamiliarity of the terms can be somewhat overwhelming. Fret not – by the end of this article you’ll have a better […]
What is Multi-Channel Attribution? Put simply, multi-channel attribution is giving relative credit to the channels which played a part in securing a conversion. For example, in a soccer match, we have the goal keeper, defenders, mid fielders, and strikers. When the team scores a goal, we can attribute equal credit to each player. We can […]
This is a collection of local case studies of successful digital marketing campaigns developed and executed in Singapore. The case studies are segmented into the following on marketing discips: Search Engine Optimisation Social Media Marketing Marketing Digital Advertising Search Engine Marketing (SEM) Case study #1 – Express Colour Company Background ExpressColour is a boutique local commercial […]
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Equinet Academy is a SkillsFuture Singapore (SSG) Approved Training Organisation (ATO) accredited under the WSQ Skills Framework for Infocomm Technology (ICT)
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