Entries by equinet

200+ Digital Marketing Tools, Software, and Platforms [An Extensive List]

Whether you’re running a social media marketing, e marketing, or any digital marketing campaign, it’s always handy to have a couple of ready-to-use tools in your arsenal. This extensive list includes than two hundred digital marketing tools, software, and platforms that can boost your productivity and marketing ROI. We’re constantly adding new tools to […]

3-Hour Advanced SEO Workshop Conducted by Ahrefs in Partnership with Equinet Academy

Date: 23 April 2019

Time: 7pm – 10pm

Location: Equinet Academy, 10 Anson Road, International Plaza #25-08, Singapore 079903

Entry Fee: $150

Early Bird: $15 

Description: This intensive 3-hours workshop will cover advanced SEO and content marketing strategies you can apply to your existing business right away. By the end of the workshop, you will take away actionable SEO marketing tactics that will enable you to grow your website’s organic traffic and get sales.

Digital Marketing Transformation – Is Your Organisation Ready to Embrace It?

Today’s consumers are increasingly “digital”, with an 85 percent smartphone adoption rate in Singapore – Google, The Consumer Barometer, and Singaporean consumers spending an average of 12hr 42 min on digital devices. Shifting the focus to the digital customer and creating a seamless digital customer experience is the key piece of the puzzle for organisations […]

Migrating Domain Name and Maintaining SEO Rankings Case Study

Background It started out when HealthXchange.com.sg, a content hub for trusted health tips tailored for Asia (by Singapore’s largest academic medical centre, SingHealth), was undergoing a site revamp and was scheduled for a move over to HealthXchange.sg in 2016. As HealthXchange has a strong presence in Singapore’s health scene with majority of traffic coming from […]

What is Digital Marketing and Digital Marketing Strategy? (With Examples)

Definition and Basic Overview of Digital Marketing This digital marketing guide aims to provide you with a basic overview and a fundamental understanding of digital marketing. Digital marketing refers to any type of marketing activity that applies any forms of digital technology. Digital marketing activities include conducting market research using digital marketing research tools such […]

Multi-Channel Attribution Models Explained

What is Multi-Channel Attribution? Put simply, multi-channel attribution is giving relative credit to the channels which played a part in securing a conversion. For example, in a soccer match, we have the goal keeper, defenders, mid fielders, and strikers. When the team scores a goal, we can attribute equal credit to each player. We can […]

Digital Marketing Case Studies in Singapore

This is a collection of local case studies of successful digital marketing campaigns developed and executed in Singapore. The case studies are segmented into the following on marketing discips: Search Engine Optimisation Social Media Marketing Marketing Digital Advertising Search Engine Marketing (SEM) Case study #1 – Express Colour Company Background ExpressColour is a boutique local commercial […]

New Partnership With SMEPORTAL.SG – By SPRING Singapore

Equinet Academy is proud to be a partner of SME Portal. We have listed the following courses on the learning portal and hope to impart and equip SMEs with effective design skills and actionable digital marketing strategies: Social Media Marketing Search Engine Optimisation WordPress Website Creation Google AdWords Search & Display Digital & Web Analytics (Google […]