Digital Marketing Career Programme (DMCP)

Become a competent digital marketer through hands-on learning and real-world project assignments. Tap on our network of hiring partners to showcase your portfolio and land a job in digital marketing.

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This programme consists of WSQ course modules accredited by SkillsFuture Singapore.

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70% SkillsFuture Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

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Industry leading organisations who’ve sent their teams for upskilling at Equinet

Equinet's Clients
Equinet's Clients

Choose Your Digital Marketing Career Pathway

Get Placed in a Digital Marketing Job

A senior digital marketer can command a salary of up to $180,000 per annum. According to Glassdoor, PayScale, and Robert Walters, the starting monthly salary of a digital marketer ranges from $2,500 to $3,500 per month.

It is difficult to enter the industry without experience or a portfolio. Even as an intern, companies and digital agencies look for candidates with prior experience or an existing portfolio.

This programme will help you:

  • Enhance your resume (CV)
  • Build your portfolio
  • Be equipped with the experience and practical skills to become a sought-after job candidate
  • Secure a job in a digital marketing role

Become a Freelance Digital Marketer

Earn per project (project-based) or recurring (retainer-based) model as a freelance digital marketer. According to an article published on Indeed, freelance digital marketers can charge anywhere between $50 to $200 per hour.

However, it can be difficult to secure a pitch to SME business owners and corporations without a strong personal brand or connections.

This programme will provide you with:

  • Industry networking opportunities
  • One-to-one connections with local businesses
  • Exposure to a global client database

Programme Overview

In this 6-month Digital Marketing Career Programme (DMCP), you will learn the full stack of digital marketing and become a competent digital marketer by the end of the programme.

Graduates of this programme will attain the following full qualifications:

By the end of this programme, candidates will be connected to the industry for placement into marketing-related job positions and freelance work engagements.

Programme Content

Certified Digital Marketing Strategist v2:

Module 1: Digital Marketing Essentials
Module 2: Digital Advertising
Module 3: Social Media Marketing
Module 4: Digital Content Marketing
Module 5: Search Engine Optimisation (SEO)
Module 6: Email Marketing
Module 7: Digital Marketing Analytics (Google Analytics)


Module 1: Digital Marketing Strategy
Module 2: Digital Content Creation
Module 3: Copywriting & Content Writing
Module 4: Google Ads
Module 5: Facebook & Instagram Marketing
Module 6: Advanced Social Media Management
Module 7: Advanced Search Engine Optimisation (SEO)
Module 8: Advanced Digital Marketing Analytics (Google Analytics)
Module 9: Website & Landing Page Conversion Optimisation
Module 10: Advanced Digital Marketing Strategy

Capstone Project

Individual Portfolio Project – Digital Marketing Strategic Plan

Why Learn With Us

When you learn with us, you will not only get certified by a recognised certification body, the Singapore Workforce Skills Qualifications (WSQ). You will also acquire extensive knowledge from highly experienced industry practitioners who develop and deliver top quality course content through experiential hands-on learning methodologies. What you can expect:

Industry-recognised WSQ Statement of Attainments

Real world hands-on projects

Comprehensive, up-to-date curriculum and courseware

Post-course coaching and mentorship

Career support services and job opportunities

Be part of an insider community with over 1000+ members

Why We Are Different

Post-Programme Mentorship and Career Outcomes

Our career service support personnel and industry mentors will be readily available to follow up and guide you even after successful job placement and freelance work engagement.

We are dedicated to securing you job placements and freelance work through the following initiatives:


Providing guidance in building and enhancing your Resume (CV)

Providing mentorship in building your portfolio to showcase your skills and experience

Organising job fairs to connect you with businesses

One-to-one job matching and freelance work engagements

Job placements and freelance work referrals through our established business network

Meet Some of Your Instructors and Mentors

Digital Marketing Strategy Trainer at Equinet Academy Kelvin Koo

Kelvin Koo

Kelvin is a highly experienced agency leader, digital marketing consultant, and trainer with over 20 years of expertise in crafting and executing effective digital strategies for a diverse range of brands. His contributions have garnered numerous digital effectiveness awards for clients such as Scoot, Audi, Qantas, Klook, Canon, Wine Connection, and Doctor Anywhere, including accolades for search marketing, social media and performance marketing excellence.

Digital Advertising Trainer at Equinet Academy Shaun Lee

Shaun Lee

Shaun is a highly skilled and engaging trainer with over 11+ years of experience in digital marketing and business development. He is an expert in various digital marketing strategies, including performance marketing, web analytics, social media marketing, SEO, and paid search. He brings real-world experience from working for top brands like Bytedance, Amazon, LinkedIn, and Vision Critical, enabling him to provide practical insights and actionable strategies.

Walter Lim Equinet Academy

Walter Lim

Meet Walter, Founder and Chief Content Strategist of Cooler Insights. He has worked with over 104 clients, and trained over 6,300 professionals in close to 340 workshops. His clients include Pan Pacific Hotels Group, OTIS, Brother, Bosch, NTUC First Campus, Mount Elizabeth Medical Centre, Gleneagles Penang, ECOLAB, Hwacheon Machine Tools, SPH, and many others.


Dhawal Shah

Dhawal is the co-founder and Regional Managing Director at 2Stallions Digital Marketing Agency, an award-winning 360° full-service digital marketing agency since 2012 with presence in Singapore, Malaysia, Indonesia and India. He has trained 2K+ students around the region on various topics including digital marketing and digital transformation. He is also an angel investor and a startup mentor.

Admission Criteria

Applicants should have a keen interest in digital marketing and advancing digital technologies, possess basic computer navigational and research skills, and be committed to job placement and freelance work.

All applicants will be scheduled for an interview and be required to submit a resume (CV) and complete a pre-enrolment assessment to ascertain their suitability for the programme.

The minimum entry requirements for the programme are as follows:

  • 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
  • NITEC/Higher NITEC (≥ 21 years old); or
  • Mature candidates (≥ 30 years old with 8 years’ work experience); or
  • Candidates with other qualifications will be considered on a case-by-case basis

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

Some knowledge of sales and marketing concepts will be useful, although not a requirement.


Hear From Our Graduates

“Becoming a certified Digital Marketing strategist actually plays a very big part in me furthering my career.”

Judy Tay, Head of Content at First Page Digital, shares how taking Equinet Academy’s programme provided her with an understanding of Digital Marketing and real-world, actionable knowledge, which ultimately helped her to further her career in the industry.

Highly impressed with the course structure, trainer’s expertise and I think that overall the course experience is worth it. Prior the attending the courses, my digital marketing knowledge is very surface level, just testing strategies through trial and error.

I’m happy to have grasped new digital marketing principles, and even though the courses were packed chock full of info, I still find that I’m able to recall the highlights and summary. Thoroughly impressive courses and I am looking forward to more intensive courses.”

June Ming

Senior Marketing Officer, Shimano

“I am marketing trained but Equinet Academy’s courses added the digital element which I lacked the expertise on. Hence, I think these are good course to pursue for all marketers. It will be very helpful for my future where digitalisation is the way and I will need to acquire these skills, to stay updated and adept in the field.

These courses have helped me to appreciate and better understand the specifics I need to ask for in my future campiagns, instead of relying solely on media agencies or my direct reports.”

Sandy Tan

Associate Director, Commercial, CSL Behring

“The courses offered seem relevant not only to my interests but also to my job. This has been helpful in giving me a better understanding of digital marketing strategies and how I can help support business teams in my company to better strategize their digital marketing needs.

The courses I’ve taken so far have been useful in giving me a good understanding on the topics covered and I have definitely grown in confidence with learning how to use the tools shared during the courses with Equinet. I would be keen to consider more modules in the near future.”


Boehringer Ingelheim

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Have questions about the programme? Speak to our course consultants and have them answered!

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