Certified Digital Marketing Strategist (CDMS) Programme

Complete all 6 Core Modules and Earn the (CDMS) Digital Marketing Certificate

Check your funding eligibility (up to 90% subsidies) and reserve your seat

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Be assured of the highest quality of training in the classroom.

Course Description

Certified Digital Marketing Strategist Course Progression Sequence

Certified Digital Marketing Strategist Course Progression Sequence

This 12-day (96-hour) Certified Digital Marketing Strategist programme spans between 1.5 to 3 months covering 6 core digital marketing modules in the following recommended sequence:

  1. Digital Marketing Strategy (DMS)
  2. Content Marketing Strategy (CMS)
  3. Search Engine Optimisation (SEO)
  4. Digital Advertising (DA)
  5. Social Media Marketing (SMM)
  6. Digital Marketing Analytics (DMA)

Contextualised to the marketing scene in Singapore and Southeast Asia (Malaysia, Philippines, Indonesia, India), you will gain a comprehensive overview of multiple digital channels across search, social, display advertising, and popular platforms such as Google Analytics, Facebook, and Instagram.

Most importantly, you will learn how to develop and implement digital marketing strategies and action plans across owned, earned, and paid media to achieve business objectives in both B2B and B2C contexts.

View sample of a digital marketing strategic plan completed by a graduate of this program.

Completing all 6 modules of the CDMS program will equip you with the essential skills and knowledge of a competent digital marketer.

Looking to embark on a career in digital marketing? Get more information on the digital marketing hiring and job placement assistance programs we offer here at Equinet.

Target Audience

This programme is suitable for:

  • Traditional marketers looking to cross over to digital marketing roles
  • Marketing Managers and Marketing Executives managing or outsourcing their digital marketing campaigns
  • Digital marketing agency Account Managers and Executives managing client campaigns
  • Small Business Owners who run their own digital marketing campaigns or want to better manage their digital marketing agencies
  • Anyone who wants to gain a comprehensive understanding of digital marketing

Course Highlights

In this 12-day programme, you will learn:

  • How to develop and implement effective digital marketing strategies to achieve your business goals
  • How to craft a content marketing plan and executive effective content marketing tactics across multiple marketing channels and platforms
  • How to rank a website on the first page of Google, driving high quality, targeted organic search traffic across your digital content
  • How to cost-efficiently advertise on paid search, display, and social to boost brand awareness, traffic, and sales
  • How to market your brand and engage your customers on social media, increasing reach, boosting engagement, and promoting advocacy
  • How to measure and optimise the performance of your digital marketing channels with Google Analytics, allocating the right budgets across different channels and maximising ROI potential

Course Objectives

By the end of the programme, trainees will be able to:

  • Develop and implement digital marketing strategies and action plans to achieve an organisation’s business objectives in both B2B and B2C contexts
  • Craft a content marketing plan and execute effective content marketing campaigns across multiple marketing channels and platforms
  • Perform search engine optimisation techniques to increase a website’s search engine rankings on Google
  • Execute social media marketing campaigns to reach, engage, and convert a brand’s target audiences on social media channels
  • Develop and execute digital advertising campaigns to achieve marketing objectives
  • Deploy Google Analytics to track and measure marketing channel performance in order to make appropriate recommendations for optimisation plans

Course Outline

Download the full course brochure here.

Module 1: Digital Marketing Strategy (DMS)
  • Translate Digital Marketing to Business
  • Derive Digital Marketing KPIs and Metrics from Marketing Objectives
  • Understand Customers and the Market
  • Digital Marketing Channels and Touchpoints
  • Develop a Strategic Digital Marketing Plan
  • Implement Digital Marketing Campaign
  • Evaluate and Optimise

View full Digital Marketing Strategy Course module details →

Module 2: Content Marketing Strategy (CMS)
  • Content Marketing Fundamentals
  • Develop Content Marketing Strategy
  • Implement Content Marketing Strategies
  • Measure Content Marketing Strategies
  • Establish Content Management Plan

View full Content Marketing Course module details →

Module 3: Search Engine Optimisation (SEO)
  • SEO Fundamentals
  • Conduct Effective and Extensive Keyword Research
  • On-Page SEO: Keyword Optimisation and Technical SEO Audit
  • Off-Page SEO: Link Building and Content Marketing Strategies
  • SEO Analytics: Creating SEO Reports, Rank Tracking, and Interpreting SEO KPIs and Metrics

View full Search Engine Optimisation Course module details →

Module 4: Digital Advertising
  • Introduction to Digital Advertising Channels
  • Understanding the Consumer Journey
  • Develop Digital Advertising Plan
  • Digital Advertising Analytics
  • Integrating Offline and Online Advertising

View full Digital Advertising Course module details →

Module 5: Social Media Marketing (SMM)
  • Discover Social Media Marketing
  • Define Social Media Marketing Strategy
  • Develop Social Media Marketing Strategic Plan
  • Deliver Social Media Marketing Campaign
  • Measure Social Media Marketing Performance
  • Manage Social Media Communities

View full Social Media Marketing Course module details →

Module 6: Digital Marketing Analytics (DMA)
  • Digital Marketing Analytics Fundamentals
  • Digital Marketing Analytics from a Marketing Standpoint
  • Setting Up Google Analytics
  • Accessing Google Analytics Reports
  • Gaining Insights into Your Audience
  • Exploring Your Traffic
  • Determining Visitor Behaviour
  • Measuring Campaigns & Conversions
  • Redefining Organisational Approach to Analytics
  • Exploring Advanced Analytics

View full Digital Marketing Analytics Course module details →


Upon successful completion of all 6 core digital marketing modules, candidates will be awarded a digital marketing certificate – Certified Digital Marketing Strategist qualification issued by Equinet Academy and 6 WSQ Statements of Attainments (SOAs) issued by SkillsFuture Singapore.


Basic computer knowledge.

In-person classroom learning mode: Each trainee will be provided a windows laptop for the duration of the course. Trainees may however opt to bring their own laptops.

Online-classroom learning mode: Personal computer, stable internet connection of at least 10mbps, webcam, microphone, video conferencing platform, and other logistical requirements outlined in the Online-based Classroom Learner Guide.


Digital Marketing Strategy and Digital and Web Analytics Trainer at Equinet Academy Kwok Zhong Li

Kwok Zhong Li

Zhong Li is the founder of Mikangle, a digital transformation company that focuses on advisory, training, and investment. He is also the Co-founder and now Advisor of Finty, an online financial marketplace that was acquired by an Australian firm, 15 months after the company was launched.

Content Marketing Trainer at Equinet Academy Tom Goh

Tom Goh

Thomas is a native Digital and Branding Strategist. He is a digital marketer with more than 20 years of client experience across Banking (Citibank), Tech (Skype), Telcos (Singtel) and agency background (Ogilvy & Havas). Tom is a seasoned integrated marketer with experiences in Digital Marketing domains (SEO, Content, Social, Programmatic, Performance & Mobile Marketing).

Dylan Sun Equinet Academy

Dylan Sun

Dylan is the Founder and Director of Training of Equinet Academy. He is also the lead digital marketing consultant and mentor to the academy’s course graduates, providing digital marketing career advice and on-the-job guidance.

Digital Advertising Trainer at Equinet Academy Roy Wee

Roy Wee

With more than 14 years in the digital field, Roy has managed a wide range of both paid and owned digital channels from SEM, Social Media, Display, Affiliate Marketing, SEO, Marketing Automation, and Mobile Marketing. As a result, he has extensive experience in managing an eCommerce business, digital marketing, UI/UX and guiding brands/organisation through the digital transformation process.

Social Media Marketing and Content Marketing Trainer at Equinet Academy Walter Lim

Walter Lim

Walter is the Founder and Chief Content Strategist of Cooler Insights, with over 25 years of leadership experience in content & social media marketing, PR, strategy, and industry development.

Digital Marketing Analytics Trainer at Equinet Academy Dhawal Shah

Dhawal Shah

Dhawal is the Managing Director at 2Stallions Digital Marketing Agency, an award-winning full-service digital marketing agency, based out of Singapore that he co-founded in 2012. It has grown from a founding team of 2 to a team of 20, and growing, across 4 countries. He has overseen more than 250 successful digital marketing projects with clients ranging from startups to MNCs.

*Only one trainer will be facilitating per class.


“Becoming a Certified Digital Marketing Strategist actually plays a very big part in me furthering my career.”

Judy Tay, Head of Content at First Page Digital, shares how taking Equinet Academy’s Certified Digital Marketing Strategist (CDMS) Programme taught by industry experts has played a part in accelerating her understanding of Digital Marketing and provided her with real-world actionable knowledge. She also shares the benefits of the hands-on approach and post-training support that is offered in the programme.

“I attended a few Digital Marketing classes under different institutions. Equinet Academy is my best learning partner in the field. The Certified Digital Marketing Strategist course agenda and contents were well thought through, with practical exercises for me to do during the class. Their trainers are approachable and willing to teach/guide, even after the classes. They offer free refresher classes and workshops for their students too, ensuring their students are well equipped with the acquired skills to perform our work/profession well. I have benefited a lot from their training. I have applied the skills in my course of work better e.g. briefing my agencies on the media buy, SEO and using the Analytics to draw insights for our Digital advertising.”

Michelle Lee, Director of Marketing, Asia Pacific, Little Caesars Enterprises Inc.

“I have benefited very much from the solid 96-hour training programme. In my previous company, I headed the multi-channel marketing function. Now armed with comprehensive digital marketing knowledge and skills (from planning to execution), I have great confidence in spearheading my company’s digital marketing efforts on platforms and including digital marketing related work/services as part of my company’s consultancy portfolio.
The trainers at the program are established industry experts, hence they were able to teach and guide the programme’s participants professionally. The support is great, with post-programme support on the materials and coaching. I highly recommended this programme for all marketers and business executives who want their careers and businesses to grow.”

Tan Mui Mui, Founder, Beulah House & Company Pte Ltd

“Completing all the course modules and becoming a Certified Digital Marketing Strategist has helped me achieve my goal of working in a digital marketing agency. The digital marketing strategy and implementation plan (capstone project) I completed through the close guidance and patience of my assigned mentor enabled me to secure multiple digital marketing job interviews even though I did not have prior experience in this industry. My mentor would make time to sit down with me to discuss how to improve the plan and shared which tools I could use to retrieve the data. I would sincerely like to thank the administrative staff for being so helpful throughout this journey and all the trainers for selflessly imparting their wealth of knowledge to us and providing unwavering support even after the programme. I strongly recommend anyone who is keen to learn more about digital marketing to learn with Equinet.”

Tiffany Lim

“The course led by Equinet Academy was extremely well curated and provided in-depth analysis and comprehensive coverage to understanding the underlying mechanics of digital marketing. The course was broken down into digestible bits and supported with hands-on activities to help students gain deeper perspectives and practical knowledge of digital marketing and the likes.

The certification awarded helped me land a job where I was able to apply immediately what was taught and provide tangible results within my position. Would definitely recommend it for aspiring digital marketers or students looking at deepening their knowledge of digital marketing.”

Eric Wong, Project Management Executive, Atome Singapore

Why Learn at Equinet?

Get expert advice, learning resources, and post-training support for up to 3 years.

Complimentary Refresher

1 free refresher seat (re-sit the course online) within 3 years after the course.

Ask Me Anything Sessions

Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.

Equinet Academy Insider

Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.

Career Assistance

Fast track your career in digital marketing through our job placement assistance program.

Course Resources

Get 3-year access to constantly updated Digital Marketing course resources.

E-Learning Videos

Watch bite-sized lessons online to help you recap on what you have learnt, for up to 3 years.

Course Schedules

Course Duration:
12 Days (96 hours)
Average duration to completion: 1.5 to 3 months

Course Schedules:
View course schedules →

(View course schedules of all core modules)

Course Fees & Fundings

Course Fees (Per Module):
Module 1: Digital Marketing Strategy – S$888
Module 2: Content Marketing Strategy – S$888
Module 3: Search Engine Optimisation – S$888
Module 4: Digital Advertising – S$888
Module 5: Social Media Marketing – S$888
Module 6: Digital Marketing Analytics – S$888

Course Fees:

Course Fee after eligible SSG Subsidies:
From $532.80 after up to 90% SkillsFuture subsidy (Register online to calculate exact funding eligibility) or see all eligible funding options.

From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)


Questions? Check out the frequently asked questions below.

What is the difference between online classroom and face-to-face traditional classroom?

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups.

Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

Is there a time limit to complete all 6 core modules in order to attain the full certification?

We recommend that trainees complete all 6 modules in the CDMS modules within 6 months. The average time span a trainee takes to complete the programme is 9 weeks.

What if I have taken only one module separately two years ago?

You can still complete the rest of the 5 modules in the CDMS programme and receive your Certified Digital Marketing Strategist certification.

How is this programme different from other Digital Marketing Courses in the market?

Besides the structured curriculum developed by our trainers who are industry experts, we offer post-training support to our trainees. You are entitled to unlimited 2-hour complimentary Ask Me Anything sessions for up to 3 years, forum support, and a complimentary refresher session within 3 years of attending the course. In addition to the post-training support, you will receive 3-year access to the learning portal packed with up-to-date courseware and 3-year access to e-learning videos.

What courses should I progress to after this course?

You can dive deeper into Digital Marketing by taking our advanced or elective courses. For the full list of courses, click here.

Alternatively, you may use the Course Selector Tool to get course recommendations tailored to your needs or download the Course Selector Guide (PDF) to plan your course pathway.

Can't I learn everything online?

Our courses offer a very hands on approach so that you will be able to apply these Digital Marketing strategies learnt in the courses in real life practical situations. Moreover, our trainers are industry experts who can clarify your doubts in real time. We also offer post-training support which includes unlimited 2-hour Ask Me Anything sessions with an industry expert for up to 3 years, an online refresher seat within 3 years post-training, forum support, and 3-year access to up-to-date courseware via the learning portal.

If I have specific questions relating to my digital marketing campaigns, can I consult the trainer?

Yes, you may most certainly book unlimited complimentary 2-hour Ask Me Anything sessions with a subject matter expert for up to 3 years to clarify your doubts or address any challenges you may be facing. The links to book your Ask Me Anything sessions will be emailed to you after your course.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any funding or government subsidies for this course?

You may be eligible for up to 90% SkillsFuture subsidies. If you wish to check your funding eligibility, you may complete step 1 of the course registration form to check your nett course fees payable after all available subsidies.

From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)

For more information on all available course funding/grants/subsidies, you may check out this FAQ page.

How do I sign up?
You can sign up for this course through this link. Once you have registered for the course, we will follow up with you via email regarding your course registration.
I'm still unsure whether this course can help me meet my objectives.

If you’re unsure about your learning objectives, you may use the Course Selector Tool to get course recommendations tailored to your needs, or claim your free 5-step Digital Marketing Strategy Guide. If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.

Do you offer career assistance for job seekers looking to get into digital marketing?

Yes. We offer career assistance and job placements through our digital marketing hiring and career assistance programs. Visit our career portal for more information.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.


S$532.80 Nett

after 90% Subsidies inclusive of GST. Original Course Fee: S$5328.00

Certified Digital Marketing Strategist (CDMS) Programme

Complete all 6 Core Modules and Earn the (CDMS) Digital Marketing Certificate

Check your funding eligibility (up to 90% subsidies) and reserve your seat

From S$532.80 nett
After 90% subsidy