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Safety Management Measures at Equinet Academy

Safety Management Measures at Equinet Academy

*Updated on 25 March 2022* As part of the recent updates to the easing of community Safe Management Measures (SMMs) announced on 24 March, we would like to inform you that in-person classes after 29 March 2022 will proceed as scheduled. Additional Covid-19...

Temporary Deferment of Online Classes

Temporary Deferment of Online Classes

***Update*** As of 4th August 2020, all affected Equinet Academy digital marketing courses in Singapore are now made available in dual learning modes (e-learning and in-person). Since the start of phase 2, face-to-face training has been permitted to resume. However,...

Latest In The Blog

What is SEO Marketing and How Does It Work?

What is SEO Marketing and How Does It Work?

What is SEO? Search Engine Optimisation (SEO) is the practice of increasing a website’s visibility or ranking position on the organic or natural search engine results pages. Every time you perform a search on Google, Google returns two types of search results: Paid...

Additional Course Funding Support from Singapore Budget 2020

Additional Course Funding Support from Singapore Budget 2020

The Singapore 2020 budget was announced on 18 Feb 2020. Here’s how it will benefit Singaporeans and Equinet’s learners. SkillsFuture Credit top-up for Singaporean Individuals SkillsFuture Enterprise Credit (SFEC) for eligible companies SkillsFuture Credit Top Up for...

10 Major Content Marketing Trends For 2020

10 Major Content Marketing Trends For 2020

The digital marketing landscape keeps getting tougher every passing year. However, it also presents immense opportunities for marketers with half of the world’s population now online. Content marketing has emerged as one of the most effective tools for businesses...

Why is SEO Marketing Important For Your Business?

Why is SEO Marketing Important For Your Business?

If you are bringing your brick and mortar store online or planning to launch an eCommerce store, having a marketing strategy in place would increase your chances of success. Today, many businesses evolving by ramping up their digital presence. The introduction of...

10 SEO Copywriting and Content Writing Best Practices

10 SEO Copywriting and Content Writing Best Practices

New to Search Engine Optimisation (SEO)? Check out our detailed guide on what it is here. Ranking your website on the first page of Google isn't as straightforward as it was back then (before Hummingbird and RankBrain changed the way Google evaluated and ranked...

What is Social Media Marketing?

What is Social Media Marketing?

Wonder how you can tap on social media marketing? Keen to take baby-steps in growing your brand and expanding your business on Facebook, LinkedIn, Instagram, YouTube, Twitter or Pinterest? Social media is now mainstream media. With billions of users around the world,...

Why You Need an Integrated SEO Marketing Strategy

Why You Need an Integrated SEO Marketing Strategy

A Search Engine Optimisation (SEO) strategy is a blueprint or master plan to achieve top organic search engine rankings and visibility for a brand. As this is an intermediate to advanced level article, we recommend reading this beginner SEO guide first if you’re...

New Partnership With SMEPORTAL.SG – By SPRING Singapore

New Partnership With SMEPORTAL.SG – By SPRING Singapore

Equinet Academy is proud to be a partner of SME Portal. We offer a range of digital marketing courses taught in-person in Singapore or online, across multiple disciplines, channels, and platforms. We have also listed the following courses on the learning portal and...

On-Page SEO – Keyword Optimisation Guide

On-Page SEO – Keyword Optimisation Guide

With Search Engine Optimisation (SEO), keyword optimisation comes after you have conducted keyword research and built your list of target keywords. (Free bonus On-Page SEO Keyword Optimisation Cheatsheet here.) Here's a sample of a raw keyword research list in excel...

How to Create SEO Backlinks in 4 Steps

How to Create SEO Backlinks in 4 Steps

In Search Engine Optimisation (SEO) terms, a link/backlink/inbound link is a hyperlink from one website to another. Link building refers to the effort of acquiring these links to improve a website’s rankings on the search engine results pages (SERPs). There's no...

5 Things to Check Before Hiring Any SEO Agency

5 Things to Check Before Hiring Any SEO Agency

So you’ve done weeks of research and consultations from various Search Engine Optimisation (SEO) consultants. If you’re on your final step to choosing your desired SEO agency, do this 5-step checklist first before submitting your first payment deposit, because it...

How to Rank on Google Without Backlinks

How to Rank on Google Without Backlinks

I think you will agree with me that getting backlinks is never the easiest undertaking when it comes to  Search Engine Optimisation (SEO). It has gotten even harder in recent years, as Google stepped up its policing efforts on grey hat SEO techniques such as building...

4 Pro Keyword Research and Analysis Tips

4 Pro Keyword Research and Analysis Tips

Keyword research is the process of discovering what your customers are searching for in order to optimise and increase content visibility on the search engine results pages. It’s one of the most important and high return activities in SEO and should be conducted on an...

How I Created a Website From Scratch in One Day

How I Created a Website From Scratch in One Day

About a week ago, a friend of mine challenged me to create a 10-page training room rental catalogue website from scratch in a day. So why did I value it at SGD$1,500? I took the rate Singaporean web design companies charge – approximately $150 per page for a standard...

50 Content Ideas for Content Marketing

50 Content Ideas for Content Marketing

Do you some times find yourself getting stuck coming up with content ideas for your blog? When I first started blogging, I had very little idea what types of content I should create or what topics I could blog about. All I could think of was the typical how-to guides...

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