by Tom Goh | May 17, 2021 | Blog, Content Marketing, Resources, Tools
29 Content Marketing Tools to Optimise Your Content Marketing Efforts Focusing on the creation and distribution of content that is beneficial, pertinent, and consistent, Content Marketing strives to captivate and retain an audience that is clearly defined to...
by Tom Goh | Apr 3, 2021 | Blog, Content Marketing
7 Key Principles of Content Marketing Strategies The Principles of Content Marketing Be it Search Engine Optimisation (SEO), Social Media, or Email Marketing, content serves as the foundation for any number of different strategies. It’s challenging to pin down any...
by Tom Goh | Mar 24, 2021 | Blog, Content Marketing, Featured Posts
120 Types of Digital Content for Your Next Content Marketing Campaign There is one thing that any website needs, and that is content. There is a vast assortment of content types for any website to showcase. The challenge is for us to know when to utilise them. To be...
by Tom Goh | Oct 15, 2020 | Blog, Content Marketing
Strategic Approaches to Content Marketing A Marketing that is “Always On” In this day and age, where brands are vying to emerge as the consumers’ first choice during the decision-making moment, it is crucial for one to keep consumers constantly engaged by creating...
by Tom Goh | Oct 9, 2020 | Blog, Content Marketing
The Art and Science Behind Emotional Storytelling in Content Marketing Storytelling defined Who doesn’t love a good story? Jonathan Gottschall, an author aptly puts it: “We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all...
by Tom Goh | Aug 31, 2020 | Blog, Content Marketing
What are Buyer Personas and How to Create Them Nobody exists as a blank slate. We all have our interests, preferences, behaviours, and pet peeves. They make us unique in our way and relatable to anyone with the same attributes as us. The reason why marketers create...
by Tom Goh | Jun 18, 2020 | Blog, Content Marketing
How To Carry Out Trendjacking Like A Content Marketing Rockstar Trendjacking, also known as newsjacking, is the opportunity to capitalise and exploit a current topic. It breaks the information or hashtags to strengthen one’s brand association with its core target...
by Marcus Ho | Jan 10, 2020 | Blog, Content Marketing
10 Major Content Marketing Trends For 2020 The digital marketing landscape keeps getting tougher every passing year. However, it also presents immense opportunities for marketers with half of the world’s population now online. Content marketing has emerged as one of...
by Dylan Sun | Aug 6, 2019 | Blog, Content Marketing
What is Content Marketing and Why is It Important? (With Examples) This article was last updated on 6 August 2019. Content Marketing. In recent years, this term has been overly used, abused, and confused with other forms of marketing. What exactly is content marketing...
by Dylan Sun | Aug 8, 2018 | Blog, Content Marketing
22 Must-Have Elements in Your Blog Post + Template Writing a blogpost can be a gruelling task, especially if you’re experiencing writer’s block and rushing to complete it by the deadline. On top of peeling through your brains and finding the right words to...
