by Tom Goh | Sep 6, 2022 | Blog, Content Marketing
Guide To Writing Content Briefs 1. The Importance of Content in Marketing Digital marketing, just like the platforms it operates through, is ever-evolving and comprises many supplementary aspects. An increasingly important segment within digital marketing is content...
by Tom Goh | Sep 5, 2022 | Blog, Content Marketing
Guide to Creating a Content Calendar For access to a free Content Calendar Template, visit our new e-learning portal and sign up for a free account today. You will also gain free access to our Digital Marketing Essentials course, where we break down the fundamentals...
by Chris Minjoot | Aug 31, 2022 | Blog, Content Marketing
17 Actionable Tips on How to Write an Engaging Blogpost Creating blog posts is one of the best ways to increase traffic, brand awareness, conversions, and authority in your industry. Longform content is not only more SEO-friendly, but it is also more useful to your...
by Tom Goh | Aug 26, 2022 | Blog, Content Marketing
How to Write Engaging Blog Content (Best Practices) Content is the lifeblood of digital marketing. In this day and age, where an endless stream of content is readily available for anyone to find and consume, it is crucial to create well-written and engaging content...
by Tom Goh | Jul 22, 2022 | Blog, Content Marketing, Featured Posts
120 Types of Digital Content for Your Next Content Marketing Campaign There is one thing that any website needs, and that is content. There is a vast assortment of content types for any website to showcase. The challenge is for us to know when to utilise them. To be...
by Tom Goh | Mar 1, 2022 | Blog, Content Marketing
How To Carry Out Trendjacking Like A Content Marketing Rockstar Trendjacking, also known as newsjacking, is the opportunity to capitalise and exploit a current topic. It breaks the information or hashtags to strengthen one’s brand association with its core...
by Tom Goh | Oct 9, 2021 | Blog, Content Marketing
The Art and Science Behind Emotional Storytelling in Content Marketing Storytelling defined Who doesn’t love a good story? Jonathan Gottschall, an author aptly puts it: “We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all...
by Tom Goh | May 17, 2021 | Blog, Content Marketing, Resources, Tools
29 Content Marketing Tools to Optimise Your Content Marketing Efforts Focusing on the creation and distribution of content that is beneficial, pertinent, and consistent, Content Marketing strives to captivate and retain an audience that is clearly defined to...
by Tom Goh | Apr 3, 2021 | Blog, Content Marketing
7 Key Principles of Content Marketing Strategies The Principles of Content Marketing Be it Search Engine Optimisation (SEO), Social Media, or Email Marketing, content serves as the foundation for any number of different strategies. It’s challenging to pin down any...
by Tom Goh | Oct 15, 2020 | Blog, Content Marketing
Strategic Approaches to Content Marketing A Marketing that is “Always On” In this day and age, where brands are vying to emerge as the consumers’ first choice during the decision-making moment, it is crucial for one to keep consumers constantly engaged by creating...
