WSQ Advanced Social Media Management Course
Learn Advanced, Practitioner-level Social Media Marketing Strategies as Executed by Industry Experts
Up to 95% Subsidy. Reserve your seat today.
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Course Description
Social media is no longer novel. Brands and companies, both big and small, have harnessed it to grow their brands’ online presence, generate leads, and boost their sales.
While some have succeeded, the majority find that their online efforts do not bring the result that they desire. Often, this is due to a need for more in-depth knowledge of how social media or a particular platform works.
Targeted at current corporate and individual users of social media, this advanced-level course will provide a step-by-step guide to managing your social media marketing function in a systematic and sustainable fashion.
Using the easily remembered acronym ACE-ING!, it covers the following 5-steps:
- Analyse: Assessing your current social media situation
- Curate: Developing content ideas and putting them into a calendar
- Execute: Advanced social media content strategies and techniques
- Infer & Navigate: Understanding and responding to data
- Governance: Managing your social media function for the long-term
Guided by best practices in both B2C and B2B businesses, it introduces a process for you to build your social media influence in a more scientific manner.
During the course, you will learn and apply the more advanced strategies and tactics gleaned from the worlds of behavioural economics, storytelling, data analytics, and brand building. You will also be equipped with the tools and techniques needed to manage your company’s social media function as well as to develop your own SOPs for social media.
Target Audience
- CMOs, VPs, Directors and Managers of Marketing and PR functions
- Digital marketing and social media marketing managers and executives
- Business owners
- Entrepreneurs
- PMETs who use social media marketing in their work
- Learners from Equinet Academy’s Social Media Marketing Course
* NOTE: As this is an advanced level course, learners are expected to be familiar with how Facebook, Instagram, LinkedIn, YouTube, or other social platforms work.
Minimum Entry Requirements
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years’ work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.
Some knowledge of sales and marketing concepts will be useful, although not a requirement.
Course Highlights
In the Advanced Social Media Management course, participants will learn how to:
- Build a sustainable social media marketing management process
- Tap on the latest trends in social media marketing
- Analyse and audit competitors and company’s social media efforts
- Develop techniques to brainstorm and source for social media content ideas
- Craft winning social media content for campaigns
- Build their online brand influence through storytelling and social psychology
- Optimise social media marketing budgets and track ROI
- Manage social media teams and internal processes
Course Objectives
By the end of the class, trainees will be able to:
- Audit social media marketing processes based on current social media trends
- Implement research methods using social media tools to develop and implement social media management strategies
- Grow online influence and strengthen fan communities in accordance with social media guidelines
- Determine social media budget and track social media return on investment
- Manage social media marketing functions effectively and sustainably
- Oversee social media crisis, complaints, and conflicts across social media platforms
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) under the Skills Framework TSC Media Platforms Management and Certificate of Achievement issued by @ASK Training and co-validated by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Advanced Social Media Management course assessment and achieved at least 75% course attendance.
Course Code: TGS-2023020904 (@ASK Training)
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Outline
Download the full course brochure here.
Analyse: Conducting a Company and Competitor Social Media Analysis
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Discussion)
- Conducting Social Media Audit
- Competitor Intelligence
Curate: Social Media Content Ideation, Curation and Scheduling
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Discussion)
- How to Generate Social Media Content Ideas
- How to Craft Social Media Retargeting Campaign
- How to Develop Social Media Content Plan
Execute: Advanced Social Media Content Strategies
Instructor-Led | Mode of Delivery (Demonstration & Practical Application, Class Discussion)
- How to Build a Distinctive Social Media Brand
- Live Streaming Copywriting
- Social Media Copywriting Formulae
- Social Media Campaign Planning Framework
- Robert Cialdini’s 6 Weapons of Influence
Infer & Navigate: How to Read, Track and Manage Social Media ROI
Instructor-Led | Mode of Delivery (Demonstration & Practical Application, Class Discussion)
- Calculating Social Media Marketing Budget
- Infer & Navigate Social Media Marketing Metrics
Govern: Social Media Marketing Governance
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Discussion)
- Jobs for Social Media Marketing Managers
- Social Media Marketing Management Techniques
- How to Respond to Online Feedback
- Crafting Social Media Marketing Brief
- How to Choose the Right Social Media Marketing Agency
Assessment Component
- Written Assessment – Case Study with Questions
- Individual Project Presentation
Trainer
Meet Walter, Founder and Chief Content Strategist of Cooler Insights. He has worked with over 104 clients, and trained over 6,300 professionals in close to 340 workshops. His clients include Pan Pacific Hotels Group, OTIS, Brother, Bosch, NTUC First Campus, Mount Elizabeth Medical Centre, Gleneagles Penang, ECOLAB, Hwacheon Machine Tools, SPH, and many others.
Why Learn With Us?
Get expert advice, learning resources, and post-training support for up to 3 years.
Re-Sit the Course
Refresher seat (re-sit the course online) within 3 years after the course.
Ask Me Anything Sessions
Attend Ask Me Anything sessions with industry experts.
Equinet Academy Insider
Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.
Course Resources
Get 3-year access to constantly updated Advanced Social Media Management course resources.
Course Fees & Fundings
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$1,017 (exclusive of 8% GST)
Course Fee After Eligible SSG Subsidies:
From S$126.11 (inclusive of 8% GST) after 90% SSG Subsidies
Self-Sponsored Individuals
Eligible for Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 8% GST): S$126.11
Course fees after subsidies can be further offset by SkillsFuture Credit.
SkillsFuture Baseline Funding – 70% Funding
Eligible for 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 8% GST): S$329.51
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Company-Sponsored (SMEs)
Enhanced Training Support for SMEs (ETSS) – 90% Funding
Eligible for SME Company-Sponsored, 21 years old and above, and a
- Singapore Citizen; or
- Permanent Resident; or
- Long-Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 8% GST): S$126.11
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Company-Sponsored (Non-SMEs)
SkillsFuture Baseline Funding – 70% Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 8% GST): S$329.51
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 90% Funding
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 8% GST): S$126.11
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Check your eligible grant amount and nett payable course fees when you sign up now.
Course Schedule
| WSQ Advanced Social Media Management Course | ||
| Location | Course Dates | Duration |
| International Plaza, #25-08 | 19, 20 Dec 2023 (Tue, Wed) | 8.30am - 6.30pm |
Testimonials
Rachel Koh, Watsons Singapore
Chia Zi Xuan, Sunrider
“The class was well-timed, Walter didn’t have to rush through his course, which is great! The group exercises are also very hands-on learning and practice, instead of just theory.”
Amber Tan, DKSH
Jasmine Lim, MCI Group
FAQs
What is the difference between the WSQ Social Media Marketing course and this advanced course?
The basic Social Media Marketing course covers the fundamental concepts of social media marketing and how to quickly get started marketing your business on social media.
The Advanced Social Media Marketing Course goes into more detail covering more advanced concepts of social media marketing and management. You may go through and review both course outlines in detail and contact us should you have any specific questions on this.
Do I have to prepare anything before attending the course?
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Are there any funding or government subsidies for this course?
You may be eligible for up to 95% SkillsFuture subsidies. For funding information, please see the course funding section on this page.
If I have any questions after the course, can I consult the trainer?
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Still have unanswered questions? Check out the FAQs page or submit an enquiry.
WSQ Advanced Social Media Management
Learn Advanced, Practitioner-level Social Media Marketing Strategies as Executed by Industry Experts
Accredited by SkillsFuture Singapore
Duration: 19 Hours (2 days)
In-Person or Online-Based Classroom
3-Year Access to Course Resources
Re-sit the Course (once for up to 3 years)
Lifetime Access to Post-Training Support Community
Up to 90% Subsidy. Reserve your seat today.
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