Entries by Dylan Sun

What is SEO Marketing and How It Works?

What is SEO? SEO or Search Engine Optimization is the practice of increasing a website’s visibility or ranking position on the organic or natural search engine results pages. Every time you perform a search on Google, Google returns two types of search results – The paid search results, and the organic search results. To get […]

Digital Marketing Strategy for eCommerce Online Stores

With the retail apocalypse seeing big brands such as Forever 21, Crabtree and Evelyn shutting down stores globally, one can only pin the leading cause to the rising trend in eCommerce. In Singapore, eCommerce revenue is expected to amount to $4.99 billion by the end of 2019 (Statista). A study conducted by Visa found that […]

What is Content Marketing and Why is It Important (With Examples)

This article was last updated on 6 August 2019. Content Marketing. In recent years, this term has been overly used, abused, and confused with other forms of marketing. What exactly is content marketing and why should businesses pay closer attention to it? This article breaks down the definition of content marketing, showcases examples of content […]

Should You Hire an SEO Agency? Here’s 3 Things I’ve Learnt

SEO services are in high demand in Singapore, with over 480 and 720 monthly searches for the terms “seo agency” and “seo services” respectively. If you add “seo agency singapore” and “seo services singapore” to the list, you’re loing at a whopping 35,040 searches a year on average (as of the date of this post). […]

Learn SEO Tutorial: Step-By-Step SEO Guide for Beginners

In this comprehensive SEO tutorial for beginners, I will cover the essential fundamentals of Search Engine Optimization. This tutorial is divided into 3 sections: Section 1: Introduction to Search Marketing Section 2: Internal SEO (On-page SEO) Section 3: External SEO (Off-page SEO) If you finish reading this entire guide… You will understand SEO better than […]

10 SEO Copywriting and Content SEO Best Practices

Ranking your website on the first page of Google isn’t as straightforward as it was back then (before Hummingbird and RankBrain changed the way Google evaluated and ranked content). Way back in the early days of Google and up till 2012, in order to rank your website prominently on top of the search engines, you […]

What is Digital Marketing Transformation and How to Embrace It

Today’s consumers are increasingly “digital”, with an 85 percent smartphone adoption rate in Singapore – Google, The Consumer Barometer, and Singaporean consumers spending an average of 12hr 42 min on digital devices. Shifting the focus to the digital customer and creating a seamless digital customer experience is the key piece of the puzzle for organisations […]

How to Conduct Keyword Research for SEO in 4 Steps

In this article, we will cover what is keyword research, how to conduct it, and how to develop a keyword research document to inform your content strategy and website architecture. What is Keyword Research? Keyword research is finding out what search terms your potential customers are using on search engines, so that you can optimise […]

22 Must-Have Elements in Your Blog Post + Template

Writing a blogpost can be a gruelling task, especially if you’re experiencing writer’s block and rushing to complete it by the dead. On top of peeling through your brains and finding the right words to present your ideas, you also need to worry about other aspects such as: The overall visual design of the blogpost […]

Why You Need an Integrated SEO Marketing Strategy?

An SEO strategy is a blue or master plan to achieve top organic search engine rankings and visibility for a brand. As this is an intermediate to advanced level article, I recommend reading this beginner SEO guide first if you’re relatively new to SEO. To achieve optimal results in the long term, an SEO strategy […]