fbpx

About Equinet Academy

WSQ Accreditation Logo

Equinet Academy is a WSQ SkillsFuture Singapore (SSG) Approved Training Organisation (ATO), under the InfoComm Technology (ICT) Framework.

Up till today, the full potential of Digital Marketing has yet to be fully realised by many companies. It is therefore our mission to train and equip marketing teams with the necessary skills to maximise returns through a vast range of online marketing channels, so they can stay ahead of the competition.

At Equinet Academy, our team of highly qualified professionals have decades of years of experience in their respective industries, and are dedicated to imparting their knowledge to you. We pride ourselves in delivering quality training, implementing instructional design learning methodologies for effective learning.

Since our inception in early 2013, our courses, events, and workshops have been attended by thousands of individuals, small business owners and representatives from renowned companies such as Fuji Xerox Asia Pacific, Indonesia Stock Exchange, MRCB Land, DHL, NTUC, Singapore Press Holdings, Singtel, IKEA, Singapore Airlines and a number of prestigious academic institutions and government organisations based in Singapore and around Southeast Asia. Download Corporate Brochure here.

Our Mission

“To enhance the skills and competencies of marketing personnel in Singapore and Southeast Asia and accelerate the process of digital marketing transformation across all industry sectors, by delivering bite-sized yet comprehensive, short-duration yet outcome-focused training programmes.”

Our Vision

“To have every business equipped with competent marketing personnel, improving productivity and innovation and maximising returns across all industry sectors in Singapore and the Southeast Asia region, boosting global economy as a result.”

Core Values

Excellence: Being the best in all our endeavours and leading by example

Quality: Providing true value to people

Unity: Fostering team spirit and togetherness to achieve greatness

Integrity: Ethicality, morality, and sincerity are our forefront principles

Nimbleness: Being the first, quick in addressing issues, and producing effective solutions

Enjoyment: Making work and learning fun and enjoyable

Transformation: Producing big changes and improvements across all industry and sub-sectors

What We Do

Training Courses

We offer training courses on the various digital marketing disciplines. Post-training support is also provided to assist graduates during on-the-job implementation.

Free Resources

Our resource library, packed with free guides and actionable templates, is dedicated to helping marketers enhance their digital marketing campaigns.

Events

We organise and run networking events, sharing sessions, and short workshops to share knowledge and foster a stronger community in the field of digital marketing.

Career Assistance

Our hiring and career assistance programs assist employers in hiring competent digital marketers and help career seekers land jobs in digital marketing.

“When training organisations utilise subject matter experts who are also experienced facilitators, the actual transfer of skills and knowledge in the classroom is remarkable.”

– Dylan Sun, Managing Director, Equinet Academy

Learn From The Best

We are committed to delivering the best experience at every stage of your learning journey:

Attend bite-sized courses modules developed and delivered by industry experts

Experience structured and interactive hands-on learning in a classroom setting (online or in-person)

Gain lifetime access to up-to-date courseware (slides, templates, guides) via the Learning Portal

Get access to complimentary post-training support (clinic sessions with industry experts, support forum, refresher seat)

%

would recommend a friend*

%

of trainees were confident in applying what they have learnt*

average rating from over 2000+ reviews on MySkillFuture.sg

*Validated with TRAQOM (a SkillsFuture Singapore initiative) survey results of 1465 trainees from January 2020 – December 2020

Testimonials

Hear what our learners have to say about us

Have always found Equinet’s trainers to be extremely knowledgeable and highly engaging. Thoroughly enjoyed myself and appreciated the trainers’ openness and genuine interest in helping their students out.

Alethea Tan

The Regent Singapore

The trainers of Equinet Academy are very patient, supportive, and professional. Every subject matter is dealt with patiently and professionally keeping students’ knowledge level and understanding in mind. Please keep up the excellent work! I am glad I signed up for my digital marketing course with Equinet.

Sapna D/O Nanikram

It has always been an enjoyable learning experience with Equinet Academy, from the comprehensiveness of the course materials, friendly and efficient admin support, to the professionalism of their trainers.

Vickie Huang

Maplebear Schoolhouse

Corporate Clients

Kick off on solid ground and stay competitive in the digital economy.

Our team of trainers are industry veterans and have over a decade of experience in their respective fields.

All trainers delivering WSQ courses are ACTA/ACLP-certified and have undergone vigorous training on how to effectively engage learners and enhance learning retention through proven instructional design methodologies.

ACTA/ACLP represents the WSQ Advanced Certificate in Training and Assessment or Advanced Certificate in Learning and Performance, delivered by IAL, an institute of Singapore University of Social Sciences (SUSS). It has provided our trainers with the essential skills to effectively deliver training and assessment in digital marketing.

Where Equinet Academy Plays a Role in a Marketer’s Career Progression Pathway

As marketing grads graduate from tertiary education and progress into marketing job roles, many find it hard to adapt to a realistic, yet uncertain and ever-changing business environment. To compound this turmoil, the syllabus delivered by tertiary institutions lack the depth and currentness required to tackle the ever-evolving landscape of present-day digital marketing channels and platforms.

Even while marketing grads progress to Executive and Managerial roles and gain several years of marketing experience, they continue to face ongoing struggles on the strategic implementation of various marketing campaigns and initiatives. This is partly due to the lack of time and opportunity while on the job to explore, learn and acquire the tremendous amount of knowledge and skills required to develop and implement effective digital marketing strategies.

This is where Equinet Academy aims to play a key role in accelerating digital transformation within marketing teams. By hosting knowledge-sharing events, publishing useful insights, running public courses, and mentoring trainees, Equinet aims to provide bite-sized, yet comprehensive and actionable tips and insights that will help marketers achieve their organisational goals in a more cost-efficient and productive manner.

Digital Marketing Career Progression in Client Side

Where Equinet Academy Plays a Role in a Marketer’s Career Progression Pathway

Digital Marketing Career Progression in Client Side
As marketing grads graduate from tertiary education and progress into marketing job roles, many find it hard to adapt to a realistic, yet uncertain and ever-changing business environment. To compound this turmoil, the syllabus delivered by tertiary institutions lack the depth and currentness required to tackle the ever-evolving landscape of present-day digital marketing channels and platforms.

Even while marketing grads progress to Executive and Managerial roles and gain several years of marketing experience, they continue to face ongoing struggles on the strategic implementation of various marketing campaigns and initiatives. This is partly due to the lack of time and opportunity while on the job to explore, learn and acquire the tremendous amount of knowledge and skills required to develop and implement effective digital marketing strategies.

This is where Equinet Academy aims to play a key role in accelerating digital transformation within marketing teams. By hosting knowledge-sharing events, publishing useful insights, running public courses, and mentoring trainees, Equinet aims to provide bite-sized, yet comprehensive and actionable tips and insights that will help marketers achieve their organisational goals in a more cost-efficient and productive manner.

Shorten Your Learning Curve

Take away actionable strategies in short 2-day sessions.

Bite-Sized Course Modules, Yet Comprehensive and Actionable

We understand marketers have a lot on their plate. Pressed for time to achieve absurd KPIs, marketers need quick wins and actionable strategies they can immediately apply to their existing marketing campaigns.

Our course modules are bite-sized (usually short 2-day sessions), yet provide comprehensive insights and actionable processes that marketers can quickly and effectively execute on the job.

Our courses are bite-sized and provide:
• Quick wins
• Actionable strategies and processes
• Comprehensive insights

Enhance Your Learning Retention

Transfer your knowledge to real world application.

Interactive, Hands-on Learning

We apply a range of instructional design models in our classrooms to enhance the transfer and retention of knowledge and skills acquired. We also provide a practical learning environment (with laptops provided for every learner) to acquire new digital skills.

Instructional methods used include:

Role Play

Games
Interative Quizzes
Group Discussion
Demonstration & Modelling
Group Presentation
Brain Storming
Drill & Practice
Case Study with Activity Sheet

Role Play

Games
Interative Quizzes
Group Discussion
Demonstration & Modelling
Group Presentation
Brain Storming
Drill & Practice
Case Study with Activity Sheet

Structured Learning

We apply Gagne’s 9 Events of Instruction to effectively engage learners and promote better learning in a classroom environment.

Gagne’s 9 Events of Instruction:

Gain attention

Inform learners of objectives.

Stimulate recall of prior learning.

Present the content.

Provide learning guidance.

Elicit performance.

Provide feedback.

Assess performance.

Enhance retention and transfer to the job.

Outcome Focused

We are committed to delivering quality training and achieving favourable learning outcomes.

We Apply Continuous Improvement and Instructional Design Models

Kirk Patrick’s 4 Levels of Learning Outcomes:

Reaction

Learning

Behavior

Results

ADDIE Model – For Curriculum and Courseware Continuous Development and Improvement

Analyse: Audience, goals, constraints, timelines

Design: Lesson objectives, activities, content

Develop: Courseware

Implement: Training

Evaluate: Kirk Patrick’s 4 Levels

Post-Training Support

We provide post-training support through online forums, direct email, and clinic sessions via our learning portal.

Complimentary Refresher

1 free refresher seat (re-sit the course online) within 1 year after the course.

Clinic Sessions

Unlimited complimentary 3-hour small group clinic sessions with a subject matter expert for up to 3 years.

Alumni Support Group

Be part of a support group where you can post questions, discuss, and get feedback from the community.

Lifetime Course Membership Access

Gain lifetime access to constantly updated course resources via the learning portal.

We Are Located At

Equinet Academy
10 Anson Road,
#25-07/08 International Plaza,
Singapore 079903

Learn Digital Marketing Hands-on

Take away actionable digital marketing strategies and get certified.