WSQ Google Ads Course
Learn How to Create, Manage, and Optimise Google Ads PPC/SEM Campaigns
Up to 70% Subsidy. Reserve your seat today.
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
WSQ Google Ads Course
Learn How to Create, Manage, and Optimise Google Ads PPC/SEM Campaigns
Up to 70% Subsidy. Reserve your seat today.
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Accredited by SkillsFuture Singapore
Access Recorded Sessions of Live Classes
Re-attend the Course Once Within 3 Years
3-year access to the courseware via our LMS
Post-Training Mentoring with Industry Experts
Lifetime Access to Community Support Group
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Course Description
In this 2-day comprehensive and hands-on Google Ads certification course, candidates will learn step by step how to develop a Google search and display advertising strategy and create campaigns that will effectively generate leads, sales, and web traffic.
In the Google Search Engine Marketing (SEM) Advertising track, candidates will learn how to set up Google Ads search advertising campaigns from scratch, including setting appropriate daily budgets and keyword bids, conducting keyword research, and writing ad copy.
In the Display Pay Per Click (PPC) Advertising track, candidates will demonstrate the ability to effectively deliver display ads, which include banner, text, and smart ads on the Google Display Network. Candidates will learn how to reach new and existing customers using audience targeting, increase efficiency with automated bidding strategies, and improve campaign performance with Google Ads’ Performance Planner.
Candidates will also demonstrate the ability to measure and optimise ad campaign performance to improve return on advertising spend (ROAS) using Google’s measurement solutions such as conversion tracking.
Target Audience
Course Highlights
In this Google Ads course, trainees will learn:
- How to set up a Google Ads Search advertising campaign from scratch
- How to manage Google Search Ads campaigns in-house or outsource to an external vendor
- Techniques to Measure, Analyse, and Optimize your Search campaigns based on insights from industry experts
- That industry best practices may not always be the right way to go
- SEM strategies that will increase web traffic, lead generation, and sales
- How to set up a Google Ads Display advertising campaign from scratch
- How to manage Google Display Ads campaigns in-house or outsource to an external vendor
- Techniques to Measure, Analyse, and Optimize your Display campaigns based on insights from industry experts
- GDN strategies that will increase brand awareness, web traffic, lead generation, and sales
- And much more
Course Objectives
By the end of the Google Ads course, trainees will be able to:
- Create a structure of a Google Ads account that will achieve marketing objectives
- Set up a Google Ads Search and Display advertising campaign from ground up
- Use search and display advertising bidding strategies and set appropriate daily budget and campaign schedules
- Construct successful ads that drive clicks and conversions
- Conduct effective and extensive keyword research with Keyword Planner to target relevant audiences
- Set up conversion tracking for measuring performance
- Utilise Performance Planner to gauge effectiveness of advertising spend and refine campaign settings as pre-campaign testing
- Analyse reports and optimise campaigns to maximise return on investment
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Marketing Campaign Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Google Ads course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Marketing Campaign Management
Course Code: TGS-2022015221
Course Support Period: 19 Aug 2022 – 18 Aug 2024
Course Outline
Fundamentals of Google Ads
Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, , Individual Learning Activity, Class Discussion)
- What is Google Ads?
- Types of Google Ads campaigns and Ad Formats
- Understanding various advertising objectives
- Why Google Ads?
- How Google Ads Works (Ad Rank, Quality Score, Bidding)
- Google Ads account structure (Campaign, Ad Groups, Ads, Keywords)
- Creating a Google Ads account structure based on an organisation’s products and services to achieve marketing objectives
Google Ads Setup and Implementation
Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Individual Learning Activity, Class Discussion)
Getting Started with Google Ads
- Setting up a Google Ads account
Google Search Advertising
- Creating a Google Search Advertising campaign
- Understanding Search Advertising campaign settings (audience targeting, bidding and budget, campaign scheduling, etc.)
- Understanding keyword match types
- Search Ads copywriting best practices
- Exploring Dynamic Search Ads
- Search Ad Extensions
- Negative keywords
- Ad Preview and Diagnosis tool
- Conducting keyword research with Google Keyword Planner
- Understanding advertising goals
- How to set up conversion tracking
Google Display Advertising
- Creating a Google Display Advertising campaign
- Understanding Display Advertising campaign settings
- Understanding Display audience targeting
- Display Ad creative best practices
Google Shopping
- Selecting optimal types of campaigns and bid strategies for different goals (e-commerce, brand awareness, lead generation)
Google Ads Measurement and Optimisation
Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Individual Learning Activity, Class Discussion)
- Understanding basic Google Ads metrics (impressions, clicks, CTR, conversions, conversion rate, cost, etc.)
- Reviewing the optimisation score
- Optimisation score and Performance Planner
- Customising metrics columns to display in Google Ads
- Search terms reports, Auction Insights
- Quality Score and Impression Share metrics
- Reviewing campaign performance and recommending optimisation techniques
Assessment Component
- Written Assessment – Case Study with Questions
- Individual Project Presentation
Trainer
With 11+ years of digital marketing experience under his belt, Xuanbin’s career has spanned MNCs, private companies, and government agencies across Technology, Financial Services, Media, Recruitment, and International Trade industries. Xuanbin’s expertise lies in Paid Media, managing millions of dollars in ad spend across the Asia Pacific region across Paid Search, Paid Social, and Display. A revenue marketer, Xuanbin is highly experienced in the areas of budget planning and performance marketing to maximise ROI and business results. A hands-on digital marketing leader, Xuanbin is also well-versed in web analytics, marketing automation, and websites management.
Why Learn at Equinet?
At Equinet, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.
Access recorded sessions of live classes
Replay parts of the course from your in-person or online classes. An excellent recap method.
Re-Attend the Course Once Within 3 Years
Forgotten what you've learnt after some time? Resit and re-experience the entire course in-person or online.
3-Year Access to the Courseware via Our LMS
Get 3-year access to the updated course slides, templates, guides, and videos. Be ready to implement the concepts learnt.
Post-Training Mentoring with Industry Experts
Facing challenges during implementation? Consult our experts in a small group setting. Regularly scheduled.
Lifetime Access to Community Support Group
Be part of an exclusive support forum where you can post questions, discuss, and get feedback from fellow learners and experts.
Course Fees & Fundings
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$990 (exclusive of 8% GST)
Course Fee After Eligible SSG Subsidies:
From S$376.20 (inclusive of 8% GST) after 70% SSG Subsidies
Self-Sponsored Individuals
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding
Eligible for Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 8% GST): S$376.20
Course fees after subsidies can be further offset by SkillsFuture Credit.
SkillsFuture Baseline Funding – 50% Funding
Eligible for 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 8% GST): S$574.20
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Company-Sponsored (SMEs)
Enhanced Training Support for SMEs (ETSS) – 70% Funding
Eligible for SME Company-Sponsored, 21 years old and above, and a
- Singapore Citizen; or
- Permanent Resident; or
- Long-Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 8% GST): S$376.20
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Company-Sponsored (Non-SMEs)
SkillsFuture Baseline Funding – 50% Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 8% GST): S$574.20
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 8% GST): S$376.20
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Check your eligible grant amount and nett payable course fees when you apply now.
Course Schedule
| WSQ Google Ads Course | ||
| Learning Mode | Course Dates | Duration |
| In-Person | 11, 12 Dec 2023 (Mon, Tue) | 9.00am - 6.00pm |
| In-Person | 18, 19 Jan 2024 (Thu, Fri) | 9.00am - 6.00pm |
| Online (Zoom) | 20, 21 Feb 2024 (Tue, Wed) | 9.00am - 6.00pm |
| In-Person | 19, 20 Mar 2024 (Tue, Wed) | 9.00am - 6.00pm |
| In-Person | 18, 19 Apr 2024 (Thu, Fri) | 9.00am - 6.00pm |
| Online (Zoom) | 16, 17 May 2024 (Thu, Fri) | 9.00am - 6.00pm |
| In-Person | 13, 14 Jun 2024 (Thu, Fri) | 9.00am - 6.00pm |
| In-Person | 18, 19 Jul 2024 (Thu, Fri) | 9.00am - 6.00pm |
| Online (Zoom) | 15, 16 Aug 2024 (Thu, Fri) | 9.00am - 6.00pm |
| In-Person | 19, 20 Sep 2024 (Thu, Fri) | 9.00am - 6.00pm |
| In-Person | 08, 09 Oct 2024 (Tue, Wed) | 9.00am - 6.00pm |
| Online (Zoom) | 14, 15 Nov 2024 (Thu, Fri) | 9.00am - 6.00pm |
| In-Person | 16, 17 Dec 2024 (Mon, Tue) | 9.00am - 6.00pm |
Testimonials
Alice Chng, Starhub
Maggie Mok, JCS Biotech
Read full view at lancerX.com >
Siew Ann
Gaynor Lim, Propnex
FAQs
What is Google Ads and why is it important?
Do I need to have a business/personal website for the course?
Are there any pre-requisites or minimum entry requirements?
Do I have to prepare anything before attending the course?
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Are there any funding or government subsidies for this course?
You may be eligible for up to 70% SkillsFuture subsidies. For funding information, please see the course funding section on this page.
If I have any questions after the course, can I consult the trainer?
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Still have unanswered questions? Check out the FAQs page or submit an enquiry.
WSQ Google Ads
Learn How to Create, Manage, and Optimise Google Ads PPC/SEM Campaigns
Accredited by SkillsFuture Singapore
Duration: 16 Hours (2 days)
In-Person or Online-Based Classroom
Access recorded sessions of live classes
Re-attend the course once within 3 years
3-year access to the courseware via our LMS
Post-training mentoring with industry experts
Lifetime access to community support group
Up to 70% Subsidy. Reserve your seat today.
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