NICF WSQ Search Engine Marketing (SEM) and Display (PPC) Certification Course

• How to Advertise on Google Search (SEM)
• Why Google Search Ads?
• How Google Ads Search bidding auction works
• What is Ad Rank, and how to calculate it?
• Structure of a Google Ads account, Search Campaign and Ad Group

• Creating a Google Ads account
• Exploring the Google Ads account interface
• Creating a Search Ads (SEM) campaign
• Location targeting options
• Reaching the right search audiences
• Bidding and budgeting strategies
• Keyword targeting and match types modifiers
• How to write compelling text ads
• Creating search ad extensions
• Conducting keyword research with Google Keyword planner
• Adding negative keywords
• Previewing search ads

• Setting up conversion tracking
• Understanding your search advertising goals
• Important search advertising metrics to measure and optimize
• Boosting search ads performance with optimization score
• Increasing conversions with Performance Planner

• Google Ads Search Certification Exam

Instructor-led | Mode of delivery (Presentation, lecture, case studies)
• How to Advertise on the Google Display Network (GDN)
• Why Google Display Ads?
• How your ads show on the Google Display Network?
• Structure of a Google Ads account, Display Campaign and Ad Group

Instructor-led | Mode of delivery (Presentation, lecture, demonstration and modelling, group discussion, group presentation, hands-on practical)

• Creating a Google Ads account
• Exploring the Google Ads account interface
• Creating a Google Display Ad campaign
• Location targeting options
• Reaching specific audiences on GDN (In-market, Affinity, Custom Intent, Remarketing, Website Placements, Topic targeting)
• How to design compelling banner ads
• Setting up remarketing and creating remarketing audience lists

Instructor-led | Mode of delivery (Presentation, lecture, case studies, hands-on practical)

• Setting up conversion tracking
• Understanding your display advertising goals
• Important display advertising metrics to measure and optimize
• Boosting display ads performance with optimization score
• Increasing conversions with Performance Planner

• Google Ads Display Certification Exam

SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above

$990 $99
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by SkillsFuture Credit.

Self-Sponsored Singapore Citizens and Singapore PRs – Up to 50% Funding Capped at $15/hour:
Singapore Citizens and Singapore PRs above 21 years old who do not qualify for MCES funding

$990 $630
(Nett course fee payable after SSG funding) Fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds. 

Enhanced Training Support for SMEs (ETSS) – 90% funding (Up to $50/hour):
Eligible for SME Company-sponsored Singapore Citizens and Singapore PRs

$990 $99
(Nett course fee payable after ETSS funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SSG Non-SME Grant – 50% funding (Up to $15/hour):
Eligible for Non-SME Company-sponsored Singapore Citizens and Singapore PRs who do not qualify for MCES funding

$990 $630
(Nett course fee payable after SSG funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above

$990 $99
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

If you’re new to Google Ads, we recommended reading this guide as a start: How to Start Advertising on Google Ads

Besides the structured curriculum and hands-on instructional methods developed by our trainers who are industry experts and can clarify your doubts in real time. Furthermore, we offer post-training support which includes up to three 3-hour small group clinic sessions with an industry expert, an online refresher seat within a year post-training, forum support, and lifetime access to up-to-date courseware via the learning portal.

This course provides you with bite-sized, yet comprehensive and actionable Facebook marketing strategies and tactics that you can implement right after the course. Unlike other Diploma and certification courses, which are packed with assignments and require a long-term time commitment, you can get a comprehensive understanding on what Facebook marketing and advertising is all about in three days. After completing this course, you can then progress to the Advanced Social Media Marketing Course and other advanced and elective Digital Marketing Courses.

At Equinet Academy, we are committed to delivering quality training:

• We provide you with lifetime access to up-to-date course materials (learner’s guide, slides, templates, and other training resources) which you can still access after the training via the learning portal.
• You will not sit through hours and hours of dry and tormenting lecture. Instead, you will experience fun and engaging sessions as we apply instructional design learning methodologies such as group discussions, group project work, case studies, interactive quizzes, and hands-on implementation of the concepts learnt.
• You will be guided by an experienced professional in the field of Facebook marketing, who will be able to provide you with actionable advice and costly mistakes to avoid, thus shortening your learning curve.
• You will be provided with additional support after completing the course.

Equinet Academy’s courses are designed to provide bite-sized yet comprehensive information to be delivered within 1-3 days. The courses not only include theory but also hands-on practical experience so that trainees can take away applicable knowledge.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to resit the course online without any cost on your end. You will also have lifetime access to the courseware online which you may review, and post-training clinic sessions to address your challenges with a subject matter expert.

If you want to acquire foundational knowledge and skills in digital advertising, you may sign up for the WSQ Digital Advertising Course prior to this course.

Yes, you may most certainly book unlimited complimentary 3-hour small group clinic sessions with a subject matter expert for up to 3 years to clarify your doubts or address any challenges you may be facing. The links to book your clinic sessions will be emailed to you after your course.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Ideally you would have a Google Ads account set up before class. However, if you are unable to do so, we will provide you with a demo account. You may also choose to set up a Google Ads account with your own Gmail account during the hands-on practical session in class.

If you have no prior experience in digital advertising, attending the WSQ Digital Advertising Course prior to this course is highly recommended.

You may be eligible for up to 90% SkillsFuture subsidies. If you wish to check your funding eligibility, you may complete step 1 of the course registration form to check your nett course fees payable after all available subsidies.

From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)

For more information on all available course funding/grants/subsidies, you may check out this FAQ page.

You can sign up for this course through this link. Once you have registered for the course, we will follow up with you via email regarding your course registration.

If you’re unsure about your learning objectives, you may try out this 3-question survey using the Course Selector Tool or download the Course Selector Guide (PDF).

If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.