NICF WSQ Search Engine Marketing (SEM) and Display (PPC) Certification Course

Google Ads, formerly known as Google AdWords, is a digital advertising platform for marketers to advertise on Google audience networks such as Google Search, YouTube, Google Display Network, Gmail, and mobile apps.

If you’re new to Google Ads, we recommended reading this guide as a start: How to Start Advertising on Google Ads

Yes. During the course, you will attempt both the Google Ads Search and Display Certification exams. Upon attaining a passing score of 80%, you will be awarded a certificate from Google for each exam. You will also receive a WSQ Statement of Attainment awarded by SkillsFuture Singapore.

The passing rate is 80-90% based on our records. Should you not pass the Google Ads exams on your first try, you may re-sit the course at no additional cost or reattempt the exams at your own time and convenience.

Besides the structured curriculum and hands-on instructional methods developed by our trainers who are industry experts and can clarify your doubts in real time. Furthermore, we offer post-training support which includes up to three 3-hour small group clinic sessions with an industry expert, an online refresher seat within a year post-training, forum support, and lifetime access to up-to-date courseware via the learning portal.

This course provides you with bite-sized, yet comprehensive and actionable Facebook marketing strategies and tactics that you can implement right after the course. Unlike other Diploma and certification courses, which are packed with assignments and require a long-term time commitment, you can get a comprehensive understanding on what Facebook marketing and advertising is all about in three days. After completing this course, you can then progress to the Advanced Social Media Marketing course and other advanced and elective digital marketing courses.

At Equinet Academy, we are committed to delivering quality training:

• We provide you with lifetime access to up-to-date course materials (learner’s guide, slides, templates, and other training resources) which you can still access after the training via the learning portal.
• You will not sit through hours and hours of dry and tormenting lecture. Instead, you will experience fun and engaging sessions as we apply instructional design learning methodologies such as group discussions, group project work, case studies, interactive quizzes, and hands-on implementation of the concepts learnt.
• You will be guided by an experienced professional in the field of Facebook marketing, who will be able to provide you with actionable advice and costly mistakes to avoid, thus shortening your learning curve.
• You will be provided with additional support after completing the course.

The course is suitable for new to beginner users who would like to brush up on their managing, tracking, measuring, analyzing and optimizing their Google Ads Search campaign skills.

Equinet Academy’s courses are designed to provide bite-sized yet comprehensive information to be delivered within 1-3 days. The courses not only include theory but also hands-on practical experience so that trainees can take away applicable knowledge.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to resit the course online without any cost on your end. You will also have lifetime access to the courseware online which you may review, and post-training clinic sessions to address your challenges with a subject matter expert.

If you want to acquire foundational knowledge and skills in digital advertising, you may sign up for the WSQ Digital Advertising course prior to this course.

Yes, you may most certainly book up to three 3-hour complimentary clinic sessions with a subject matter expert in a small group setting to clarify your doubts or address any challenges you may be facing. The links to book your clinic sessions will be emailed to you after your course. You will also have access to the online support forum and your course trainer’s email.

No, you do not need to have a business or a personal website for this course, as you be running ad simulations for a dummy website. However, if you do have an existing website you would like to run ads for, you may simulate running ads for it during the hands-on practical sessions.

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Ideally you would have a Google Ads account set up before class. However, if you are unable to do so, we will provide you with a demo account. You may also choose to set up a Google Ads account with your own Gmail account during the hands-on practical session in class.

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

If you have no prior experience in digital advertising, attending the WSQ Digital Advertising course prior to this course is highly recommended.

You may be eligible for up to 90% SkillsFuture subsidies. If you wish to check your funding eligibility, you may complete step 1 of the course registration form to check your nett course fees payable after all available subsidies.

From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)

For more information on all available course funding/grants/subsidies, you may check out this FAQ page.

You can sign up for this course through this link. Once you have registered for the course, we will follow up with you via email regarding your course registration.

If you’re unsure about your learning objectives, you may try out this 3-question survey using the Course Selector Tool or download the Course Selector Guide (PDF).

If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.