COMPLIMENTARY REFRESHER
1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.
1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.
Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (clinic sessions), email, and forum support
Gain lifetime access to up-to-date online resources for the course attended
Access up-to-date course slides, guides, and actionable templates via the learning portal
This course is suitable for Marketing Managers, Marketing Executives, Performance Marketers, Media Specialists, Business Owners, and Individuals who manage or execute the technical aspects of Google Ads.
Certification of completion will be issued by Equinet Academy upon achieving attendance of at least 75% of the course. A Google Ads Search and Display Certification will be issued by Google via the Skillshop platform upon achieving at least an 80% score in both 75-minute assessments.
Prior knowledge in Google Ads will not be required. However, basic computer knowledge such as navigating software tools and platforms with ease is required.
Fundamentals of Google Search Advertising
Instructor-led | Mode of delivery (Presentation, lecture, case studies)
▷ How to Advertise on Google Search (SEM)
▷ Why Google Search Ads?
▷ How Google Ads Search bidding auction works
▷ What is Ad Rank, and how to calculate it?
▷ Structure of a Google Ads account, Search Campaign and Ad Group
Google Ads Search Advertising Campaign Setup
Instructor-led | Mode of delivery (Presentation, lecture, demonstration and modelling, group discussion, group presentation, hands-on practical)
▷ Creating a Google Ads account
▷ Exploring the Google Ads account interface
▷ Creating a Search Ads (SEM) campaign
▷ Location targeting options
▷ Reaching the right search audiences
▷ Bidding and budgeting strategies
▷ Keyword targeting and match types modifiers
▷ How to write compelling text ads
▷ Creating search ad extensions
▷ Conducting keyword research with Google Keyword planner
▷ Adding negative keywords
▷ Previewing search ads
Google Ads Search Advertising Measurement and Optimization
Instructor-led | Mode of delivery (Presentation, lecture, case studies, hands-on practical)
▷ Setting up conversion tracking
▷ Understanding your search advertising goals
▷ Important search advertising metrics to measure and optimize
▷ Boosting search ads performance with optimization score
▷ Increasing conversions with Performance Planner
Assessment
▷ Google Ads Search Certification Exam
Fundamentals of Google Display Advertising
Instructor-led | Mode of delivery (Presentation, lecture, case studies)
▷ How to Advertise on the Google Display Network (GDN)
▷ Why Google Display Ads?
▷ How your ads show on the Google Display Network?
▷ Structure of a Google Ads account, Display Campaign and Ad Group
Google Display Advertising Campaign Setup
Instructor-led | Mode of delivery (Presentation, lecture, demonstration and modelling, group discussion, group presentation, hands-on practical)
▷ Creating a Google Ads account
▷ Exploring the Google Ads account interface
▷ Creating a Google Display Ad campaign
▷ Location targeting options
▷ Reaching specific audiences on GDN (In-market, Affinity, Custom Intent, Remarketing, Website Placements, Topic targeting)
▷ How to design compelling banner ads
▷ Setting up remarketing and creating remarketing audience lists
Google Display Advertising Measurement and Optimization
Instructor-led | Mode of delivery (Presentation, lecture, case studies, hands-on practical)
▷ Setting up conversion tracking
▷ Understanding your display advertising goals
▷ Important display advertising metrics to measure and optimize
▷ Boosting display ads performance with optimization score
▷ Increasing conversions with Performance Planner
Assessment
▷ Google Ads Display Certification Exam
The Google Ads (AdWords) Search (SEM) and Display (PPC) Certification Course is recommended for technical users who have gained a strategic overview of digital advertising from the WSQ Digital Advertising course and wish to experience a hands-on approach on the Google Ads platform.
ENJOY COMPLIMENTARY REFRESHER COURSE
Re-attend the course, free of charge. Up to 1 complimentary refresher for up to 1 year after the last date of the course attended.*
*Refresher seats are specially allocated for refresher trainees and are non-participative. Refresher trainees may opt to take up participative seats subject to availability.
ACCESS POST-TRAINING SUPPORT
The post-training support programme is available to past trainees who have successfully completed the course. It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns. Contact your course trainer directly via email.
GET HANDS-ON
Retain knowledge better through practice and feedback. We apply instructional design methodologies such as Gagne’s 9 Events of Instruction to enhance your learning and retention.
COMPREHENSIVE AND STRUCTURED CURRICULUM
Course modules are designed to build on the foundations, gradually leading up to the main course, and finally reinforcing the concepts learned through practice and feedback.
CURRICULUM AND COURSEWARE ARE UP-TO-DATE
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields.
REALISTIC, REAL-WORLD PRACTICAL SETTING
Shorten your learning curve through real-world case studies and practical examples.
EXPERIENCE MODERN TRAINING FACILITIES
Our training rooms are equipped with laptops, 500mbps internet connection, hexagon-shaped cluster seating, and comfortable swivelling chairs, providing you a cozy yet conducive learning environment.
DEVELOPED AND DELIVERED BY INDUSTRY EXPERTS
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners.
GAIN LIFE-TIME ACCESS TO COURSE MATERIALS
Worried your course materials accessed a year ago have become outdated? Fret not, signing up for this course gains you life-time access to the course materials via our learning management system.
TAKEAWAY ACTIONABLE STRATEGIES
Takeaway actionable strategies, frameworks, and processes you can implement to new or existing campaigns.
Course Fee:
S$990 nett
Course fee after eligible SSG Subsidies:
From S$99 nett after 90% SSG Subsidies
Self-Sponsored Individuals:
SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above
$990 $99
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by SkillsFuture Credit.
Self-Sponsored Singapore Citizens and Singapore PRs – Up to 50% Funding Capped at $15/hour:
Singapore Citizens and Singapore PRs above 21 years old who do not qualify for MCES funding
$990 $630
(Nett course fee payable after SSG funding) Fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Company Sponsored (SMEs):
Enhanced Training Support for SMEs (ETSS) – 90% funding (Up to $50/hour):
Eligible for SME Company-sponsored Singapore Citizens and Singapore PRs
$990 $99
(Nett course fee payable after ETSS funding)
Company Sponsored (Non-SMEs):
SSG Non-SME Grant – 50% funding (Up to $15/hour):
Eligible for Non-SME Company-sponsored Singapore Citizens and Singapore PRs who do not qualify for MCES
$990 $630
(Nett course fee payable after SSG funding)
SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above
$990 $99
(Nett course fee payable after MCES funding)
Check eligible grant amount and nett payable course fees via the grant calculator.
Online Classroom Dates
Unfamiliar with how our online classes are run? Read the Online-Based Classroom Learner Guide before signing up for a class.
Course Duration:
3 Days (9am – 6pm)
Face-to-face Classroom Dates
Enhanced safety measures in place aligning to MOH’s guidelines.