1-Day Digital Marketing Essentials (Fundamentals) Certification Course

Learn the Fundamentals of Digital Marketing Hands-on in a Day

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Course Description

This 1-day digital marketing essentials course will equip trainees with the essential foundations of digital marketing.

Through real world case studies, trainees will gain an understanding of the features and use cases of various digital marketing channels and learn how each of them can be integrated into their businesses.

Trainees will also be exposed to digital marketing analytics, and be introduced to Google Analytics. Through an understanding of the platform, trainees will be able to evaluate the performance of their digital marketing efforts.

Furthermore, trainees will also be given access to a toolkit of templates, checklists, and guides to assist in their learning process. The toolkit of resources can be used to reinforce what they have learnt in the course, and it may also be used as an actionable toolkit to help shape their own digital marketing campaigns.

By the end of the day, trainees will take away an actionable essential digital marketing plan and be able to apply the concepts learnt to their real world projects.

Target Audience

This digital marketing fundamentals course is suitable for beginners embarking into digital marketing, business owners, startups, entrepreneurs, marketing executives, freelancers, career seekers, and mid-career switchers looking to get into digital marketing.

Course Highlights

In this digital marketing essentials course, trainees will learn:

  • What digital marketing is and the important role it plays in business illustrated through case studies
  • How B2B and B2C digital marketing differ
  • What digital marketers actually do in their day-to-day job roles
  • Pricing models typically used by digital marketing agencies
  • What a customer persona is and an example of one
  • The step-by-step methodology in building a digital marketing strategy
  • Essential digital marketing metrics to track business performance
  • How to analyse basic digital marketing reports
  • And much more

Course Objectives

By the end of the class, trainees will be able to:

  • Elaborate the process of digital marketing and why it is important to a business
  • Recall and describe the features, usage, and effectiveness of various digital marketing channels
  • Illustrate digital marketing funnels based on clearly-defined customer personas
  • Develop a basic digital marketing strategy comprising of at least two digital marketing channels
  • Conduct preliminary analysis on digital marketing overview reports
  • Take away an actionable digital marketing plan at the end of the course

Course Outline

Download the full course brochure here.

Introduction to Digital Marketing

Instructor-led | Mode of Delivery (Lecture, Case Studies)

  • What digital marketing is
  • Digital marketing vs traditional marketing
  • Why digital marketing is important from both a marketer’s and a business owner’s perspectives
  • The role of digital marketing to a business
  • Digital marketing channels (search, social, email, display, and more)
  • B2B vs B2C digital marketing
  • Digital marketing case studies
  • What digital marketers do
  • How digital marketing agencies charge
Digital Marketing Funnels

Instructor-led | Mode of Delivery (Lecture, Case Studies, Practice and Feedback)

  • What a digital marketing funnel is
  • What a customer persona is and why a customer persona is important
  • Elements of a customer persona
  • Example of a customer persona
  • Stages of a digital marketing funnel
  • How to build a digital marketing funnel for your business
Digital Marketing Strategies

Instructor-led | Mode of Delivery (Lecture, Case Studies, Practice and Feedback, Demonstration and Modelling)

  • Digital Marketing Strategy: Defining your marketing objectives to identify KPIs, and the pros and cons of hiring a digital marketing agency and handling your efforts in-house
  • Content Marketing Strategy: Design and Deploy
  • Search Engine Optimisation Strategy: Keyword research, and Off-page SEO
  • Digital Advertising Strategy: Define, Develop, and Implement
  • Social Media Marketing Strategy: Discover and Develop
  • Email Marketing Strategy: Planning, Content, and Creative
Digital Marketing Analytics

Instructor-led | Mode of Delivery (Lecture, Case Studies)

  • What digital marketing analytics is
  • Why digital marketing analytics is important
  • Essential digital marketing metrics to track and analyse
  • Digital marketing analytics platforms
  • Overview reports on Google Analytics


A Certification of Completion will be issued upon achieving at least 75% attendance for the course.


Dylan Sun

Dylan is the Founder and Director of Training of Equinet Academy. Throughout his career as a Search Marketing Specialist, he audited over a thousand SEO/SEM campaigns, conducted SEO classes for over 3000+ trainees, and provided consultancy to dozens of Small Medium Enterprises, Global Brands, Academic Institutions, and Government Organisations across the Infocomms, Travel, Hotel, Retail, eCommerce and B2B & B2C industries. Some of his clients include DHL, Fuji Xerox Asia Pacific, Microsoft, Emmerson, Singhealth, and Singtel.


Razy Shah

Razy Shah is the co-founder of 2Stallions Digital Marketing Agency- an award-winning full-service agency. He co-founded 2Stallions in 2012 and has since grown it from an initial team of two to a company of thirty. Razy has over a decade of experience spanning across corporate sectors such as digital marketing, business development and management.


“I had a good experience with Equinet’s Digital Marketing Essentials course – the curriculum was very well thought out. The trainer delivered and led the training very professionally. He showed strong subject knowledge. I would highly recommend Equinet for anyone hoping to learn new knowledge and skills.”

Troy Lee, Resilience Collective

“Highly recommend this course to anyone who wishes to acquire knowledge and skills. The instructor was engaging and very committed to guiding his audience to a better understanding of the topic as well applications.”

Desiree Gabriel, Guthrie FMC

Initially, I signed up wanting to get an understanding of how Digital Marketing works. The whole course curriculum really caught my attention and attending the course provided me with different insights on how it works.

Stephenie Kho, Charles & Keith Group

“The course is very insightful and provided a great practical view for better understanding and application. The entire course flow was very easy to follow. The trainer was very knowledgeable and was able to explain everything clearly in a way that was easy to understand.”

Nur Aisyah Binti Mohamad Nassir

The trainer was well-versed in various aspects of digital marketing and demonstrated his expertise during the course. Many participants were asking questions that were beyond the scope of the basic course yet he answered them.

Vaishgnavi d/o Chandrasekaran

Why Learn at Equinet?

Get expert advice, learning resources, and post-training support.

Complimentary Refresher

Unlimited refresher seats (re-sit the course online).

Ask Me Anything Sessions

Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts.

Equinet Academy Insider

Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.

Career Assistance

Fast track your career in digital marketing through our job placement assistance program.

Course Resources

Lifetime access to constantly updated Digital Marketing Essentials course resources.

Course Schedules

Unfamiliar with how online classes are run? Check out the online classroom learner’s guide.

In-Person Course Dates
Unfamiliar with how our online classes are run? Read the Enhanced safety measures in place aligning to MOH's guidelines.

Course Duration:
1 Day (9am - 6pm)

Course Schedules:
27 Oct 2022 (Wed), 9am - 6pm
13 Dec 2022 (Sat), 9am - 6pm

(Click on the course dates above to register online)
Online Classroom Course Dates
Unfamiliar with how our online classes are run? Read the Online-Based Classroom Learner Guide before signing up for a class.

Course Duration:
1 Day (9am - 6pm)

Course Schedules:
26 Mar 2022 (Sat), 9am - 6pm Full house
27 Apr 2022 (Wed), 9am - 6pm Limited seats
28 May 2022 (Sat), 9am - 6pm Limited seats
28 Jun 2022 (Tue), 9am - 6pm Full house
30 Jul 2022 (Sat), 9am - 6pm Full house
31 Aug 2022 (Wed), 9am - 6pm
24 Sep 2022 (Sat), 9am - 6pm
19 Nov 2022 (Sat), 9am - 6pm

(Click on the course dates above to register online)

Course Fees

Course Fee: $299 $49


Questions? Check out the frequently asked questions below.

Will course notes or resources be shared before the session?
Course notes / access to the resources will be shared by the trainer at the start of the session.
Is the lesson recorded, and will we be able to view it after that?

The lesson will be automatically recorded, however, this will only be kept for internal purposes as sharing outside of our organisation may violate privacy clauses. You will however, be given access to the free Digital Marketing Essentials online course video lessons by your trainer during the course.

I noticed that it says a cert will be given with at least 75% attendance. Does this apply even though it’s only 1 day?
Yes, 75% attendance will have to be accounted for in order to receive the in-house certificate. There will be internal SOPs set in place to track attendances via the Zoom application.
What is the difference between this Digital Marketing Essentials course and the WSQ Digital Marketing Strategy course?
The Digital Marketing Essentials course will equip you with the foundational knowledge of digital marketing, common terminology and an introduction to the various digital marketing channels. The Digital Marketing Strategy course goes more in depth into how these different channels and platforms should work together and how to develop a digital marketing strategy to achieve a unified goal.
Is 1 day sufficient to meet the learning objectives?
This course is designed to provide bite-sized yet comprehensive information to be delivered within 1 day. If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to resit the course online without any cost on your end.
Do I have to prepare anything before attending the course?

Do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

Are there any other prerequisites/ criteria I need to meet in order to attend this course?
You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

Some knowledge of sales and marketing concepts will be useful, although not a requirement.

Will this course allow me to acquire sufficient skills to find a job as a Digital Marketer?

Though you may gain useful skills and applicable knowledge after completing this course, landing a job in digital marketing is a different level as some field experience is required. For more information on kickstarting a career in digital marketing, you may explore our Digital Marketing Career Portal.

How do I sign up?

You can sign up for this course through this link. Once you have registered for the course, we will follow up with you via email regarding your course registration.

I'm still unsure whether this course can help me meet my objectives.

If you’re unsure about your learning objectives, you may use the Course Selector Tool to get course recommendations tailored to your needs, or claim your free 5-step Digital Marketing Strategy Guide.

If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

Digital Marketing Essentials

Learn the Fundamentals of Digital Marketing Hands-on in a Day

Register for this course

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