WSQ Digital Content Creation For Content Creators Course

Learn How to Create Compelling Digital Content to Elevate Your Digital Presence

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Apply Now

Up to 70% Subsidy. Reserve your seat today.

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

WSQ Digital Content Creation For Content Creators Course

Learn How to Create Compelling Digital Content to Elevate Your Digital Presence

Download Brochure

Apply Now

Up to 70% Subsidy. Reserve your seat today.

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

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Accredited by SkillsFuture Singapore

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Access Recorded Sessions of Live Classes

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Re-attend the Course Once Within 3 Years

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3-year access to the courseware via our LMS

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Post-Training Mentoring with Industry Experts

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Lifetime Access to Community Support Group

You're in Good Company

Industry leading organisations who’ve sent their teams for upskilling at Equinet

This 2-day hands-on Digital Content Creation For Content Creators Course is designed to equip trainees with the knowledge, skills, and strategies necessary to excel in the ever-evolving realm of digital content creation. Delve into the art and science of creating engaging and impactful digital content across various platforms.

This course provides trainees with the foundation for effectively organising, curating and delivering content. Trainees will learn how to select and implement content management systems that optimise workflow efficiency and ensure the delivery of relevant and compelling content.

Building upon this, trainees will dive into visual asset creation. Learn how to apply brand guidelines effectively while developing visually stunning and cohesive visual assets. This course will include hands-on projects using online tools and resources to create content, including graphics, animation, GIFs, videos and more.

Trainees will be able to explore design principles and industry best practices to bring the creative visual to fruition while ensuring it is engaging and compelling for audiences.

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Target Audience

This Digital Content Creation course is for marketing practitioners, content marketing specialists, social media managers, bloggers, vloggers, copywriters, entrepreneurs, business owners, and anyone who wants to acquire digital content creation skills that are not only essential in marketing and communications but in every aspect of business and life.

Course Highlights

In this Digital Content Creation course, trainees will learn:

The importance of digital content creation in relation to content marketing and advertising online
How to translate the organisational strategies behind the creation, curation, and management of content into guidelines.
The various types of visual assets and content management systems available and how to select the right one based on organisational objectives.
How to utilise various online creation tools and resources to create graphics, animations, GIFs, videos and audio-related content.
The industry’s best practices for creating content and how to apply them when creating visual assets
How to craft engaging copy and leverage AI tools to enhance the copywriting
How to utilise data analytics to analyse outcomes and make data-driven decisions for optimisation

Course Objectives

By the end of the class, trainees will be able to:

Select and implement effective content management strategies and guidelines to ensure the organisation, accessibility, and relevance of digital content.
Evaluate the types of available visual assets and content management systems and adopt appropriate management systems.
Determine the suitability of content based on brand objectives and apply brand guidelines effectively while creating visual assets.
Utilise online content creation tools and resources to produce graphic layouts for digital platforms, basic animations and GIFs, and videos and audio-related content while adhering to design principles and best practices.
Craft accompanying copy for created and curated content, as well as leverage AI tools.
Evaluate the effectiveness and impact of digital content and assess the capabilities of content management systems to make informed decisions for content optimisation and continuous improvement.

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Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – Content Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Digital Content Creation For Content Creators Course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Content Management

Course Code: TGS-2023040774
Course Support Period: 15 Dec 2023 – 14 Dec 2025

Course Outline

Content Management Strategies & Guidelines

Instructor-Led | Mode of Delivery (Lecture & Illustration, Group Discussion)

Digital content creation for organisations
Content management and marketing strategy
Content marketing channels – website, social media, etc.
Channel regulations and guidelines on content creation and publishing
I.P. And Generative A.I. Issues
Organisational policies for content creation and curation

Visual Assets & Management Systems

Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Group Discussion)

Brand visual assets (logo, typeface, colours, content, etc.)
Brand style guide for organisation’s web properties (website, social media incl. Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube)
Social media management system (SMMS)
SMMS comparison – Meta Business Suite vs 3rd party SMMS (Agora Pulse)
Content management systems for websites (CMS)
CMS comparison – Open Source websites vs SaaS websites

Graphic Layouts For Content, Ads & Collateral

Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Activity)

High quality image resources
Digital photography
Image editing software
The golden rules of graphic layout design
Typography and Font resources
Digital storyboarding using online design tool
Layout design using Canva
Image editing – background removal
Image sizing for various web properties
Infographics and how to use them effectively
Memes and how to use them effectively
Layouts for brochures, flyers and eDMs
Curated content selection and application guidelines
Viral content analysis for creation and curation
A.I. generated content
How to plan a blog article using the ChatGPT A.I. tool
Refining prompts in ChatGPT to write the article

Animation & GIF Content Creation

Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Activity)

Innovative content featuring moving images
Animation tools and resource
Basic animation using Powerpoint
Morphing and motion paths in Powerpoint
What are GIFs
GIF resources incl. giphy.com
Giphy tutorial and demonstration

Video & Audio Content Creation

Instructor-Led | Mode of Delivery (Demonstration & Practical Application)

High quality video resources
Record videos with your mobile device
Record audio with your mobile device
Audio recording and editing software
Conducting video/audio interviews and transcribing for blog posts: how to conduct, what questions to ask, etc.
High quality audio resources
Video editing software
Video editing using Canva – tutorial and demonstration
Advanced video editing using Canva – add frames and split frames for insertions
Video framing and composition
Video resolution, aspect ratio and frame rate
Video sizing for various web properties
Cinemagraphs in Powerpoint

Evaluation Of Content & Management Systems

Instructor-Led | Mode of Delivery (Lecture & Illustration, Class Activity)

Analysing content and ad outcomes via data analytics – an overview
Evaluating SMMS for content/ad creation and analytics
Social media changes on content management
Content creation trends – mobile-first video, generative AI, and user generated content (UGC) on content management

Assessment Component

Written Assessment
Individual Project Presentation

Trainer

Chris Minjoot

Chris is a senior marketing professional with over 31 years of experience as both an in-house practitioner and a consultant with clients from various industries, including education (MindChamps), entertainment (Tower Records), recruitment (ScienTec Consulting), and medical (Atlas Eye). His background in journalism and audio-visual production has served him well in creating engaging content for various audiences. He also spends time blogging and producing content for his passion projects. Chris is an ACLP certified trainer, and he is dedicated to imparting his knowledge to others.

Why Learn at Equinet?

At Equinet, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.

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Access recorded sessions of live classes

Replay parts of the course from your in-person or online classes. An excellent recap method.

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Re-Attend the Course Once Within 3 Years

Forgotten what you've learnt after some time? Resit and re-experience the entire course in-person or online.

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3-Year Access to the Courseware via Our LMS

Get 3-year access to the updated course slides, templates, guides, and videos. Be ready to implement the concepts learnt.

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Post-Training Mentoring with Industry Experts

Facing challenges during implementation? Consult our experts in a small group setting. Regularly scheduled.

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Lifetime Access to Community Support Group

Be part of an exclusive support forum where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Fees

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$888.00 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$346.32 (inclusive of 9% GST) after 70% SSG Subsidies

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$346.32

Course fees after subsidies can be further offset by SkillsFuture Credit.

SkillsFuture Baseline Funding – 50% Funding

Eligible for 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$523.92

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Company-Sponsored (SMEs)

Enhanced Training Support for SMEs (ETSS) – 70% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

Singapore Citizen; or
Permanent Resident; or
Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$346.32

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding – 50% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$523.92

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$346.32

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check your eligible grant amount and nett payable course fees when you sign up now.

Course Schedule

WSQ Digital Content Creation For Content Creators Course
Learning Mode	Course Dates	Duration
In-Person	16, 17 May 2024 (Thu, Fri)	9.00am - 6.00pm
In-Person	15, 16 Jul 2024 (Mon, Tue)	9.00am - 6.00pm
In-Person	23, 24 Sep 2024 (Mon, Tue)	9.00am - 6.00pm
In-Person	12, 13 Dec 2024 (Thu, Fri)	9.00am - 6.00pm

FAQs

Are there any pre-requisites or minimum entry requirements?

Trainees should be proficient in web surfing and be able to write and converse in English.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any funding or government subsidies for this course?

You may be eligible for up to 95% SkillsFuture subsidies. For funding information, please see the course funding section on this page.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.