WSQ Digital Content Creation Course

This Digital Content Creation course is for marketing practitioners, content marketing specialists, social media managers, bloggers, vloggers, copywriters, entrepreneurs, business owners, and anyone who wants to acquire digital content creation skills that are not only essential in marketing and communications but in every aspect of business and life.

• 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
• NITEC/Higher NITEC (≥ 21 years old); or
• Mature candidates (≥ 30 years old with 8 years’ work experience); or
• Candidates with other qualifications will be considered on a case-by-case basis

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

Some knowledge of sales and marketing concepts will be useful, although not a requirement.

In this Digital Content Creation course, trainees will learn:

• The importance of digital content creation in relation to content marketing and advertising online
• How to translate the organisational strategies behind the creation, curation, and management of content into guidelines.
• The various types of visual assets and content management systems available and how to select the right one based on organisational objectives.
• How to utilise various online creation tools and resources to create graphics, animations, GIFs, videos and audio-related content.
• The industry’s best practices for creating content and how to apply them when creating visual assets
• How to craft engaging copy and leverage AI tools to enhance the copywriting
• How to utilise data analytics to analyse outcomes and make data-driven decisions for optimisation

By the end of the class, trainees will be able to:

• Select and implement effective content management strategies and guidelines to ensure the organisation, accessibility, and relevance of digital content.
• Evaluate the types of available visual assets and content management systems and adopt appropriate management systems.
• Determine the suitability of content based on brand objectives and apply brand guidelines effectively while creating visual assets.
• Utilise online content creation tools and resources to produce graphic layouts for digital platforms, basic animations and GIFs, and videos and audio-related content while adhering to design principles and best practices.
• Craft accompanying copy for created and curated content, as well as leverage AI tools.
• Evaluate the effectiveness and impact of digital content and assess the capabilities of content management systems to make informed decisions for content optimisation and continuous improvement.

A SkillsFuture WSQ Statement of Attainment (SOA) under the Skills Framework TSC Content Management and Certificate of Achievement issued by @ASK Training and co-validated by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Digital Content Creation course assessment and achieved at least 75% course attendance.

Course Code: TGS-2023020897 (@ASK Training)
Course Support Period: 01 Jun 2023 – 31 Jan 2025

Instructor-Led | Mode of Delivery (Lecture & Illustration, Group Discussion)

• Digital content creation for organisations
• Content management and marketing strategy
• Content marketing channels – website, social media, etc.
• Channel regulations and guidelines on content creation and publishing
• I.P. And Generative A.I. Issues
• Organisational policies for content creation and curation

Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Group Discussion)

• Brand visual assets (logo, typeface, colours, content, etc.)
• Brand style guide for organisation’s web properties (website, social media incl. Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube)
• Social media management system (SMMS)
• SMMS comparison – Meta Business Suite vs 3rd party SMMS (Agora Pulse)
• Content management systems for websites (CMS) (K7)
• CMS comparison – Open Source websites vs SaaS websites

Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Activity)

• High quality image resources
• Digital photography
• Image editing software
• The golden rules of graphic layout design
• Typography and Font resources
• Digital storyboarding using online design tool
• Layout design using Canva
• Image editing – background removal
• Image sizing for various web properties
• Infographics and how to use them effectively
• Memes and how to use them effectively
• Layouts for brochures, flyers and eDMs
• Curated content selection and application guidelines
• Viral content analysis for creation and curation
• A.I. generated content
• How to plan a blog article using the ChatGPT A.I. tool
• Refining prompts in ChatGPT to write the article

Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Activity)

• Innovative content featuring moving images
• Animation tools and resource
• Basic animation using Powerpoint
• Morphing and motion paths in Powerpoint
• What are GIFs
• GIF resources incl. giphy.com
• Giphy tutorial and demonstration

Instructor-Led | Mode of Delivery (Demonstration & Practical Application)

• High quality video resources
• Record videos with your mobile device
• Record audio with your mobile device
• Audio recording and editing software
• Conducting video/audio interviews and transcribing for blog posts: how to conduct, what questions to ask, etc.
• High quality audio resources
• Video editing software
• Video editing using Canva – tutorial and demonstration
• Advanced video editing using Canva – add frames and split frames for insertions
• Video framing and composition
• Video resolution, aspect ratio and frame rate
• Video sizing for various web properties
• Cinemagraphs in Powerpoint

Instructor-Led | Mode of Delivery (Lecture & Illustration, Class Activity)

• Analysing content and ad outcomes via data analytics – an overview
• Evaluating SMMS for content/ad creation and analytics
• Social media changes on content management
• Content creation trends – mobile-first video, generative AI, and user generated content (UGC) on content management

• Written Assessment
• Individual Project Presentation

Enhanced Training Support for SMEs (ETSS) – 90% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

• Singapore Citizen; or
• Permanent Resident; or
• Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 8% GST): S$122.51

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Baseline Funding – 70% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

• Singaporean Citizen; or
• Permanent Resident; or
• Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 8% GST): S$320.11

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 90% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 8% GST): S$122.51

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

You may be eligible for up to 95% SkillsFuture subsidies. For funding information, please see the course funding section on this page.

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.