WSQ Digital Content Creation For Content Creators Course
Learn How to Create Compelling Digital Content to Elevate Your Digital Presence
SkillsFuture funding eligible. Reserve your seat today.
Accredited by SkillsFuture Singapore
Re-attend the Course Once Within 3 Years
3-year access to the courseware via our LMS
Post-Training Mentoring with Industry Experts
Lifetime Access to Community Support Group
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This course provides you with the foundation for effectively creating, curating, and delivering content to improve audience engagement, grow your follower-base, increase sales, and profit from channel monetisation. You will also learn how to select and implement website and social media content management systems that enhance workflow efficiency, manage the delivery of your content, and track their performance for optimal outcomes.
Learn how to shoot quality photos as well as record audio and video using your mobile device. In addition, know where to find free resources and content creation software to create stunning graphics, animation, GIFs, videos and more. And if you are wondering if the course covers Generative AI tools such as ChatGPT, the answer is yes – you will be introduced to these new AI tools to help you generate text, images, audio, and videos.
So, whether you are looking at creating content to wow your friends, promote your business, or be part of the creator economy, you have come to the right place!
Target Audience
Course Highlights
In this Digital Content Creation course, trainees will learn:
- The importance of digital content creation in relation to content marketing and advertising online.
- How to translate the organisational strategies behind the creation, curation, and management of content into guidelines.
- The various types of visual assets and content management systems available and how to select the right one based on organisational objectives.
- How to utilise various online creation tools and resources including Generative AI, to create graphics, animations, GIFs, videos, and audio-related content.
- The industry’s best practices for creating content and how to apply them when creating visual assets.
- How to craft engaging copy and leverage AI tools to enhance your writing.
- How to utilise data analytics to analyse outcomes and make data-driven decisions for optimisation.
Course Objectives
By the end of the class, trainees will be able to:
- Select and implement effective content management strategies and guidelines to ensure the organisation, accessibility, and relevance of digital content.
- Evaluate the types of available visual assets and content management systems and adopt appropriate management systems.
- Determine the suitability of content based on brand objectives and apply brand guidelines effectively while creating visual assets.
- Utilise online content creation tools and resources to produce graphic layouts, GIFs, videos, and audio-related content while adhering to design principles and best practices.
- Craft accompanying copy for created and curated content, as well as leverage AI tools.
- Evaluate the effectiveness and impact of digital content and assess the capabilities of content management systems to make informed decisions for content optimisation and continuous improvement.
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Content Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Digital Content Creation For Content Creators Course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Content Management
Course Code: TGS-2023040774
Course Support Period: 15 Dec 2023 – 14 Dec 2025
Course Outline
Content Management Strategies & Guidelines
Instructor-Led | Mode of Delivery (Lecture & Illustration, Group Discussion)
- Content creation for organisations and individuals
- Content management and marketing strategy
- Content marketing channels – website, social media, etc.
- Channel regulations and guidelines on content creation and publishing
- IP and Generative AI Issues
- Organisational policies for content creation and curation
Visual Assets & Management Systems
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Group Discussion)
- Brand visual assets (logo, typeface, colours, content, etc.)
- Brand style guide for organisation’s web properties (website and social media)
- Social media management system (SMMS)
- SMMS comparison – Meta Business Suite vs 3rd party SMMS
- Content management systems for websites (CMS)
- CMS comparison – Open Source websites vs SaaS websites
Graphic Layouts For Content, Ads & Collateral
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Activity)
- High quality image resources
- Digital photography
- Image editing software
- The golden rules of graphic layout design
- Typography and Font resources
- Digital storyboarding using online design tool
- Layout design using Canva
- Image editing – background removal
- Image sizing for various web properties
- Infographics and how to use them effectively
- Memes and how to use them effectively
- Layouts for brochures, flyers and eDMs
- Curated content selection and application guidelines
- Viral content analysis for creation and curation
- AI generated content
- How to plan a blog article using the ChatGPT AI tool
- Refining prompts in ChatGPT to write the article
Animation & GIF Content Creation
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Activity)
- Innovative content
- Animation tools and resource
- What are GIFs
- GIF resources incl. giphy.com
- Giphy tutorial and demonstration
Video & Audio Content Creation
Instructor-Led | Mode of Delivery (Demonstration & Practical Application)
- High quality video resources
- Record videos with your mobile device
- Record audio with your mobile device
- Audio recording and editing software
- Conducting video/audio interviews: how to conduct, what questions to ask, etc.
- High quality audio resources
- Video editing software
- Video editing using Canva – tutorial and demonstration
- Advanced video editing using Canva – add frames and split frames for insertions
- Video framing and composition
- Video resolution, aspect ratio and frame rate
- Video sizing for various web properties
Evaluation Of Content & Management Systems
Instructor-Led | Mode of Delivery (Lecture & Illustration, Class Activity)
- Analysing content and ad outcomes via data analytics – an overview
- Evaluating SMMS for content/ad creation and analytics
- Social media changes on content management
- Content creation trends – mobile-first video, generative AI, and user generated content (UGC)
- The Creator Economy – monetising your channels
Assessment Component
- Written Assessment
- Individual Project Presentation
Trainer
Chris is a senior marketing professional with over 31 years of experience as both an in-house practitioner and a consultant with clients from various industries, including education (MindChamps), entertainment (Tower Records), recruitment (ScienTec Consulting), and medical (Atlas Eye). His background in journalism and audio-visual production has served him well in creating engaging content for various audiences. He also spends time blogging and producing content for his passion projects. Chris is an ACLP certified trainer, and he is dedicated to imparting his knowledge to others.
Why Learn at Equinet?
At Equinet, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.
Re-Attend the Course Once Within 3 Years
Forgotten what you've learnt after some time? Resit and re-experience the entire course in-person or online.
3-Year Access to the Courseware via Our LMS
Get 3-year access to the updated course slides, templates, and guides. Be ready to implement the concepts learnt.
Post-Training Mentoring with Industry Experts
Facing challenges during implementation? Consult our experts in a small group setting. Regularly scheduled.
Lifetime Access to Community Support Group
Be part of an exclusive support forum where you can post questions, discuss, and get feedback from fellow learners and experts.
Course Fees
Course Fee:
S$888.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$266.40 (inclusive of 9% GST) after SSG Subsidies
Self-Sponsored Individuals
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$266.40
Course fees after subsidies can be further offset by SkillsFuture Credit.
SkillsFuture Baseline Funding
Eligible for 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$444.00
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Company-Sponsored (SMEs)
Enhanced Training Support for SMEs (ETSS)
Eligible for SME Company-Sponsored, 21 years old and above, and a
- Singapore Citizen; or
- Permanent Resident; or
- Long-Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$266.40
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Company-Sponsored (Non-SMEs)
SkillsFuture Baseline Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$444.00
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$266.40
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Check your eligible grant amount and nett payable course fees when you sign up now.
Course Schedule
| WSQ Digital Content Creation For Content Creators Course | ||
| Learning Mode | Course Dates | Duration |
| In-Person | 10, 11 Mar 2025 (Mon, Tue) Full-House | 9.00am - 6.00pm |
| In-Person | 29, 30 Apr 2025 (Tue, Wed) | 9.00am - 6.00pm |
| In-Person | 15, 16 Jul 2025 (Tue, Wed) | 9.00am - 6.00pm |
FAQs
Are there any pre-requisites or minimum entry requirements?
Do I have to prepare anything before attending the course?
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
If I have any questions after the course, can I consult the trainer?
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Still have unanswered questions? Check out the FAQs page or submit an enquiry.
WSQ Digital Content Creation For Content Creators
Learn How to Create Compelling Digital Content to Elevate Your Digital Presence
Accredited by SkillsFuture Singapore
Duration: 16 Hours (2 days)
In-Person or Online-Based Classroom
Re-attend the course once within 3 years
3-year access to the courseware via our LMS
Post-training mentoring with industry experts
Lifetime access to community support group
SkillsFuture funding eligible. Reserve your seat today.