Digital Transformation Certification

Drive Business Success with Advanced Digital Transformation Capabilities

Digital Transformation Certification

Drive Business Success with Advanced Digital Transformation Capabilities

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Course Overview & Modules

This 32-hour course is designed for IT leaders, digital marketers, and business innovators. “Mastering Digital Transformation – Strategic IT and Marketing Innovation” offers a robust blend of knowledge in digital marketing, artificial intelligence (AI), and IT operations management to strategically enhance your business functions.

Designed for IT leaders, digital marketers, and business process executives, the program integrates practical insights into digital marketing strategies enhanced by AI with robust IT strategy and operations management.

Participants will explore the fundamentals of digital transformation, focusing on integrating AI into marketing efforts and aligning IT operations with business goals. The curriculum covers strategic planning, the selection of technology solutions, and the implementation of digital transformation projects using agile methodologies. Real-world case studies and interactive sessions enhance learning, ensuring participants can apply concepts directly to their professional roles.

Module 1: Digital Transformation – Marketing Strategy

Topics Covered
  • Learning Unit 1: Introduction to Digital Transformation and AI in Marketing
  • Learning Unit 2: Developing Advanced Digital Marketing Strategies
  • Learning Unit 3: Implementing Marketing Automation and Digital Transformation Plans
Assessment Method
  • Individual Project Presentation
  • Case Study Written Assessment
Learning Outcomes

By the end of this course, participants will know how to use AI and digital tools to improve marketing strategies and successfully carry out digital transformations.

Module 2: Digital Transformation – IT Strategy & Operations

Topics Covered
  • Learning Unit 1: Introduction to Digital Transformation in IT & Operations
  • Learning Unit 2: Digital Transformation Framework & Strategies
  • Learning Unit 3: Gathering Business Requirements from Key Stakeholders
  • Learning Unit 4: Translating Business Needs into Software requirements
  • Learning Unit 5: Evaluating Software Solutions
  • Learning Unit 6: Managing Digital Transformation Projects
Assessment Method
  • Short Answers Written Assessment
  • Case Study Written Assessment
Learning Outcomes

By the end of this course, participants will know how to build a digital culture, understand and translate business needs into digital solutions, and effectively manage technology projects with Agile methods.

Why Learn From Us

When you learn with us, you will acquire extensive knowledge from highly experienced industry practitioners who develop and deliver top quality course content through experiential hands-on learning methodologies. What you can expect:

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Real world hands-on projects

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Comprehensive, up-to-date curriculum and courseware

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Post-course coaching and mentorship

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Career support services and job opportunities

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Be part of an insider community with over 1000+ members

Post-Training Mentoring

Upon completing both course modules, you will be entitled for a complimentary resit of all course modules for a period of 3 years.

You will also be entitled to coaching and mentoring via Post-Training Mentoring sessions and an insider community (over 1000+ members) where you may post questions and seek support from industry experts.

This will translate into better on-the-job performance and career opportunities.

Why We Are Different

Meet Your Instructors

Kelvin Koo

Kelvin is the managing partner of MINISTRY, a digital consultancy within the GOVT Group. As a seasoned agency leader, marketing consultant, and educator with over two decades in the industry, Kelvin specialises in developing impactful, data-driven digital strategies for various prominent brands. His work has earned several digital effectiveness awards for clients, including Scoot, Audi, Klook, Doctor Anywhere and Wine Connection, with notable recognition in data-driven and performance marketing. As an educator, Kelvin brings tangible client experiences into the classroom, blending theoretical and practical learning in digital marketing.

Brendon Koh

Brendon is a seasoned digital transformation consultant and IT project manager with a decade of experience in low-code and no-code software development. He successfully led numerous software projects for startups, SMEs, and MNCs across the world. His notable clients include Changi Airport Group, Certis Cisco, NAFA, and Cargo Community Network. He also played a pivotal role in strategically growing a wedding entertainment company from a 4-member team to a robust workforce of 70.

Certificate

Candidates who have demonstrated competency in the programme will attain the Digital Transformation certificate issued by Equinet Academy.

Course Fees

Total course fees: S$1,176.00 inclusive of 9% GST

Course Schedules

Digital Transformation Certification
Learning ModeIntakesDuration
In-Person12 Sep 2024 to 27 Sep 20249.00am - 6.00pm

Frequently Asked Questions (FAQ)

What are the pre-requisites to enrol into this course?

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Speak to Your Programme Consultant

Have questions? Speak to our course consultants!

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Drive Business Success with Advanced Digital Transformation Capabilities

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