Dive deep into advanced Content Marketing concepts and strategies. Learn how to set up a first-class content marketing team, build and maintain a content hub, and establish your organisation as an authority in your industry.

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Learn expert-level SEO techniques that experienced practitioners apply on a day-to-day basis. Level up your SEO skills by the end of the course, with live case studies and in-class implementation of advanced SEO strategies.

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Discover advanced Social Media strategies derived from behavioural economics, storytelling, data analytics, and brand building. Try out tools & techniques to manage and develop SOPs for social media success.

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This intensive two-day Advanced Digital Marketing Analytics (GAIQ Certification) training course is designed to stretch your comfort level with Google Analytics and guide you through the technical aspects of the platform to extract maximum data insights.

Acquire in-depth understanding of Google Analytics. Learn to track extensive data points, setup ecommerce tracking and customise data for business needs. Obtain deeper insights from analytics to drive important business decisions.

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We recommend starting with the Certified Digital Marketing Strategist programme comprising of 6 core modules. By the end this certification programme, you will equipped with solid foundational knowledge on digital marketing and be able to develop and implement digital marketing strategies for a business.

Alternatively, you may start with a bite-sized module such as the WSQ Digital Marketing Strategy (the first out of the 6 core modules) to get a sense of this industry before proceeding with the rest of the core modules. In this course, you will learn the basics and fundamentals of Digital Marketing. The course is packed with real world case studies, industry best practices, and proven methodologies on how to develop an effective digital marketing strategy for both B2B and B2C businesses.

Still unsure which course(s) are suitable for your needs? Complete this 3-question survey or claim your free 5-step Digital Marketing Strategy Guide to get a head start.

The appropriateness of the courses would depend on how much Digital Marketing knowledge you already possess. We’ve had trainees, who’ve had over 20 years of marketing experience and still benefitted from attending our courses. Equinet Academy’s courses are beneficial especially when it comes to bridging the gap between traditional and digital marketing. In order to determine the course that is most suited to your learning objectives, we highly recommend going through each of our course outlines or fixing an appointment to speak with our course consultants.

The online course is conducted over Zoom and the in-person course is delivered through a traditional classroom setting. Both learning modes essentially offer the same experience in terms of the course contents, size, duration and learning outcomes.

The course duration varies depending on the course. We have courses that run from 8-24 hours but on the average majority of our courses are 16 hours long. The exact course duration can be found on each individual course page.

Equinet Academy’s courses are designed for the everyday person juggling work and family life. Unlike other certification courses that require heavy time commitment and months to complete, our courses are bite-sized yet comprehensive spanning 8-24 hours. All the courses are conducted by practicing industry experts with years of knowledge in Digital Marketing. In regards to the Certified Digital Marketing Strategist (CDMS) programme, you can schedule the modules at your own pace according to your convenience.

You will not bogged down with assignments and with online classroom and in-person training options available, you can save time and cost by taking the modules at the convenience of your home. Along with these benefits, you are also entitled to post-training support that includes complimentary clinic sessions, one complimentary refresher session online, and a lifetime access to updated courseware including E-learning videos.

Additionally, we offer career assistance and job placements through our digital marketing hiring and career assistance programs. Visit our career portal for more information.

The maximum number of participants per session is 20-25, online and in a classroom setting.

Equinet Academy
10 Anson Road
#25-07/08 International Plaza
Singapore 079903

View guide on how to get here.

Online trainings are conducted over Zoom.

Equinet Academy’s courses are designed to provide bite-sized yet comprehensive information to be delivered within 1-3 days. The courses not only include theory but also hands-on practical experience so that trainees can take away applicable knowledge.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to resit the course online without any cost on your end. You will also have lifetime access to the courseware online which you may review, and post-training clinic sessions to address your challenges with a subject matter expert.

We recommend the Certified Digital Marketing Strategist (CDMS) Programme to trainees who are looking for a career switch. The CDMS programme will provide you with a holistic overview of digital marketing and equip you with the skills to develop a digital marketing strategy for a business.

The Certified Digital Marketing Strategist (CDMS) programme consists of 6 core modules and the duration for each module, is 2 consecutive days (In-person or online classroom). We recommend trainees to begin with the Digital Marketing Strategy (DMS) and end with the Digital Marketing Analytics (DMA) module.

For Content Marketing, Search Engine Optimisation, Digital Advertising, and Social Media Marketing; trainees do not need to complete in order. In other words, you may complete the 4 courses in whichever order that fits best for you.

After which, you may proceed to take advanced and elective modules, depending on your specialisation.

Upon completion of each of the core modules, you will receive a Certificate of Completion. If you have completed all 6 core modules, you will receive a Certified Digital Marketing Strategist certificate.

For certifiable (WSQ) courses with assessment modules, a Statement of Attainment (SOA) will also be issued by SkillsFuture Singapore upon attaining ‘Competent’ status. Employers may verify the authenticity of your cert via the e-Cert verification e-Service at SSG.

The post-training support includes unlimited complimentary 2-hour small group clinic sessions with a subject matter expert for up to 3 years, one complimentary online refresher seat within a year of attending the course, and lifetime access to your courseware (via the learning portal resource library) which includes 1-year free e-learning videos for certain courses.

You will have lifetime access to your learning portal course resource library which is constantly updated. For certain courses, you will have 1-year free access to e-learning videos as well. Along with lifetime access to the learning portal, you are also entitled to post-training support which includes 3-hour clinic session with the industry expert and one complimentary online refresher seat within a year after attending your course.

Yes. We specialise in customising learning pathways designed to upskill your team and transform your digital marketing capabilities. 

Do visit the corporate training page for more details.

Yes. We offer career assistance and job placements through our digital marketing hiring and career assistance programs. Visit our career portal for more information.

For certifiable (WSQ) and non-certifiable (non-WSQ) courses approved by SkillsFuture Singapore (SSG), self-sponsored individuals and companies (SMEs and Non-SMEs) can apply under the following grant schemes to subsidise the course fees.

• SkillsFuture Mid-career Enhanced Subsidy
• Enhanced Training Support for SMEs
• Self-sponsored (Singaporean Citizens and Singaporean Permanent Residents)
• Company-sponsored (Singaporean Citizens and Singaporean Permanent Residents)
• Absentee Payroll
• SkillsFuture Credit
• Post Secondary Education Account (PSEA)

You may be eligible for up to 90% SkillsFuture subsidies. Please contact us for more details on your grant/funding eligibility.

From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)

Once you have registered for the course, you will receive detailed step-by-step instructions on how to apply for the SkillsFuture grants. The grant claiming process is relatively simple and straightforward.

You may browse all courses here and click on the register button next to each respective course.