Take Away ACTIONABLE Digital Marketing Strategies and Get Certified
Up to 90% SkillsFuture Funding on WSQ Courses
Unsure which course is suitable for you?
Complete a 3-question survey or download the Course Selector Guide (PDF) to determine a suitable course for your needs.
Our Digital Marketing short certification courses are delivered through structured curriculum (available in both online and face-to-face traditional classroom formats), developed and led by Singapore industry experts, and accredited by SkillsFuture Singapore under the WSQ Skills Framework.
Learn most effectively through real world case studies, engaging class activities, and hands-on implementation. Comprehensive after-training support is also provided after attending our WSQ digital marketing training programmes.
Equinet Academy is an Approved Training Organisation (ATO) accredited by SkillsFuture Singapore under the WSQ Skills Framework for Infocomm Technology (ICT).
Complete all 6 core digital marketing modules (in any order) to become a Certified Digital Marketing Strategist.
WSQ Digital Marketing Strategy Certification Course
Gain a comprehensive understanding of the concept of digital marketing, features of various digital marketing channels and platforms, and apply a 4-step digital marketing strategy to your business. (Accredited by SkillsFuture Singapore)
WSQ Content Marketing Strategy Certification Course
Covering a unique 5-step process, this content marketing strategy course will help you to achieve better outcomes from your content marketing efforts. (Accredited by SkillsFuture Singapore)
WSQ Search Engine Optimization (SEO) Certification Course
Discover how to rank your website on the first page of Google for your targeted keywords using the most up-to-date white-hat SEO strategies in our SEO certification training course. (Accredited by SkillsFuture Singapore)
WSQ Digital Advertising Certification Course
Packed with a combination of successful and unsuccessful real world case studies, you will learn how to identify and avoid costly mistakes, spot key opportunities that lead to profitable outcomes, and most importantly run and manage cost-efficient digital advertising and digital media campaigns. (Accredited by SkillsFuture Singapore)
WSQ Social Media Marketing Certification Course
Learn the processes and methodologies used by successful brands to grow your social media following and influence potential customers on Social Media to try out your products and services. (Accredited by SkillsFuture Singapore)
WSQ Digital Marketing Analytics (Google Analytics Certification) Course
This 2-day Digital Marketing Analytics course zooms in on tracking and measuring the effectiveness of both online marketing channels (SEO, Online ads, Social Media, Content) and offline marketing channels (flyers/brochures, TV, in-store promotions) in order to make important business decisions such as directing your marketing dollars to the best performing marketing channels. (Accredited by SkillsFuture Singapore)
Enrol yourself into the Certified Digital Marketing Strategist Programme and complete all 6 digital marketing core modules at your own pace.
Learn advanced, practitioner-level digital marketing strategies as executed by industry experts.
Advanced Content Marketing Strategy Course
This 16-hour Advanced Content Marketing Strategy course dives deep into advanced content marketing concepts and strategies, demonstrating how to set up a first-class content marketing team, build and maintain a content hub, and establish your organisation as an authority in your industry.
Advanced Search Engine Optimization Course
This 16-hour advanced SEO course dives deep into expert-level SEO techniques that experienced practitioners apply on a day-to-day basis. Set in a real world setting with live case studies shared by participants, successful and unsuccessful case studies shared by a subject matter expert, and in-class sessions of practical implementation of SEO strategies, participants will take away practitioner-level SEO skills and confidence by the end of the course.
Advanced Social Media Marketing Course
Learn advanced, practitioner-level social media marketing strategies as executed by industry experts. Targeted at current corporate and individual users of social media, this advanced-level course will provide a step-by-step guide to managing your social media marketing function in a systematic and sustainable fashion.
Advanced Digital Marketing Analytics (GAIQ) Course
This intensive two-day Advanced Digital Marketing Analytics (GAIQ Certification) training course is designed to stretch your comfort level with Google Analytics and guide you through the technical aspects of the platform to extract maximum data insights.
At the end of the course, you will undertake the GAIQ certification on the Skillshop platform. Upon achieving a passing score of at least 80%, you will attain a Google Analytics Individual Qualification certificate, awarded by Google.
Aspiring to become a certified digital marketing professional? Dive deeper into specialised sub topics of digital marketing and gain practical knowledge and skills through attending the following short hands-on digital marketing live workshops.
Facebook Marketing and Advertising Course
This hands-on Facebook Marketing and Advertising Course will enable you to develop a Facebook marketing strategy, set up, and execute successful Facebook marketing and advertising campaigns.
WSQ Google Ads Search Engine Marketing (SEM) and Display (PPC) Certification Course
In this hands-on Google Ads (AdWords) Search Engine Marketing (SEM) and Display Advertising (PPC) Certification course, you will learn step-by-step, how to create and launch cost-efficient Google Search Ads and Display campaigns to achieve your marketing objectives.
Programmatic Advertising Course
This 1-day Programmatic Advertising course covers a broad overview of how Programmatic works, proven strategies and the steps to set up a Programmatic campaign on a Demand-Side Platform (DSP). The content will be broken down into 4 stages (Fundamentals of Programmatic, How Programmatic Works, Programmatic Strategies and Programmatic Optimisation).
Google Tag Manager Certification Course
This course will equip participants with insights on how to install Google Tag Manager on a WordPress site and how to setup user-defined variables and track events such as clicks, form submissions and more.
LinkedIn Sales & Marketing Course
Learn How to Leverage the World’s Largest Professional Network for Your Business.
Copywriting & Content Writing Course
For a digital marketing professional to be effective in content marketing and advertising campaigns, you will need to master the art of communicating with clarity and purpose. This 16-hour course will equip you with the tools to write engaging content and persuasive ad copy for the various digital channels, to grow your audience and get them to perform desired actions.
Conversion Rate Optimisation (CRO) Course
Master the science of conversion rate optimisation and double your conversion rates.
Email Marketing Course
In this email marketing course, you will learn how to develop and implement effective email marketing automation strategies.
NICF WSQ WordPress Website Creation Course
Learn how to create, customise, and maintain a WordPress website from scratch in three days.
of trainees would recommend a friend*
of trainees were confident in applying what they have learnt*
*Validated with TRAQOM (a SkillsFuture Singapore initiative) survey results of 1465 trainees from January 2020 – December 2020
Courses are hands-on with frequent trainer-trainee interaction and consultation, coupled with practical real world examples and case studies. Individual laptops are also provided for each trainee for the duration of the course.
Our digital marketing curriculum and courseware are developed and delivered by industry experts with over a decade of experience in their respective fields. Our trainers also hold the Advanced Certificate in Training and Assessment (ACTA-certified trainers) to ensure quality delivery in training.
Our digital marketing curriculum and courseware are developed using instructional design methodologies and delivered through structured facilitation.
Our digital marketing curriculum and courseware are updated and aligned to the latest internet and digital trends across various industry sectors.
Take away actionable strategies, process, best practices, and immediately apply them to your existing digital marketing campaigns.
Our course modules are delivered in bite-sized segments, allowing for fast-paced learning and desirable learning outcomes.
Gain free lifetime access to the online digital marketing course resource library comprising of comprehensive course materials (course textbooks, ebooks, checklists, workbooks, templates, and more).
Should you have any questions after completing your course, you may contact our trainers directly, post your questions in our support forum, or contact us for after-training support.
Complete this 3-question survey or download the Course Selector Guide (PDF) to determine a suitable course for your needs.
If you have any queries, you may check out our FAQ page or contact us.
Enrol at Equinet Academy where meaningful learning and actual transfer of Digital Marketing knowledge takes place.
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ACCREDITATION
Equinet Academy is a SkillsFuture Singapore (SSG) Approved Training Organisation (ATO) accredited under the WSQ Skills Framework for Infocomm Technology (ICT)
