Equinet Academy
WSQ-accredited courses are eligible for SkillsFuture subsidies.
Comprehensive Digital Marketing Courses
From foundational skills to specialist certifications, we offer digital marketing programmes for every stage of your marketing journey.
Digital Marketing Certifications
At Equinet Academy, our Certified Digital Marketing Programmes are designed to equip professionals with in-depth expertise in key digital marketing disciplines.
These certified specialist courses combine practical learning with strategic insights, empowering marketers to achieve tangible results and career advancement.
Get hands-on, practical, real-world digital marketing skills, and post-training support. Developed and taught by industry experts and certified trainers.
Certified Specialist Programmes
The Complete Digital Marketing Course For Beginners
Build Practical Digital Skills Across the Entire Digital Marketing Spectrum
Certified Digital Marketing Strategist (CDMS) v2
Acquire real world digital marketing skills through hands-on application. Learn and be mentored by digital marketing expert practitioners
Certified Content Marketing Specialist (CCMS)
Lead the Content Revolution and Become an Authority in Your Industry. Craft impactful content strategies that build trust and drive growth.
Certified Digital Advertising Specialist (CDAS)
Master Digital Advertising and Transform Clicks into Conversions. Launch data-driven campaigns that maximize ROI across platforms.
Certified Social Media Marketing Specialist (CSMMS)
Harness the Power of Social Media and Turn Followers into Loyal Customers. Build engaging social strategies that grow and convert audiences.
Certified SEO Specialist (CSEOS)
Dominate Search Engines and Outrank Your Competitors. Learn on-page, off-page, and technical SEO from top professionals.
Certified Digital Marketing Analyst (CDMA)
Harness the Power of Analytics to Drive Marketing Success. Make data-backed decisions using tools like GA4, Looker, and more.
Certified Ecommerce Specialist (CES)
Accelerate Your E-commerce Success in Just 8 Days. Master the skills to build, optimise, and scale your e-commerce business through hands-on training.
Certified Landing Page & Web Design Specialist (CLPWDS)
Learn how to create impressive websites and landing pages that deliver results. Design for conversions with zero coding, using proven frameworks.
Individual Digital Marketing Modules
Build a solid foundation in digital marketing with our essential courses designed for beginners and intermediate marketers.
Advanced Digital Marketing Analytics Course
Master Google Analytics 4 to Extract Deep Insights That Drive Growth
Advanced Search Engine Optimisation (SEO) Course
Implement Advanced SEO Techniques to Outrank Your Competitors
Advanced Social Media Marketing Course
Execute Advanced Social Media Management Strategies That Drive Business Results
Digital Advertising Strategy Course
Plan and Execute Digital Ad Campaigns That Actually Deliver Results
Digital Branding & Brand Strategy Course
Craft a Memorable Brand Strategy That Builds Emotional Connection
Digital Content Creation & Content Marketing Strategy Course
Create and Implement a Content Strategy That Engages and Converts
Digital Content Creation For Content Creators Course
Create Engaging Digital Content That Elevates Your Online Presence
Digital Copywriting and Content Writing Course
Write Persuasive, High-Converting Copy with the Help of AI Tools
Digital Marketing Analytics & Optimisation (Google Analytics 4) Course
Translate Google Analytics 4 Data into Smarter Marketing Decisions
Digital Marketing Capstone (Synchronous E-Learning) Course
Create a Comprehensive Digital Marketing Plan to Strengthen Your Portfolio
Digital Marketing Foundations (Fundamentals) Course
Go From Zero to Digital Marketing-Savvy in Just One Day
Ecommerce Marketplaces (Shopee & Lazada) Course
List, Promote, and Sell on Shopee & Lazada with Confidence
Email Marketing & Marketing Automation Course
Create High-Impact Email Campaigns with Marketing Automation
Google Ads Strategy and Optimisation Course
Launch, Optimise, and Scale Google Ads Campaigns That Convert
Meta Marketing (Facebook and Instagram) Course
Create and Manage High-Performing Facebook & Instagram Marketing Campaigns
Performance Marketing Strategy (Lead Generation) Course
Generate High-Quality Leads with Strategic Performance Marketing
Search Engine Optimisation (SEO) Strategy Course
Optimise Your Website to Rank on Page One of Google
Social Media Marketing Strategy & Optimisation Course
Develop and Optimise B2B & B2C Social Media Campaigns for Maximum Growth
User Experience & User Interface (UX UI) Design Essentials
Design Better Digital Experiences — Even Without a Design Background
WordPress Website & Landing Page Creation Course
Create Stunning WordPress Websites Without Touching Code
Why Professionals Choose Equinet Academy
When you learn with Equinet Academy, you will not only get certified by a recognised certification body, the Singapore Workforce Skills Qualifications (WSQ).
You will also acquire extensive knowledge from highly experienced industry practitioners who develop and deliver top quality course content through experiential hands-on learning methodologies.
Expert Trainers
Who Love Teaching
Learn from seasoned practitioners in their fields who are certified trainers with the passion for teaching.
Hands-On
Learning
Apply concepts through live projects and case studies, so you can apply what you’ve learnt immediately.
Lifetime Learning
Support
Includes refresher classes, course updates, and an exclusive alumni network.
WSQ
Accreditation
Subsidy of course fees by SkillsFuture Singapore.
Learn From Industry Veterans
Learn from trainers who are industry practitioners, as they share with you their success blueprints and help you avoid the costly mistakes they’ve made.
Walter Lim
- Over 20+ Years of Social Media Management Experience
- Founder of Cooler Insights, a Leading Digital Marketing Agency
- Clients include Pan Pacific Hotel Group, Citibank, and Kaplan
Razy Shah
- 20+ Years of Industry Experience
- Co-founder of 2Stallions Digital Marketing Agency
- Gold Award for Excellence in Pivot Marketing at the Marketing Excellence Awards in 2022
Avantika Jain
- Experienced Digital Commerce Leader
- Former General Manager at Fave (PineLabs Group)
- Former Head of DRM & Campaigns at Lazada (Alibaba Group)
Hatta Aziz
- 15+ Years of Digital Marketing Expertise
- Founder of Awesome Sauce – Digital Strategy Consultancy
- Former Global Social Lead at Razer & Digital Marketing Lead at Starbucks Singapore
Dhawal Shah
- Co-founder & Regional MD at 2Stallions Digital Marketing Agency
- Clients include AXA, Fujifilm & Stanley Black & Decker
- ACTA-Certified Corporate Trainer Across Southeast Asia
Lin Xuanbin
- 11 Years in Digital Marketing Across APAC
- Managed Multi-Million Dollar Ad Campaigns for Global Brands
- Former Digital Marketing Leader for Global Brands Like Hotels.com, SAP, MINI, and Laneige
Kwok Zhong Li
- 15+ Years of Expertise in Digital Marketing and Business Development
- Founder of Mikangle, Digital Transformation Company
- Co-founder and Advisor of Finty, Online Financial Marketplace acquired by an Australian firm
Kelvin Koo
- 20+ Years in Digital Strategy | Managing Partner at Ministry Agency
- Award-Winning Consultant for Brands like Scoot, Audi, Qantas & Canon
- ACLP-Certified & NLP Practitioner with Real-World Expertise
Chris Minjoot
- 31+ Years of Industry Experience
- Pioneer Team Member Behind MindChamps' Branding & Communications Initiatives
- PR Strategist Behind 178% Follower Growth and 15 Industry Awards at ScienTec
How We’re Different
We pride ourselves in delivering quality training and comprehensive post-training support. Trust us to be your learning partner and excel in digital marketing.
Equinet Academy
- Instructors are subject matter experts
- Instructors are certified facilitators with the WSQ Advanced Certificate in Learning and Performance (ACLP)
- Courseware is up-to-date
- Curriculum and lesson plan is designed with instructional design frameworks (Kolb’s, Gagne, Addie Model)
- Training is hands-on with real world project-based assignments
- WSQ Statement of Attainments are accredited by SkillsFuture Singapore
- Complimentary resit of all modules within 3 years
- Post-training support
- Career support and job matching
Other Institutes
- Instructors may not have sufficient subject matter expertise
- Instructors’ teaching experience may be inadequate
- Courseware may be outdated
- Curriculum and lesson plan may be unstructured and lack engagement
- Training may be loaded with lectures without opportunity to practice concepts taught
- Certificate may not be recognised
- Retaking of modules may be chargeable
- Little to no support after the course
- No career services offered
Success Stories That Speak for Themselves
Meet the graduates who’ve taken their careers to new heights with Equinet Academy. Their stories prove what’s possible with the right training and support.
“Equinet Academy’s course gave me the practical skills to boost SEO rankings, increase conversions, and position myself as a valuable asset in my organisation. The curriculum is relevant, thorough, and directly applicable to today’s digital landscape.”
Neo Yong Chai, Benny
“Love Equinet trainers! Their professionally structured courses and real-world case studies helped me master SEO and Google Ads. I applied these skills to optimise my company’s campaigns—achieving better results and moving toward a promotion.”
“Attending Equinet Academy was a game-changer for my career in the F&B industry. The hands-on training in Google Ads, SEO, and social media marketing helped me drive more traffic, boost online reservations, and increase sales. I now run more effective campaigns with greater confidence and ROI.“
Secured a job, got a promotion, and increased my salary as a result of learning at Equinet Academy. I was pivoting out of my previous industry and secured a job in content marketing after my first course in SEO. I’m now in a digital marketing role with experience managing SEO, content, social media, advertising, and email marketing. Equinet Academy provides strong practical digital marketing skills to meet business objectives.
Your Story Could Be Next
Join thousands of professionals who’ve upskilled with Equinet’s practical, hands-on digital marketing courses.
Real Stories, Real Results
From career advancements to business growth, our alumni have successfully applied their skills to achieve measurable outcomes.
522% Increase in Traffic After 6 Months of SEO Implementation
Discover how successful SEO implementation can lead to a 522% increase in traffic within just 2 months. Read our case study to learn more!
991.42% Return on Ad Spend (ROAS)
This case study illustrates how an effective Google Ads campaign helped a real estate agent gain 991.42% of return on ad spend.
3x Increase in Google Traffic After Implementing SEO
Muslim.sg was able to increase its traffic by 3X with the help of a robust SEO strategy after attending Equinet Academy's SEO clinic sessions.
Learn and Grow with Our Resources
10 Best Keyword Research Tools for your SEO and Content Marketing Efforts
Check the best keyword research tools for a successful SEO strategy.
20 Google Search and Display Ads Best Practices Checklist
This Google Ads checklist comprises best practices to help users make most out of the paid media platform.
22 Must-Have Elements in a Blogpost (Template)
Download this template which introduces key elements that make a blogpost engaging and SEO friendly.
40+ Landing Page Best Practices Guide
Learn the best practices of landing page optimisation to increase engagement and conversion rates.
Frequently Asked Questions (FAQ)
Yes. The Singapore Workforce Skills Qualifications (WSQ) is a national credential system that trains, develops, assesses and certifies skills and competencies for the workforce. A key feature of WSQ is authority. WSQ Statements of Attainment are quality assured and awarded by SkillsFuture Singapore.
The minimum class size is 6 pax and can go up to 25 pax. Our instructors are certified trainers who are experienced in adult learning and instructional delivery. The lessons will be engaging with two-way interactions and hands-on practical sessions.
Yes we do. Please visit the corporate training page for more details.
Yes. You may retake each completed course once for a period of up to 3 years, completely free of charge. On top of this, you will be invited to complimentary Ask Me Anything sessions with industry experts on a regular basis. You may also join our insider community of over 1000+ members where you can post your challenges and network with like-minded professionals.
To register for a course, visit the respective course pages and click “Sign Up” or “Apply Now”. You may also get in touch with our course consultants who will be happy to assist you through the entire registration process.
