LinkedIn Sales And Marketing Course

Learn How to Leverage the World’s Largest Professional Network for Your Business

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Corporate Clients

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Course Description

Linkedin is the home to 630 million business professionals. Almost 101 million are decision makers in top brands and 66% of Singaporeans are on Linkedin.

This is where most fortune 500 executives actively look for valuable content for professional & corporate development. If your target audience is in the B2B space, Linkedin is where your greatest opportunities lie. Also, many marketing professionals do not possess relevant skills for Linkedin marketing. This gives you a career advantage over others.

This intensive 2-day Linkedin Marketing Training Course covers the latest Linkedin Marketing strategies, frameworks and concepts. You will learn how to leverage the world’s biggest professional network for your existing business.

To reinforce the concepts, you will be participating in a blend of live exercises, group discussions, role-playing, Q&A sessions and other interactive activities.

You will be provided with a Linkedin campaign manager demo account during the practical sessions on advertising. Participants may also work on their own campaign managers. We encourage participants to have a Linkedin profile before attending (optional).

By the end of the course, you will take away actionable strategies that will enable you to integrate Linkedin to your marketing campaigns.

Target Audience

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Marketing Executives, Marketing Managers, Digital Marketing Manager, Digital Marketing Executives, B2B Business Owners who want to learn how to leverage the world’s largest professional network for your business.

Course Highlights

In this Linkedin workshop, you will learn:

How to find, market and sell to CEOs, Managing Directors, Vice Presidents, Managers and other senior decision makers
How to influence entire buying committees in both large and small corporations
Proven social selling techniques to gain the attention of decision makers and build your own following of high net-worth professionals
The complete Account-based marketing framework & mapping of the B2B customer journey
The latest Linkedin advertising strategies that generates more leads, drive website traffic and build awareness to your brand
How to establish your brand as an authority and get the attention of your target audience on Linkedin
Advanced Linkedin targeting techniques that zeros in on your exact buyer
How to scale your Linkedin campaigns: Ad copy, ad creatives, targeting and bidding strategies for higher return on investment
How to set-up a personal and business profile that attracts your target audience
The difference between Linkedin Sales and Linkedin Marketing. Find out which is more relevant for your present business
How to identify the types of job titles, companies and job functions who are visiting your website right now
When to use the various ad inventories like inmails, sponsored content, text ads and more
When to use Linkedin and not other social media platforms
How to use Linkedin’s search engine to identify the right prospects
How to maximise Linkedin groups to generate interest with specific audiences
Content marketing on Linkedin to beat your competition and stand out
The updated Linkedin algorithm and what’s working well for marketing now
And more

Course Objectives

By the end of the class, participants will be able to :

Assess the need for Linkedin and select the right Linkedin solutions for your business
Perform a complete B2B account plan and strategy
Understand the skills and techniques for social selling
Create a Linkedin profile that attracts your target audience
Develop a value proposition that your B2B prospects will respond to
Design a Sales cadence that gets higher response rates
Create a company page that stands-out
Launch an advertising campaign on Linkedin
Understand all targeting and ad inventory options on Linkedin
Design a content marketing plan to build your authority, credibility and trust on Linkedin

Course Outline

Download the full course brochure here.

Linkedin Marketing Fundamentals

Instructor-led | Lecture, case study, group discussion, games and group presentation

The advantages of Linkedin over other social media platforms
Select the right Linkedin solutions & strategy for your business
The fundamentals of Account-based marketing and why it is important (Case Study)
Linkedin’s latest algorithm for profile search & newsfeed
How to create a company page & personal Linkedin profile that stands out

Social Selling on LinkedIn

Instructor-led | Lecture, demonstration, Drill and practice, group discussion, games, open class discussion

Social selling 101: What is social selling and how to use it for your business
Types of connection messages, cadences & inmails to use on senior decision-makers
White hat vs black hat techniques on Linkedin
Stages of the B2B sales process
How to use social research to build accurate personas & audience segments
3 key principles for effective content distribution on Linkedin

Advertising on Linkedin

Instructor-led | Lecture, demonstration, Drill and practice, group discussion, games, open class discussion

Types of advertising placements on Linkedin
Bidding and budgeting strategies on Linkedin
Scaling and data optimisation with Linkedin ads
Designing advertising copy and creatives for the Linkedin audience (Hands-on)
How to use the reporting and analytics function in campaign manager
How to hyper-target your ads to only prospects your sales teams are interested in
Understanding what is the insights tag
Campaign manager structure on Linkedin

Certification

A Certification of Completion will be issued upon achieving at least 75% attendance for the course.

Pre-requisites

Basic computer knowledge.

In-person classroom learning mode: Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.

Online-classroom learning mode: Personal computer, stable internet connection of at least 10mbps, webcam, microphone, video conferencing platform, and other logistical requirements outlined in the Online-based Classroom Learner Guide.

Trainer

Shaun Lee

Shaun comes from a rich background of B2B sales, social media marketing, demand generation, marketing operations and marketing strategy. Playing a key role in previous marketing agencies, Shaun had the opportunity to consult top brands like Grab, Oracle, Microsoft, Salesforce, NUS (and more) with their online marketing & go-to market strategy.

Jonathan Ong

Jonathan Ong is an experienced digital marketing professional who works for one of the largest social media networks in the B2B space. He oversees the technology, retail, travel, and manufacturing vertical markets, and has consulted for well-known clients such as Facebook, Grab, LEGO, Shell, and Singapore Airlines.

Testimonials

“I learnt a lot from this course and the knowledge the trainer shared were very much applicable to my job. I appreciated that Jonathan was able to contextualize his examples and took the time to explain theories/concepts so that we would have a better understanding of how to apply them.”

Iylia Nurliyana, SME Centre@SCCCI

“This course has been helpful in deep diving into the entire journey on LinkedIn, such as creating a profile (individual/company), understanding the buyer’s journey, creating purposeful content to drive our objectives, setting up our ad campaigns and many more.”

Chiew Ling, Hyphens Pharma

“The LinkedIn course was very insightful, organised, and a good investment. As an instructor, Jonathan held us well and I appreciate his ‘down to earth’ personality. He created a peer-learning atmosphere and had extensive experience in the subject matter.”

Eslinda Hamzah

Why Learn at Equinet?

Get expert advice, learning resources, and post-training support for up to 3 years.

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Complimentary Refresher

1 free refresher seat (re-sit the course online) within 3 years after the course.

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Ask Me Anything Sessions

Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.

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Equinet Academy Insider

Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.

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Career Assistance

Fast track your career in digital marketing through our job placement assistance program.

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Course Resources

Get 3-year access to constantly updated Linkedin Marketing course resources.

Course Schedules

Unfamiliar with how online classes are run? Check out the online classroom learner’s guide.
Signing up for in-person classroom learning? Read the additional safety measures.

Choose from online classroom and in-person (face-to-face) classroom learning.

In-Person Course Dates

Enhanced safety measures in place aligning to MOH's guidelines.

Course Duration:
2 Days (9am - 6pm)

Course Schedules:
17, 18 Mar 2022 (Thu, Fri), 9am - 6pm

(Click on the course dates above to register online)

Online Classroom Course Dates

Unfamiliar with how our online classes are run? Read the Online-Based Classroom Learner Guide before signing up for a class.

Course Duration:
2 Days (9am – 6pm)

Course Schedules:
2, 3 Dec 2021 (Thu, Fri), 9am - 6pm Limited seats
18, 19 Jun 2022 (Sat, Sun), 9am - 6pm

(Click on the course dates above to register online)

Course Fees

Course Fee:
S$798 S$535.00 (inclusive of GST)

FAQs

Questions? Check out the frequently asked questions below.

Is Linkedin really important for Digital Marketing?

Linkedin houses the largest professional network in the world. 4 out of 5 members members drive business decisions in organisations. A study by Demandwave shows Linkedin being the #1 social network for generating quality leads. Moreover, Linkedin’s audience have x2 the buying power of the average web audience.

While B2B businesses is a direct fit, even B2C businesses could be equipped to reach Linkedin’s fast growing network of engaged professionals.

What's the difference between this Linkedin Marketing Course and other courses offered by Equinet like Social Media Marketing Course?

The Linkedin marketing course dives into deep details of Linkedin’s platform. It contains a comprehensive coverage of the Linkedin campaign manager that no other courses cover. There will be modules on content marketing, ad optimisations, bidding strategies and creative tactics for Linkedin specifically.

The WSQ Social Media Marketing course covers a comprehensive overview of various popular social media platforms and how to develop and implement a social media marketing strategy.

What is the difference between the online classroom and face-to-face traditional classroom?

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups.

Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

If I have specific questions relating to my business and Linkedin campaigns after the course, can I consult the trainer?

Yes, you may most certainly book unlimited complimentary 2-hour Ask Me Anything sessions with a subject matter expert for up to 3 years to clarify your doubts or address any challenges you may be facing. The links to book your Ask Me Anything sessions will be emailed to you after your course.

How is this Linkedin Marketing Course different from other Linkedin Courses in the market?

This course provides you with bite-sized, yet comprehensive and actionable social media marketing strategies and tactics that you can implement right after the course. Unlike other Diploma and certification courses, which are packed with assignments and require a long-term time commitment, you can get a comprehensive overview of what LinkedIn marketing is all about in two days. After completing this course, you can then progress to the Advanced Social Media Marketing course and other advanced and elective digital marketing courses.

At Equinet Academy, we are committed to delivering quality training:

We provide you with 3-year access to up-to-date course materials (learner’s guide, slides, templates, and other training resources) which you can still access after the training via the learning portal.
You will not sit through hours and hours of dry and tormenting lecture. Instead, you will experience fun and engaging sessions as we apply instructional design learning methodologies such as group discussions, group project work, case studies, interactive quizzes, and hands-on implementation of the concepts learnt.
You will be guided by an experienced professional in the field of LinkedIn marketing, who will be able to provide you with actionable advice and costly mistakes to avoid, thus shortening your learning curve.
You will be provided with additional support after completing the course.

Is this course only for B2B businesses?

If you’re in a B2B business, then this is a direct fit. However, we are increasingly seeing higher levels of engagement on the platform. More B2C companies are joining in conversations within Linkedin. Linkedin is on a massive upward trend on user engagements; Which means huge opportunity even for B2C brands to stay ahead. Linkedin is also not a crowded space now and you will be able to cut through your competitors easily if you get started early. Many marketing professionals do not have the skills on Linkedin and this gives you an edge over them too.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

You will also need to have an active LinkedIn account as there will be a hands-on practical session on creating LinkedIn Ads.

Are there any other prerequisites/ criteria I need to meet in order to attend this course?

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

If you have no prior experience in social media marketing, attending the WSQ Social Media Marketing course prior to this course is recommended, although not a requirement.

How do I sign up?

You can sign up for this course through this link. Once you have registered for the course, we will follow up with you via email regarding your course registration.

I'm still unsure whether this course can help me meet my objectives.

If you’re unsure about your learning objectives, you may use the Course Selector Tool to get course recommendations tailored to your needs, or claim your free 5-step Digital Marketing Strategy Guide. If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

Course Fee

S$535.00

inclusive of GST. Original Course Fee: S$798.00