Linkedin Sales And Marketing Course

Learn How to Leverage the World’s Largest Professional Network for Your Business

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COMPANIES WHO HAVE ATTENDED OUR COURSES

COMPLIMENTARY REFRESHER

1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.

POST-TRAINING SUPPORT

Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (clinic sessions), email, and forum support

LIFETIME COURSE MEMBERSHIP ACCESS

Gain lifetime access to up-to-date online resources for the course attended
Access up-to-date course slides, guides, and actionable templates via the learning portal

COURSE DESCRIPTION

Linkedin is the home to 630 million business professionals. Almost 101 million are decision makers in top brands and 66% of Singaporeans are on Linkedin.

This is where most fortune 500 executives actively look for valuable content for professional & corporate development. If your target audience is in the B2B space, Linkedin is where your greatest opportunities lie. Also, many marketing professionals do not possess relevant skills for Linkedin marketing. This gives you a career advantage over others.

This intensive 2-day Linkedin Marketing Training Course covers the latest Linkedin Marketing strategies, frameworks and concepts. You will learn how to leverage the world’s biggest professional network for your existing business.

To reinforce the concepts, you will be participating in a blend of live exercises, group discussions, role-playing, Q&A sessions and other interactive activities.

You will be provided with a Linkedin campaign manager demo account during the practical sessions on advertising. Participants may also work on their own campaign managers. We encourage participants to have a Linkedin profile before attending (optional).

By the end of the course, you will take away actionable strategies that will enable you to integrate Linkedin to your marketing campaigns.

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TARGET AUDIENCE

Marketing Executives, Marketing Managers, Digital Marketing Manager, Digital Marketing Executives, B2B Business Owners who want to learn how to leverage the world’s largest professional network for your business.

CERTIFICATION

A Certification of Completion will be issued upon achieving at least 75% attendance for the course.

PRE-REQUISITES

Basic computer knowledge. Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.

COURSE OUTLINE

Linkedin Marketing Fundamentals

Instructor-led | Lecture, case study, group discussion, games and group presentation

▷ The advantages of Linkedin over other social media platforms
▷ Select the right Linkedin solutions & strategy for your business
▷ The fundamentals of Account-based marketing and why it is important (Case Study)
▷ Linkedin’s latest algorithm for profile search & newsfeed
▷ How to create a company page & personal Linkedin profile that stands out

Social Selling on Linkedin

Instructor-led | Lecture, demonstration, Drill and practice, group discussion, games, open class discussion

▷ Social selling 101: What is social selling and how to use it for your business
▷ Types of connection messages, cadences & inmails to use on senior decision-makers
▷ White hat vs black hat techniques on Linkedin
▷ Stages of the B2B sales process
▷ How to use social research to build accurate personas & audience segments
▷ 3 key principles for effective content distribution on Linkedin

Advertising on Linkedin

Instructor-led | Lecture, demonstration, Drill and practice, group discussion, games, open class discussion

▷ Types of advertising placements on Linkedin
▷ Bidding and budgeting strategies on Linkedin
▷ Scaling and data optimisation with Linkedin ads
▷ Designing advertising copy and creatives for the Linkedin audience (Hands-on)
▷ How to use the reporting and analytics function in campaign manager
▷ How to hyper-target your ads to only prospects your sales teams are interested in
▷ Understanding what is the insights tag
▷ Campaign manager structure on Linkedin

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COURSE HIGHLIGHTS

In this Linkedin workshop, you will learn:

How to find, market and sell to CEOs, Managing Directors, Vice Presidents, Managers and other senior decision makers
How to influence entire buying committees in both large and small corporations
Proven social selling techniques to gain the attention of decision makers and build your own following of high net-worth professionals
The complete Account-based marketing framework & mapping of the B2B customer journey
The latest Linkedin advertising strategies that generates more leads, drive website traffic and build awareness to your brand
How to establish your brand as an authority and get the attention of your target audience on Linkedin
Advanced Linkedin targeting techniques that zeros in on your exact buyer
How to scale your Linkedin campaigns: Ad copy, ad creatives, targeting and bidding strategies for higher return on investment
How to set-up a personal and business profile that attracts your target audience
The difference between Linkedin Sales and Linkedin Marketing. Find out which is more relevant for your present business
How to identify the types of job titles, companies and job functions who are visiting your website right now
When to use the various ad inventories like inmails, sponsored content, text ads and more
When to use Linkedin and not other social media platforms
How to use Linkedin’s search engine to identify the right prospects
How to maximise Linkedin groups to generate interest with specific audiences
Content marketing on Linkedin to beat your competition and stand out
The updated Linkedin algorithm and what’s working well for marketing now
And more

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COURSE OBJECTIVES

By the end of the class, participants will be able to :

Assess the need for Linkedin and select the right Linkedin solutions for your business
Perform a complete B2B account plan and strategy
Understand the skills and techniques for social selling
Create a Linkedin profile that attracts your target audience
Develop a value proposition that your B2B prospects will respond to
Design a Sales cadence that gets higher response rates
Create a company page that stands-out
Launch an advertising campaign on Linkedin
Understand all targeting and ad inventory options on Linkedin
Design a content marketing plan to build your authority, credibility and trust on Linkedin

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Trainers

Shaun Lee

Shaun comes from a rich background of B2B sales, social media marketing, demand generation, marketing operations and marketing strategy.

During his tenure as a global digital marketing leader, he was awarded by Linkedin as a top paid media specialist. His advertising strategies drove 90% more sales conversions while reducing marketing cost by 30%. Shaun’s campaigns beat industry benchmarks and was recognised as one of the best performing campaigns in 2018 by Linkedin’s digital team.

Shaun’s advertising experience include managing million dollar digital budgets. Using the latest digital strategies, Shaun helps MNCs, SMEs & entrepreneurs maximise their ROI on Linkedin. More than just advertising, Shaun was able to create an ecosystem of data enrichment capabilities. This enabled his teams to achieve B2B precision targeting on traditionally B2C platforms like Facebook, Twitter and Google. He has helped a Canadian tech start-up rapidly grow to a seven-figure profit within 1.5 years.

Playing a key role in previous marketing agencies, Shaun had the opportunity to consult top brands like Grab, Oracle, Microsoft, Salesforce, NUS (and more) with their online marketing & go-to market strategy. This exposure gave him a holistic view of data analytics, social selling, conversion rate optimisation, A/B testing and PPC. Being experienced in multi-step email cadences and complex marketing operations on Pardot and Marketo, Shaun helped in the implementation of an intent-based technology that allowed his team to identify in-market audiences rapidly. This led to more accurate and timely marketing messages to his audiences, which translated to higher sales conversions.

An ACTA-certified trainer, Shaun has trained hundreds of corporate individuals on demand generation, social media marketing, online marketing, and field marketing. He has led trainings at notable companies like Evernote Corporate, NTUC Learning Hub, Shell, ST Engineering, Mediacorp, and e2i.

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Jonathan Ong

Jonathan Ong is an experienced digital marketing professional who works for one of the largest social media networks in the B2B space. He oversees the technology, retail, travel, and manufacturing vertical markets, and has consulted for well-known clients such as Facebook, Grab, LEGO, Shell, and Singapore Airlines. From planning and executing media campaigns, to solving complex marketing problems across an organization, Jonathan has a wealth of experience stemming from a long career in digital marketing that has spanned both B2B and B2C ventures.

Having mastered both content marketing and search engine marketing, Jonathan has helped organizations develop robust marketing strategies to drive business and boost revenue growth. With his aid, marketers have been able to prove a return on investment and increase their marketing budgets by 75% year-on-year. From small business owners to large corporations, Jonathan has provided invaluable consulting services on digital marketing strategies and how best to maximize ROIs using key measurement strategies such as Lead Qualification. Through these efforts, companies have seen their number of closed sales opportunities increase by at least 30%.

Jonathan’s experience also includes spearheading change management within successful sales teams, building go-to-market strategies for new digital marketing products, and developing best practices to materialize winning strategies for these products across various APAC markets. Having worked in large multinational companies, he has also led opportunities with global teams in EMEA and the US to grow businesses in APAC by 50% year-on-year. As a thought leader within the digital marketing space, Jonathan has delivered keynote addresses at various industry events such as Influencer Conference Asia 2020 and has partnered with media agencies such as Mediacom for Richemont Luxury Day.

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*Only one trainer will be facilitating per class.

WHY LEARN AT EQUINET?

ENJOY COMPLIMENTARY REFRESHER COURSE

Re-attend the course, free of charge. Up to 1 complimentary refresher for up to 1 year after the last date of the course attended.*

*Refresher seats are specially allocated for refresher trainees and are non-participative. Refresher trainees may opt to take up participative seats subject to availability.

ACCESS POST-TRAINING SUPPORT

The post-training support programme is available to past trainees who have successfully completed the course. It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns. Contact your course trainer directly via email.

GET HANDS-ON

Retain knowledge better through practice and feedback. We apply instructional design methodologies such as Gagne’s 9 Events of Instruction to enhance your learning and retention.

COMPREHENSIVE AND STRUCTURED CURRICULUM

Course modules are designed to build on the foundations, gradually leading up to the main course, and finally reinforcing the concepts learned through practice and feedback.

CURRICULUM AND COURSEWARE ARE UP-TO-DATE

Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields.

REALISTIC, REAL-WORLD PRACTICAL SETTING

Shorten your learning curve through real-world case studies and practical examples.

EXPERIENCE MODERN TRAINING FACILITIES

Our training rooms are equipped with laptops, 500mbps internet connection, hexagon-shaped cluster seating, and comfortable swivelling chairs, providing you a cozy yet conducive learning environment.

DEVELOPED AND DELIVERED BY INDUSTRY EXPERTS

Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners.

GAIN LIFE-TIME ACCESS TO COURSE MATERIALS

Worried your course materials accessed a year ago have become outdated? Fret not, signing up for this course gains you life-time access to the course materials via our learning management system.

TAKEAWAY ACTIONABLE STRATEGIES

Takeaway actionable strategies, frameworks, and processes you can implement to new or existing campaigns.

DOWNLOAD BROCHURE SIGN UP FOR THIS CLASS

Nazir Amir Iylia Nurliyana Dr Thomas Anthony Lee Chiew Ling Rebecca Koh Eslinda Hamzah Faye Hong

“The LinkedIn Marketing Course did more than share possible strategies via the rapidly growing, business-oriented networking site. It helped to demystify several aspects of LinkedIn Marketing, providing me with not just answers but a fresh perspective on how my company can better leverage this platform. Shaun shared detailed insights and I appreciated his genuine keenness to deliver as much value as possible. He was patient, knowledgeable and passionate about helping every participating student, while staying on track. The hands-on exercises were helpful in making LinkedIn Marketing less intimidating, especially for a first-time user like myself. Beyond that, Shaun took the time to understand our businesses and worked on them.”
Nazir Amir
Communications / Corporate Writer

“Jonathan was great trainer right from the start – he was engaging, responsive and often clarified our questions to the best of his ability. I learnt a lot from his course and felt that the things Jonathan shared were very much applicable to my job. I appreciated that Jonathan was able to contextualize his examples and took the time to explain theories/concepts so that we would have a better understanding of how to apply them.”
Iylia Nurliyana

“Shaun was very detailed and forthcoming about the course and his lesson. Coming from an old school mentality, Shaun opened my mind and showed me the importance of digital marketing. Most importantly, I learned how to create my own LinkedIn Campaign Manager Account, determined my marketing objectives and finally launched my campaign. Thank you Shaun, for the great transfer of knowledge.”
Dr Thomas Anthony
Project Director, Envirea Engineering & Consultancy Pte. Ltd.

“This course has been helpful to deep dive into the entire journey on LinkedIn, such as creating a profile (individual/company), understanding the buyer’s journey, creating purposeful content to drive our objectives, setting up our ad campaigns and many more. Jonathan has been unreserved in sharing his expertise and thoughts every step of the way. Overall, I enjoyed our class interactions. Wonderful to participate in the discussions and hear from various views. I’m excited to be able to share this with my management and see how the knowledge can help us achieve our goals.”
Lee Chiew Ling

“The outline of the LinkedIn course and Shaun was excellent. Shaun made it very structured and relevant to the different needs of each individual and organisation.”

Rebecca Koh

Marketing Manager

“It was very insightful and a good investment. Well run and organized. As an instructor Jonathan held us well and I appreciated his ‘down to earth’ personality. Created a peer-learning atmosphere and has sound experience which I benefited from. THANK YOU.”

Eslinda Hamzah

“Basic techniques can be learned everywhere but Shaun provided useful insights and practical tips that gave me a new perspective on how to spearhead my LinkedIn campaigns for ASEAN markets.”

Faye Hong

Marketing Manager at TechSource Systems

COURSE FEES

Course Fee:
~~S$798~~ S$500 nett

COURSE SCHEDULES

Online Classroom Dates

Unfamiliar with how our online classes are run? Read the Online-Based Classroom Learner Guide before signing up for a class.

Course Duration:
2 Days (9am – 5pm)

Course Schedules:
15, 16 May 2021 (Sat, Sun)
2, 3 Dec 2021 (Thu, Fri)

Face-to-face Classroom Dates

Enhanced safety measures in place aligning to MOH’s guidelines.

Course Duration:
2 Days (9am – 5pm)

Course Schedules:
4, 5 Dec 2019 (Wed, Thu)
8, 9 Feb 2020 (Sat, Sun)
14, 15 Oct 2021 (Thurs, Fri)

FREQUENTLY ASKED QUESTIONS (FAQS)

Is Linkedin really important for Digital marketing?

Linkedin houses the largest professional network in the world. 4 out of 5 members members drive business decisions in organisations. A study by Demandwave shows Linkedin being the #1 social network for generating quality leads. Moreover, Linkedin’s audience have x2 the buying power of the average web audience.

While B2B businesses is a direct fit, even B2C businesses could be equipped to reach Linkedin’s fast growing network of engaged professionals.

What’s the difference between this Linkedin marketing course and other courses offered by Equinet like Social Media Marketing course?

The Linkedin marketing course dives into deep details of Linkedin’s platform. It contains a comprehensive coverage of the Linkedin campaign manager that no other courses cover. There will be modules on content marketing, ad optimisations, bidding strategies and creative tactics for Linkedin specifically.

The WSQ Social Media Marketing course covers a comprehensive overview of various popular social media platforms and how to develop and implement a social media marketing strategy.

What is the difference between the online classroom and in-person training?

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups.

Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

If I have specific questions relating to my business and Linkedin campaigns after the course, may I consult the trainer personally?

Yes, you may most certainly book up to three 3-hour complimentary clinic sessions with a subject matter expert in a small group setting to clarify your doubts or address any challenges you may be facing. The links to book your clinic sessions will be emailed to you after your course. You will also have access to the online support forum and your course trainer’s email.

How is this Linkedin marketing course different from other Linkedin courses in the market?

This course provides you with bite-sized, yet comprehensive and actionable social media marketing strategies and tactics that you can implement right after the course. Unlike other Diploma and certification courses, which are packed with assignments and require a long-term time commitment, you can get a comprehensive overview of what LinkedIn marketing is all about in two days. After completing this course, you can then progress to the Advanced Social Media Marketing course and other advanced and elective digital marketing courses.

At Equinet Academy, we are committed to delivering quality training:

We provide you with lifetime access to up-to-date course materials (learner’s guide, slides, templates, and other training resources) which you can still access after the training via the learning portal.
You will not sit through hours and hours of dry and tormenting lecture. Instead, you will experience fun and engaging sessions as we apply instructional design learning methodologies such as group discussions, group project work, case studies, interactive quizzes, and hands-on implementation of the concepts learnt.
You will be guided by an experienced professional in the field of LinkedIn marketing, who will be able to provide you with actionable advice and costly mistakes to avoid, thus shortening your learning curve.
You will be provided with additional support after completing the course.

Is this course only for B2B businesses?

If you’re in a B2B business, then this is a direct fit. However, we are increasingly seeing higher levels of engagement on the platform. More B2C companies are joining in conversations within Linkedin. Linkedin is on a massive upward trend on user engagements; Which means huge opportunity even for B2C brands to stay ahead. Linkedin is also not a crowded space now and you will be able to cut through your competitors easily if you get started early. Many marketing professionals do not have the skills on Linkedin and this gives you an edge over them too.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

You will also need to have an active LinkedIn account as there will be a hands-on practical session on creating LinkedIn Ads.

Are there any other prerequisites/criteria I need to meet in order to attend this course?

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

If you have no prior experience in social media marketing, attending the WSQ Social Media Marketing course prior to this course is recommended, although not a requirement.

How do I sign up?

You can sign up for this course through this link. Once you have registered for the course, we will follow up with you via email regarding your course registration.

I’m still unsure whether this course can help me meet my objectives.

If you’re unsure about your learning objectives, you may try out this 3-question survey using the Course Selector Tool or download the Course Selector Guide (PDF).

If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.

Linkedin Sales And Marketing Course

COMPANIES WHO HAVE ATTENDED OUR COURSES

COMPLIMENTARY REFRESHER

POST-TRAINING SUPPORT

LIFETIME COURSE MEMBERSHIP ACCESS

COURSE DESCRIPTION

TARGET AUDIENCE

CERTIFICATION

PRE-REQUISITES

COURSE OUTLINE

COURSE HIGHLIGHTS

COURSE OBJECTIVES

Trainers

WHY LEARN AT EQUINET?

COURSE FEES

COURSE SCHEDULES

FREQUENTLY ASKED QUESTIONS (FAQS)

SIGN UP FOR THIS COURSE

Learn How to Leverage the World’s Largest Professional Network for Your Business

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