LinkedIn Sales And Marketing Course

• The advantages of Linkedin over other social media platforms
• Select the right Linkedin solutions & strategy for your business
• The fundamentals of Account-based marketing and why it is important (Case Study)
• Linkedin’s latest algorithm for profile search & newsfeed
• How to create a company page & personal Linkedin profile that stands out

• Social selling 101: What is social selling and how to use it for your business
• Types of connection messages, cadences & inmails to use on senior decision-makers
• White hat vs black hat techniques on Linkedin
• Stages of the B2B sales process
• How to use social research to build accurate personas & audience segments
• 3 key principles for effective content distribution on Linkedin

• Types of advertising placements on Linkedin
• Bidding and budgeting strategies on Linkedin
• Scaling and data optimisation with Linkedin ads
• Designing advertising copy and creatives for the Linkedin audience (Hands-on)
• How to use the reporting and analytics function in campaign manager
• How to hyper-target your ads to only prospects your sales teams are interested in
• Understanding what is the insights tag
• Campaign manager structure on Linkedin

Linkedin houses the largest professional network in the world. 4 out of 5 members members drive business decisions in organisations. A study by Demandwave shows Linkedin being the #1 social network for generating quality leads. Moreover, Linkedin’s audience have x2 the buying power of the average web audience.

While B2B businesses is a direct fit, even B2C businesses could be equipped to reach Linkedin’s fast growing network of engaged professionals.

The Linkedin marketing course dives into deep details of Linkedin’s platform. It contains a comprehensive coverage of the Linkedin campaign manager that no other courses cover. There will be modules on content marketing, ad optimisations, bidding strategies and creative tactics for Linkedin specifically.

The WSQ Social Media Marketing course covers a comprehensive overview of various popular social media platforms and how to develop and implement a social media marketing strategy.

If you’re in a B2B business, then this is a direct fit. However, we are increasingly seeing higher levels of engagement on the platform. More B2C companies are joining in conversations within Linkedin. Linkedin is on a massive upward trend on user engagements; Which means huge opportunity even for B2C brands to stay ahead. Linkedin is also not a crowded space now and you will be able to cut through your competitors easily if you get started early. Many marketing professionals do not have the skills on Linkedin and this gives you an edge over them too.

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

You will also need to have an active LinkedIn account as there will be a hands-on practical session on creating LinkedIn Ads.

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups. Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

Our courses offer a very hands on approach so that you will be able to apply what you learn immediately. Moreover, our trainers are industry practitioners who will be able to answer your questions and offer expert advice in real time.

We also offer post-training support which includes 2-hour Ask Me Anything sessions with an industry expert for up to 3 years, an online refresher seat within 3 years post-training, access to an insider community, and 3-year access to up-to-date courseware via the learning management system.

Unfortunately, we are unable to provide video recordings of the class due to PDPA regulations (Personal Data Protection Act). However, all courseware and e-learning videos are accessible online via the learning management system for 3 years. You may also sign up for a complimentary online refresher course for up to 3 years post-training.

Equinet Academy’s courses are meticulously designed to provide bite-sized yet comprehensive information that are highly relevant to the industry’s needs. Through a combination of individual project work, peer-to-peer interaction, and practice and feedback, trainees can immediately apply the concepts learnt in class to their real world projects.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to re-sit the course online without any additional cost. You will also have full access to the courseware online which you may review during and after the course, and post-training support to address any challenges you may face along your learning journey through consultation with subject matter experts.

If you are unsure about your learning objectives, you may use the Course Selector Tool to get course recommendations tailored to your needs. If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.