Linkedin Sales And Marketing Course
Learn How to Leverage the World’s Largest Professional Network for Your Business
1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.
Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (booster sessions), email, and forum support
Gain lifetime access to up-to-date online resources for the course attended
Access up-to-date course slides, guides, and actionable templates via the learning portal
Marketing Executives, Marketing Managers, Digital Marketing Manager, Digital Marketing Executives, B2B Business Owners who want to learn how to leverage the world’s largest professional network for your business.
A Certification of Completion will be issued upon achieving at least 75% attendance for the course.
Basic computer knowledge. Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.
Linkedin Marketing Fundamentals
Instructor-led | Lecture, case study, group discussion, games and group presentation
▷ The advantages of Linkedin over other social media platforms
▷ Select the right Linkedin solutions & strategy for your business
▷ The fundamentals of Account-based marketing and why it is important (Case Study)
▷ Linkedin’s latest algorithm for profile search & newsfeed
▷ How to create a company page & personal Linkedin profile that stands out
Social Selling on Linkedin
Instructor-led | Lecture, demonstration, Drill and practice, group discussion, games, open class discussion
▷ Social selling 101: What is social selling and how to use it for your business
▷ Types of connection messages, cadences & inmails to use on senior decision-makers
▷ White hat vs black hat techniques on Linkedin
▷ Stages of the B2B sales process
▷ How to use social research to build accurate personas & audience segments
▷ 3 key principles for effective content distribution on Linkedin
Advertising on Linkedin
Instructor-led | Lecture, demonstration, Drill and practice, group discussion, games, open class discussion
▷ Types of advertising placements on Linkedin
▷ Bidding and budgeting strategies on Linkedin
▷ Scaling and data optimisation with Linkedin ads
▷ Designing advertising copy and creatives for the Linkedin audience (Hands-on)
▷ How to use the reporting and analytics function in campaign manager
▷ How to hyper-target your ads to only prospects your sales teams are interested in
▷ Understanding what is the insights tag
▷ Campaign manager structure on Linkedin
In this Linkedin workshop, you will learn:
By the end of the class, participants will be able to :
*Only one trainer will be facilitating per class.
ENJOY COMPLIMENTARY REFRESHER COURSE
Re-attend the course, free of charge. Up to 1 complimentary refresher for up to 1 year after the last date of the course attended.*
*Refresher seats are specially allocated for refresher trainees and are non-participative. Refresher trainees may opt to take up participative seats subject to availability.
ACCESS POST-TRAINING SUPPORT
The post-training support programme is available to past trainees who have successfully completed the course. It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns. Contact your course trainer directly via email.
GET HANDS-ON
Retain knowledge better through practice and feedback. We apply instructional design methodologies such as Gagne’s 9 Events of Instruction to enhance your learning and retention.
COMPREHENSIVE AND STRUCTURED CURRICULUM
Course modules are designed to build on the foundations, gradually leading up to the main course, and finally reinforcing the concepts learned through practice and feedback.
CURRICULUM AND COURSEWARE ARE UP-TO-DATE
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields.
REALISTIC, REAL-WORLD PRACTICAL SETTING
Shorten your learning curve through real-world case studies and practical examples.
EXPERIENCE MODERN TRAINING FACILITIES
Our training rooms are equipped with laptops, 500mbps internet connection, hexagon-shaped cluster seating, and comfortable swivelling chairs, providing you a cozy yet conducive learning environment.
DEVELOPED AND DELIVERED BY INDUSTRY EXPERTS
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners.
GAIN LIFE-TIME ACCESS TO COURSE MATERIALS
Worried your course materials accessed a year ago have become outdated? Fret not, signing up for this course gains you life-time access to the course materials via our learning management system.
TAKEAWAY ACTIONABLE STRATEGIES
Takeaway actionable strategies, frameworks, and processes you can implement to new or existing campaigns.
Course Fee:
S$798 S$500 nett
Online Classroom Dates
Unfamiliar with how our online classes are run? Read the Online-Based Classroom Learner Guide before signing up for a class.
Course Duration:
2 Days (9am – 5pm)
Course Schedules:
15, 16 May 2021 (Sat, Sun)
Face-to-face Classroom Dates
Enhanced safety measures in place aligning to MOH’s guidelines.
Course Duration:
2 Days (9am – 5pm)
Course Schedules:
4, 5 Dec 2019 (Wed, Thu)
8, 9 Feb 2020 (Sat, Sun)