WSQ Social Media Marketing Course

How to Create Sustainable B2B & B2C Social Media Marketing Campaigns

Download Brochure Sign Up Now

Check your funding eligibility (up to 70% subsidies) and reserve your seat



Modes of Delivery:
In-Person or Online Classroom



Duration: 16 Hours (2 Days)



Accredited by SkillsFuture Singapore (WSQ)



3-Year Access to Course Resources



3-Year Access to E-Learning Videos



3-Year Refresher and Ask Me Anything Sessions

Corporate Clients

Be assured of the highest quality of training in the classroom.

Course Description

6-Step Social Media Marketing Strategy Process

Social media has evolved far beyond its initial conception. From blogs and forums to tech giants like Facebook and Tik Tok, social media has come to dominate our cultural landscape.

The question is, how do you truly leverage the power of social media?

Suitable for beginning to intermediate level social media users, the course covers both the Art and Science of Social Media Marketing. This engaging, intensive and interactive 2-day Social Media Marketing workshop will equip you with all the frameworks, concepts and tools needed to succeed in social media.

Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, course participants will learn how to create, grow, and measure the effectiveness of their Social Media Marketing campaigns.

Target Audience



VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and beginners who need to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

Prerequisite

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

Course Highlights

In this Social Media Marketing course, trainees will learn how to:

Assess need for Social Media and select the right social media marketing channels
Develop a social media marketing plan comprising the six-steps of Discover, Define, Develop, Deliver, Measure and Manage
Craft an in-depth customer persona, and use it as a base for social media content creation
Map out their social media marketing goals on a digital marketing funnel, and identify the right KPIs, social media channels and content types for each stage of their customer’s buying journey
Access practical and free online research tools to sharpen their targeting and precision in social media content creation
Tap on free content tools and techniques to optimize their social media campaigns for both search engines and social media platforms
Deploy viral storytelling strategies to improve the shareability of their social media content
Implement the best practices in writing blogs and crafting posts for Facebook, Instagram and LinkedIn
Establish and monitor the right social media performance and advertising ROI metrics to determine campaign performance and success
Plan and sustain their social media content calendars and activities through developing a content calendar and deploying scheduling tools
Manage day-to-day social media activities to grow their online communities, engage members, sustain relationships, and foster brand loyalty and advocacy

Course Objectives

By the end of the class, trainees will be able to:

Assess need for Social Media and select the right social media marketing channels
Create detailed customer avatar to determine most suitable social media content types, styles and modes of delivery
Choose right social media content objectives and construct social media content storyboard
Evaluate and consider suitable social media content storytelling tactics and tools
Plan and sketch content for one long-form and one short-form social media channel
Demonstrate ability to use Facebook Ads Manager to create Ads with the right marketing elements
Analyse and Interpret Social Media Analytics
Design and Develop Social Media Community Management Plan

Course Outline

This course comes with 3-year free access to the e-learning course videos.

Download the full course brochure here.