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WSQ Social Media Marketing Course

How to Create Sustainable B2B & B2C Social Media Marketing Campaigns

Check your funding eligibility (up to 90% subsidies) and reserve your seat

Modes of Delivery:
In-Person or Online Classroom

Duration: 16 Hours (2 Days)

Accredited by SkillsFuture Singapore (WSQ)

Lifetime Access to Course Resources

1-Year Access to E-Learning Videos

Complimentary Refresher and Clinic Sessions

Corporate Clients

Be assured of the highest quality of training in the classroom.

Course Description

6-Step Social Media Marketing Strategy Process

6-Step Social Media Marketing Strategy Process

Do you know that there are over 4.6 million social media users in Singapore — a figure which represents almost 80% of our population? Or that the average user in Singapore spends 2 hours and 8 minutes on social media?

From Facebook, Instagram, LinkedIn and YouTube, to blogs, forums, TikTok, Pinterest and SnapChat, social networks have dominated our cultural landscape. While most of the major brands have a robust social media presence, start-ups, SMEs and even individuals have started to build their own brand presence on social media.

How can you or your business tap on to this growing trend?

This fun yet intensive and interactive 2-day Social Media Marketing workshop will equip you with the frameworks, concepts and tools needed to succeed in social media.

Suitable for beginning to intermediate level social media users, the course covers both the Art and Science of Social Media Marketing. Conducted by an experienced marketer and social media veteran, it will include a mixture of team exercises, brainstorming sessions and individual practice.

Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, course participants will learn how to create, grow, and measure the effectiveness of their Social Media Marketing campaigns.

Target Audience

VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and beginners who need to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

Course Highlights

In this Social Media Marketing course, trainees will learn how to:

  • Assess need for Social Media and select the right social media marketing channels
  • Develop a social media marketing plan comprising the six-steps of Discover, Define, Develop, Deliver, Measure and Manage
  • Craft an in-depth customer persona, and use it as a base for social media content creation
  • Map out their social media marketing goals on a digital marketing funnel, and identify the right KPIs, social media channels and content types for each stage of their customer’s buying journey
  • Access practical and free online research tools to sharpen their targeting and precision in social media content creation
  • Tap on free content tools and techniques to optimize their social media campaigns for both search engines and social media platforms
  • Deploy viral storytelling strategies to improve the shareability of their social media content
  • Implement the best practices in writing blogs and crafting posts for Facebook, Instagram and LinkedIn
  • Establish and monitor the right social media performance and advertising ROI metrics to determine campaign performance and success
  • Plan and sustain their social media content calendars and activities through developing a content calendar and deploying scheduling tools
  • Manage day-to-day social media activities to grow their online communities, engage members, sustain relationships, and foster brand loyalty and advocacy

Course Objectives

By the end of the class, trainees will be able to:

  • Assess need for Social Media and select the right social media marketing channels
  • Create detailed customer avatar to determine most suitable social media content types, styles and modes of delivery
  • Choose right social media content objectives and construct social media content storyboard
  • Evaluate and consider suitable social media content storytelling tactics and tools
  • Plan and sketch content for one long-form and one short-form social media channel
  • Demonstrate ability to use Facebook Ads Manager to create Ads with the right marketing elements
  • Analyse and Interpret Social Media Analytics
  • Design and Develop Social Media Community Management Plan

Course Outline

This course comes with 1-year free access to the e-learning course videos.

Download the full course brochure here.

Discover Social Media Marketing Fundamentals
Instructor-led | Lecture, group discussion, didactic questioning, demonstration

  • Understand how YouTube, Facebook, Instagram and LinkedIn work
  • Pros and cons of four social media marketing channels
  • Select right-mix of social media channels for a case study
Define Social Media Marketing Strategy
Instructor-led | Lecture, drill and practice, group discussion, group presentation, group project work, didactic questioning, demonstration

  • Create an in-depth customer avatar to determine the most suitable social media content types, styles, and modes of delivery
  • Learn various online research tools to improve social media content development
  • Establish social media marketing goals
  • Map out customer journey using digital marketing funnel
  • Formulate social media content storyboard as a planning tool (Preview Lesson Video)
Develop Social Media Marketing Plan
Instructor-led | Lecture, drill and practice, group discussion, group presentation, group project work, didactic questioning, demonstration

  • Viral storytelling strategies to accelerate social media content performance
  • How to optimize your YouTube channel and videos for better search and social traction (Preview Lesson Video)
  • Best practices in LinkedIn content creation, including algorithmic considerations
  • Best practices in Instagram content creation and optimization
  • Best practices in Facebook posts and ads, including the 6 hooks to trigger responses and design optimization
Deliver Social Media Marketing Campaign
Instructor-led | Lecture, drill and practice, group discussion, group presentation, group project work, didactic questioning, demonstration

  • Analyse the best practices in Facebook Advertising and apply these principles
  • Set the right Facebook Ad Campaign to optimize performance
  • Build Ad Set with the best targeting options
  • Incorporate the best practices in copy, visuals and Call To Actions (CTA)
Measure Social Media Marketing Performance

Instructor-led | Lecture, drill and practice, group discussion, group presentation, group project work, didactic questioning, demonstration

  • Interpret and understand social media performance and advertising ROI metrics
  • Read and Interpret social media performance metrics
  • Read and interpret social media advertising and ROI metrics
  • Optimize their social media content and ads based on analytics
Manage Social Media Communities
Instructor-led | Lecture, drill and practice, group discussion, group presentation, group project work, didactic questioning, demonstration

  • Best practices in creating a social media content calendar (Preview Lesson Video)
  • Suggested frequency and management tools
  • Strategies to grow, engage, sustain and foster advocacy in social media communities
Assessment Component
  • Individual Project Work
  • Case study (Written Assessment)

This module is part of the Certified Digital Marketing Strategist (CDMS) Programme, comprising of 6 core modules. Graduates of this module may wish to progress to the Advanced Social Media Marketing course module.

Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – ICT-SNM-4004-1.1 Content Strategy under the National Infocomm Competency Framework (NICF) and Certification of Achievement by Equinet Academy will be awarded to trainees who have demonstrated competency in the NICF WSQ Social Media Marketing course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-4004-1.1 Content Strategy
Course Codes: TGS-2018503498 / TGS-2020505239

Pre-requisites

Trainees are required to be able to perform basic tasks on social media platforms, i.e. Facebook, such as navigating profile pages and posting social media content.

Face-to-face classroom learning mode: Each trainee will be provided a windows laptop for the duration of the course. Trainees may however opt to bring their own laptops.

Online-classroom learning mode: Personal computer, stable internet connection of at least 10mbps, webcam, microphone, video conferencing platform, and other logistical requirements outlined in the Online-based Classroom Learner Guide.

Trainer

Social Media Marketing and Content Marketing Trainer at Equinet Academy Walter Lim

Walter Lim

Walter is the Founder and Chief Content Strategist of Cooler Insights, with over 72 clients and 4,800 trainees over 260+ workshops. His clients include MNCs and SMEs like Pan Pacific, Brother, Bosch, NTUC First Campus, SPH, and many others.

gerald-chan-trainer-at-equinet-academy

Gerald Chan

Gerald is the Regional Social Media Director at WarnerMedia. An active social media practitioner since 2009, he has increase social engagement by 15X, increase sales revenues by 5X, and spark Twitter trends in 5 markets. He also co-founded Geek Culture, Singapore’s biggest pop culture media site.

*Only one trainer will be facilitating per class.

Testimonials

“As someone who used to work in communications (several years ago) and a personal social media user, this was a great refresher and training for new skills I didn’t use when I was still in the industry. I’ve also learned a lot of useful tips for my future personal business.”

Pok Hsiu Mei, Angela

“Prior to the course, my knowledge of social media marketing was more on the surface. After this course, I’m confident that I will be able to hands-on and execute campaigns and manage my company’s social media accounts.”

Rita Tan

“I was quite familiar with some social media tools prior to the course but I did learn more in depth about each social media tool and the workbook provided was a fantastic manual to have for reference in the future!”

Tan Li Xing

Post-Training Support

On top of having access to your trainer’s contact, you will also enjoy the following post-training benefits:

Complimentary Refresher

1 free refresher seat (re-sit the course online) within 1 year after the course.

Clinic Sessions

Unlimited complimentary 3-hour small group clinic sessions with a subject matter expert for up to 3 years.

Alumni Support Group

Be part of a support group where you can post questions, discuss, and get feedback from the community.

Career Assistance

Fast track your career in digital marketing through our job placement assistance program.

Lifetime Course Membership Access

Gain lifetime access to constantly updated course resources via the learning portal.

Course Schedules

Unfamiliar with how online classes are run? Check out the online classroom learner’s guide.
Signing up for in-person classroom learning? Read the additional safety measures.

Choose from online classroom and in-person (face-to-face) classroom learning.

In-Person Course Dates
Enhanced safety measures in place aligning to MOH's guidelines.

Course Duration:
2 Days (9am - 6pm)

Course Schedules:
26, 27 Jun 2021 (Sat, Sun), 9am - 6pm
5, 6 Jul 2021 (Mon, Tue), 9am - 6pm Limited seats
30, 31 Aug 2021 (Mon, Tue), 9am - 6pm Full house
13, 14 Sep 2021 (Mon, Tue), 9am - 6pm Limited seats
25, 26 Sep 2021 (Sat, Sun), 9am - 6pm Limited seats
18, 19 Oct 2021 (Mon, Tue), 9am - 6pm Limited seats
25, 26 Oct 2021 (Mon, Tue), 9am - 6pm
6, 7 Nov 2021 (Sat, Sun), 9am - 6pm
11, 12 Nov 2021 (Thu, Fri), 9am - 6pm
2, 3 Dec 2021 (Thu, Fri), 9am - 6pm
11, 12 Dec 2021 (Sat, Sun), 9am - 6pm
17, 18 Feb 2022 (Thu, Fri), 9am - 6pm
9, 10 Apr 2022 (Sat, Sun), 9am - 6pm
21, 22 Apr 2022 (Thu, Fri), 9am - 6pm
6, 7 Jun 2022 (Mon, Tue), 9am - 6pm

(Click on the course dates above to register online)
Online Classroom Course Dates
Unfamiliar with how our online classes are run? Read the Online-Based Classroom Learner Guide before signing up for a class.

Course Duration:
2 Days (9am - 6pm)

Course Schedules:
22, 23 Jul 2021 (Thu, Fri), 9am - 6pm Limited seats
31 Jul, 1 Aug 2021 (Sat, Sun), 9am - 6pm Limited seats
5, 6 Aug 2021 (Thu, Fri), 9am - 6pm Limited seats
26, 27 Aug 2021 (Thu, Fri), 9am - 6pm Limited seats
6, 7 Sep 2021 (Mon, Tue), 9am - 6pm Limited seats
18, 19 Sep 2021 (Sat, Sun), 9am - 6pm Limited seats
4, 5 Oct 2021 (Mon, Tue), 9am - 6pm
21, 22 Oct 2021 (Thu, Fri), 9am - 6pm
1, 2 Nov 2021 (Mon, Tue), 9am - 6pm
27, 28 Nov 2021 (Sat, Sun), 9am - 6pm
6, 7 Dec 2021 (Mon, Tue), 9am - 6pm
16, 17 Dec 2021 (Thu, Fri), 9am - 6pm
20, 21 Jan 2022 (Thu, Fri), 9am - 6pm
26, 27 Feb 2022 (Sat, Sun), 9am - 6pm
24, 25 Mar 2022 (Thu, Fri), 9am - 6pm
19, 20 May 2022 (Thu, Fri), 9am - 6pm
25, 26 Jun 2022 (Sat, Sun), 9am - 6pm


(Click on the course dates above to register online)

Course Fees & Fundings

Course Fee:
S$888 nett

Course fee after eligible SSG Subsidies:

From S$88.80 nett after 90% SSG Subsidies

From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)

Self-Sponsored Individuals

SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above

$888 $88.80
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by SkillsFuture Credit.


Self-Sponsored Singapore Citizens and Singapore PRs – Up to 50% Funding Capped at $15/hour:
Singapore Citizens and Singapore PRs above 21 years old who do not qualify for MCES funding

$888 $648
(Nett course fee payable after SSG funding) Fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds

Company Sponsored (SMEs):

Enhanced Training Support for SMEs (ETSS) – 90% funding (Up to $50/hour):
Eligible for SME Company-sponsored Singapore Citizens and Singapore PRs

$888 $88.80
(Nett course fee payable after ETSS funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company Sponsored (Non-SMEs)

SSG Non-SME Grant – 50% funding (Up to $15/hour):
Eligible for Non-SME Company-sponsored Singapore Citizens and Singapore PRs who do not qualify for MCES funding

$888 $648
(Nett course fee payable after SSG funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)


SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above

$888 $88.80
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check eligible grant amount and nett payable course fees via the grant calculator.

FAQs

Questions? Check out the frequently asked questions below.

What is the difference between online classroom and face-to-face traditional classroom?
Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups.

Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

How is this course different from other social media marketing courses in the market?
This course provides you with bite-sized, yet comprehensive and actionable social media marketing strategies and tactics that you can implement right after the course. Unlike other Diploma and certification courses, which are packed with assignments and require a long-term time commitment, you can get a comprehensive overview of what social media marketing is all about in two days. After completing this course, you can then progress to the Advanced Social Media Marketing course and other advanced and elective digital marketing courses.

At Equinet Academy, we are committed to delivering quality training:

• We provide you with lifetime access to up-to-date course materials (learner’s guide, slides, templates, and other training resources) which you can still access after the training via the learning portal.

• You will not sit through hours and hours of dry and tormenting lecture. Instead, you will experience fun and engaging sessions as we apply instructional design learning methodologies such as group discussions, group project work, case studies, interactive quizzes, and hands-on implementation of the concepts learnt.

• You will be guided by an experienced professional in the field of social media marketing, who will be able to provide you with actionable advice and costly mistakes to avoid, thus shortening your learning curve.

• You will be provided with additional support after completing the course.

Is 2 days sufficient to meet the learning objectives?
Equinet Academy’s courses are designed to provide bite-sized yet comprehensive information to be delivered within 1-3 days. The courses not only include theory but also hands-on practical experience so that trainees can take away applicable knowledge.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to resit the course online without any cost on your end. You will also have lifetime access to the courseware online which you may review, and post-training clinic sessions to address your challenges with a subject matter expert.

If you want to further your knowledge and skills in social media marketing, you may progress to the Advanced Social Media Marketing course to learn practitioner-level skills.

What is the difference between this course and the Advanced Social Media Marketing course?

The WSQ Social Media Marketing course covers the fundamental concepts of social media marketing. The Advanced Social Media Marketing Course goes into more detail covering more advanced concepts of Social Media Marketing. You may go through and review both course outlines in detail and contact us should you have any specific questions on this.

Can't I learn everything online?

Our courses offer a very hands on approach so that you will be able to apply these social media marketing strategies learnt in the course in real life practical situations. Moreover, our trainers are industry experts who can clarify your doubts in real time. We also offer post-training support which includes up to three 3-hour small group clinic sessions with an industry expert, an online refresher seat within a year post-training, forum support, and lifetime access to up-to-date courseware via the learning portal.

If I have specific questions relating to my social media marketing campaigns after the course, can I consult the trainer?

Yes, you may most certainly book unlimited complimentary 3-hour small group clinic sessions with a subject matter expert for up to 3 years to clarify your doubts or address any challenges you may be facing. The links to book your clinic sessions will be emailed to you after your course.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

You will also need to have an active Facebook account as there will be a hands-on practical session on creating Facebook Ads.

Are there any other prerequisites/ criteria I need to meet in order to attend this course?

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

If you have no prior experience in sales and marketing, attending the Digital Marketing Strategy Course prior to this course is recommended, although not a requirement.

Will this course allow me to acquire sufficient skills to find a job as a digital marketer?
Though you may gain useful skills and applicable knowledge after completing this course, landing a job in digital marketing is a different level as some field experience is required. For more information on kickstarting a career in digital marketing, you may explore our Digital Marketing Career Portal.
Are there any funding or government subsidies for this course?

You may be eligible for up to 90% SkillsFuture subsidies. If you wish to check your funding eligibility, you may complete step 1 of the course registration form to check your nett course fees payable after all available subsidies.

From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)

For more information on all available course funding/grants/subsidies, you may check out this FAQ page.

How do I sign up?

You can sign up for this course through this link. Once you have registered for the course, we will follow up with you via email regarding your course registration.

I'm still unsure whether this course can help me meet my objectives.

If you’re unsure about your learning objectives, you may complete this 3-question survey or claim your free 5-step Digital Marketing Strategy Guide. If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

From

S$88.80 Nett

after 90% Subsidies inclusive of GST. Original Course Fee: S$888.00

WSQ Social Media Marketing

How to Create Sustainable B2B & B2C Social Media Marketing Campaigns

Check your funding eligibility (up to 90% subsidies) and reserve your seat

From S$88.80 nett
After 90% subsidy