FAQ Section

Alternatively, you may start with a bite-sized module such as the WSQ Digital Marketing Strategy (the first out of the 6 core modules) to get a sense of this industry before proceeding with the rest of the core modules. In this course, you will learn the basics and fundamentals of Digital Marketing. The course is packed with real world case studies, industry best practices, and proven methodologies on how to develop an effective digital marketing strategy for both B2B and B2C businesses.

Still unsure which course(s) are suitable for your needs? Complete this 3-question survey or download the Course Selector Guide (PDF) to determine a suitable course for your needs.

The appropriateness of the courses would depend on how much Digital Marketing knowledge you already possess. We’ve had trainees, who’ve had over 20 years of marketing experience and still benefitted from attending our courses. Equinet Academy’s courses are beneficial especially when it comes to bridging the gap between traditional and digital marketing. In order to determine the course that is most suited to your learning objectives, we highly recommend going through each of our course outlines or fixing an appointment to speak with our course consultants.

The courses are not purely lecture-based, they offer hands-on practical sessions as well as interaction/groupwork amongst the trainers and trainees. We apply Gagne’s 9 events of instruction in both our online and traditional classrooms to enable effective transfer and retention of skills and knowledge.

Gagne’s 9 Events of Instruction

The online course is conducted over Zoom and the in-person course is delivered through a traditional classroom setting. Both learning modes essentially offer the same experience in terms of the course contents, size, duration and learning outcomes.

The course duration varies depending on the course. We have courses that run from 8-24 hours but on the average majority of our courses are 16 hours long. The exact course duration can be found on each individual course page. Browse all our courses here.

Equinet Academy’s courses are designed for the everyday person juggling work and family life. Unlike other certification courses that require heavy time commitment and months to complete, our courses are bite-sized yet comprehensive spanning 8-24 hours. All the courses are conducted by practicing industry experts with years of knowledge in Digital Marketing. In regards to the Certified Digital Marketing Strategist (CDMS) programme, you can schedule the modules at your own pace according to your convenience.

You will not bogged down with assignments and with online classroom and in-person training options available, you can save time and cost by taking the modules at the convenience of your home. Along with these benefits, you are also entitled to post-training support that includes complimentary clinic sessions, one complimentary refresher session online, and a lifetime access to updated courseware including E-learning videos.

Additionally, we offer career assistance and job placements through our digital marketing hiring and career assistance programs. Visit our career portal for more information.

The maximum number of participants per session is 20-25, online and in a classroom setting.

In-person classroom trainings are conducted at International Plaza located right next to Tanjong Pagar MRT:

Equinet Academy
10 Anson Road
#25-07/08 International Plaza
Singapore 079903

View guide on how to get here.

Online trainings are conducted over Zoom.

Yes, we do provide in-house training. Please contact us to know more about our customised courses.

You will be required to use a laptop for the course but if you do not have one, we can always loan you a laptop at no charge if you are taking courses at our training centre. However, if you opt for online classes, please ensure that you have a functioning laptop. Check out Part C of the online-based classroom learner guide for specific requirements on your laptop. For in-person classes, you may also want to bring a jacket in case you feel cold.

Yes, we will provide a Windows laptops if you require. Alternatively, you may choose to bring your own laptop.

Equinet Academy’s courses are designed to provide bite-sized yet comprehensive information to be delivered within 1-3 days. The courses not only include theory but also hands-on practical experience so that trainees can take away applicable knowledge.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to resit the course online without any cost on your end. You will also have lifetime access to the courseware online which you may review, and post-training clinic sessions to address your challenges with a subject matter expert.

In order to pass the course, you would have to have at least 75% attendance along with a passing grade for WSQ courses. If you are unable to attend the course, kindly contact us to reschedule your training dates. If you do happen to miss a day, you will be required to re-attend the entire duration of the course.

Yes, the course schedule is fixed and you can access it here: https://www.equinetacademy.com/courses/

Yes, you may contact us to soft book your seat. We will contact you as soon as the class starts to fill up and you will be required to confirm your seat or change to a different date.

For cancellation/rescheduling of your registered course, kindly inform us at least 14 days before the course start date in order to get a full refund on the course fees, less any credit card/PayPal transaction fees.

The admin fee reschedule is as follows:

7-14 days before course start – 20% of full course fee before SSG subsidies
2-7 days before course start – 50% of full course fee before SSG subsidies
1 working day before course start – 100% of full course fee before SSG subsidies

We recommend the Certified Digital Marketing Strategist (CDMS) Programme to trainees who are looking for a career switch. The CDMS programme will provide you with a holistic overview of digital marketing and equip you with the skills to develop a digital marketing strategy for a business.

The Certified Digital Marketing Strategist (CDMS) programme consists of 6 core modules and the duration for each module, is 2 consecutive days (In-person or online classroom). We recommend trainees to begin with the Digital Marketing Strategy (DMS) and end with the Digital Marketing Analytics (DMA) module.

For Content Marketing, Search Engine Optimisation, Digital Advertising, and Social Media Marketing; trainees do not need to complete in order. In other words, you may complete the 4 courses in whichever order that fits best for you.

After which, you may proceed to take advanced and elective modules, depending on your specialisation.

Upon completion of each of the core modules, you will receive a Certificate of Completion. If you have completed all 6 core modules, you will receive a Certified Digital Marketing Strategist certificate.

For certifiable (WSQ) courses with assessment modules, a Statement of Attainment (SOA) will also be issued by SkillsFuture Singapore upon attaining ‘Competent’ status. Employers may verify the authenticity of your cert via the e-Cert verification e-Service at SSG.

According to the SkillsFuture Singapore, “The Singapore Workforce Skills Qualifications (WSQ) is a national credential system that trains, develops, assesses and certifies skills and competencies for the workforce.”

Statements of Attainment and qualifications are quality assured and awarded by SkillsFuture Singapore and/or in partnership with established awarding bodies. For more information, click on this link: https://www.ssg.gov.sg/wsq.html

The SkillsFuture Qualification Award does not apply to our courses. However, if you qualify under the Workfare Skills Support (WSS) Scheme, you may qualify for the Training Commitment Award (TCA), which awards $100 per 2 SOAs completed (two of our WSQ courses), with a cap of $200 per year.

To qualify, individual must meet the following criteria:

• Be a Singaporean citizen;
• Aged 35 years and above (13 years and above for Persons with Special Needs);
• Currently employed (include Self-Employed Persons who declare his/her Net Trade Income or work done in the preceding Work Year and made Medisave contributions.);
• Earns an average gross monthly income of not more than $2,300 for the past 12 months;
• Lives in a property with an annual value of less than $13,000 assessed as at 31 December of the preceding year;
• Owns less than two properties; and
• If married:
• Together with spouse, own less than two properties; or
• Spouse’s assessable income for the preceding Year of Assessment is less than $70,000

You may refer to https://www.wsg.gov.sg/programmes-and-initiatives/workfare-skills-support-scheme-individuals.html for more information.

The post-training support includes unlimited complimentary 3-hour small group clinic sessions with a subject matter expert for up to 3 years, one complimentary online refresher seat within a year of attending the course, and lifetime access to your courseware (via the learning portal resource library) which includes 1-year free e-learning videos for certain courses.

You will have lifetime access to your learning portal course resource library which is constantly updated. For certain courses, you will have 1-year free access to e-learning videos as well. Along with lifetime access to the learning portal, you are also entitled to post-training support which includes 3-hour clinic session with the industry expert and one complimentary online refresher seat within a year after attending your course.

Due to the PDPA(Personal Data Protection Act), we are unable to send video recordings of the online classs. However, for every course you take, you will be entitled to post-training support that includes complimentary clinic sessions, one complimentary refresher session online, and lifetime access to updated courseware including e-learning videos for certain courses.

The nearest MRT is:

Tanjong Pagar MRT – International Plaza is immediately outside Exit C
Bus stop at Intl Plaza on Anson Road:
57, 131, 167, 186, 400, 402, 700, 970, 971E

Bus stop at Shenton Way (Opp AXA Tower):
10, 57, 97, 100, 131, 502

Bus stop at Shenton Way (Opp MAS Building):
70, 75, 106, 107, 128, 130, 133, 162, 167, 186, 196, 400, 402, 700, 970

Information was last updated on 1 Apr 2020

Parking at International Plaza carpark rates:

Monday – Friday before 5PM
$2.20/30 minutes from 7am to 5pm

Monday – Friday after 5PM
$3.00/entry from 5pm to 7am the following day

Saturday
$2.20/30 minutes from 7am to 3pm, $3.00/entry after 3pm to 7am the following day

Public carparks:

23 Peck Seah Street, S(079313):

Monday – Friday before 5pm
$1.20/30min from 7am to 11am, $1.50/30min from 11am to 5pm

Monday – Friday after 5pm
$0.60/30min from 5pm to 7am the following day

Saturday
$1.20/30min from 7am to 5pm, $0.60/30min from 5pm to 7am the following day

Icon Village, 12 Gopeng Street, S(078877):

Monday – Friday before 5pm
$1.61/30min from 7am to 5pm

Monday – Friday after 5pm
$3.21/entry from 5pm to 7am the following day

Saturday
$1.61/30min from 7am to 1pm, $3.21/entry from 1pm to 7am the following day

Rates were last updated on 1 Apr 2020

You may browse all courses here and click on the register button next to each respective course:

If you are registering multiple trainees for the course(s), you may download and complete the course registration form in Excel format found on the course registration pages. To open the file, please key in the password “eqnreg”. Once completed, you may email the form to register@equinetacademy.com

Assessments are a requirement for WSQ courses in order to certify competency and successfully claim subsidies from SkillsFuture Singapore. The assessment is online and can range from open book case studies with written questions to individual project presentations, and are mostly conducted during the course.

There are mini assignments throughout the course, allowing for practice on the concepts and theories taught in class. Trainees would also have to participate in group work and group projects which would be done during class time.

You may browse all courses here and click on the register button next to each respective course:

Yes. We offer career assistance and job placements through our digital marketing hiring and career assistance programs. Visit our career portal for more information.

For certifiable (WSQ) and non-certifiable (non-WSQ) courses approved by SkillsFuture Singapore (SSG), self-sponsored individuals and companies (SMEs and Non-SMEs) can apply under the following grant schemes to subsidise the course fees.

• SkillsFuture Mid-career Enhanced Subsidy
• Enhanced Training Support for SMEs
• Self-sponsored (Singaporean Citizens and Singaporean Permanent Residents)
• Company-sponsored (Singaporean Citizens and Singaporean Permanent Residents)
• Absentee Payroll
• SkillsFuture Credit
• Post Secondary Education Account (PSEA)

You may be eligible for up to 90% SkillsFuture subsidies. Please contact us for more details on your grant/funding eligibility.

From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)

For all course fees and course schedules, you may visit this page.

The following payment options are available:

• iBanking
• Credit Card
• PayPal
• Cheque
• Vendors@GOV
• SkillsFuture Credit
• Post Secondary Education Account (PSEA)
• Cash

Kindly refer to the invoice and payment instruction after registering for a course.

For cancellation/rescheduling of your registered course, kindly inform us at least 14 days before the course start date in order to get a refund on the course fees. 

The admin fees for rescheduling are as follows:

• 7-14 days before course start – 20% of full course fee before SSG subsidies
• 2-7 days before course start – 50% of full course fee before SSG subsidies
• 1 working day before course start – 100% of full course fee before SSG subsidies

Once you have registered for the course, you will receive detailed step-by-step instructions on how to apply for the SkillsFuture grants. The grant claiming process is relatively simple and straightforward.

SSG grants available for self-sponsored individuals:

• SkillsFuture Mid-career Enhanced Subsidy (MCES) – Up to 90% funding capped at $50/hour
• Singapore Citizens and Singapore Permanent Residences ages 21 – 39 years old – Up to 50% of course fees capped at $15/hour
• SkillsFuture Credit

Eligible individuals (Singapore Citizens and Singapore Permanent Residences from the ages 21 – 39) can enjoy subsidy of up to 50% of course fees (capped at $15/hour) for certifiable (WSQ) courses approved by SkillsFuture. E.g. For a 16-hour WSQ course at $990, SSG subsidises $240 (16 hours x $15/hour). The individual need only pay the balance of $750.

Furthermore, self-sponsored Singapore Citizens can offset any remaining course fees after subsidy with their SkillsFuture Credit or Post Secondary Education Account (PSEA) funds. (See below sections)

To calculate your nett course fees after any SSG funding/subsidy, you may use the course grant calculator found at the registration page of each course.

2. SkillsFuture Credit

From January 2016, all Singaporeans aged 25 and above will receive an opening credit of S$500 in their SkillsFuture Credit account. This credit can be used to offset any outstanding course fees for SkillsFuture approved courses.

Example scenario:

You wish to sign up for a course that costs $500. You may use your $500 SkillsFuture Credit to offset the entire fees. Therefore, you do not have to come up with any cash upfront.

If however, the course fee exceeds your SkillsFuture credit, you will need to top up the balance with cash.

Note: The SkillsFuture Credit is only usable with self-sponsored individuals. Employers sending employees to attend WSQ and Non-WSQ SkillsFuture approved courses are only eligible for SSG Grant and/or Absentee Payroll funding.

Once you have registered for the course, you will receive detailed step-by-step instructions on how to claim your SkillsFuture Credit. The claiming process is relatively simple and straightforward.

Singaporean Citizens can use his/her PSEA funds to pay for approved fees and charges for WSQ programmes. The PSEA account will be closed the year the account holder turns 31 years of age. Any unused funds in the PSEA will be transferred to the account holder’s CPF.

To check your PSEA account balance, dial the 24-hour automated Edusave/ PSEA hotline at 6260 0777 and enter your NRIC number.

To utilise your PSEA Funds:

1) Call MOE’s 24-hour PSEA Automatic Hotline at 6260 0777 to check your account balance.

2) Visit our center at the following address to complete and submit your PSEA withdrawal form:

10 Anson Road, #25-08

International Plaza

Singapore 079903

3) If you have any outstanding balance after subtracting your available PSEA funds, you may complete the remaining payment by Zcash, iBanking, credit card or cheque. Payment instructions will be included in your registration email.

IMPORTANT NOTE: Your claim form must be submitted at least 1 month before the course start date. If you are past the deadline, you will need to pay your course fees using an alternate payment method to reserve your seat. Once your PSEA funds have been disbursed to us, we will contact you to initiate a refund.

The SkillsFuture Mid-career Enhanced Subsidy is eligible for Singapore Citizens aged 40 years and above.

Eligible individuals can benefit from up to 90% subsidy (capped at $50/hour) for certifiable (WSQ) courses at Equinet Academy. For a 16-hour course that costs $888, the individual pays only $88.80, while SSG subsidises the rest of the fees.

The remaining course fees after subsidies (e.g. $88.80) can be further offset by your SkillsFuture Credit.

Upon registering for a certifiable (WSQ) course, please indicate your residential status, age, and monthly income for us to assess your eligibility.

For individuals, we will apply for the MCES grant on your behalf. You only need to pay us the nett fee, attend and complete the course, and pass the assessment.

For companies, you will be required to apply for the MCES grant via TPGateway and we will need to endorse it. You will receive a step-by-step guide on how to do so after registering for a certifiable (WSQ) course.

View our Terms & Conditions.

Unfortunately, our classes are not claimable under UTAP. However, you can use the following grants/funding:

• SkillsFuture Mid-career Enhanced Subsidy
• Enhanced Training Support for SMEs
• Self-sponsored (Singaporean Citizens and Singaporean Permanent Residents)
• Company-sponsored (Singaporean Citizens and Singaporean Permanent Residents)
• Absentee Payroll
• SkillsFuture Credit
• Post Secondary Education Account (PSEA)

For certifiable (WSQ) and non-certifiable (non-WSQ) courses approved by SkillsFuture Singapore (SSG), companies (SMEs) can apply under the following grant schemes to subsidise the course fees.

1. Enhanced Training Support for SMEs
2. Absentee Payroll
3. SkillsFuture Enterprise Credit (SFEC)

Please see next sections for more details on each grant/funding.

The Enhanced Training Support for SMEs is eligible for organisations who meet ALL of the following criteria:

• Registered or incorporated in Singapore
• At least 30% local shareholding is owned by Singapore Citizens or Singapore Permanent Residents
  Group employment size not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million. (I.e. If your company employs 201 workers but does not hit S$100 million in revenue, your company is still considered an SME, provided it also fulfils the 30% local shareholding criteria.)
• Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
• Trainees must be Singapore Citizens or Singapore Permanent Residents

SMEs sponsoring their employees (Singaporean Citizens and Singaporean Permanent Residents) for certifiable (WSQ) courses approved by SkillsFuture at Equinet Academy will enjoy subsidies of up to 90% of the course fees capped at $50/hour. In addition, SMEs can also claim absentee payroll of up to $7.50 per hour when their employees attend courses during working hours.

An example scenario, your company is an SME and you are sending your employee, who is a Singaporean Citizen/Permanent Resident aged 25 years old, for a certifiable (WSQ) course costing $990. You apply for the ETSS funding and your nett course fee is $888 (original course fee) – $799.20 (total grant amount) = $88.80 nett.

After the training, you apply for the absentee payroll of $7.50 x 16 hours (total training and assessment hours) = $120.

The total cost of sending your employee for training is $88.80 (nett payable course fee after funding) – $120 (absentee payroll funding) = -$31.20 nett.

To apply/claim for the Enhanced Training Support for SMEs (ETSS) grant, employers need to register their employees for a certifiable (WSQ) course at Equinet Academy. Upon completing your registration with us, we will send you a step-by-step guide via email on how to apply for the grant via TPGateway. The grant claiming process is relatively simple and straightforward.

Certifiable courses approved by SSG are eligible for Absentee Payroll:

For certifiable (WSQ) courses approved by SkillsFuture, employers (SMEs) may claim up to 80% of basic salary capped at $7.50 per training hour.

Example scenario:

You attend a certifiable (WSQ) SkillsFuture approved course with a total duration of 16 training hours. The total amount you can claim is 16hrs x $7.50 = $120.

In order to be eligible for a self-employed training grant, your company must be registered in ACRA and you should be contributing CPF to yourself.

You may still eligible for absentee payroll when the course takes place on the weekend.

Companies can claim absentee payroll 80% of hourly wage, capped at $7.50/hr. This is effective for courses from 1st Jan 2021 onwards. In addition to absentee payroll, for weekend classes employers are expected to pay OT.

For more information, please click here:

https://www.skillsconnect.gov.sg/sop/portal/e-Services/For%20Employers/AbsenteePayroll.jsp

You may apply for absentee payroll via the online application form on SkillsConnect.gov.sg no later than 30 days after the course start date.

SFEC aims to encourage employers to invest in enterprise and workforce transformation. Eligible employers can tap on a one-off $10,000 credit per firm to cover up to 90% of out-of-pocket expenses on qualifying costs for schemes or training courses that demonstrate support for enterprise or workforce transformation.

More information on: https://www.enterprisesg.gov.sg/financial-assistance/grants/for-local-companies/skillsfuture-enterprise-credit

For SSG-funded courses, companies can tap on the SFEC to subsidise the out-of-pocket fees (i.e. nett course fees, certification fees, assessment fees) for WSQ courses, capped $10,000 per company.

Example scenario:

• Full Fee of Training: $1,000
• SSG Course Fee Subsidy (90%): $900
• Out-of-pocket Expense: $100
• SFEC Disbursement (90%): $90

Employers are only required to submit the final claims for the supportable programmes that they have successfully applied for/attended by 30 June 2023. Employers may follow the claim processes and requirements indicated by the respective agencies for the supportable programmes.

For SFEC-eligible courses, employers may be required to submit the SFEC claims on the SkillsFuture Singapore’s SFEC microsite, https://go.gov.sg/sfec-microsite.

Employers are advised to hold on to the training receipts and submit claims, if necessary, from 1 April 2021.

Upon approval of the claims for these supportable programmes, the corresponding credit will be calculated and be disbursed via employers’ GIRO account registered with IRAS, or PayNow Corporate from 1 April 2021.

For certifiable (WSQ) and non-certifiable (non-WSQ) courses approved by SkillsFuture Singapore (SSG), companies (Non-SMEs) can apply under the following grant schemes to subsidise the course fees.

1. Singapore Citizens and Singapore Permanent Residents
2. Absentee Payroll

Please see next sections for more details on each grant/funding.

For Singaporean Citizen and Singaporean Permanent Resident employees aged 21 to 39, companies (non-SMEs) can apply for funding of up to 50% of course fees (capped at $15/hour). Example scenario: You send your employee for a 16-hour certifiable (WSQ) course costing $888. The grant amount will be 16 hours x $15/hour = $240. The nett payable course fee is $888 – $240 = $648.

For Singaporean Citizen and Singaporean Permanent Resident employees aged 40 and above, companies (non-SMEs) can apply for funding of up to 90% of course fees (capped at $50/hour). Example scenario: You send your employee for a 16-hour certifiable (WSQ) course costing $888. The grant amount will be 90% or $799.20 (average course fee per hour is $49.95 and does not exceed the $50/hour cap). The nett payable course fee is $888 – $799.20 = $88.80.

To apply/claim funding for employees (Singaporean Citizens and Singaporean Permanent Residents only), employers need to register their employees for a certifiable (WSQ) course at Equinet Academy. Upon completing your registration with us, we will send you a step-by-step guide via email on how to apply for the SSG grant via SkillsConnect. The grant claiming process is relatively simple and straightforward.

Absentee Payroll (AP) funding is a grant to help employers defray the manpower costs incurred when they send their employees for certifiable skills training during working hours.

Certifiable courses approved by SSG are eligible for Absentee Payroll:

For certifiable (WSQ) courses approved by SkillsFuture, employers (Non-SMEs) may claim up to 80% of basic salary capped at $7.50 per training hour.

Example scenario:

You attend a certifiable (WSQ) SkillsFuture approved course with a total duration of 16 training hours. The total amount you can claim is 16hrs x $7.50 = $120.

You may still eligible for absentee payroll when the course takes place on the weekend.

Companies can claim absentee payroll 80% of hourly wage, capped at $7.50/hr. This is effective for courses from 1st Jan 2021 onwards. In addition to absentee payroll, for weekend classes employers are expected to pay OT.

For more information, please click here:

https://www.skillsconnect.gov.sg/sop/portal/e-Services/For%20Employers/AbsenteePayroll.jsp

You may apply for absentee payroll via the online application form on SkillsConnect.gov.sg no later than 30 days after the course start date.