Equinet Academy
Design Better Digital Experience, Even Without a Design Background
Course Description
What is This Course About?
User Experience (UX) and User Interface (UI) design are no longer just the domain of designers. They are essential skills for anyone involved in planning, launching, or managing digital touchpoints.
This 1-day course provides a practical, beginner-friendly introduction to UX/UI design for professionals in marketing, digital communications, and product-related roles. Learners will explore the core principles of UX design, understand how users interact with digital interfaces, and learn how to visualise user journeys through flow charts and wireframes.
By the end of the course, participants will be able to sketch user-centric layouts, make informed judgments on accessibility and usability, and document their design iterations effectively – all using simple tools and frameworks that support real-world digital projects.
This course is ideal for those who need to collaborate with designers and developers, or who are expected to make design decisions for websites, landing pages, or digital campaigns.
Target Audience
Made for the BOLD!
This course is designed for Professionals, Managers, and Executives (PMEs) in marketing or digital roles across industries such as:
- Technology, E-commerce, and Startups
- Education, Healthcare, and Finance
- Media, Real Estate, and Consumer Goods
It is also suitable for aspiring marketers looking to enhance their digital literacy and collaborate effectively with design and development teams.
Prerequisites
What You’ll Need to Get Started
Trainees should be proficient in web surfing and be able to write and converse in English.
Course Highlights
What You’ll Learn
In this User Experience & User Interface (UX UI) Design Essentials course, you will:
- Learn the UX design process without any coding or graphic design experience
- Sketch wireframes and visualise user flows with easy-to-use tools
- Evaluate digital interfaces for accessibility and usability
- Practice hands-on design tasks applicable to marketing campaigns and digital platforms
Course Objectives
What You’ll Achieve
By the end of this course, learners will be able to:
- Explain core UX principles and how they support user and business goals
- Map out basic user journeys and interaction flows
- Construct simple wireframes that communicate design intent
- Evaluate layouts for usability, visual hierarchy, and accessibility
- Document and revise user flows and wireframes iteratively
Skills Gained:
Core UX Principles
Understand foundational UX concepts and how they support user and business objectives.
User Journey Mapping
Map simple user journeys and interaction flows to identify pain points and opportunities.
Wireframe Construction
Create basic wireframes that communicate layout, structure, and user intent.
Design Thinking Application
Apply the five-step Design Thinking framework to approach problems with user-centric logic.
Interface Evaluation
Assess digital interfaces for usability, accessibility, and visual hierarchy.
User Flow Documentation
Document and revise user flows and wireframes through iterative improvement.
Accessibility Awareness
Recognise accessibility needs and incorporate inclusive design considerations.
UX vs UI Differentiation
Understand the distinct roles of UX and UI and how they influence digital experiences.
Interaction Flow Understanding
Analyse how users navigate and interact with digital touchpoints.
Hands-On Design Practice
Gain practical experience through exercises that simulate real-world digital projects.
Certification Track
Level up!
Get certified. Get noticed. Get ahead.
This course is part of the Certified UX Designer (CUXD) Programme.
Module 1: User Experience & User Interface (UX/UI) Design Essentials
Module 2: User Interface (UI) Design
Module 3: What The Figma (WTF)
Module 4: Advanced UX/UI Design
A SkillsFuture WSQ Statement of Attainment (SOA) – User Experience Design under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ User Experience & User Interface (UX UI) Design Essentials course assessment and achieved at least 75% attendance.
Course Code: TGS-2025055361
Course Support Period: 29 Jul 2025 – 28 Jul 2027
Course Outline
Inside the course
This WSQ UX UI Design Essentials course covers UX fundamentals, design thinking, user journeys, personas, wireframing, and accessibility. Learn to map user flows, create simple wireframes, evaluate usability, and document design decisions for real-world digital projects.
Introduction to User Experience (UX) Design
What is Design Thinking?
- The 5 Steps of Design Thinking
- How Design Thinking and UX Goals are aligned
- Common Misconceptions about Design Thinking
What is UX Design?
- The UX Design process
- Key differences between User Experience (UX) and User Interface (UI)
- Why is UX Design so important?
- What are good and bad User Experiences?
Understanding User Interaction & Flow
Problem Statements – a method for identifying all forms of business issues
- How might we statements
- POV statements
- Using UX to boost each stage of your Conversion Funnel
- Understanding user perspectives at each stage of the Conversion Funnel
- User Flows
User personas
- Why are user personas important?
- Benefits of user personas
- Characteristics of a good user persona
- Scenarios and personas – Knowing not only how do these users want to achieve their goals, but why as well.
Customer Journey Mapping
- Characteristics of a Customer Journey Map
- Why and when to use it
Constructing Wireframes
- What are Wireframes?
- Elements of a Wireframe and how to use them.
- Paper Sketching
- Transferring your Paper Sketches onto a Prototyping Tool
Designing for Accessibility and Aesthetics
- Putting your brand into your design
- Accessibility best practices
- The content first approach
- Applying visual improvements
Documentation and Iteration
- Usability testing and gathering feedback from your wireframes
- Updating and annotating wireframes based on the feedback
- Documenting changes and design intent
Assessment Component
- Written Exam
- Project
Trainers
Meet Your Educators
Trainer Bio
Jeremiah Maximus Lim
Jeremiah is the Founder of UNGRUMP.CO, a digital marketing agency specialised in the F&B industry. Coming from a family of chefs and restauranteurs, Jeremiah has had his roots in F&B, and started in digital marketing, specialising in Social Media Marketing and Traditional Marketing after he graduated from university. Jeremiah has a decade of experience in both B2B and Consumer Marketing and another six years of experience as a WordPress Developer / Graphic Designer. He worked in-house as Head of Marketing with several F&B groups before starting UNGRUMP, where he has worked with clients such as Tongue Tip Lanzhou Beef Noodles, Fitness First, Impact Investment Exchange, Workwell.SG and many more clients across Southeast Asia.
Course Fee & Funding
Fund Your Brain Gain
Access funding opportunities and resources designed to fuel your learning goals.
Course Fee After Eligible SSG Subsidies:
From S$149.70 after SSG Subsidies
Full Course Fee (without funding)
S$499.00
Course Schedule
Mark Your Calendar!
Discover course schedules crafted with you in mind, structured for balance, driven by your goals, ready for action.
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person | 18 May 2026 (Mon) | 9.00am - 6.00pm | |
| In-Person | 08 Jul 2026 (Wed) | 9.00am - 6.00pm | |
| In-Person | 01 Aug 2026 (Sat) | 9.00am - 6.00pm | |
| In-Person | 16 Sep 2026 (Wed) | 9.00am - 6.00pm | |
| In-Person | 16 Nov 2026 (Mon) | 9.00am - 6.00pm |
Click on the course dates above to register online.
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
Trainees should be proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Brochure Download
See What’s Inside: Get the Brochure
Explore the course outline, key topics, and learning outcomes you will gain from this training.
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