What is Digital Marketing and Digital Marketing Strategy? (With Examples) In this article, you will gain a foundational overview of digital marketing and what a digital marketing strategy can do for your business. What is Digital Marketing? Digital marketing is the...
5 Important Digital Marketing Channels & When to Use Them Are you looking to implement digital marketing to acquire more customers, but don’t know which channels to tap on? This article explores 5 important digital marketing channels and offers insights into how...
How to Define Digital Marketing Objectives and KPIs for your Business In today’s digital world, companies have realised the importance of growing their online presence. To achieve that, many have outsourced their digital marketing strategies to digital agencies in a...
200+ Digital Marketing Tools, Software, and Platforms [An Extensive List] Whether you’re running a social media marketing, email marketing, or any digital marketing campaign, it’s always handy to have a couple of ready-to-use tools in your arsenal. This...
What is Digital Marketing Transformation and How to Embrace It Today’s consumers are increasingly “digital”, with an 85 percent smartphone adoption rate in Singapore – Google, The Consumer Barometer, and Singaporean consumers spending an average of 12hr 42 min...
What is SEM? A Guide To Getting Started With Search Engine Marketing Search Engine Marketing (SEM) is intent-based advertising that can help advertisers gain high quality traffic to their websites. Unlike Search Engine Optimisation which focuses on increasing your...
The State of Digital Marketing in Singapore 2018 [Infographic] In line with our vision to equip every digital marketer with the job-related skills sets they need to succeed, Equinet Academy partnered with CoolerInsights to conduct a survey of 200 respondents that...
A Comprehensive Guide to Hiring a Digital Marketing Agency Engaging a digital marketing agency can be a big step and a huge investment, with many companies offering packages at eye-watering prices. The market in Singapore is fairly saturated and people are wary of the...
A 4-Step Digital Marketing Strategy Framework This article aims to equip you with a fundamental understanding of what digital marketing is, how successful companies are doing it, and what processes are required in place to ensure a successful digital strategy for your...
Singapore Digital Marketing Experts Share Their Insights, Case Studies, and Examples Having knowledge in digital marketing is the new sexy, especially here in Singapore. When someone casually asks you what you’re currently doing and you say “digital...
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