Digital Marketing Tools Cover Image

Whether you’re running a social media marketing, email marketing, or any digital marketing campaign, it’s always handy to have a couple of ready-to-use tools in your arsenal.

This extensive list includes more than two hundred digital marketing tools, software, and platforms that can boost your productivity and marketing ROI.

We’re constantly adding new tools to this list. If you have digital marketing tools to suggest, drop us a comment below.

Categories range from search engine optimisation, digital analytics, to social media, marketing automation, and many more.

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Name of ToolShort DescriptionCategory

AB Tasty
Conversion Rate Optimisation
Act-on (Email Marketing)Email Marketing
Act-on (Marketing Automation)Marketing Automation
ActiveCampaign (Email Marketing)Email Marketing
ActiveCampaign (Marketing Automation)Marketing Automation
ActiveTrail (Email MarketingEmail Marketing
ActiveTrail (Marketing AutomationMarketing Automation
Ad Text GeneratorDigital Advertising
Adobe Advertising Cloud (Formerly Adobe Media Optimizer)Digital Advertising
Adobe AnalyticsDigital Analytics
Adobe SparkContent Marketing
AdrollDigital Advertising
Adwords Bid ToolDigital Advertising
AdwordsRobotDigital Advertising
Agency Analytics (SEO)Search Engine Optimisation
Agency Analytics (Social Media Analytics)Social Media
Agora PulseSocial Media
AhrefsSearch Engine Optimisation
AMZ TrackerSearch Engine Optimisation
Answerthepublic (SEO)Search Engine Optimisation
AnyleadsEmail Marketing
Atomic AllyContent Marketing
Audiense (formerly SocialBro)Social Media
Authority LabsSearch Engine Optimisation
AuthoritySpySocial Media
AWeberEmail Marketing
BabbleHubSocial Media
BannerSnackDigital Advertising
Beam Us UpSearch Engine Optimisation
BenchMarkEmail Marketing
BombbombEmail Marketing
Brand24Social Media
BrandverityDigital Advertising
BrightLocalSearch Engine Optimisation
BROWSEOSearch Engine Optimisation
BufferSocial Media
Buzzstream (Content Marketing)Content Marketing
Buzzstream (Digital PR)Digital PR
Buzzstream (SEO)Search Engine Optimisation
BuzzsumoContent Marketing
CakemailEmail Marketing
CampaignerEmail Marketing
CanIRankSearch Engine Optimisation
CanvaContent Marketing
ChartBeat (Content Marketing)Content Marketing
ChartBeat (Digital Analytics)Digital Analytics
Check My LinksSearch Engine Optimisation
Chrome DevToolsSearch Engine Optimisation
Citation Labs' Broken Link FinderSearch Engine Optimisation
Citation Labs' Link ProspectorSearch Engine Optimisation
ClickableDigital Advertising
ClicktaleDigital Analytics
CloudAppContent Marketing
CognitiveSEOSearch Engine Optimisation
Constant ContactEmail Marketing
ContentbirdContent Marketing
ConvertKitEmail Marketing
CORASearch Engine Optimisation
CoScheduleContent Marketing
CPC ROI CalculatorDigital Advertising
Crazy EggDigital Analytics
CrowdbabbleSocial Media
CrowdboosterDigital PR
CrowdfireSocial Media
CurataContent Marketing
CyfeDigital Analytics
DataboxDigital Analytics
DecibelDigital Analytics
DIBZSearch Engine Optimisation
disavow.itSearch Engine Optimisation
Display Ad BuilderDigital Advertising
Domain Hunter PlusSearch Engine Optimisation
DripMarketing Automation
DrumUp (Content MarketingContent Marketing
DrumUp (Social Media MarketingSocial Media
E-goiMarketing Automation
eClincherSocial Media
EloquaMarketing Automation
EmmaEmail Marketing
EthnioUser Experience
EverypostSocial Media
Falcon.ioSocial Media
Fanpage KarmaSocial Media
Fat RankSearch Engine Optimisation
FlashissueEmail Marketing
FlipboardContent Marketing
FollowerwonkSocial Media
ForecheckSearch Engine Optimisation
FormisimoConversion Rate Optimisation
Free Broken Link CheckerSearch Engine Optimisation
FreshmailEmail Marketing
Friends+MeSocial Media
FunnelyticsDigital Marketing
GeckoboardDigital Analytics
GeorankerSearch Engine Optimisation
Getresponse (Email Marketing)Email Marketing
Getresponse (Marketing Automation)Marketing Automation
GIMPContent Marketing
Google AnalyticsDigital Analytics
Google Analytics 360 SuiteDigital Analytics
Google Search ConsoleSearch Engine Optimisation
Google TrendsDigital Analytics
GoSquaredDigital Analytics
Grin.coSocial Media
GroupHighSocial Media
GTMetrixSearch Engine Optimisation
HatchbuckMarketing Automation
Headline AnalyzerContent Marketing
HEADMaster SEOSearch Engine Optimisation
HootsuiteSocial Media
HotjarConversion Rate Optimisation
Hreflang Tags Generator ToolSearch Engine Optimisation
Hunter.ioSearch Engine Optimisation
IconosquareSocial Media
iContactEmail Marketing
IFTTTSocial Media
Ignition OneDigital Analytics
Ignition OneDigital Analytics
ImprovelyDigital Analytics
Infogr.amContent Marketing
InfusionsoftMarketing Automation
InspectletDigital Analytics
Instagram for BusinessSocial Media
InstapageLanding Page
IridionConversion Rate Optimisation
JustReachOutDigital PR
KapostContent Marketing
Keep-alive validation SEO ToolSearch Engine Optimisation
KenshooDigital Advertising
KeyholeSocial Media
Keys4UpSearch Engine Optimisation
KeywordditSearch Engine Optimisation
Keywords EverywhereSearch Engine Optimisation
Keywordtool.ioSearch Engine Optimisation
Kissmetrics (Digital Analytics)Digital Analytics
Kissmetrics (Marketing Automation)Marketing Automation
KlearSocial Media
KWFinderSearch Engine Optimisation
Landscape by SproutSocial Media
LaterSocial Media
LeadformlyLanding Page
LeadPagesLanding Page
Likeable HubSocial Media
LikeAlyzerSocial Media
LinkMinerSearch Engine Optimisation
LinkodySearch Engine Optimisation
Lipperhey (previously Linkstant)Search Engine Optimisation
LithiumSocial Media
LithiumSocial Media
LitmusEmail Marketing
LocalyticsDigital Analytics
Long Tail ProSearch Engine Optimisation
Loop11User Experience
LuckyOrange (Conversion Rate Optimisation)Conversion Rate Optimisation
LuckyOrange (Digital Analytics)Digital Analytics
Lumen5Social Media
Mad MimiEmail Marketing
Magento Business Intelligence Pro (formerly RJMetrics)Digital Analytics
Mailchimp (Email Marketing)Email Marketing
Mailchimp (Marketing Automation)Marketing Automation
MailerliteEmail Marketing
MailjetEmail Marketing
MailshakeEmail Marketing
MajesticSearch Engine Optimisation
MarketMuseContent Marketing
MarketoMarketing Automation
Matomo (Conversion Rate Optimisation)Conversion Rate Optimisation
Matomo (Digital Analytics)Digital Analytics
MavSocialSocial Media
MeetEdgarSocial Media
MeltwaterDigital Analytics
MentionSocial Media
MixpanelDigital Analytics
Mobile-Friendly TestSearch Engine Optimisation
Monitor BacklinksSearch Engine Optimisation
MonsterInsightsDigital Analytics
MoonsearchSearch Engine Optimisation
MouseflowConversion Rate Optimisation
MozSearch Engine Optimisation
Muck RackDigital PR
Netpeak SoftwareSearch Engine Optimisation
NinjaOutreachSocial Media
NUVISocial Media
Odoo AdspikeDigital Advertising
OktopostSocial Media
OmnisendMarketing Automation
OncrawlMarketing Automation
OntraportSearch Engine Optimisation
Open SEO Stats(Formerly: PageRank Status)Search Engine Optimisation
OpenlinkprofilerSearch Engine Optimisation
OptimizelyConversion Rate Optimisation
OptinMonsterConversion Rate Optimisation
Oracle MaxymiserConversion Rate Optimisation
OwlerDigital Analytics
PagemodoSocial Media
PageSpeed InsightsSearch Engine Optimisation
Panguin ToolSearch Engine Optimisation
Paper.liContent Marketing
PiktochartContent Marketing
PingdomDigital Analytics
PitchboxContent Marketing
Portents SERP Preview ToolSearch Engine Optimisation
Post PlannerSocial Media
PowtoonContent Marketing
ProofSourceConversion Rate Optimisation
PTEngineDigital Analytics
PutsmailEmail Marketing
Pyramid AnalyticsDigital Analytics
QuestionDBSearch Engine Optimisation
Reach MailEmail Marketing
Responsive Design CheckerSearch Engine Optimisation
RetargeterDigital Advertising
Rival IQSocial Media
RmoovSearch Engine Optimisation
Robots.txt GeneratorSearch Engine Optimisation
SalesForceMarketing Automation
Scoop.itContent Marketing
Screaming FrogSearch Engine Optimisation
Search Ads 360Digital Advertising
Search Analytics for SheetsSearch Engine Optimisation
SECockpitSearch Engine Optimisation
Seed KeywordsSearch Engine Optimisation
Semrush (Digital Advertising)Digital Advertising
Semrush (Search Engine Optimisation)Search Engine Optimisation
SendibleSocial Media
SendloopEmail Marketing
SendyEmail Marketing
SentiOneSocial Media
SEO HeroSearch Engine Optimisation
SEO MonitorSearch Engine Optimisation
SEO Tools for ExcelSearch Engine Optimisation
SEO Web Page AnalyzerSearch Engine Optimisation
SeobilitySearch Engine Optimisation
SEOQuakeSearch Engine Optimisation
SERProbotSearch Engine Optimisation
SerpstatSearch Engine Optimisation
SimilarwebDigital Analytics
Simpli.fiDigital Advertising
SisenseDigital Analytics
SitelinerSearch Engine Optimisation
SizmekDigital Advertising
Smush Image Compression and OptimisationSearch Engine Optimisation
Email OctopusEmail Marketing
Social BladeSocial Media
Social HubSocial Media
Social OomphSocial Media
Social PilotSocial Media
Social RankSocial Media
SocialbakerSocial Media
SocialBeeSocial Media
SocialflowSocial Media
SpredfastSocial Media
SprinklrSocial Media
Sprout SocialSocial Media
SpyFuDigital Advertising
SpyFu KombatSearch Engine Optimisation
Structured Data Markup HelperSearch Engine Optimisation
SurveyMonkeyDigital Analytics
TagboardSocial Media
TailwindSocial Media
Talk WalkerSocial Media
ToutAppEmail Marketing
TraackrSocial Media
TrapitSocial Media
Trellian Keyword DiscoverySearch Engine Optimisation
TrendspottrSocial Media
Tube BuddySocial Media
TweepiSocial Media
TweetdeckSocial Media
UberflipContent Marketing
UbersuggestSearch Engine Optimisation
UnbounceConversion Rate Optimisation
UpcityDigital Marketing
UsabilityHubUser Experience
User TestingUser Experience
Vertical ResponseEmail Marketing
VidIQSocial Media
VisageContent Marketing
Visual Website Optimizer (VWO)Conversion Rate Optimisation
Visual.lyContent Marketing
Web CEOSearch Engine Optimisation
WebEngageMarketing Automation
Website Penalty IndicatorSearch Engine Optimisation
Where Goes?Search Engine Optimisation
WhitesparkSearch Engine Optimisation
WincherSearch Engine Optimisation
WishpondMarketing Automation
Wondersear.chSearch Engine Optimisation
WooboxContent Marketing
WoopraDigital Analytics
WoorankSearch Engine Optimisation
WordPress.orgLanding Page
Wordstream Free Keyword ToolsDigital Advertising
WordtrackerSearch Engine Optimisation
WyngContent Marketing
YeswareEmail Marketing
Yoast SEOSearch Engine Optimisation
YorocketSearch Engine Optimisation
ZapierDigital Marketing
ZohoEmail Marketing

Digital Marketing is an incredibly diverse field and with that comes an equally diverse range of tools to match.

While there is no shortage of tools for every niche, it can be quite exhausting wading through so much information and trying to determine if a tool can fulfil what you need.

We will continue updating this page regularly with new tools and links to reviews so be sure to bookmark and check back from time to time! We also cover some of these tools hands-on in our digital marketing courses.

Frankly, there is no end to this list because there are new tools being launched every day. Do bookmark this page and check back regularly as we will be adding new tools every now and then.

If we have missed out on your favourite tool, drop a comment below and we’ll add it in!

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