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Latest COVID-19 Precautionary Measures Taken by Equinet

*Updated on 4 Feb 2021* In response to the latest measures from MOH, Equinet Academy would like to provide reference to the circular sent by SkillsFuture Singapore, that SSG-supported training providers can continue to run classes of not more than 40 learners...

Latest In The Blog

New Partnership With SMEPORTAL.SG – By SPRING Singapore

Equinet Academy is proud to be a partner of SME Portal. We offer a range of digital marketing courses taught in-person in Singapore or online, across multiple disciplines, channels, and platforms. We have also listed the following courses on the learning portal and...

On-Page SEO – Keyword Optimisation Guide

With Search Engine Optimisation (SEO), keyword optimisation comes after you have conducted keyword research and built your list of target keywords. (Free bonus On-Page SEO Keyword Optimisation Cheatsheet here.) Here's a sample of a raw keyword research list in excel...

How to Create SEO Backlinks in 4 Steps

In Search Engine Optimisation (SEO) terms, a link/backlink/inbound link is a hyperlink from one website to another. Link building refers to the effort of acquiring these links to improve a website’s rankings on the search engine results pages (SERPs). There's no...

5 Things to Check Before Hiring Any SEO Agency

So you’ve done weeks of research and consultations from various Search Engine Optimisation (SEO) consultants. If you’re on your final step to choosing your desired SEO agency, do this 5-step checklist first before submitting your first payment deposit, because it...

How to Rank on Google Without Backlinks

I think you will agree with me that getting backlinks is never the easiest undertaking when it comes to  Search Engine Optimisation (SEO). It has gotten even harder in recent years, as Google stepped up its policing efforts on grey hat SEO techniques such as building...

4 Pro Keyword Research and Analysis Tips

Keyword research is the process of discovering what your customers are searching for in order to optimise and increase content visibility on the search engine results pages. It’s one of the most important and high return activities in SEO and should be conducted on an...

How I Created a Website From Scratch in One Day

About a week ago, a friend of mine challenged me to create a 10-page training room rental catalogue website from scratch in a day. So why did I value it at SGD$1,500? I took the rate Singaporean web design companies charge – approximately $150 per page for a standard...

50 Content Ideas for Content Marketing

Do you some times find yourself getting stuck coming up with content ideas for your blog? When I first started blogging, I had very little idea what types of content I should create or what topics I could blog about. All I could think of was the typical how-to guides...

5 Link Building Strategies For New Websites

Many Search Engine Optimisation (SEO) companies claim that they provide white-hat SEO services to their clients. And they do a pretty good job actually, at least on the on-page SEO side of things. If you do on-page SEO analysis on some of their clients’ sites, you’ll...

What is a CMS (Content Management System)

What is a CMS? The main purpose of a Content Management System (CMS) is to display information on a website or blog. The features of a content management system are going to vary pretty widely from one system to the next. Simple systems will only showcase a handful of...

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