Entries by Gwen Tiew

20 Types of Email Marketing Subject Titles That Can Improve Your Click Through Rates

Crafting a good e can be stressful, especially when you need to take note of metrics such as opens, unique opens, clicks, bounces, uns. However, creating copy that stands out in your rs’ inbox does not have to take hours or go through multiple rounds of vetting. We have compiled 20 types of subject s […]

15 Key Social Media Statistics for Singapore Digital Marketers (With Analysis)

Social media platforms in Singapore have come a long way since Friendster and Myspace. In this article, we take a lo at the key social media usage and engagement statistics relative to Singapore audiences, and analyse what they mean for digital marketers targeting audiences in Singapore. Let’s get started! Digital and Social Media Statistics, Singapore […]

The State of Digital Marketing in Singapore 2018 [Infographic]

In with our vision to equip every digital marketer with the job-related skills sets they need to succeed, Equinet Academy partnered with CoolerInsights to conduct a survey that endeavours to understand the current proficiency level of digital marketers in Singapore. In the past few years, Digital Marketing has become fast-paced and hyper competitive. We […]

Digital Marketing Salary Guide – Singapore.

A career in Digital Marketing can be hugely satisfying. You get to see tangible growth and results from your efforts, and a visible impact on your audiences or clients. It can be especially rewarding when you find a fix for a problem that results in measurable improvements to a website’s performance or campaign. Traditional marketing […]

A Comprehensive Guide to Hiring a Digital Marketing Agency

Engaging a digital marketing agency can be a big step and a huge investment, with many companies offering packages at eye-watering prices. The market in Singapore is fairly saturated and people are wary of the small agencies that claim to be a one-stop shop for everything. Some of my clients and friends who have worked […]