Digital Marketing Manager Job Description, Salary, Roles and Responsibilities

Digital Marketing Manager Job Description

The Digital Marketing Manager oversees planning and managing marketing campaigns that promote a company’s brand, products, and services. His/her tasks include planning and managing digital marketing campaigns, analyzing metrics, identifying marketing trends and mentoring the Digital Marketing Executive.

A Digital Marketing Manager is responsible for all aspects of a company’s marketing operations. The central goal is to help grow a brand’s influence and have a conversion strategy in place while also increasing brand loyalty and awareness. He or she plays a major role in driving website traffic and acquiring leads or customers. Depending on the size of the marketing team, this may or may not be a team lead role.

Duties will include planning, implementing, and monitoring digital marketing campaigns across various digital networks. The ideal candidate is someone with experience in marketing, art direction, and social media management. He/she needs to be an outstanding communicator and can demonstrate excellent interpersonal, project management, and analytical skills.

The Digital Marketing Manager reports to the Digital Marketing Director or Head of Marketing.

Roles and Responsibilities

• Design and supervise all aspects of the digital marketing department including marketing database, email, and display advertising campaigns
• Grow and monitor campaign budgets.
• Plan and manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Plan and manage the various social media platforms.
• Plan and manage digital advertising campaigns
• Plan and manage SEO campaigns
• Provide accurate reports on the marketing campaign’s overall performance.
• Coordinate with various advertising and media experts to improve marketing results.
• Appraise important metrics that affect website traffic, service quotas, and target audience
• Collaborate with teams to brainstorm new and innovative growth strategies
• Keep up to date with emerging digital platforms, industry trends, and MarTech

Salary Range

The annual salary range for a Digital Marketing Manager will be around S$36,000 to S$72,000 (Glassdoor).

Job Requirements

• Bachelor’s degree in Marketing or relevant field
• A minimum of 4-5 years’ experience in digital marketing/digital media
• Experience in managing projects simultaneously across different verticals
• Experience in managing both internal and external stakeholders

Skills

You might be interested to know at Equinet Academy, we have the courses to help you prepare for this role. The core modules of digital marketing will include :

• Digital Marketing Strategy
• Content Marketing Strategy
• Search Engine Optimisation
• Digital Advertising
• Social Media Marketing
• Digital Marketing Analytics with Google Analytics

Combined with the optional Capstone Practicum Project (an actionable implementation plan on digital marketing strategies), this will lead up to a Certified Digital Marketing Strategist (CDMS).