Equinet Academy
Execute Advanced Social Media Management Strategies That Drive Business Results
Course Description
What is This Course About?
Social media is no longer novel. Brands and companies, both big and small, have harnessed it to grow their brands’ online presence, generate leads, and boost their sales.
While some have succeeded, the majority find that their online efforts do not bring the result that they desire. Often, this is due to a need for more in-depth knowledge of how social media or a particular platform works.
Targeted at current corporate and individual users of social media, this advanced-level course will provide a step-by-step guide to managing your social media marketing function in a systematic and sustainable fashion.
Using the easily remembered acronym ACE-ING!, it covers the following 5-steps:
- Analyse: Assessing your current social media situation
- Curate: Developing content ideas and putting them into a calendar
- Execute: Advanced social media content strategies and techniques
- Infer & Navigate: Understanding and responding to data
- Governance: Managing your social media function for the long-term
Guided by best practices in both B2C and B2B businesses, it introduces a process for you to build your social media influence in a more scientific manner.
During the course, you will learn and apply the more advanced strategies and tactics gleaned from the worlds of behavioural economics, storytelling, data analytics, and brand building. You will also be equipped with the tools and techniques needed to manage your company’s social media function as well as to develop your own SOPs for social media.
Tools Covered
Inside your toolbox
Work with the same powerful tools the pros trust, practical, proven, and built to help you succeed from day one.
Target Audience
Made for the BOLD!
VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.
- CMOs, VPs, Directors and Managers of Marketing and PR functions
- Digital marketing and social media marketing managers and executives
- Business owners
- Entrepreneurs
- PMETs who use social media marketing in their work
- Learners from Equinet Academy’s Social Media Marketing Course
Prerequisites
What You’ll Need to Get Started
Trainees should be proficient in web surfing and be able to write and converse in English.
* NOTE: As this is an advanced level course, learners are expected to be familiar with how Facebook, Instagram, LinkedIn, YouTube, or other social platforms work.
Course Highlights
What You’ll Learn
In the Advanced Social Media Management course, participants will learn how to:
- Build a sustainable social media marketing management process
- Tap on the latest trends in social media marketing
- Analyse and audit competitors and company’s social media efforts
- Develop techniques to brainstorm and source for social media content ideas
- Craft winning social media content for campaigns
- Build their online brand influence through storytelling and social psychology
- Optimise social media marketing budgets and track ROI
- Manage social media teams and internal processes
Course Objectives
What You’ll Takeaway
By the end of the class, trainees will be able to:
- Audit social media marketing processes based on current social media trends
- Implement research methods using social media tools to develop and implement social media management strategies
- Grow online influence and strengthen fan communities in accordance with social media guidelines
- Determine social media budget and track social media return on investment
- Manage social media marketing functions effectively and sustainably
- Oversee social media crisis, complaints, and conflicts across social media platforms
Skills Gained:
Strategic Social Media Analysis
Gain the ability to assess current social presence, benchmark against competitors, and identify actionable gaps that drive smarter decisions.
Advanced Content Execution
Acquire high level content techniques that boost engagement, elevate storytelling, and strengthen influence across multiple platforms.
Data Interpretation and ROI Tracking
Develop confidence in reading platform analytics, translating data into strategy, and reporting ROI with clarity.
Sustainable Social Media Governance
Build strong internal processes, workflows, and SOPs that keep the social media function consistent, compliant, and future ready.
Community and Influence Building
Strengthen fan communities, shape brand perception, and apply psychological triggers to develop long term brand loyalty.
Certification Track
Level up!
Get certified. Get noticed. Get ahead.
This course is part of the Certified Social Media Marketing Specialist (CSMMS) Programme.
Module 1: Social Media Marketing Strategy & Optimisation
Module 2: Meta Marketing (Facebook and Instagram)
Module 3: TikTok Marketing
Module 4: LinkedIn Sales and Marketing
Module 5: Advanced Social Media Management
A SkillsFuture WSQ Statement of Attainment (SOA) – Media Platforms Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Advanced Social Media Management course assessment and achieved at least 75% attendance.
Course Code: TGS-2021010172
Course Support Period: 10 Dec 2021 – 09 Dec 2027
Course Outline
Inside the course
This WSQ Advanced Social Media Management course covers social media audits, content planning, advanced execution, ROI tracking, and governance. Learn to analyse competitors, plan and execute campaigns, manage budgets, measure performance, and run social media operations systematically across platforms.
Analyse: Conducting a Company and Competitor Social Media Analysis
- Conducting Social Media Audit
- Competitor Intelligence
Curate: Social Media Content Ideation, Curation and Scheduling
- How to Generate Social Media Content Ideas
- How to Craft Social Media Retargeting Campaign
- How to Develop Social Media Content Plan
Execute: Advanced Social Media Content Strategies
- How to Build a Distinctive Social Media Brand
- Live Streaming Copywriting
- Social Media Copywriting Formulae
- Social Media Campaign Planning Framework
- Robert Cialdini’s 6 Weapons of Influence
Infer & Navigate: How to Read, Track and Manage Social Media ROI
- Calculating Social Media Marketing Budget
- Infer & Navigate Social Media Marketing Metrics
Govern: Social Media Marketing Governance
- Jobs for Social Media Marketing Managers
- Social Media Marketing Management Techniques
- How to Respond to Online Feedback
- Crafting Social Media Marketing Brief
- How to Choose the Right Social Media Marketing Agency
Assessment Component
- Case Study
- Individual Project Presentation
Trainers
Meet Your Educators
Trainer Bio
Walter Lim
Founder of digital marketing agency Cooler Insights, Walter has 29 years of leadership experience in online and offline marketing, public relations, campaign and events marketing, and strategic planning. Director and Chief Content Strategist at Cooler Insights, he was a council member of the Media Literacy Council for five terms (2016 to 2023), juror of Mumbrella Asia Awards 2017, 2018 and 2019, and judge of the Singapore Blog Awards (5 years). Walter also spoke at numerous local and international conferences on topics such as branding, public relations, and social media marketing.
Course Fee & Funding
Fund Your Brain Gain
Access funding opportunities and resources designed to fuel your learning goals.
Course Fee After Eligible SSG Subsidies:
From S$292.50 (inclusive of 9% GST) after SSG Subsidies
Full Course Fee (without funding)
S$975.00
incl. 9% GST
S$292.50
Nett Course Fee Payable
Including 9% GST
S$487.50
Nett Course Fee Payable
Including 9% GST
Course Schedule
Mark Your Calendar!
Discover course schedules crafted with you in mind, structured for balance, driven by your goals, ready for action.
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person | 16, 17 Apr 2026 (Thu, Fri) | 9.00am - 6.00pm | |
| In-Person | 11, 12 Jun 2026 (Thu, Fri) | 9.00am - 6.00pm | |
| In-Person | 13, 14 Aug 2026 (Thu, Fri) | 9.00am - 6.00pm | |
| In-Person | 05, 06 Oct 2026 (Mon, Tue) | 9.00am - 6.00pm | |
| In-Person | 10, 11 Dec 2026 (Thu, Fri) | 9.00am - 6.00pm |
Click on the course dates above to register online.
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
The basic Social Media Marketing course covers the fundamental concepts of social media marketing and how to quickly get started marketing your business on social media.
The Advanced Social Media Marketing Course goes into more detail covering more advanced concepts of social media marketing and management. You may go through and review both course outlines in detail and contact us should you have any specific questions on this.
Trainees should be proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Testimonials
Word on the Street!
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“Walter Lim is a friendly trainer with a wealth of knowledge and experience that learners can seriously benefit from. He also shows a strong willingness to share real world case studies and helpful insights from his practice. The course would not have been half as effective without his personal anecdotes. I also really appreciate his cheerful demeanor despite a mostly quiet class.
Thank you, Walter. I hope to be able to learn more from you in the near future!”
Course Taken:
WSQ Advanced Social Media Management, 2026
“This course has provided me with advanced knowledge and insider insights on social media management best practices. As I currently work as a one-person team under a funded program, I particularly value the strategies for creating optimal, cost-effective workflows. My goal is to develop comprehensive SOPs to ensure a smooth and scalable social media function, not just for myself but also for future team members as we grow. I believe the resources and lessons from this course will be highly beneficial in achieving that.
As a fresh graduate stepping into my role as a Social Media Executive, I’m eager to take on the challenge of managing emerging social media accounts. This advanced course equips me with invaluable resources and insights, refining my strategic thinking and decision-making skills. I’m confident that these tools will empower me to drive impactful campaigns and excel in the digital landscape.”
Course Taken:
WSQ Advanced Social Media Management, 2025
“I now have a better understanding of social media marketing on a strategic level. The course has helped me improve my copywriting and develop a more holistic social media marketing strategy. I would say that those who take this course will have a good foundation in the key elements of social media marketing.”
Course Taken:
WSQ Advanced Social Media Management, 2025
“Provided many insights into social media marketing. It has helped me guide my manager and boss as we set up social accounts. The trainer was very experienced and supportive.“
Course Taken:
WSQ Advanced Social Media Management, 2025
“I’ve learnt a lot about social media management and the wide range of tools and strategies to maximise online presence, which I believe will support my career goals.”
Course Taken:
WSQ Advanced Social Media Management, 2025
“The course provided me with valuable knowledge of social media marketing metrics, which will help me improve our organisation’s social media strategy and support my role as a social media manager.”
Course Taken:
WSQ Advanced Social Media Management, 2025
Brochure Download
See What’s Inside: Get the Brochure
Explore the course outline, key topics, and learning outcomes you will gain from this training.
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