Manage social media with structure, scale, and impact.
Apply NowTools Covered
Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
Hootsuite
Buffer 
Canva
LinkedIn
Meta
Google Analytics
Social Media Audit
Assess current performance and competitor activity.
Content Ideation
Build stronger ideas for campaigns and calendars.
Advanced Content Execution
Apply storytelling, copywriting, and influence techniques.
ROI Tracking
Measure budgets, metrics, and campaign returns.
Community Response
Manage feedback, complaints, and online issues.
Social Media Governance
Build sustainable processes for long-term management.
Course Outcomes
Learning Outcomes
By the end of the course, you will be able to:
- Audit social media marketing processes based on current social media trends
- Implement research methods using social media tools to develop and implement social media management strategies
- Grow online influence and strengthen fan communities in accordance with social media guidelines
- Determine social media budget and track social media return on investment
- Manage social media marketing functions effectively and sustainably
- Oversee social media crisis, complaints, and conflicts across social media platforms
Course Outline
What You’ll Learn
Want a portfolio & career placement?
Pair this course with an Equinet Career Programme
This course builds your capability and certifies you. It does not include a project-based capstone, client placement, or career coaching. Our Career Programmes are built for that: three months on a real project brief, your own product idea or a host organisation, with dedicated career support and mentorship throughout.
Many graduates take both: the course for the certification and capability, a Career Programme for the portfolio case study and placement. Speak to a course consultant about the combined pathway.
Trainers
Meet Your Educators
Target Audience
Who Should Attend
This course is designed for learners who already use social media and want to manage social media marketing functions more strategically, sustainably, and effectively.
It is suitable for:
- Marketing and PR leaders
- Digital marketing and social media managers
- Community managers
- Content creators and bloggers
- Business owners and entrepreneurs
- Account managers and executives
- PMETs who use social media marketing in their work
Certification Pathway
Get Certified
To attain the Certified Social Media Marketing Specialist 2.0 certification, learners are required to complete the following modules:
A SkillsFuture WSQ Statement of Attainment (SOA) – Media Platforms Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Advanced Social Media Management course assessment and achieved at least 75% attendance.
Course Code: TGS-2021010172
Course Support Period: 10 Dec 2021 – 09 Dec 2027
Course Fee and Funding
Fund Your Brain Gain
This is a SkillsFuture-funded WSQ course. The full course fee is S$975.00. Your nett fee depends on your citizenship, age, and whether you are sponsored by an SME employer. Additional offsets like SkillsFuture Credit, PSEA, UTAP, and SFEC can stack on top of your nett fee.
1. SSG SUBSIDY TIERS
Pick the row that describes you. Subsidies are applied at registration; no separate application is needed.
| Who you are | Subsidy | Nett fee |
|---|---|---|
| Singapore Citizen aged 40 and above, self-sponsored or employer-sponsored (Non-SME)MCES (MID-CAREER ENHANCED SUBSIDY) | Baseline 50% + MCES 20% = 70% total | S$292.50save S$682.5 |
| Singapore Citizen, PR, or LTVP+ Holder sponsored by an SME employerETSS (ENHANCED TRAINING SUPPORT FOR SMES) | Baseline 50% + ETSS 20% = 70% total | S$292.50save S$682.5 |
| Singapore Citizen, PR, or LTVP+ Holder aged 21 and above, self-sponsored or employer-sponsoredBASELINE FUNDING | Baseline 50% | S$487.50save S$487.50 |
| Foreigner / not eligible for SSG funding | Subsidies not applicable | S$975.00full fee |
Eligibility for ETSS depends on your employer’s SME status (ACRA-registered with annual sales of S$100M or less, or 200 employees or fewer). MCES applies to Singapore Citizens aged 40 and above. You receive whichever subsidy is most favourable, not both.
2. ADDITIONAL OFFSETS (STACK ON TOP)
These are applied to your nett fee after subsidies. You can combine more than one if you qualify.
SkillsFuture Credit (SFC)
SINGAPORE CITIZENS AGED 25 AND ABOVE
Use your SkillsFuture Credit balance to offset your nett course fee. Singaporeans receive a base credit of S$500.
PSEA
SINGAPORE CITIZENS AGED 30 AND BELOW
Use your Post-Secondary Education Account to pay for SkillsFuture-related course fees. Apply via your bank or MOE.
UTAP
NTUC UNION MEMBERS
Get 50% off your out-of-pocket fee, capped at S$250 per year (S$500 for members aged 40 and above). This course is UTAP claimable – apply via the U Portal after course completion.
SFEC
ELIGIBLE SME EMPLOYERS
Employers can use SkillsFuture Enterprise Credit (S$10,000) to offset up to 90% of out-of-pocket course fees on top of existing schemes. Check eligibility at enterprisesg.gov.sg.
3. WORKED EXAMPLE
Example assumes you have at least S$292.50 SkillsFuture Credit opening credit balance. Actual nett fee depends on your specific eligibility.
Post-training Support
Your learning does not stop when the course ends. All graduates get ongoing access to three support channels included in the course fee.
Alumni Community
Join the Equinet Insider Network. Ask questions, share wins, and connect with fellow graduates and industry practitioners.
Live Post-Training Mentoring Sessions
Attend live group mentoring sessions with industry subject matter experts. Bring real problems from your work and get practitioner feedback.
Direct Trainer Access
Continue the conversation with your trainer after the course ends. Bring questions from real work and get practitioner feedback.
Post-training mentoring clinic sessions are included in your course fee.
Paid 1:1 mentoring sessions are also available for graduates who want deeper, project-specific guidance on their own work.
For Organisations
Training a Team?
Course Schedule
Mark Your Calendar!
Duration: 2 Days (16 Hours)
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05, 06 Oct 2026 - 9.00am - 6.00pm Mon, Tue · In-Person
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10, 11 Dec 2026 - 9.00am - 6.00pm Thu, Fri · In-Person
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15, 16 Feb 2027 - 9.00am - 6.00pm Mon, Tue · In-Person
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29, 30 Apr 2027 - 9.00am - 6.00pm Thu, Fri · In-Person
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15, 16 Jul 2027 - 9.00am - 6.00pm Thu, Fri · In-Person
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27, 28 Sep 2027 - 9.00am - 6.00pm Mon, Tue · In-Person
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20, 21 Dec 2027 - 9.00am - 6.00pm Mon, Tue · In-Person
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Learners Reviews
What Our Trainees Say
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“Walter Lim is a friendly trainer with a wealth of knowledge and experience that learners can seriously benefit from. He also shows a strong willingness to share real world case studies and helpful insights from his practice. The course would not have been half as effective without his personal anecdotes. I also really appreciate his cheerful demeanor despite a mostly quiet class.
Thank you, Walter. I hope to be able to learn more from you in the near future!”
Course Taken:Â
WSQ Advanced Social Media Management
“This course has provided me with advanced knowledge and insider insights on social media management best practices. As I currently work as a one-person team under a funded program, I particularly value the strategies for creating optimal, cost-effective workflows. My goal is to develop comprehensive SOPs to ensure a smooth and scalable social media function, not just for myself but also for future team members as we grow. I believe the resources and lessons from this course will be highly beneficial in achieving that.
As a fresh graduate stepping into my role as a Social Media Executive, I’m eager to take on the challenge of managing emerging social media accounts. This advanced course equips me with invaluable resources and insights, refining my strategic thinking and decision-making skills. I’m confident that these tools will empower me to drive impactful campaigns and excel in the digital landscape.”
Course Taken:
WSQ Advanced Social Media Management
“I now have a better understanding of social media marketing on a strategic level. The course has helped me improve my copywriting and develop a more holistic social media marketing strategy. I would say that those who take this course will have a good foundation in the key elements of social media marketing.”
Course Taken:
WSQ Advanced Social Media Management
“Provided many insights into social media marketing. It has helped me guide my manager and boss as we set up social accounts. The trainer was very experienced and supportive.“
Course Taken:
WSQ Advanced Social Media Management
“I’ve learnt a lot about social media management and the wide range of tools and strategies to maximise online presence, which I believe will support my career goals.”
Course Taken:
WSQ Advanced Social Media Management
“The course provided me with valuable knowledge of social media marketing metrics, which will help me improve our organisation’s social media strategy and support my role as a social media manager.”
Course Taken:
WSQ Advanced Social Media Management
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
This advanced course goes deeper into audits, content systems, ROI tracking, governance, agency management, and sustainable social media operations. Social Media Marketing Strategy & Optimisation course covers core social media planning, content mapping, platform selection, analytics, and community management.
Learners should already be familiar with common social media platforms and basic social media usage. Prior hands-on experience with social media marketing will help learners apply the advanced concepts more effectively.
Yes. The course covers company and competitor social media analysis so learners can identify performance gaps, content opportunities, and improvement areas.
Yes. Learners will review social media marketing budgets, campaign metrics, and ROI tracking to support better performance and resource decisions.
Yes. The course covers social media governance, marketing briefs, management techniques, and agency selection considerations.
Yes. Learners will learn structured approaches to responding to online feedback, complaints, and social media issues.
