Clear pages. Stronger conversions.
View Dates & ApplyTools Covered
Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
Divi BuilderLanding Page Design Principles
Apply layout, colour, typography, hierarchy, and visual balance.
UX and UI Page Planning
Structure landing pages around user needs and business goals.
Web Content Development
Write and organise page content for clarity and persuasion.
Wireframing and Mockup Creation
Create mobile and desktop landing page concepts.
Mobile-First Responsive Design
Design pages that adapt across devices and screen sizes.
Conversion-Focused Design Thinking
Apply UX principles and marketing psychology to improve clarity and action.
Course Outcomes
Learning Outcomes
By the end of the course, you will be able to:
- Apply fundamental landing page design principles, including layout, colour theory, typography, and visual hierarchy, to create visually appealing websites.
- Apply fundamental web content development principles, including what to write and guidelines for writing for websites.
- Plan and design landing pages with a focus on User Experience and User Interface (UX/UI)Design.
- Create mobile and desktop landing page wireframes and mockups that are intuitive, accessible, and user-friendly.
- Create a simple Cascading Style Sheet to be used during web development
- Enhance landing page designs through applying principles of user experience and marketing psychology.
Course Outline
What You’ll Learn
Want a portfolio & career placement?
Pair this course with an Equinet Career Programme
This course builds your capability and certifies you. It does not include a project-based capstone, client placement, or career coaching. Our Career Programmes are built for that: three months on a real project brief, your own product idea or a host organisation, with dedicated career support and mentorship throughout.
Many graduates take both: the course for the certification and capability, a Career Programme for the portfolio case study and placement. Speak to a course consultant about the combined pathway.
Trainers
Meet Your Educators
Chan Teck Seng
Target Audience
Who Should Attend
This course is designed for professionals who want to expand their skills.
It is suitable for:
- Complete Beginners
- Aspiring Web Designers
- Hobbyists and Design Enthusiasts
- Students and Recent Graduates
- Career Changers
- Small Business Owners
- Entrepreneurs
- Freelancers and Independent Creators
- Marketing Professionals
- Professionals Supporting Website Projects
Certification Pathway
Get Certified
To attain the Certified Landing Page & Web Design Specialist (CLPWDS) certification, learners are required to complete the following modules:
A SkillsFuture WSQ Statement of Attainment (SOA) – Customer Immersive Experience under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Landing Page Design course assessment and achieved at least 75% attendance.
Course Code: TGS-2025053157
Course Support Period: 24 Feb 2025 – 23 Feb 2027
Course Fee and Funding
Fund Your Brain Gain
This is a SkillsFuture-funded WSQ course. The full course fee is S$330.00. Your nett fee depends on your citizenship, age, and whether you are sponsored by an SME employer. Additional offsets like SkillsFuture Credit, PSEA, UTAP, and SFEC can stack on top of your nett fee.
1. SSG SUBSIDY TIERS
Pick the row that describes you. Subsidies are applied at registration; no separate application is needed.
| Who you are | Subsidy | Nett fee |
|---|---|---|
| Singapore Citizen aged 40 and above, self-sponsored or employer-sponsored (Non-SME)MCES (MID-CAREER ENHANCED SUBSIDY) | Baseline 50% + MCES 20% = 70% total | S$99.00save S$231.00 |
| Singapore Citizen, PR, or LTVP+ Holder sponsored by an SME employerETSS (ENHANCED TRAINING SUPPORT FOR SMES) | Baseline 50% + ETSS 20% = 70% total | S$99.00save S$231.00 |
| Singapore Citizen, PR, or LTVP+ Holder aged 21 and above, self-sponsored or employer-sponsoredBASELINE FUNDING | Baseline 50% | S$165.00save S$165.00 |
| Foreigner / not eligible for SSG funding | Subsidies not applicable | S$330.00full fee |
Eligibility for ETSS depends on your employer’s SME status (ACRA-registered with annual sales of S$100M or less, or 200 employees or fewer). MCES applies to Singapore Citizens aged 40 and above. You receive whichever subsidy is most favourable, not both.
2. ADDITIONAL OFFSETS (STACK ON TOP)
These are applied to your nett fee after subsidies. You can combine more than one if you qualify.
SkillsFuture Credit (SFC)
SINGAPORE CITIZENS AGED 25 AND ABOVE
Use your SkillsFuture Credit balance to offset your nett course fee. Singaporeans receive a base credit of S$500.
PSEA
SINGAPORE CITIZENS AGED 30 AND BELOW
Use your Post-Secondary Education Account to pay for SkillsFuture-related course fees. Apply via your bank or MOE.
UTAP
NTUC UNION MEMBERS
Get 50% off your out-of-pocket fee, capped at S$250 per year (S$500 for members aged 40 and above). This course is UTAP claimable – apply via the U Portal after course completion.
SFEC
ELIGIBLE SME EMPLOYERS
Employers can use SkillsFuture Enterprise Credit (S$10,000) to offset up to 90% of out-of-pocket course fees on top of existing schemes. Check eligibility at enterprisesg.gov.sg.
3. WORKED EXAMPLE
Example assumes you have at least S$99.00 SkillsFuture Credit opening credit balance. Actual nett fee depends on your specific eligibility.
After the Course
Post-training Support
Your learning does not stop when the course ends. All graduates get ongoing access to three support channels included in the course fee.
Alumni Community
Join the Equinet Insider Network. Ask questions, share wins, and connect with fellow graduates and industry practitioners.
Live Post-Training Mentoring Sessions
Attend live group mentoring sessions with industry subject matter experts. Bring real problems from your work and get practitioner feedback.
Direct Trainer Access
Continue the conversation with your trainer after the course ends. Bring questions from real work and get practitioner feedback.
Post-training mentoring clinic sessions are included in your course fee.
1:1 paid mentoring sessions are also available for graduates who want deeper, project-specific guidance on their own work.
For Organisations
Training a Team?
Course Schedule
Mark Your Calendar!
Duration: 1 Days (8 Hours)
There are currently no intakes available. Please contact us to enquire on the next intake dates.
Learners Review
What Our Trainees Say
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
Learners will create a landing page mockup supported by research, content planning, wireframing, mobile-first design thinking, and user-centred design principles.
This course focuses on landing page planning and design, including layout, content structure, UX principles, wireframes, mockups, and basic CSS awareness. Learners who want to build live websites can continue with the WordPress Website and Landing Page Creation course.
Yes. Learners will apply visual hierarchy, UX writing, user-centred design, mobile-first thinking, and marketing psychology to create pages that guide visitors more clearly towards action.
The course introduces CSS at a beginner-friendly level so learners understand how styling supports landing page design and development. It is not an advanced coding course.
Yes. The project output can support website planning, marketing campaigns, business proposals, freelance portfolios, or discussions with designers and developers.
