Equinet Academy
WSQ-accredited courses are eligible for SkillsFuture subsidies.
Design Aesthetically-Pleasing Landing Pages That Convince and Convert
Course Description
Embark on your journey into the world of landing page design. This course is tailored for those new to web design, providing a solid foundation in key principles and modern practices.
In this course, you’ll learn how an experienced web designer approaches creating landing pages, starting from initial concepts to final execution. We’ll cover essential design methodologies, including user-centric design to ensure your websites meet user needs, and mobile-first design to ensure your sites perform beautifully on all devices.
By the end of the course, you will learn about all the basics and best practices of landing page design and development. You will also be able to complete a landing page design mockup for a website.
Target Audience
- Complete Beginners: Individuals with little to no prior experience in landing page design who are eager to learn the basics and start creating their own websites.
- Aspiring Web Designers: Those interested in pursuing a career in web design and looking for a comprehensive introduction to essential concepts and skills.
- Hobbyists and Enthusiasts: People who want to learn landing page design as a hobby or personal interest, aiming to create and manage their own websites.
- Students and Recent Graduates: Students from various fields who want to add landing page design to their skill set and enhance their career prospects.
- Career Changers: Professionals from other industries who wish to transition into the field of landing page design and need a beginner-friendly starting point.
- Small Business Owners and Entrepreneurs: Individuals who want to create or improve their business websites, enhancing their online presence and user experience.
- Freelancers and Independent Creators: Those looking to offer web design services to clients, build their portfolio, and develop their skills for freelance opportunities
Course Highlights
In this Landing Page Design Course, you will learn:
- How landing pages are planned and designed from initial concept to final mockup
- Learn the core landing page design principles including layout, colour theory, typography, and visual hierarchy
- What effective website content looks like and how UX writing principles are applied in practice
- How to design user centric and accessible landing pages that improve overall user experience
- The process of creating sitemaps, wireframes, and design mockups for both desktop and mobile
- How mobile first and responsive design techniques are applied in real world scenarios
- Know how basic CSS is created and used to support landing page design and development
- How user experience principles and marketing psychology are applied to improve clarity and conversions
- And much more
Course Objectives
By the end of the course, participants will be able to:
- Apply fundamental landing page design principles, including layout, colour theory, typography, and visual hierarchy, to create visually appealing websites.
- Apply fundamental web content development principles, including what to write and guidelines for writing for websites.
- Plan and design landing pages with a focus on User Experience and User Interface (UX/UI)Design.
- Create mobile and desktop landing page wireframes and mockups that are intuitive, accessible, and user-friendly.
- Create a simple Cascading Style Sheet to be used during web development
- Enhance landing page designs through applying principles of user experience and marketing psychology.
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Integrated Marketing under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Landing Page Design course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Content Management
Course Code: TPG-2024085205
Course Support Period: 24 Feb 2025 – 23 Feb 2027
Course Outline
Introduction to Web Design
Instructor-led | Mode of delivery (Lecture, Demonstration and Practical Application)
- Understanding Web Design: The Basics
- Overview of the Landing Page Design Process
- Design Guidelines
- Layout and Composition
- Colour Theory
- Typography
- Visual Hierarchy and Balance
Content Development for Website
Instructor-led | Mode of delivery (Lecture, Brainstorm, Problem Solving, Demonstration and Practical Application)
- What is UX Writing
- How to Write for Your Website
- Copyright Issues with Website Content Writing
User-Centric Design
Instructor-led | Mode of delivery (Lecture, Brainstorm, Problem Solving, Demonstration and Practical Application)
- Introduction to User Experience (UX)
- Principles of User-Centred Design
The Design Process
Instructor-led | Mode of delivery (Class Activity, Demonstration and Practical Application)
- Research and Discovery
- Creating Sitemap
- Creating Wireframes
- Creating Content
- Prototyping and Mockups
Cascading Style Sheets (CSS)
Instructor-led | Mode of delivery (Lecture, Brainstorm, Problem Solving, Demonstration and Practical Application)
- What is CSS
- How to Create a CSS
- Using CSS in WordPress
Mobile-First Design & Responsiveness
Instructor-led | Mode of delivery (Lecture, Brainstorm, Problem Solving, Demonstration and Practical Application)
- Principles of Mobile-First Design
- Responsive Design Techniques
- Mobile-Specific Content Adaptation
Trainer
Teck Seng is the founder of Lemonade, an award-winning Singaporean creative design agency specialising in web design and development. As a webmaster and SEO consultant for leading companies, Teck Seng and his team created and managed websites that attained high conversion rates. His works have earned him numerous accolades and praises, for both their design and skills in digital development. Teck Seng and his team were awarded by CSSWinner, CSSDesign Awards, Awwwards, and Singapore Website Award (SWA).
Course Fees & Fundings
Course Fee:
S$388.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$116.40 (inclusive of 9% GST) after Subsidies
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$116.40
Course fees after subsidies can be further offset by SkillsFuture Credit and are also UTAP claimable.
SkillsFuture Baseline Funding
Eligible for 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$194.00
Course fees can be further offset by SkillsFuture Credit and are also UTAP claimable for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
SkillsFuture Enhanced Training Support for SMEs (ETSS)
Eligible for SME Company-Sponsored, 21 years old and above, and a
- Singapore Citizen; or
- Permanent Resident; or
- Long-Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$116.40
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Baseline Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$194.00
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$116.40
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Course Schedule
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person | 27 Feb 2026 (Fri) | 9.00am - 6.00pm | |
| In-Person | 17 Apr 2026 (Fri) | 9.00am - 6.00pm | |
| In-Person | 26 Jun 2026 (Fri) | 9.00am - 6.00pm | |
| In-Person | 21 Aug 2026 (Fri) | 9.00am - 6.00pm | |
| In-Person | 30 Oct 2026 (Fri) | 9.00am - 6.00pm |
Click on the course dates above to register online.
Frequently Asked Questions (FAQs)
No prior experience is needed. This course is designed for complete beginners and will cover all the foundational concepts and skills you need to get started in web design.
You will need a computer with internet access. We will introduce you to essential design tools such as Adobe XD, Figma, but we will also provide guidance on free alternatives.
The course is divided into modules that cover different aspects of web design, including landing page design principles, user-centric design, mobile-first design, and best practices. Each module includes lectures, practical exercises, and real-world projects.
The course is a 1 day course.
Yes, you will have 3 years access to the course materials, including any future updates, so you can revisit the content anytime you need.
Absolutely! You will have access to a community of fellow learners, as well as support from the course instructors through discussion forums and email.
You will work on a variety of projects, including creating wireframes and designing landing page mockups. These projects will help you apply what you’ve learned and build a portfolio of your work.
This course will equip you with the foundational skills and knowledge needed to start a career in web design. You will also learn how to build a portfolio of landing pages that can help you showcase your abilities to potential employers or clients.
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