Equinet Academy
List, Promote, and Sell on Shopee & Lazada with Confidence
Course Description
What is This Course About?
Mastering eCommerce Marketplaces is a practical training programme designed for business owners, teams, and aspiring sellers who want to succeed on platforms like Shopee and Lazada, with additional insights into TikTok Shop.
Participants will explore key marketplace strategies and learn how to leverage various online platforms to reach and engage target customers. The course covers vital topics, including identifying and segmenting customer types, creating compelling marketing campaigns, and utilising data-driven insights to evaluate campaign effectiveness. Through interactive lectures, case studies, hands-on demonstrations, and collaborative exercises, learners will gain practical experience in developing tailored marketplace strategies that resonate with their audiences.
By the end of the course, participants will be adept at managing the entire campaign lifecycle, from planning and execution to evaluation and optimisation. They will also understand the importance of customer satisfaction and be equipped to create long-term partnerships that enhance online visibility and expand sales opportunities in the ecommerce landscape.
Tools Covered
Inside your toolbox
Work with the same powerful tools the pros trust, practical, proven, and built to help you succeed from day one.
Target Audience
Made for the BOLD!
The Mastering Ecommerce Marketplaces for Offline Retailers course is designed for a diverse audience, including:
- Offline Retailers: Business owners and managers of brick-and-mortar stores looking to expand their operations into online marketplaces and reach a broader customer base.
- Entrepreneurs: Individuals starting their own businesses who want to establish a strong online presence on popular ecommerce platforms.
- Ecommerce Managers: Professionals responsible for overseeing the transition from physical to online sales who wish to enhance their skills in marketplace management.
- Marketing Specialists: Marketers seeking to deepen their expertise in digital marketing strategies specific to ecommerce marketplaces and customer engagement.
- Sales Teams: Individuals involved in sales who need to understand how to optimise their approaches for the online retail environment.
- Aspiring Marketplace Sellers: New entrants to the ecommerce sector who require foundational knowledge and practical skills in managing online stores on various platforms.
- Small Business Owners: Owners of small businesses looking to harness the power of online marketplaces to increase visibility and drive sales.
This course caters to those eager to learn and apply effective strategies to successfully navigate the complexities of ecommerce marketplaces and enhance their retail operations.
Prerequisites
What You’ll Need to Get Started
A basic understanding of retail operations and a willingness to learn about ecommerce platforms will be beneficial. The course caters to both beginners and learners looking to deepen their expertise. Learners should also be comfortable using a computer and browsing the web.
Learners are required to register for a Shopee account, set up their Shopee store, and complete account verification prior to the workshop. This ensures you can fully participate in the hands-on exercises during the session.
Follow the official guide here: How do I create a Shopee account? (Shopee Help Centre)
Course Objectives
What You’ll Takeaway
By the end of the class, trainees will be able to:
- Articulate marketplace-specific strategies relevant to Singapore and the broader Southeast Asian region.
- Establish and manage an online store on marketplaces like Lazada, and Shopee.
- Analyse and segment customer types to maximise sales on different platforms.
- Create and manage effective marketplace campaigns, focusing on conversions and engagement.
- Employ marketplace tools to enhance store visibility and traffic.
- Optimise product listings to improve discoverability.
- Evaluate and improve store performance using metrics like traffic, conversion, and sales.
- Manage marketplace campaign budgets and promotional activities.
- Formulate strategies for regional and cross-border expansion.
- Build long-term partnerships with marketplace representatives and partners for store growth.
Skills Gained:
Marketplace Strategy Development
Understand marketplace dynamics in Singapore and SEA, and plan strategies tailored to platform behaviour.
Store Setup & Management
Establish and manage online stores on Shopee and Lazada with proper structure, branding, and compliance.
Product Listing Optimisation
Optimise titles, descriptions, images, attributes, and pricing to improve visibility and conversions.
Customer Segmentation
Analyse customer types and behaviours to craft targeted marketplace strategies for different segments.
Campaign & Promotion Planning
Create and manage marketplace campaigns that drive traffic, engagement, and sales growth.
Marketplace Tools Utilisation
Use built-in platform tools to boost visibility, reach new customers, and improve store performance.
Analytics & Performance Evaluation
Track key metrics like traffic, conversion rate, and sales to diagnose performance and optimise results.
Budget & Resource Allocation
Manage campaign budgets, promotion spend, and operational resources for efficient scaling.
Customer Retention Strategies
Implement post-purchase engagement and service improvement tactics to sustain long-term customer satisfaction.
Logistics & SLA Management
Coordinate shipping, delivery, and service-level expectations to ensure smooth fulfilment.
Cross-Border Expansion Planning
Formulate strategies for regional marketplace expansion, including cross-border sales opportunities.
Marketplace Partnership Building
Build relationships with platform reps and partners to unlock growth opportunities and support.
Certification Track
Level up!
Get certified. Get noticed. Get ahead.
This course is part of the Certified Ecommerce Specialist (CES) Programme.
Module 1: Ecommerce Essentials
Module 2: Ecommerce Marketplaces (Shopee & Lazada)
Module 3: Shopify Store Creation
Module 4: Ecommerce Strategy
A SkillsFuture WSQ Statement of Attainment (SOA) – E-Commerce Campaign Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Ecommerce Marketplaces (Shopee & Lazada) course assessment and achieved at least 75% attendance.
Course Code: TGS-2025055416
Course Support Period: 02 Jun 2025 – 01 Jun 2027
Course Outline
Inside the course
This WSQ Ecommerce Marketplaces course covers Shopee and Lazada store setup, product listing optimisation, customer segmentation, campaign planning, promotions, logistics, and performance analytics. Learn to manage, optimise, and scale marketplace stores using data-driven strategies.
Marketplace Foundations
Understand the ecommerce ecosystem in Singapore and Southeast Asia.
- Overview of key platforms (Shopee, Lazada, TikTok Shop)
- Differences in features, user base, engagement methods
- Market trends (mobile dominance, cross-border growth)
Store Setup & Optimisation
Learn to build and optimise your marketplace stores.
- Store set up and optimisation strategies (Shopee, Lazada)
- Shipping settings & logistics basics
- Listing optimisation: SEO titles, attributes, images, categories
- Operational best practices
Customer Targeting & Segmentation
Use marketplace data to identify, analyse, and target customers.
- Shopee Business Insights & Lazada Business Advisor basics
- Identifying segments: first-time buyers, loyal customers, cart abandoners
- Using analytics tools to refine targeting
Campaigns & Promotions
Plan and execute effective marketplace campaigns.
- Campaign planning aligned with platform algorithms
- Sponsored Ads: when and what to advertise
- Using vouchers, bundles, and free shipping as conversion drivers
Customer Retention & Satisfaction
Design retention strategies and use feedback to improve.
- Metrics: return rate, chat response time, reviews
- Feedback analysis and action planning
- Retention strategies (CRM tools, vouchers for repeat buyers)
Logistics & SLA Management
Master marketplace logistics and avoid penalties.
- Shopee FBS vs Seller-fulfilled; Lazada FBL vs Seller-fulfilled
- Service Level Agreement requirements: late shipment, cancellations, on-time fulfillment
- Handling returns & refunds
- Shipping cost scenarios: lightweight vs bulky products
Analytics & Performance Optimisation
Use analytics to evaluate and improve performance.
- KPIs: CTR, CVR, ROAS, refund rate
- Benchmarking vs category averages
- Identifying underperforming SKUs
- Adjusting strategies based on insights
Budget & Resource Allocation
Develop strategies for resource allocation to maximise ROI.
- Budget allocation across ads, vouchers, shipping, content
- Strategic planning by business stage (small vs big sellers)
- Dynamic reallocation mid-campaign
Expansion & Cross-Border Trade
Formulate strategies for regional growth.
- Cross-border fulfilment options
- Regulations, duties, and partner collaborations
- Using Lazada/Shopee cross-border tools to scale
Assessment Component
- Case Study Written Assessment
- Individual Project Presentation
Trainers
Meet Your Educators
Trainer Bio
Clarissa Chen
Clarissa Chen is a seasoned senior eCommerce and commercial leader with over 18 years of industry experience across FMCG, beauty, consumer healthcare and home appliances sectors. She has built, scaled and led teams in omnichannel and marketplace businesses across retailer, brand principal, and eCommerce platform environments from startup to growth phases in both local and regional roles.
Trainer Bio
Jethro Xu
Jethro Xu is the Founder of JET.AVE, Agency Head at Metric Digital, and fractional Chief Marketing Officer at several startups. With close to two decades of experience in marketing and eCommerce, Jethro has helped build and scale many eCommerce storefronts, both for himself and his clients. His eCommerce experience is varied, and ranges from consumer electronics and movie paraphernalia, to flowers and healthcare products, and everything in between! His portfolio of eCommerce clients also includes companies at every stage of business maturity, from startups with a single product, to established multinational brands trying to expand into new markets.
*Only one trainer will be facilitating per class.
Course Fee & Funding
Fund Your Brain Gain
Access funding opportunities and resources designed to fuel your learning goals.
Course Fee After Eligible SSG Subsidies:
From S$297.00 (inclusive of 9% GST) after SSG Subsidies
Full Course Fee (without funding)
S$990.00
incl. 9% GST
S$297.00
Nett Course Fee Payable
Including 9% GST
S$495.00
Nett Course Fee Payable
Including 9% GST
Course Schedule
Mark Your Calendar!
Discover course schedules crafted with you in mind, structured for balance, driven by your goals, ready for action.
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person | 14, 15 May 2026 (Thu, Fri) | 9.00am - 6.00pm | |
| In-Person | 20, 21 Jun 2026 (Sat, Sun) | 9.00am - 6.00pm | |
| In-Person | 09, 10 Jul 2026 (Thu, Fri) | 9.00am - 6.00pm | |
| In-Person | 10, 11 Sep 2026 (Thu, Fri) | 9.00am - 6.00pm | |
| In-Person | 17, 18 Oct 2026 (Sat, Sun) | 9.00am - 6.00pm | |
| In-Person | 12, 13 Nov 2026 (Thu, Fri) | 9.00am - 6.00pm |
Click on the course dates above to register online.
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
This course is ideal for offline retailers, entrepreneurs, ecommerce managers, marketing specialists, sales teams, aspiring marketplace sellers, and small business owners looking to expand their online presence and enhance their marketplace management skills.
While no specific prerequisites are required, a basic understanding of retail operations and a willingness to learn about eCommerce platforms will be beneficial. The course is designed to cater to both beginners and those looking to deepen their expertise.
The course consists of interactive lectures, case studies, hands-on demonstrations, and collaborative exercises. Participants will engage in practical activities to apply their learning and gain real-world insights.
Key topics include eCommerce marketplace strategies, customer segmentation, campaign management, customer satisfaction evaluation, crafting marketing messages, and optimising campaigns for better performance.
The course duration is typically two days, with a total of 16 hours of instruction and activities, culminating in assessments to gauge participants’ understanding.
Assessments will be conducted through a case study written assessment and an individual project or written assessment to evaluate participants’ practical skills and theoretical knowledge gained during the course.
Yes, participants will receive a certificate of completion, which can enhance your professional credentials and demonstrate your expertise in eCommerce marketplace management.
Absolutely! The course encourages collaboration and interaction among participants, providing opportunities to network and share experiences with peers from various sectors.
Participants will leave with actionable insights and practical skills that can be directly applied to their retail operations, helping to improve marketplace strategies and drive business growth.
For any additional inquiries or to discuss specific learning goals, feel free to contact us for assistance.
Yes, learners are required to register for a Shopee account, set up their Shopee store, and complete account verification prior to the workshop. This ensures you can fully participate in the hands-on exercises during the session.
Follow the official guide here: How do I create a Shopee account? (Shopee Help Centre)
Testimonials
Word on the Street!
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“The trainer is very knowledgeable and willing to share many useful, real-life strategies that he and his clients use to achieve better sales. The training helped my organisation think about doing online sales, and also gave me the confidence to explore running a Shopee store as a side business. The slides were practical, with real examples and data insights, not just theory.”
Course Taken:
WSQ Ecommerce Marketplaces (Shopee & Lazada), 2026
“The course was a fruitful learning experience and valuable for its price. As a self-employed startup owner, it helped support my business and gave me the confidence to take up more e-commerce courses. Overall, it was a practical and worthwhile experience.”
Course Taken:
WSQ Ecommerce Marketplaces (Shopee & Lazada), 2026
“I believe those who graduate will be adequately equipped and competent. Knowledge and content shared in the course including trainer’s experiences are very valuable.”
Course Taken:
WSQ Ecommerce Marketplaces (Shopee and Lazada), 2025
“I have a business and the course cover relevant details that will help me in my operations and strategy.”
Course Taken:
WSQ Ecommerce Marketplaces (Shopee and Lazada), 2025
Brochure Download
See What’s Inside: Get the Brochure
Explore the course outline, key topics, and learning outcomes you will gain from this training.
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