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AI Video & Image Creation • 1 Module • 16 Hours

Brief-ready visuals. Platform-ready videos.

AI Video & Image Creation Course

Create commercially usable AI images and videos with prompt direction, production workflows, quality control, platform export, and responsible content practices.

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What you build

The ability to produce professional AI image and video content – from creative brief to platform-ready delivery

Two days. From prompt engineering to production workflow to commercial governance.

A set of brand-consistent AI-generated images – directed with intention using prompt engineering, evaluated against commercial standards, and ready to use
AI-generated video assets – text-to-video, image-to-video, avatar content, voice integration, and edited video – platform-ready for social and client delivery
A repeatable production system and the governance knowledge to produce AI content commercially and ethically

What's included

16 hours of instructor-led strategic planning
Industry practitioner trainer
Alumni community access
Post-training mentoring and support

Course Description

What Is This Course About?

AI image and video tools can produce content quickly, but speed alone does not make an output usable. Many AI-generated visuals still fail because they are off-brief, inconsistent, visually flawed, difficult to adapt, or unclear in terms of commercial-use safety.

This course teaches learners how to direct AI tools to produce higher-quality images, videos, avatars, voice-supported clips, and platform-ready creative assets. Learners will apply prompt architecture, image generation, style consistency techniques, AI video generation, avatar production, CapCut editing workflows, ElevenLabs voice integration, output evaluation, platform export settings, and ethical AI content practices.

Develop stronger creative direction with AI, produce more consistent visual assets, and manage the full content production workflow from creative brief to commercially usable delivery.

Tools Covered

Inside Your Toolbox

Specific tools and depth of coverage may vary based on industry trends and learner needs.

OpenArt.ai

HeyGen

ElevenLabs

CapCut

Course Outcomes

Skills That Give You an Edge

Skills Gained

AI Visual Prompting

Write prompts that guide image and video outputs clearly.

Image Generation Control

Create photorealistic and visual art assets with better consistency.

AI Video Direction

Produce text-to-video, image-to-video, and avatar-based content.

AI Editing Workflow

Enhance images and videos using cleanup, captions, voice, and editing tools.

Quality Evaluation

Identify AI artefacts, weak outputs, and commercial readiness issues.

Responsible Content Delivery

Apply platform specifications, disclosure practices, and commercial-use checks.

Course Outline

Inside The Course

AI Image Generation and Visual Direction

Instructor-led • Interactive presentation • Demonstrations / Modelling • Drill and Practice • Problem solving • Discussions

Topics Covered:

Understand how diffusion models generate AI images and videos
Differentiate image and video generation from text-based AI outputs
Apply subject, style, medium, lighting, mood, and composition prompts
Use negative prompts, weighting syntax, and prompt patterns
Generate AI images through OpenArt.ai using suitable models
Create visual assets for editorial, commercial, and brand-ready outputs
Maintain style consistency using seeds, references, and reusable prompts
Edit, clean up, modify, and enhance AI-generated images
Evaluate image quality based on anatomy, edges, text, artefacts, and resolution

AI Video Production and Enhancement

Instructor-led • Demonstrations / Modelling • Drill and Practice • Problem solving • Discussions

Topics Covered:

Generate text-to-video clips from structured creative prompts
Animate AI-generated stills using image-to-video workflows
Direct camera movement, motion intensity, and subject animation
Create AI avatar and presenter videos using HeyGen
Produce multilingual or corporate talking-head video formats
Use CapCut for auto-captions, smart cuts, silence removal, and background replacement
Integrate ElevenLabs voice-over into narrated video content
Identify video failure modes such as morphing and temporal inconsistency
Curate usable clips based on motion quality and commercial readiness

AI Content Workflow, Delivery, and Responsible Use

Instructor-led • Interactive presentation • Demonstrations / Modelling • Problem solving • Simulations • Discussions

Topics Covered:

Convert a creative brief into an AI content production workflow
Map deliverables to the right AI tools and prompt approaches
Apply the 7-step workflow from brief analysis to platform-ready delivery
Decide when to refine prompts, regenerate outputs, or switch tools
Export content for Instagram, LinkedIn, TikTok, YouTube, and client delivery
Integrate AI-generated and human-produced content more consistently
Apply colour, exposure, and style matching across mixed-source assets
Review IP, copyright, commercial safety, and provider usage rights
Apply AI disclosure standards and ethical content practices

Assessments

Case Study Written Assessment
Individual Project Presentation

Trainers

Meet Your Educators

Lucas Lee

Founder and CEO of Hyer SG, a workforce solutions company serving clients across Singapore and Southeast Asia since 2015.Creator of Uncle In Singlet, one of Singapore's fastest-growing AI-powered content brands, achieving over 30 million views and 65,000+ followers within less than nine months.More than 20 years of experience in professional photography, videography, film production, content creation, and digital media.

Target Audience

Who Should Attend

This course is designed for learners who want to create AI-generated images, videos, avatars, and platform-ready creative assets for business, marketing, or content production. It is suitable for:

Marketing Professionals
Content Creators
Social Media Managers
Digital Content Producers
Designers
Photographers
Videographers
Corporate Communications Professionals
L&D Professionals
SME Owners and Entrepreneurs

Certification Pathway

Get Certified

To attain the Certified AI Content Creator certification, learners are required to complete the following modules:

1Module 1: WSQ Digital Content Creation For Content Creators (2 days, 16 hours)

2Module 2: AI Video & Image Creation (2 days, 16 hours)You are here

3Module 3: WSQ Digital Content Creation & Content Marketing Strategy (2 days, 16 hours)

A Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the AI Video & Image Creation course assessment and achieved at least 75% attendance.

AI Video & Image Creation Course Certificate Sample

Prerequisites

What You’ll Need to Get Started

Learners should bring a laptop with stable internet access.
Learners should create accounts for OpenArt.ai, HeyGen, ElevenLabs, and CapCut before class. Free tiers are sufficient for course participation.
No prior AI content creation experience is required, but basic familiarity with digital content, images, videos, or social media platforms is helpful.

Course Fee

Fund Your Brain Gain

Gain practical skills and resources you can apply immediately at work.

Module	includes	Investment
AI Video & Image Creation	~~S$999.00~~	S$499.00

Course Schedule

Mark Your Calendar!

Duration: 2 Days (16 Hours)

Course Dates	Trainer
22, 23 Sep 2026 - 9:00am - 6:00pm Tue, Wed · In-Person	Lucas LeeApply Now
23, 24 Nov 2026 - 9:00am - 6:00pm Mon, Tue · In-Person	Lucas LeeApply Now

Frequently Asked Questions (FAQs)

The Need-to-Know Stuff, Fast

Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.

How hands-on is this course?

Learners will generate images, animate assets, create avatar videos, edit clips, add captions and voice-over, and prepare outputs for platform delivery.

Will I learn how to keep AI visuals consistent?

Yes. Learners will practise style control using prompt templates, reference images, seed techniques, and brand-aligned visual direction.

Will I learn how to judge whether AI outputs are good enough to use?

Yes. The course covers image and video quality checks, common AI failure modes, commercial viability, and when to refine or regenerate outputs.

How does the course address commercial and ethical use?

Learners will review IP, copyright, licensing, disclosure standards, platform labelling requirements, and responsible AI content practices.

What practical output will I develop during the course?

Learners will produce AI-generated images and a short AI video package, then explain the prompt structure, tool choices, quality decisions, export settings, and disclosure considerations.

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