Digital Marketing Analyst Job Description
A Digital Marketing Analyst’s job is to analyse the company’s digital marketing performance and propose actionable strategies to improve digital marketing performance and maximise returns. He/she should possess a data-driven mindset and be skilled at interpreting data and turning it into actionable insights.
If you’re looking to embark on a digital marketing career and want to find out what it entails and how you can get started, you’ll get a clearer picture reading this article.
Roles and Responsibilities
- Set up a tracking mechanism (e.g. event and conversion tracking) on the website and other digital assets such as mobile apps
- Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives
- Test, measure, analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer life-time value (LTV)
- Set up digital marketing KPI dashboards and develop models for data presentation to head of departments and suggest recommendations for business performance improvement
- Work closely with in-house teams and maintain client relationships through scheduling regularly meetings to go through reports and provide actionable insights
Salary Range
$58,200 – Digital Analyst (PayScale)
$60,000 – Marketing Analyst (Glassdoor)
Job Requirements
- Google Analytics Individual Qualification (GAIQ)
- Degree in Marketing, Statistics, Economics
- Experience in statistical models
- GTM, Google Analytics, Facebook Analytics, Search Console, Adobe Analytics, and other web analytics platforms
Skills
View the full list of Digital Marketing Skills here.
- Business Writing
- Competitive Analysis
- Content Marketing
- Content Strategy
- Conversion Rate Optimization
- Customer Relationship Management (CRM) Software
- Data Management
- Digital Advertising
- Digital Marketing Analytics
- Digital Marketing Strategy
- Display Advertising
- Email Marketing Software
- Email Strategy
- Facebook Marketing
- Google Ads
- Google Analytics
- Google Tag Manager
- Integrated Marketing
- Instagram Marketing
- Keyword Research
- LinkedIn Marketing
- Market Research
- Marketing Analytics
- Marketing Automation
- Marketing Budget Management
- Marketing Campaign Management
- Marketing Strategy
- Paid Media Advertising
- Paid Media Strategy
- Pay Per Click (PPC)
- Performance Management
- Performance Measurement
- Programmatic Advertising
- Project Management
- Proposal Writing
- Report Writing
- Search Engine Marketing
- Search Engine Optimisation
- Social Listening
- Social Media Advertising
- Social Media Analytics
- Social Media Marketing
- Social Media Optimisation
- Stakeholder Engagement and Management
- User Experience Design
- User Interface Design
- Video Marketing
- Visual Communication
- Web Analytics
- Website Optimisation
- Youtube Advertising
- Youtube Marketing
- Adaptability
- Analytical Thinking
- Communication (Verbal)
- Communication (Written)
- Computational Thinking
- Creative Thinking
- Customer Experience Management
- Decision Making
- Design Thinking
- Digital Literacy
- Interpersonal Skills
- Lifelong Learning
- Logical Thinking
- Managing Diversity
- Multi-tasking
- Organisational Skills
- Planning
- Problem Solving
- Research
- Resource Management
- Team Coordination
- Teamwork
- Time Management
- Transdisciplinary Thinking
- Virtual Collaboration
- Visual Thinking
- WPLN Level 6 English
