Digital Marketing Analyst

Digital Marketing Analyst

Job Description, Salary, Roles & Responsibilities

Digital Marketing Analyst Job Description

A Digital Marketing Analyst’s job is to analyse the company’s digital marketing performance and propose actionable strategies to improve digital marketing performance and maximise returns. He/she should possess a data-driven mindset and be skilled at interpreting data and turning it into actionable insights.

If you’re looking to embark on a digital marketing career and want to find out what it entails and how you can get started, you’ll get a clearer picture reading this article

Roles and Responsibilities

  • Set up a tracking mechanism (e.g. event and conversion tracking) on the website and other digital assets such as mobile apps
  • Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives
  • Test, measure, analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer life-time value (LTV)
  • Set up dashboards and develop models for data presentation to head of departments and suggest recommendations for business performance improvement
  • Work closely with in-house teams and maintain client relationships through scheduling regularly meetings to go through reports and provide actionable insights

Salary Range

$58,200 – Digital Analyst (PayScale)

$60,000 – Marketing Analyst (Glassdoor)

Job Requirements

  • Google Analytics Individual Qualification (GAIQ)
  • Degree in Marketing, Statistics, Economics
  • Experience in statistical models
  • GTM, Google Analytics, Facebook Analytics, Search Console, Adobe Analytics, and other web analytics platforms


View the full list of Digital Marketing Skills here.

  • Business Writing
  • Competitive Analysis
  • Content Marketing
  • Content Strategy
  • Conversion Rate Optimization
  • Customer Relationship Management (CRM) Software
  • Data Management
  • Digital Advertising
  • Digital Marketing Analytics
  • Digital Marketing Strategy
  • Display Advertising
  • Email Marketing Software
  • Email Strategy
  • Facebook Marketing
  • Google Ads
  • Google Analytics
  • Google Tag Manager
  • Integrated Marketing
  • Instagram Marketing
  • Keyword Research
  • LinkedIn Marketing
  • Market Research
  • Marketing Analytics
  • Marketing Automation
  • Marketing Budget Management
  • Marketing Campaign Management
  • Marketing Strategy
  • Paid Media Advertising
  • Paid Media Strategy
  • Pay Per Click (PPC)
  • Performance Management
  • Performance Measurement
  • Programmatic Advertising
  • Project Management
  • Proposal Writing
  • Report Writing
  • Search Engine Marketing
  • Search Engine Optimisation
  • Social Listening
  • Social Media Advertising
  • Social Media Analytics
  • Social Media Marketing
  • Social Media Optimisation
  • Stakeholder Engagement and Management
  • User Experience Design
  • User Interface Design
  • Video Marketing
  • Visual Communication
  • Web Analytics
  • Website Optimisation
  • Youtube Advertising
  • Youtube Marketing
  • Adaptability
  • Analytical Thinking
  • Communication (Verbal)
  • Communication (Written)
  • Computational Thinking
  • Creative Thinking
  • Customer Experience Management
  • Decision Making
  • Design Thinking
  • Digital Literacy
  • Interpersonal Skills
  • Lifelong Learning
  • Logical Thinking
  • Managing Diversity
  • Multi-tasking
  • Organisational Skills
  • Planning
  • Problem Solving
  • Research
  • Resource Management
  • Team Coordination
  • Teamwork
  • Time Management
  • Transdisciplinary Thinking
  • Virtual Collaboration
  • Visual Thinking
  • WPLN Level 6 English

Download the Complete Digital Marketing Career Handbook (PDF Version)

Digital Marketing Career Handbook Cover
Discover the ins and outs of the field of digital marketing and kickstart your career on the right foot.

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