Launch stores. Optimise sales.
View Dates & ApplySee It For Yourself
Hear From The Trainer
Most aspiring online sellers know Shopify makes e-commerce accessible but struggle with technical setup and launching a store that converts. Jessica Bong explains how to build and customise a Shopify store from scratch. Learn SEO product listings, payments, shipping, analytics, and storefront optimisation to launch confidently and grow sales.
Not ready to register yet? Have questions first? Fill in the form to speak to a consultant. Our course consultants will be more than happy to assist you.
Tools Covered
Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
ChatGPT
Gemini
Canva
Shopify Store Setup
Create and configure a Shopify store for ecommerce use.
Storefront Design and Customisation
Apply themes, layout choices, and UX ideas to improve shopping experience.
Product Listing Optimisation
Create product listings with stronger descriptions, tags, metadata, and SEO.
Payment and Fulfilment Setup
Configure payment gateways, shipping workflows, and fulfilment options.
Shopify Analytics Interpretation
Track sales, traffic, conversions, and store performance insights.
Plug-In Evaluation and Integration
Assess and apply apps that improve operations and customer experience.
Course Outcomes
Learning Outcomes
By the end of the course, you will be able to:
- Design and Customisation: Create a fully functional Shopify storefront aligned with customer experience best practices.
- Product Management: Manage and optimise product listings using SEO strategies to enhance visibility and sales.
- Payment and Shipping: Configure seamless payment gateways and shipping workflows tailored to customer preferences.
- Analytics and Optimisation: Leverage Shopify analytics tools to track store performance and implement data-driven improvements.
- Store Enhancements: Evaluate and adopt plug-ins to improve operational efficiency and user experience.
Course Outline
What You’ll Learn
Want a portfolio & career placement?
Pair this course with an Equinet Career Programme
This course builds your capability and certifies you. It does not include a project-based capstone, client placement, or career coaching. Our Career Programmes are built for that: three months on a real project brief, your own product idea or a host organisation, with dedicated career support and mentorship throughout.
Many graduates take both: the course for the certification and capability, a Career Programme for the portfolio case study and placement. Speak to a course consultant about the combined pathway.
Trainers
Meet Your Educators
Jessica Bong
Target Audience
Who Should Attend
This course is designed for learners who want to build, manage, or optimise Shopify stores for ecommerce business needs.
It is suitable for:
- Entrepreneurs
- Aspiring Business Owners
- Current Business Owners
- Marketers
- Ecommerce Teams
- Online Store Managers
- Freelancers
- Consultants
- Developers Offering Shopify Services
- Professionals Supporting Ecommerce Operations
Certification Pathway
Get Certified
To attain the Certified Ecommerce Specialist (CES) 2.0 certification, learners are required to complete the following modules:
A SkillsFuture WSQ Statement of Attainment (SOA) – Content Management System Utilisation under the National Infocomm Competency Framework (NICF) and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Shopify Store Creation course assessment and achieved at least 75% attendance.
Course Code: TGS-2025054469
Course Support Period: 02 Jun 2025 – 01 Jun 2027
Course Fee and Funding
Fund Your Brain Gain
This is a SkillsFuture-funded WSQ course. The full course fee is S$990.00. Your nett fee depends on your citizenship, age, and whether you are sponsored by an SME employer. Additional offsets like SkillsFuture Credit, PSEA, UTAP, and SFEC can stack on top of your nett fee.
1. SSG SUBSIDY TIERS
Pick the row that describes you. Subsidies are applied at registration; no separate application is needed.
| Who you are | Subsidy | Nett fee |
|---|---|---|
| Singapore Citizen aged 40 and above, self-sponsored or employer-sponsored (Non-SME)MCES (MID-CAREER ENHANCED SUBSIDY) | Baseline 50% + MCES 20% = 70% total | S$297.00save S$693.00 |
| Singapore Citizen, PR, or LTVP+ Holder sponsored by an SME employerETSS (ENHANCED TRAINING SUPPORT FOR SMES) | Baseline 50% + ETSS 20% = 70% total | S$297.00save S$693.00 |
| Singapore Citizen, PR, or LTVP+ Holder aged 21 and above, self-sponsored or employer-sponsoredBASELINE FUNDING | Baseline 50% | S$495.00save S$495.00 |
| Foreigner / not eligible for SSG funding | Subsidies not applicable | S$990.00full fee |
Eligibility for ETSS depends on your employer’s SME status (ACRA-registered with annual sales of S$100M or less, or 200 employees or fewer). MCES applies to Singapore Citizens aged 40 and above. You receive whichever subsidy is most favourable, not both.
2. ADDITIONAL OFFSETS (STACK ON TOP)
These are applied to your nett fee after subsidies. You can combine more than one if you qualify.
SkillsFuture Credit (SFC)
SINGAPORE CITIZENS AGED 25 AND ABOVE
Use your SkillsFuture Credit balance to offset your nett course fee. Singaporeans receive a base credit of S$500.
PSEA
SINGAPORE CITIZENS AGED 30 AND BELOW
Use your Post-Secondary Education Account to pay for SkillsFuture-related course fees. Apply via your bank or MOE.
UTAP
NTUC UNION MEMBERS
Get 50% off your out-of-pocket fee, capped at S$250 per year (S$500 for members aged 40 and above). This course is UTAP claimable – apply via the U Portal after course completion.
SFEC
ELIGIBLE SME EMPLOYERS
Employers can use SkillsFuture Enterprise Credit (S$10,000) to offset up to 90% of out-of-pocket course fees on top of existing schemes. Check eligibility at enterprisesg.gov.sg.
3. WORKED EXAMPLE
Example assumes you have at least S$297.00 SkillsFuture Credit opening credit balance. Actual nett fee depends on your specific eligibility.
After the Course
Post-training Support
Your learning does not stop when the course ends. All graduates get ongoing access to three support channels included in the course fee.
Alumni Community
Join the Equinet Insider Network. Ask questions, share wins, and connect with fellow graduates and industry practitioners.
Live Post-Training Mentoring Sessions
Attend live group mentoring sessions with industry subject matter experts. Bring real problems from your work and get practitioner feedback.
Direct Trainer Access
Continue the conversation with your trainer after the course ends. Bring questions from real work and get practitioner feedback.
Post-training mentoring clinic sessions are included in your course fee.
1:1 paid mentoring sessions are also available for graduates who want deeper, project-specific guidance on their own work.
For Organisations
Training a Team?
Course Schedule
Mark Your Calendar!
Duration: 2 Days (16 Hours)
| Course Dates | Trainer |
|---|---|
| 05, 06 Nov 2026 Thu, Fri · 9.00am to 6.00pm · In-Person
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| 12, 13 Dec 2026 Sat, Sun · 9.00am to 6.00pm · In-Person
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| 19, 20 Jan 2027 Tue, Wed · 9.00am to 6.00pm · In-Person
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| 15, 16 Mar 2027 Mon, Tue · 9.00am to 6.00pm · In-Person
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| 29, 30 Apr 2027 Thu, Fri · 9.00am to 6.00pm · In-Person
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| 17, 18 Jun 2027 Thu, Fri · 9.00am to 6.00pm · In-Person
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| 10, 11 Aug 2027 Tue, Wed · 9.00am to 6.00pm · In-Person
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| 27, 28 Sep 2027 Mon, Tue · 9.00am to 6.00pm · In-Person
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| 15, 16 Nov 2027 Mon, Tue · 9.00am to 6.00pm · In-Person
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Learners Review
What Our Trainees Say
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“My experience with the course was very positive and insightful. The course provided a clear and structured introduction to how an e-commerce store is built and managed, which made it both practical and easy to follow.
One of the most valuable aspects was the hands-on learning approach. Instead of only discussing concepts, we had the opportunity to set up different parts of a Shopify store, such as configuring products, payment gateways, shipping options, and store policies. This practical experience helped me better understand how each component works together to create a smooth online shopping experience for customers.
The course has made a difference for me by giving me greater confidence in setting up and managing a Shopify store. It also strengthened my understanding of how ecommerce platforms function from both a technical and business perspective.”
Course Taken:
WSQ Shopify Store Creation
“Jessica Bong is highly knowledgeable and approachable. I learnt a lot from her these two days on setting up a Shopify store professionally and she helped me iron out some of my Shopify store’s setup issues. My overall experience is very positive because Jessica is a good trainer.”
Course Taken:
WSQ Shopify Store Creation
“The course provided a good foundation to create a Shopify store and is especially valuable at the beginning of my business journey. I can now create my own Shopify store. ”
Course Taken:
WSQ Shopify Store Creation
“This Shopify course made a massive difference in taking my brand from a concept to a fully functional store. As a beginner, I appreciated how clearly Jessica explained the platform basics, guiding us step-by-step through setting up navigation, structuring collections, organising product layouts, and understanding the checkout flow.
She helped demystify the backend process so I could focus on showcasing my designs with confidence. I walked away with a clear roadmap and a store ready for real customers. Having a trainer who actively runs her own Shopify business meant every lesson was packed with practical, real-world advice.”
Course Taken:
WSQ Shopify Store Creation
“I think the course was very beginner friendly and simple to understand. It was very insightful in learning and understanding the way Shopify works, and the hands-on experience was helpful.
Course Taken:
WSQ Shopify Store Creation
“High-quality instructor and well-structured content. I attended this course to increase my knowledge of Shopify store creation rather than for career advancement.”
Course Taken:
WSQ Shopify Store Creation
“The course is comprehensive and robust, equipping me with the skills to set up my Shopify store properly. It will help me migrate my existing store from other platforms to Shopify, which I find more reliable.”
Course Taken:
WSQ Shopify Store Creation
“This course helped me better understand how to create an effective storefront to increase business, while adding to my knowledge of Shopify store creation.”
Course Taken:
WSQ Shopify Store Creation
“The course was very practical and well-structured, with hands-on exercises and clear, step-by-step guidance to build and manage my own Shopify ecommerce store, as well as a strong foundation in ecommerce strategy and online campaigns. I can now apply what I learned directly to start and grow my own ecommerce business, reach more customers effectively, and explore new income opportunities. The trainer was knowledgeable, patient, and made complex topics easy to understand.
This course has given me the confidence and skills to build my online presence. Highly recommended for anyone looking to start or grow an ecommerce business.”
Course Taken:
WSQ Shopify Store Creation
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
Learners will work towards building a functional Shopify store with store setup, theme customisation, product listings, payment and shipping workflows, analytics review, and selected plug-in enhancements.
Yes. Learners with an existing store can use the course to improve product listings, storefront design, checkout readiness, analytics interpretation, plug-in selection, and optimisation decisions.
Yes. The course covers product listing optimisation, SEO-friendly titles, metadata, tags, product descriptions, catalogue organisation, and listing quality improvements.
Yes. Learners will evaluate and demonstrate selected plug-ins that can improve store operations, user experience, reviews, forms, workflows, and sales support.
Learners will review sales, traffic, conversion rates, asset performance, and reports to identify improvement areas and recommend data-driven store optimisation actions.
