Sharper targeting. Better Meta campaigns.
View Dates & ApplyTools Covered
Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
Meta Business ManagerMeta Asset Review
Audit Facebook and Instagram Pages and interpret insights.
Meta Strategy Planning
Connect business goals, objectives, KPIs, and campaign direction.
Native Channel Selection
Use Facebook Groups, Events, Marketplace, and related channels.
Ad Objective Matching
Choose Meta objectives based on the business outcome needed.
Audience Targeting
Create core, custom, lookalike, and retargeting audiences.
Campaign Optimisation
Review Ads Manager data and recommend performance improvements.
Course Outcomes
Learning Outcomes
By the end of the course, you will be able to:
- Review Meta assets (Facebook and Instagram Pages) and interpret page insights
- Develop a Meta marketing strategy that takes into account marketing mix, competition, business objectives and KPIs
- Select Facebook marketing channels (Groups, Offers, Events, Marketplace) to market a business’s products and services for free
- Define Meta Advertising objectives (brand awareness, lead generation, conversion, awareness, traffic, engagement, leads, app promotion and sales)
- Brainstorm and ideate on relevant interests to target using the B.A.P framework
- Set up a Facebook and Instagram Advertising campaign in alignment to marketing strategies, operation plans and budgets
- Create and define custom audiences, lookalike audiences, and core audiences with the Meta Audience creation tool for better ad targeting
- Develop and implement Facebook and Instagram ad retargeting strategies
- Recommend key metrics to measure from Meta Ads Manager
- Interpret campaign data from Meta Ads Manager and make recommendations to optimise campaign performance
Course Outline
What You’ll Learn
Trainers
Meet Your Educators
Ben Huang
Target Audience
Who Should Attend
This course is designed for learners who want to plan, launch, manage, and optimise Facebook and Instagram marketing campaigns using Meta tools.
It is suitable for:
- Marketing Professionals
- Social Media Marketers
- Digital Marketing Executives
- Content Creators
- SME Owners and Entrepreneurs
- Business Development Professionals
- Freelancers Managing Client Campaigns
- Campaign Managers
- Brand and Communications Teams
- Professionals Handling Facebook or Instagram Ads
Certification Pathway
Get Certified
A Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the Meta Marketing (Facebook and Instagram) course assessment and achieved at least 75% attendance.
Course Code: TGS-2026065622
Course Support Period: 19 Aug 2026 – 18 Aug 2028
Course Fee and Funding
Fund Your Brain Gain
This is a SkillsFuture-funded course. The full course fee is S$999.00. Your nett fee depends on your citizenship, age, and whether you are sponsored by an SME employer. Additional offsets like SkillsFuture Credit, PSEA, and SFEC can stack on top of your nett fee.
1. SSG SUBSIDY TIERS
Pick the row that describes you. Subsidies are applied at registration; no separate application is needed.
| Who you are | Subsidy | Nett fee |
|---|---|---|
| Singapore Citizen aged 40 and above, self-sponsored or employer-sponsored (Non-SME)MCES (MID-CAREER ENHANCED SUBSIDY) | Baseline 50% + MCES 20% = 70% total | S$299.70save S$699.30 |
| Singapore Citizen, PR, or LTVP+ Holder sponsored by an SME employerETSS (ENHANCED TRAINING SUPPORT FOR SMES) | Baseline 50% + ETSS 20% = 70% total | S$299.70save S$699.30 |
| Singapore Citizen, PR, or LTVP+ Holder aged 21 and above, self-sponsored or employer-sponsoredBASELINE FUNDING | Baseline 50% | S$499.50save S$499.50 |
| Foreigner / not eligible for SSG funding | Subsidies not applicable | S$999.00full fee |
Eligibility for ETSS depends on your employer’s SME status (ACRA-registered with annual sales of S$100M or less, or 200 employees or fewer). MCES applies to Singapore Citizens aged 40 and above. You receive whichever subsidy is most favourable, not both.
2. ADDITIONAL OFFSETS (STACK ON TOP)
These are applied to your nett fee after subsidies. You can combine more than one if you qualify.
SkillsFuture Credit (SFC)
SINGAPORE CITIZENS AGED 25 AND ABOVE
Use your SkillsFuture Credit balance to offset your nett course fee. Singaporeans receive a base credit of S$500.
PSEA
SINGAPORE CITIZENS AGED 30 AND BELOW
Use your Post-Secondary Education Account to pay for SkillsFuture-related course fees. Apply via your bank or MOE.
SFEC
ELIGIBLE SME EMPLOYERS
Employers can use SkillsFuture Enterprise Credit (S$10,000) to offset up to 90% of out-of-pocket course fees on top of existing schemes. Check eligibility at enterprisesg.gov.sg.
3. WORKED EXAMPLE
Example assumes you have at least S$299.70 SkillsFuture Credit opening credit balance. Actual nett fee depends on your specific eligibility.
After the Course
Post-training Support
Your learning does not stop when the course ends. All graduates get ongoing access to three support channels included in the course fee.
Alumni Community
Join the Equinet Insider Network. Ask questions, share wins, and connect with fellow graduates and industry practitioners.
Live Post-Training Mentoring Sessions
Attend live group mentoring sessions with industry subject matter experts. Bring real problems from your work and get practitioner feedback.
Direct Trainer Access
Continue the conversation with your trainer after the course ends. Bring questions from real work and get practitioner feedback.
Post-training mentoring clinic sessions are included in your course fee.
1:1 paid mentoring sessions are also available for graduates who want deeper, project-specific guidance on their own work.
For Organisations
Training a Team?
Course Schedule
Mark Your Calendar!
Duration: 2 Days (16 Hours)
| Course Dates | Trainer |
|---|---|
| 19, 20 Nov 2026 Thu, Fri · 9.00am to 6.00pm · In-Person
|
|
| 28, 29 Dec 2026 Mon, Tue · 9.00am to 6.00pm · In-Person
|
|
| 19, 20 Jan 2027 Tue, Wed · 9.00am to 6.00pm · In-Person
|
|
| 22, 23 Mar 2027 Mon, Tue · 9.00am to 6.00pm · In-Person
|
|
| 05, 06 May 2027 Wed, Thu · 9.00am to 6.00pm · In-Person
|
|
| 19, 20 Jul 2027 Mon, Tue · 9.00am to 6.00pm · In-Person
|
|
| 15, 16 Sep 2027 Wed, Thu · 9.00am to 6.00pm · In-Person
|
|
| 08, 09 Nov 2027 Mon, Tue · 9.00am to 6.00pm · In-Person
|
Learners Review
What Our Trainees Say
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“The concepts learnt are very relevant for daily work and have helped gain a better understanding of running campaigns, clarifying the objectives of each campaign which is very important in keeping focused on business goals. The course was easy to understand and the structure was great, benefiting anyone who has no prior experience in Meta marketing and needed to upskill in this area. Instructor Hatta was very engaging and approachable, making the course very enjoyable. Having taken 5 courses with Equinet, all has been very fruitful as the learnings from each of the different courses helped gain different skills and being able to see it more holistically.”
Course Taken:
Meta Marketing (Facebook and Instagram)
“The course provided hands-on training in planning, executing, and optimising Facebook and Instagram campaigns, with practical exercises and case studies that built confidence using Meta Business Suite and Ads Manager to measure performance and results.”
Course Taken:
Meta Marketing (Facebook and Instagram)
“Very in-depth lessons that are highly actionable and can be applied immediately. The course has increased my understanding of the importance of the marketing funnel and how it can positively improve any business. Specific and actionable steps are being taught in the class. The course lecturer, Hatta, is also very engaging throughout the class, ensuring that every student understands every concept being taught.”
Course Taken:
Meta Marketing (Facebook and Instagram)
“I have learned and now understand more in-depth how the entire marketing campaign runs and functions. It was the clearest and most detailed class I have ever had. An enjoyable class as well.”
Course Taken:
Meta Marketing (Facebook and Instagram)
“Attending Equinet Academy has been a game-changer for me professionally. The structured, hands-on approach to digital marketing helped me gain expertise in areas like Google Ads and Facebook/Instagram marketing. The instructors provided valuable insights into campaign management, ad optimization, and advanced targeting, which I have applied directly to my work. As a result, I now manage ads more efficiently, achieve higher conversion rates, and optimize campaigns with better precision. This has led to an overall increase in productivity and ROI. I would highly recommend Equinet Academy to anyone looking to upskill or refine their digital marketing abilities, as the knowledge and skills imparted are practical, actionable, and relevant to current industry standards.”
Course Taken:
Meta Marketing (Facebook and Instagram)
“I gained valuable insights and a better understanding of how to be more competent in Facebook and Instagram advertising. I learned how to create target audiences that truly help drive sales through both ads and organic posts.”
Course Taken:
Meta Marketing (Facebook and Instagram)
“We can now improve our ad campaigns, and I have learned how to effectively manage Facebook and Instagram marketing for my company.”
Course Taken:
Meta Marketing (Facebook and Instagram)
“Learning at Equinet Academy has contributed to my organisational goals by equipping me with practical digital marketing skills that I can directly apply to improve campaigns. I’ve gained a clearer understanding of audience targeting, ad optimisation, and performance tracking, particularly through Meta Ads. This has helped increase brand visibility, attract more leads, and manage our ad budget more effectively. The hands-on training and expert guidance made a real difference in how I contribute to our business goals. I now have a solid foundation in understanding how Meta Ads work and how to run campaigns effectively, with room to further improve. The trainer explains concepts clearly and ensures we learn step by step.”
Course Taken:
Meta Marketing (Facebook and Instagram)
“The course was very engaging, first of all. But I must say I’m sure I was able to take away a lot from the course, and hopefully, I’ll be able to apply what I have learnt at my job. Fingers crossed.”
Course Taken:
Meta Marketing (Facebook and Instagram)
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
Yes. Learners will work on campaign structure, audience targeting, ad creative decisions, retargeting setup, and reporting metrics.
Yes. The course covers Meta assets, Pages, Insights, campaign setup, audiences, ad formats, retargeting, and Ads Manager reporting across Facebook and Instagram.
Yes. Learners will match objectives such as awareness, traffic, engagement, leads, app promotion, and sales to specific business goals.
Yes. Learners will practise B.A.P ideation, core audiences, custom audiences, lookalike audiences, and retargeting audiences.
The course includes Page audits, Insights review, campaign setup practice, audience creation, retargeting planning, Ads Manager reporting, data interpretation, and a project submission.
