Grow accounts through smart digital engagement
Course Description
What is This Course About?
Closing a deal is only the beginning. Sustainable revenue comes from managing relationships, increasing lifetime value, and driving consistent engagement across digital channels.
This module equips you with structured account management discipline combined with modern digital sales execution.
You will learn how to retain accountability for sales performance, track customer satisfaction metrics, process feedback strategically, and provide solutions aligned to evolving customer needs. You will also leverage digital communication platforms to strengthen engagement and drive account growth.
By the end of this course, you will be able to manage accounts proactively, increase revenue from existing customers, and maintain high satisfaction levels in competitive markets.
Target Audience
Who This Course is For
This course is designed for professionals responsible for managing and growing customer accounts.
- Account managers
- Sales executives handling recurring clients
- Customer success professionals
- Business development executives
- Entrepreneurs managing client portfolios
Prerequisites
What You’ll Need to Get Started
You should have:
- Basic sales or customer-facing experience
- Familiarity with digital communication tools
- Interest in long-term relationship building
- Willingness to analyse performance metrics
Course Highlights
What You’ll Learn
In this course, you will learn:
- Measures and indicators of customer satisfaction
- Tools to track account sales performance
- Digital communication platform utilisation
- Processing and analysing customer feedback
- Providing suitable product and service solutions
- Managing customer satisfaction strategically
- Driving sales activities within existing accounts
- Quality customer service and engagement techniques
Course Objectives
What You’ll Take Away
By the end of this course, you will be able to:
- Manage assigned customer accounts and effectively monitor satisfaction and performance metrics.
- Provide suitable solutions and engage customers effectively using appropriate digital platforms.
- Process customer feedback and implement strategies to grow account value and engagement.
Skills You’ll Acquire
Account performance tracking
Use tools to monitor revenue and engagement metrics
Customer satisfaction measurement
Interpret indicators and feedback signals
Digital communication platform utilisation
Engage customers through appropriate online channels
Feedback analysis capability
Process and translate feedback into improvement actions
Solution alignment strategy
Match product offerings to customer needs
Sales accountability discipline
Manage performance targets for assigned accounts
Revenue growth execution
Drive upsell and cross sell opportunities
Customer engagement strategy
Build sustained relationships through structured interaction
Quality service delivery
Interact effectively and maintain professional standards
Account servicing management
Coordinate servicing activities for existing clients
Certification Track
Level up!
Get certified. Get noticed. Get ahead.
A Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the AI-Driven Digital Sales course assessment and achieved at least 75% attendance.
Course Outline
Inside The Course
Inside this course, you progress from understanding customer satisfaction metrics to implementing structured account growth strategies. You will track performance indicators, process feedback, provide tailored solutions, and utilise digital communication platforms to strengthen long term relationships and drive recurring revenue.
Account Performance and Customer Satisfaction Management
- Measures and indicators of customer satisfaction
- Tools to track sales performance for each account
- Retain accountability for sales performance
- Manage customer satisfaction
- Drive sales and servicing activities for existing clients
Customer Engagement and Solution Alignment
- Suite of product and service solutions K4
- Provide suitable product and service solutions
- Utilise suitable communication platforms
- Interact effectively and provide quality service
- Usage of communication platforms for customer interaction
Feedback Processing and Revenue Growth Strategy
- Process feedback from customers
- Analyse feedback trends to identify opportunities
- Develop account growth plans based on feedback
- Align customer needs with future offerings
- Monitor improvement in satisfaction indicators
Assessment Methods
- Case Study Written Assessment
- Individual Project Presentation
Trainers
Meet Your Educators
Trainer Bio
Tat Yuen
Tat Yuen is an ACLP-certified trainer and lifelong learner with over 30 years of experience in enterprise technology, spanning early systems through to modern cloud platforms. He developed the Prompt Engineering course framework and the Divergent-Convergent-Assessment methodology that structures this course. He now focuses on helping learners understand and use AI in practical, everyday contexts. Drawing on decades of experience translating complex ideas for diverse audiences, he teaches coding, AI literacy, and technology adoption with clarity and relevance. His goal is to empower learners to engage thoughtfully and confidently with AI in their daily work and lives.
Course Fee & Funding
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Full Course Fee (without funding)
S$499.00 S$999.00
Course Schedule
Mark Your Calendar!
This applied workshop integrates account performance analysis, digital engagement planning, and customer scenario simulations.
2 Days 16 Hours
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person | 18, 19 Aug 2026 (Tue, Wed) | 9.00am - 6.00pm | |
| In-Person | 19, 20 Nov 2026 (Thu, Fri) | 9.00am - 6.00pm |
Click on the course dates above to register online.
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
No. Sales professionals managing recurring clients will benefit significantly.
Yes. Digital communication and CRM tracking tools are integrated throughout.
Both. You will learn retention discipline and revenue expansion strategies.
Yes. Structured satisfaction indicators and feedback processing are key components.
This module ensures you can retain and grow revenue after winning deals in earlier modules.