Equinet Academy
Leverage AI Tools to Power Smarter, Faster Marketing Strategies
Course Description
What is This Course About?
Artificial intelligence (AI) is rapidly transforming the digital marketing landscape. To meet the demands of this AI-driven future, marketing professionals must evolve their skill sets accordingly.
This comprehensive 2-day “AI in Digital Marketing” course equips you with the cutting-edge skills to leverage the power of AI and drive growth in the digital marketing space.
Day 1 begins with an exploration of AI fundamentals and the evolution of digital marketing. You’ll gain insights into AI-driven market analysis tools, understanding consumer behaviour through AI, and implementing personalisation and targeting strategies.
Through hands-on training with leading tools like ChatGPT and Gemini, you’ll master generating compelling content – from articles and reports to social media posts and engaging video scripts tailored for marketing needs. Additionally, you’ll learn to leverage AI for advanced visual content creation and the process of converting scripts into full-fledged videos with voiceovers, music, and captions.
On Day 2, dive into the world of AI-powered advertising, grasping the basics of programmatic advertising, campaign optimisation with machine learning, real-time bidding, and enhancing overall advertising efficiency. Explore leveraging AI for email marketing strategy, creating automation workflows, and increasing campaign outcomes.
Discover ways to elevate user experiences through AI-powered chatbots, website personalisation, and social media management. Gain insights into utilising AI tools for SEO, social media analytics, measuring campaign performance, and enabling data-driven decision-making.
Real-world case studies showcase successful AI applications in personal branding, celebrity campaigns, and cutting-edge industry innovations, providing valuable insights into implementing effective AI marketing strategies.
The course concludes with a focus on ethical considerations surrounding AI use in marketing, emerging trends, and preparing for the future of AI in digital marketing.
By the end of this workshop, you’ll possess a comprehensive understanding of AI’s potential and the practical skills to implement AI-driven strategies, securing your place at the forefront of this rapidly evolving digital marketing landscape.
Tools Covered
Inside your toolbox
Work with the same powerful tools the pros trust, practical, proven, and built to help you succeed from day one.
Target Audience
Made for the BOLD!
This course is designed for a diverse group of learners eager to boost their digital marketing skills with AI:
- Marketing Staff: People working in marketing who want to make their campaigns smarter and more personalised using AI.
- Business Owners and Startup Founders: Small to medium business leaders looking to use AI for better market understanding and customer engagement.
- Data Experts in Marketing: Analysts and scientists aiming to use AI for deeper insights and more effective marketing decisions.
- Creatives in Marketing: Writers and designers keen on using AI to create compelling content and visuals.
- Digital Advisors: Professionals helping businesses embrace digital changes, especially through AI in marketing.
- Students and Researchers: Those studying or teaching marketing and tech, curious about AI’s latest trends and applications.
- Tech Enthusiasts: Anyone with a passion for technology and marketing, wanting to explore AI tools and methods for personal or professional growth.
Prerequisites
What You’ll Need to Get Started
Trainees should be proficient in web surfing and be able to write and converse in English.
Course Highlights
What You’ll Learn
In this 2-day Generative AI workshop, trainees will:
- Master Foundational Understanding of AI in Marketing.
- Learn advanced AI tools for market trend analysis and consumer insight gathering.
- Acquire hands-on experience with AI tools such as ChatGPT and Gemini for generating compelling written content, alongside innovative techniques for AI-driven visual and video content production.
- AI-powered advertising and campaign management, including programmatic advertising and campaign optimisation through machine learning.
- Discover how to use AI to enhance email marketing strategies through automation, personalised content creation, and campaign outcome enhancement.
- Utilise AI to create engaging user experiences, from chatbots and virtual assistants to personalised website content.
- Employ AI tools to measure and optimise the performance of SEO and social media strategies.
- Analyse successful implementations of AI in marketing, drawing actionable insights from high-profile campaigns and personal branding efforts.
- Navigate the ethical considerations of using AI in marketing and prepare for emerging trends.
Course Objectives
What You’ll Takeaway
By the end of the class, trainees will be able to:
- Explain how AI has evolved digital marketing practices
- Utilise AI-driven tools to conduct market trend analysis and gain deep insights into consumer behaviour, enabling the creation of targeted and personalised marketing strategies
- Generate engaging and relevant text, visual, and video content using AI tools such as ChatGPT and Gemini
- Apply AI technologies in programmatic advertising and campaign optimisation
- Employ AI to strategise, automate, and enhance email marketing campaigns
- Apply AI in creating interactive and personalised user experiences, using chatbots, virtual assistants, and AI-driven website personalisation techniques to engage users effectively.
- Measure and analyse digital marketing campaign performance with AI-powered tools
- Analyse and draw insights from successful real-world AI applications in marketing
- Evaluate the ethical considerations of employing AI in digital marketing
Skills Gained:
AI Market Insights
Gain the capability to use AI tools for trend discovery, behaviour analysis, and data interpretation to guide smarter marketing decisions.
AI Content Production
Develop practical skills in generating written, visual, and video content using AI tools such as ChatGPT, Gemini, and AI video creators.
AI Ad Optimisation
Acquire the ability to apply machine learning, programmatic principles, and automated optimisation to improve ad performance and efficiency.
AI Email Automation
Build skills to enhance email campaigns through AI-assisted automation, personalised content creation, and workflow optimisation.
AI User Experience
Learn to design interactive, personalised user experiences using AI tools, and measure performance through AI-powered analytics and reporting.
Certification Track
Level up!
Get certified. Get noticed. Get ahead.
A SkillsFuture WSQ Statement of Attainment (SOA) – Content Marketing Strategy under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ AI in Digital Marketing course assessment and achieved at least 75% attendance.
Course Code: TGS-2025054470
Course Support Period: 02 Jun 2025 – 01 Jun 2027
Course Outline
Inside the course
This course covers the practical application of AI in digital marketing, including AI fundamentals, market analysis, content creation, advertising optimisation, and performance measurement. Learn to use AI tools like ChatGPT and Gemini for content, video, email automation, and personalisation.
Introduction to AI in Digital Marketing
- Evolution of Digital Marketing
- Exploring the fundamentals of AI and its significance.
- Reviewing key insights and statistics on AI’s impact on digital marketing
AI-Driven Market Analysis and Consumer Insights
- Tools for Market Trend Analysis and research
- Understanding consumer behaviour with AI
- Personalisation and Targeting Strategies
AI in Content Creation and Curation
- AI tools for content writing
- Hands-on training with ChatGPT and Gemini for generating compelling articles, reports, and social media content.
- Techniques for crafting engaging video scripts using AI tools, tailored for various professional and marketing needs.
AI in Advanced Visual and Video Content Creation
- Leveraging AI for visual content creation
- Dynamic Video Creation: Process of converting scripts into full-fledged videos using AI.
- Enhancement Features: Incorporating voiceovers, music, and captions with AI tools.
AI-Powered Advertising and Campaign Manager
- Programmatic Advertising: Basics and Tools
- Campaign Optimisation with Machine Learning
- Real-Time Bidding: Understand AI’s role in enhancing advertising efficiency.
AI-Powered Email Marketing and Automation
- Leveraging AI for email marketing strategy
- Creating email automation workflows using AI
- Using AI to increase outcomes from email marketing campaigns
Enhancing User Experience with AI
- Chatbots and Virtual Assistants
- Website Personalisation Techniques
- AI for Social Media Management
Analytics and Performance Measurement with AI
- AI Tools for SEO and Social Media Analytics
- Measuring Campaign Performance using AI
- Data-driven decision making in Digital Marketing
Real-World Applications and Case Studies
- Personal Branding with AI: Examining successful individual marketing efforts.
- Celebrity Campaign Insights: Analysis of high-profile AI marketing strategies.
- Industry Innovations: Exploring cutting-edge uses of AI in marketing across sectors.
Ethical Considerations and Preparing for the Future of AI
- Ethical AI use in marketing
- Emerging Trends in AI and Digital Marketing
- Preparing for the Future of AI in Marketing
Assessment Component
- Case Study Written Assessment
- Individual Project Presentation
Trainers
Meet Your Educators
Trainer Bio
Razy Shah
Razy Shah is the co-founder of 2Stallions Digital Marketing Agency- an award-winning full-service agency. He co-founded 2Stallions in 2012 and has since grown it from an initial team of two to a company of thirty. Razy has over a decade of experience spanning across corporate sectors such as digital marketing, business development and management.
Course Fee & Funding
Fund Your Brain Gain
Access funding opportunities and resources designed to fuel your learning goals.
Course Fee After Eligible SSG Subsidies:
From S$297.00 after SSG Subsidies
Course Fee (without funding)
S$990.00
Course Schedule
Mark Your Calendar!
Discover course schedules crafted with you in mind, structured for balance, driven by your goals, ready for action.
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person | 14, 15 May 2026 (Thu, Fri) | 9.00am - 6.00pm | |
| In-Person | 16, 17 Jun 2026 (Tue, Wed) | 9.00am - 6.00pm | |
| In-Person | 09, 10 Jul 2026 (Thu, Fri) | 9.00am - 6.00pm | |
| In-Person | 13, 14 Aug 2026 (Thu, Fri) | 9.00am - 6.00pm | |
| In-Person | 10, 11 Sep 2026 (Thu, Fri) | 9.00am - 6.00pm | |
| In-Person | 06, 07 Oct 2026 (Tue, Wed) | 9.00am - 6.00pm | |
| In-Person | 10, 11 Nov 2026 (Tue, Wed) | 9.00am - 6.00pm | |
| In-Person | 10, 11 Dec 2026 (Thu, Fri) | 9.00am - 6.00pm |
Click on the course dates above to register online.
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Testimonials
Word on the Street!
Experience matters—discover honest feedback and stories from learners who shaped their future with us.
I loved this course. The content was impactful and engaging, and the trainer was excellent. It made a huge difference in my confidence using AI tools and helped me create more effective content to drive customer impact through AI powered marketing.
Course Taken:
WSQ AI in Digital Marketing, 2025
“A focused and hands on course that introduced practical AI tools and techniques, and showed me how to maximise their impact in real digital marketing tasks.”
Course Taken:
WSQ AI in Digital Marketing, 2025
“The course provided by Equinet is highly useful for my work, giving me valuable insights into various websites and the possibilities of leveraging AI in digital marketing.”
Course Taken:
WSQ AI in Digital Marketing, 2025
“The course was very comprehensive and applicable. Razy is an excellent, knowledgeable instructor. I gained a lot of insights about AI and how I can use these tools and prompts at work and even for personal use.”
Course Taken:
WSQ AI in Digital Marketing, 2025
“The course introduced a wide range of AI tools that can speed up marketing processes and improve efficiency, which is highly valuable for our work.”
Course Taken:
WSQ AI in Digital Marketing, 2025
“Our goal is to expand our marketing reach and increase brand awareness, and the tools I’ve learnt in this course will greatly support that. The AI tools introduced have enabled me to conduct market research, create a content strategy and calendar, and produce audio, visual, and text content all on my own within just a few days. This has made me both more efficient and more effective at my job.”
Course Taken:
WSQ AI in Digital Marketing, 2025
“This is a very relevant course. The trainer provided insightful information and introduced up-to-date AI tools, which have definitely increased my knowledge of AI applications.”
Course Taken:
WSQ AI in Digital Marketing, 2025
“The course was very timely, relevant, and informative. It provided practical insights into how AI can be applied in digital marketing.”
Course Taken:
WSQ AI in Digital Marketing, 2025
“A great course with insightful content, giving me more creative ideas for visuals and videos to use in marketing.”
Course Taken:
WSQ AI in Digital Marketing, 2025
“This course gave me exposure to a wide range of AI tools and software that can support marketing campaigns and improve my work.”
Course Taken:
WSQ AI in Digital Marketing, 2025
“Adopting AI has helped me become more efficient and productive. The resources shared by the trainer are comprehensive, providing plenty to explore even after the course is completed.”
Course Taken:
WSQ AI in Digital Marketing, 2025
“The course content was effective and informative, providing useful knowledge I can apply to my work and future marketing roles.”
Course Taken:
WSQ AI in Digital Marketing, 2025
“I learnt about various AI resources beyond ChatGPT, including tools for images and videos, which can help improve our social media when needed. This knowledge is especially helpful for small and medium retailers, showing them the resources available to enhance their marketing efforts.”
Course Taken:
WSQ AI in Digital Marketing, 2025
“The course helped me understand how to create more attractive and interactive creatives that can ultimately drive business goals. It was interesting to discover many tools beyond ChatGPT, Gemini, and Canva, allowing me to switch between platforms for better credibility. This knowledge brings greater efficiency to my work, enabling me to focus on tasks that AI cannot handle.”
Course Taken:
WSQ AI in Digital Marketing, 2025
“AI is at the cutting edge of communication tools, and this course helped me align their use with my organisation’s marketing goals. I appreciate that many of the tools shared are free to use. One key feature we will leverage is deep research, which is highly relevant for topics such as finance and entrepreneurship. This course has taught me how to optimise digital AI tools for marketing and communications.”
Course Taken:
WSQ AI in Digital Marketing, 2025
“Graduates from Equinet are well trained in AI. I can now use different AI tools to present projects and my work more effectively.“
Course Taken:
WSQ AI in Digital Marketing, 2025
Brochure Download
See What’s Inside: Get the Brochure
Explore the course outline, key topics, and learning outcomes you will gain from this training.
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