Smarter campaigns. Faster execution.
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Hear From The Trainer
Most marketers know AI is reshaping digital marketing but are unsure where to start. Razy Shah explains why smart marketers rely on AI-powered content creation, campaign optimisation, and personalisation instead. Discover how this course develops practical AI marketing skills, automation techniques, and data-driven strategies for smarter campaigns. No technical background required.
Not ready to register yet? Have questions first? Fill in the form to speak to a consultant. Our course consultants will be more than happy to assist you.
Tools Covered
Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
ChatGPT
Gemini
Perplexity
Meta AI
HeyGen
OpusClip
AI Market Insights
Research trends and consumer behaviour with AI.
AI Content Production
Create text, visual, audio, and video assets.
AI Campaign Optimisation
Improve ads, targeting, and marketing workflows.
AI Email Automation
Build smarter personalised email workflows.
AI User Experience
Apply chatbots and personalisation to digital touchpoints.
Performance Measurement
Use AI-assisted insights to evaluate campaigns.
Course Outcomes
Learning Outcomes
By the end of the course, you will be able to:
- Explain how AI has evolved digital marketing practices
- Utilise AI-driven tools to conduct market trend analysis and gain deep insights into consumer behaviour, enabling the creation of targeted and personalised marketing strategies
- Generate engaging and relevant text, visual, and video content using AI tools such as ChatGPT and Gemini
- Apply AI technologies in programmatic advertising and campaign optimisation
- Employ AI to strategise, automate, and enhance email marketing campaigns
- Apply AI in creating interactive and personalised user experiences, using chatbots, virtual assistants, and AI-driven website personalisation techniques to engage users effectively.
- Measure and analyse digital marketing campaign performance with AI-powered tools
- Analyse and draw insights from successful real-world AI applications in marketing
- Evaluate the ethical considerations of employing AI in digital marketing
Course Outline
What You’ll Learn
Want a portfolio & career placement?
Pair this course with an Equinet Career Programme
This course builds your capability and certifies you. It does not include a project-based capstone, client placement, or career coaching. Our Career Programmes are built for that: three months on a real project brief, your own product idea or a host organisation, with dedicated career support and mentorship throughout.
Many graduates take both: the course for the certification and capability, a Career Programme for the portfolio case study and placement. Speak to a course consultant about the combined pathway.
Trainers
Meet Your Educators
Target Audience
Who Should Attend
This course is designed for professionals who want to expand their skills.
It is suitable for:
- Marketing Staff
- Business Owners
- Startup Founders
- Marketing Analysts
- Writers and Designers
- Content Creators
- Digital Advisors
- Students and Researchers
- Technology and Marketing Enthusiasts
Certification Pathway
Get Certified
To attain the Certified AI-Enabled Digital Marketer (CADM) Programme certification by Equinet Academy, complete the 3 Modules.
A SkillsFuture WSQ Statement of Attainment (SOA) – Content Marketing Strategy under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ AI in Digital Marketing course assessment and achieved at least 75% attendance.
Course Code: TGS-2025054470
Course Support Period: 02 Jun 2025 – 01 Jun 2027
Course Fee and Funding
Fund Your Brain Gain
This is a SkillsFuture-funded WSQ course. The full course fee is S$990.00. Your nett fee depends on your citizenship, age, and whether you are sponsored by an SME employer. Additional offsets like SkillsFuture Credit, PSEA, UTAP, and SFEC can stack on top of your nett fee.
1. SSG SUBSIDY TIERS
Pick the row that describes you. Subsidies are applied at registration; no separate application is needed.
| Who you are | Subsidy | Nett fee |
|---|---|---|
| Singapore Citizen aged 40 and above, self-sponsored or employer-sponsored (Non-SME)MCES (MID-CAREER ENHANCED SUBSIDY) | Baseline 50% + MCES 20% = 70% total | S$297.00save S$693.00 |
| Singapore Citizen, PR, or LTVP+ Holder sponsored by an SME employerETSS (ENHANCED TRAINING SUPPORT FOR SMES) | Baseline 50% + ETSS 20% = 70% total | S$297.00save S$693.00 |
| Singapore Citizen, PR, or LTVP+ Holder aged 21 and above, self-sponsored or employer-sponsoredBASELINE FUNDING | Baseline 50% | S$495.00save S$495.00 |
| Foreigner / not eligible for SSG funding | Subsidies not applicable | S$990.00full fee |
Eligibility for ETSS depends on your employer’s SME status (ACRA-registered with annual sales of S$100M or less, or 200 employees or fewer). MCES applies to Singapore Citizens aged 40 and above. You receive whichever subsidy is most favourable, not both.
2. ADDITIONAL OFFSETS (STACK ON TOP)
These are applied to your nett fee after subsidies. You can combine more than one if you qualify.
SkillsFuture Credit (SFC)
SINGAPORE CITIZENS AGED 25 AND ABOVE
Use your SkillsFuture Credit balance to offset your nett course fee. Singaporeans receive a base credit of S$500.
PSEA
SINGAPORE CITIZENS AGED 30 AND BELOW
Use your Post-Secondary Education Account to pay for SkillsFuture-related course fees. Apply via your bank or MOE.
UTAP
NTUC UNION MEMBERS
Get 50% off your out-of-pocket fee, capped at S$250 per year (S$500 for members aged 40 and above). This course is UTAP claimable – apply via the U Portal after course completion.
SFEC
ELIGIBLE SME EMPLOYERS
Employers can use SkillsFuture Enterprise Credit (S$10,000) to offset up to 90% of out-of-pocket course fees on top of existing schemes. Check eligibility at enterprisesg.gov.sg.
3. WORKED EXAMPLE
Example assumes you have at least S$297.00 SkillsFuture Credit opening credit balance. Actual nett fee depends on your specific eligibility.
After the Course
Post-Training Support
Your learning does not stop when the course ends. All graduates get ongoing access to three support channels included in the course fee.
Alumni Community
Join the Equinet Insider Network. Ask questions, share wins, and connect with fellow graduates and industry practitioners.
Live Post-Training Mentoring Sessions
Attend live group mentoring sessions with industry subject matter experts. Bring real problems from your work and get practitioner feedback.
Direct Trainer Access
Continue the conversation with your trainer after the course ends. Bring questions from real work and get practitioner feedback.
Free post-training support is included in your course fee.
Paid 1:1 mentoring sessions are also available for graduates who want deeper, project-specific guidance on their own work.
For Organisations
Training a Team?
Course Schedule
Mark Your Calendar!
Duration: 2 Days (16 Hours)
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13, 14 Aug 2026 - 9.00am - 6.00pm Thu, Fri · In-Person
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10, 11 Sep 2026 - 9.00am - 6.00pm Thu, Fri · In-Person
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06, 07 Oct 2026 - 9.00am - 6.00pm Tue, Wed · In-Person
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10, 11 Nov 2026 - 9.00am - 6.00pm Tue, Wed · In-Person
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10, 11 Dec 2026 - 9.00am - 6.00pm Thu, Fri · In-Person
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Learners Review
What Our Trainees Say
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“The course was very comprehensive and full of AI tools. It exceeded my expectations. I valued learning what Google NotebookLM can do for my business, it is good for internal training and presentation content to clients”
Course Taken:
WSQ AI in Digital Marketing
“I enjoyed the video creation segment the most, and I found AI-generated images especially relevant and helpful for improving my e-commerce listings and content creation process. I have been attending courses here since 2020, and without a doubt, it has been a good training centre.”
Course Taken:
WSQ AI in Digital Marketing
I loved this course. The content was impactful and engaging, and the trainer was excellent. It made a huge difference in my confidence using AI tools and helped me create more effective content to drive customer impact through AI powered marketing.
Course Taken:
WSQ AI in Digital Marketing
“A focused and hands on course that introduced practical AI tools and techniques, and showed me how to maximise their impact in real digital marketing tasks.”
Course Taken:
WSQ AI in Digital Marketing
“The course provided by Equinet is highly useful for my work, giving me valuable insights into various websites and the possibilities of leveraging AI in digital marketing.”
Course Taken:
WSQ AI in Digital Marketing
“The course was very comprehensive and applicable. Razy is an excellent, knowledgeable instructor. I gained a lot of insights about AI and how I can use these tools and prompts at work and even for personal use.”
Course Taken:
WSQ AI in Digital Marketing
“The course introduced a wide range of AI tools that can speed up marketing processes and improve efficiency, which is highly valuable for our work.”
Course Taken:
WSQ AI in Digital Marketing
“Our goal is to expand our marketing reach and increase brand awareness, and the tools I’ve learnt in this course will greatly support that. The AI tools introduced have enabled me to conduct market research, create a content strategy and calendar, and produce audio, visual, and text content all on my own within just a few days. This has made me both more efficient and more effective at my job.”
Course Taken:
WSQ AI in Digital Marketing
“This is a very relevant course. The trainer provided insightful information and introduced up-to-date AI tools, which have definitely increased my knowledge of AI applications.”
Course Taken:
WSQ AI in Digital Marketing
“The course was very timely, relevant, and informative. It provided practical insights into how AI can be applied in digital marketing.”
Course Taken:
WSQ AI in Digital Marketing
“A great course with insightful content, giving me more creative ideas for visuals and videos to use in marketing.”
Course Taken:
WSQ AI in Digital Marketing
“This course gave me exposure to a wide range of AI tools and software that can support marketing campaigns and improve my work.”
Course Taken:
WSQ AI in Digital Marketing
“Adopting AI has helped me become more efficient and productive. The resources shared by the trainer are comprehensive, providing plenty to explore even after the course is completed.”
Course Taken:
WSQ AI in Digital Marketing
“The course content was effective and informative, providing useful knowledge I can apply to my work and future marketing roles.”
Course Taken:
WSQ AI in Digital Marketing
“I learnt about various AI resources beyond ChatGPT, including tools for images and videos, which can help improve our social media when needed. This knowledge is especially helpful for small and medium retailers, showing them the resources available to enhance their marketing efforts.”
Course Taken:
WSQ AI in Digital Marketing
“The course helped me understand how to create more attractive and interactive creatives that can ultimately drive business goals. It was interesting to discover many tools beyond ChatGPT, Gemini, and Canva, allowing me to switch between platforms for better credibility. This knowledge brings greater efficiency to my work, enabling me to focus on tasks that AI cannot handle.”
Course Taken:
WSQ AI in Digital Marketing
“AI is at the cutting edge of communication tools, and this course helped me align their use with my organisation’s marketing goals. I appreciate that many of the tools shared are free to use. One key feature we will leverage is deep research, which is highly relevant for topics such as finance and entrepreneurship. This course has taught me how to optimise digital AI tools for marketing and communications.”
Course Taken:
WSQ AI in Digital Marketing
“Graduates from Equinet are well trained in AI. I can now use different AI tools to present projects and my work more effectively.“
Course Taken:
WSQ AI in Digital Marketing
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
Yes. Learners will apply AI across research, content creation, video production, email marketing, campaign optimisation, user experience, and performance analysis.
Yes. Learners will work on written content, social media content, video scripts, visual assets, and video production workflows for marketing use.
Yes. The course introduces AI-powered advertising, programmatic advertising, campaign optimisation, email automation, and personalised marketing workflows.
Yes. Learners will explore AI tools for SEO, social media analytics, campaign measurement, and data-driven marketing decisions.
Yes. The course covers ethical considerations, emerging trends, and responsible AI practices for digital marketing.