Digital Marketing Executive Job Description
The Digital Marketing Executive is the key person in charge of executing the company’s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms.
The Digital Marketing Executive works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions.
The Digital Marketing Executive reports to the Digital Marketing Manager.
Roles and Responsibilities
- Assist the team in the development of the overall digital marketing strategy
- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
- Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Manage social media marketing campaigns
- Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
- Manage SEO campaigns
- Set up conversion, pixel, and event tracking on the website and across various digital platforms
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
Salary Range
The annual salary range for a Digital Marketing Executive will be around S$24,000 to S$48,000 (Glassdoor).
Job Requirements
Employers today are looking for candidates that possess at least a diploma or professional certification in either Marketing, Digital Marketing, Public Relations or Mass Communication from an accredited institution.
As the job scope of a Digital Marketing Executive is, it is not uncommon for employers to seek candidates with experience in coding, website development, paid advertising and blog writing skills. Having a portfolio and a proven track record of successfully executed digital marketing campaigns greatly increases the probability of being hired. Requires 1 – 3 years of experience.
Skills
Technical:
- Article Writing
- Business Writing
- Competitive Analysis
- Content Curation
- Content Development
- Content Marketing
- Content Management
- Content Management Systems
- Content Strategy
- Conversion Rate Optimization
- Copywriting
- Copy Editing
- Creative Writing
- Data Management
- Digital Advertising
- Digital Marketing Analytics
- Digital Marketing Strategy
- Display Advertising
- Email Marketing Software
- Email Strategy
- Facebook Marketing
- Google Ads
- Google Analytics
- Integrated Marketing
- Instagram Marketing
- Keyword Research
- LinkedIn Marketing
- Market Research
- Marketing Analytics
- Marketing Automation
- Marketing Budget Management
- Marketing Campaign Management
- Marketing Strategy
- Paid Media Advertising
- Paid Media Strategy
- Partnership Management
- Pay Per Click (PPC)
- Performance Management
- Performance Measurement
- Project Management
- Proposal Writing
- Relationship Marketing
- Report Writing
- Search Engine Marketing
- Search Engine Optimization
- Search Engine Optimization Copywriting
- Social Listening
- Social Media Advertising
- Social Media Analytics
- Social Media Content Creation
- Social Media Marketing
- Social Media Optimization
- Stakeholder Engagement and Management
- Technical Writing
- User Experience Design
- User Interface Design
- Video Marketing
- Visual Communication
- Visual Design
- Web Analytics
- Website Optimization
- Youtube Advertising
- Youtube Marketing
Generic:
- Adaptability
- Analytical Thinking
- Communication (Verbal)
- Communication (Written)
- Computational Thinking
- Creative Thinking
- Customer Experience Management
- Decision Making
- Design Thinking
- Digital Literacy
- Interpersonal Skills
- Lifelong Learning
- Logical Thinking
- Managing Diversity
- Multi-tasking
- Organizational Skills
- Planning
- Problem Solving
- Public Relations
- Research
- Resource Management
- Service Orientation
- Team Coordination
- Teamwork
- Time Management
- Transdisciplinary Thinking
- Virtual Collaboration
- Visual Thinking
- WPLN Level 6 English
View the full list of Digital Marketing Skills here.
At Equinet Academy, there are courses to help you better prepare for this job role. The courses would include :
- Digital Marketing Strategy
- Content Marketing Strategy
- Search Engine Optimisation
- Digital Advertising
- Social Media Marketing
- Digital Marketing Analytics with Google Analytics
These courses combine with the optional Capstone Practicum Project (actionable implementation plan on digital marketing strategies) will altogether lead to a Certified Digital Marketing Strategist (CDMS).
Other Digital Marketing Job Roles
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- Digital Marketing Director Job Description, Salary, Roles and Responsibilities
- Digital Media Planner Job Description, Salary, Roles and Responsibilities
- SEO Specialist Job Description, Salary, Roles and Responsibilities
- Social Media Community Manager Job Description, Salary, Roles and Responsibilities
- Social Media Manager Job Description, Salary, Roles and Responsibilities
DOWNLOAD THE COMPLETE DIGITAL MARKETING CAREER HANDBOOK (PDF VERSION)
Discover the ins and outs of the field of digital marketing and kickstart your career on the right foot.
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