Digital Marketing Executive Job Description, Salary, Roles and Responsibilities

Digital Marketing Executive Job Description

The Digital Marketing Executive is the key person in charge of executing the company’s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms.

The Digital Marketing Executive works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions.

The Digital Marketing Executive reports to the Digital Marketing Manager.

Roles and Responsibilities

• Assist the team in the development of the overall digital marketing strategy
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage social media marketing campaigns
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
• Manage SEO campaigns
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Salary Range

The annual salary range for a Digital Marketing Executive will be around S$24,000 to S$48,000 (Glassdoor).

Job Requirements

Employers today are looking for candidates that possess at least a diploma or professional certification in either Marketing, Digital Marketing, Public Relations or Mass Communication from an accredited institution.

As the job scope of a Digital Marketing Executive is, it is not uncommon for employers to seek candidates with experience in coding, website development, paid advertising and blog writing skills. Having a portfolio and a proven track record of successfully executed digital marketing campaigns greatly increases the probability of being hired. Requires 1 – 3 years of experience.

Skills

At Equinet Academy, there are courses to help you better prepare for this job role. The courses would include :

• Digital Marketing Strategy
• Content Marketing Strategy
• Search Engine Optimisation
• Digital Advertising
• Social Media Marketing
• Digital Marketing Analytics with Google Analytics

These courses combine with the optional Capstone Practicum Project (actionable implementation plan on digital marketing strategies) will altogether lead to a Certified Digital Marketing Strategist (CDMS).