Launch smarter. Sell with confidence.
Apply NowTools Covered
Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
Shopee
TikTok Shop
Ecommerce Model Selection
Understand B2B, B2C, and D2C ecommerce models.
Platform Strategy
Match ecommerce platforms to business and campaign goals.
Campaign Planning
Plan ecommerce campaigns across funnel stages.
Online Advertising Basics
Select channels based on audience and product type.
Performance Analytics
Track metrics such as CTR, ROI, CLV, AOV, and ROAS.
Operations Planning
Map fulfillment, payment, shipping, support, and checkout workflows.
Course Outcomes
Learning Outcomes
By the end of the course, you will be able to:
- Apply core ecommerce principles that include business models, campaign objectives, and platform selection criteria
- Design and implement ecommerce campaign strategies tailored to specific business models (B2B, B2C, D2C).
- Use data analytics tools to assess ecommerce campaign performance and identify areas for optimisation to improve business outcomes.
- Plan ecommerce advertising campaigns and adjust strategy based on customer feedback gathered through digital touchpoints.
- Create and refine fulfillment workflows and ecommerce operations, ensuring seamless execution across mobile, web, and social platforms to enhance customer experience and platform engagement.
Course Outline
What You’ll Learn
Want a portfolio & career placement?
Pair this course with an Equinet Career Programme
This course builds your capability and certifies you. It does not include a project-based capstone, client placement, or career coaching. Our Career Programmes are built for that: three months on a real project brief, your own product idea or a host organisation, with dedicated career support and mentorship throughout.
Many graduates take both: the course for the certification and capability, a Career Programme for the portfolio case study and placement. Speak to a course consultant about the combined pathway.
Trainers
Meet Your Educators
Target Audience
Who Should Attend
This course is designed for professionals who want to expand their skills.
It is suitable for:
- Marketing Professionals
- Retail Professionals
- Digital Executives
- SME Owners
- Startup Founders
- Aspiring Entrepreneurs
- Freelancers
- Jobseekers Exploring Ecommerce Roles
- Professionals Supporting Online Sales
- Teams Planning Ecommerce Campaigns
Certification Pathway
Get Certified
To attain the Certified Ecommerce Specialist (CES) 2.0Â certification, learners are required to complete the following modules:
A SkillsFuture WSQ Statement of Attainment (SOA) – E-commerce Campaign Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Ecommerce Essentials course assessment and achieved at least 75% attendance.
Course Code:Â TGS-2025055843
Course Support Period: 04 Jul 2025 – 03 Jul 2027
Course Fee and Funding
Fund Your Brain Gain
This is a SkillsFuture-funded WSQ course. The full course fee is S$330.00S$499.00. Your nett fee depends on your citizenship, age, and whether you are sponsored by an SME employer. Additional offsets like SkillsFuture Credit, PSEA, UTAP, and SFEC can stack on top of your nett fee.
1. SSG SUBSIDY TIERS
Pick the row that describes you. Subsidies are applied at registration;Â no separate application is needed.
| Who you are | Subsidy | Nett fee |
|---|---|---|
| Singapore Citizen aged 40 and above, self-sponsored or employer-sponsored (Non-SME)MCES (MID-CAREER ENHANCED SUBSIDY) | Baseline 50% + MCES 20% = 70% total | S$99.00save S$400.00 |
| Singapore Citizen, PR, or LTVP+ Holder sponsored by an SME employerETSS (ENHANCED TRAINING SUPPORT FOR SMES) | Baseline 50% + ETSS 20% = 70% total | S$99.00save S$400.00 |
| Singapore Citizen, PR, or LTVP+ Holder aged 21 and above, self-sponsored or employer-sponsoredBASELINE FUNDING | Baseline 50% | S$165.00save S$334.00 |
| Foreigner / not eligible for SSG funding | Subsidies not applicable | S$330.00 ̶S̶$̶4̶9̶9̶.̶0̶0̶full fee |
Eligibility for ETSS depends on your employer’s SME status (ACRA-registered with annual sales of S$100M or less, or 200 employees or fewer). MCES applies to Singapore Citizens aged 40 and above. You receive whichever subsidy is most favourable, not both.
2. ADDITIONAL OFFSETS (STACK ON TOP)
These are applied to your nett fee after subsidies. You can combine more than one if you qualify.
SkillsFuture Credit (SFC)
SINGAPORE CITIZENS AGED 25 AND ABOVE
Use your SkillsFuture Credit balance to offset your nett course fee. Singaporeans receive a base credit of S$500.
PSEA
SINGAPORE CITIZENS AGED 30 AND BELOW
Use your Post-Secondary Education Account to pay for SkillsFuture-related course fees. Apply via your bank or MOE.
UTAP
NTUC UNION MEMBERS
Get 50% off your out-of-pocket fee, capped at S$250 per year (S$500 for members aged 40 and above). This course is UTAP claimable – apply via the U Portal after course completion.
SFEC
ELIGIBLE SME EMPLOYERS
Employers can use SkillsFuture Enterprise Credit (S$10,000) to offset up to 90% of out-of-pocket course fees on top of existing schemes. Check eligibility at enterprisesg.gov.sg.
3. WORKED EXAMPLE
Example assumes you have at least S$99.00 SkillsFuture Credit opening credit balance. Actual nett fee depends on your specific eligibility.
After the Course
Post-training Support
Your learning does not stop when the course ends. All graduates get ongoing access to three support channels included in the course fee.
Alumni Community
Join the Equinet Insider Network. Ask questions, share wins, and connect with fellow graduates and industry practitioners.
Live Post-Training Mentoring Sessions
Attend live group mentoring sessions with industry subject matter experts. Bring real problems from your work and get practitioner feedback.
Direct Trainer Access
Continue the conversation with your trainer after the course ends. Bring questions from real work and get practitioner feedback.
Post-training mentoring clinic sessions are included in your course fee.
Paid 1:1 mentoring sessions are also available for graduates who want deeper, project-specific guidance on their own work.
For Organisations
Training a Team?
Course Schedule
Mark Your Calendar!
Duration: (1 Day (8 Hours)
| Course Dates | Trainer |
|---|---|
|
03 Oct 2026 - 9.00am to 6.00pm Sat · In-Person
|
|
|
02 Nov 2026 - 9.00am to 6.00pm Mon · In-Person
|
Learners Review
What Our Trainees Say
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
Clarissa is an excellent trainer who is very knowledgeable, clear and patient. She explained complex e-commerce concepts simply, used great real-life examples, and made the course very practical. The content was well-structured, relevant and directly useful for my business. I truly enjoyed the hands-on practice and the way she answered all our questions thoroughly! Highly recommended!
Course Taken:
WSQ E-commerce Essentials
“The course helped me think through the key areas I need to consider for my startup. It gave me the knowledge and ecommerce overview of what to prepare and plan for as I start my own business.”
Course Taken:
WSQ Ecommerce Essentials
“The course was a very practical and valuable learning experience. I appreciated that the training focused on real marketplace operations rather than just theory. The trainer, Clarissa, explained key concepts like ecommerce platform selection, difference between Shopee, Lazada and TikTok, Ecommerce funnel in a clear and structured way, and the hands-on exercises helped me understand how an online store actually functions day to day.
What I found most useful was that I could immediately apply the knowledge to my own campaigns and decision-making at work. The course strengthened my understanding of how different ecommerce activities connect, from attracting traffic to improving conversion and retention. I would recommend this course to anyone looking to build a strong foundation in ecommerce, especially those managing online stores or digital marketing.”
Course Taken:
WSQ Ecommerce Essentials
“The course content is well-structured and guides trainees through every essential step of running an e-commerce business. The training is highly relevant, and the trainer possesses strong qualifications, effectively equipping trainees with the knowledge needed to excel in their roles. The content covers everything one needs to know to become an e-commerce specialist.”
Course Taken:
WSQ Ecommerce Essentials
This training course supported by our company supports our organisation’s ecommerce vision. The contents of this ecommerce course also supports my career growth and the work opportunities that I am working towards. Clarissa Chen, our trainer, is equipped with the knowledge and way to train participants who are new to ecommerce.
Course Taken:
WSQ Ecommerce Essentials
The course was informative, practical and highly relevant for businesses looking to establish or grow their business’s online presence. It provided a solid understanding of ecommerce fundamentals, including business models, platform selection, digital marketing strategies, analytics and end-to-end operational processes.
Course Taken:
WSQ Ecommerce Essentials
“The trainer shared many relevant examples from practical experience. These illustrations helped to deepen our understanding of the concepts and make clearer decisions.”
Course Taken:
WSQ Ecommerce Essentials
“As a small business owner, the advice and teaching were incredibly valuable. I look forward to applying what I’ve learnt to grow my business.”
Course Taken:
WSQ Ecommerce Essentials
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
Yes. Learners will compare platforms such as Shopify, Shopee, Lazada, Amazon.sg, TikTok Shop, and WooCommerce based on business goals and campaign needs.
No. The course is designed as an ecommerce foundation and is suitable for beginners, aspiring entrepreneurs, and professionals exploring online sales.
Yes. Learners will connect campaign objectives, funnel stages, advertising channels, messages, and performance metrics.
Yes. Learners will review key metrics such as CTR, ROI, CLV, AOV, and ROAS, then use data to identify gaps and optimisation opportunities.
Learners will explore platform selection, product validation, campaign planning, advertising, analytics, fulfillment workflows, customer support, and checkout friction points.
