Write persuasive, high-converting copy with the help of AI tools
Apply NowTools Covered
Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
Headline Studio
ChatGPT
Gemini
Claude
DeepSeekStorytelling for Marketing
Apply storytelling structures to create compelling narratives that strengthen brand messaging and audience connection.
Persuasive Copywriting Techniques
Write clear, engaging, and conversion-focused copy tailored to various digital channels.
Content Strategy Application
Use structured writing approaches to plan, organise, and execute content that supports marketing goals.
Multi-Channel Writing Skills
Adapt writing style, tone, and structure for websites, social media, email, and blog content.
Keyword & Topic Integration
Incorporate keywords, topic clusters, and SEO-aligned writing techniques for digital visibility.
Psychological Writing Principles
Use behavioural insights and psychological triggers to influence reader decisions ethically.
AI-Assisted Writing Tools
Leverage AI platforms to enhance ideation, content development, and writing productivity.
Value Proposition Development
Craft strong positioning, taglines, and messaging that communicate brand relevance and differentiation.
Content Evaluation & Optimisation
Analyse content performance and apply improvements to strengthen clarity, engagement, and conversions.
Creative Writing Enhancement
Build techniques to boost creativity, originality, and problem-solving in content creation.
Course Outcomes
Learning Outcomes
By the end of the course, you will be able to:
- Apply storytelling principles in written content to market a business effectively.
- Compose engaging and persuasive content and advertisements that meet consumer preferences.
- Apply key approaches to writing and incorporate content strategies via digital storyboards.
- Utilise keywords and set content parameters for websites, social media, and other channels.
- Apply psychological principles and harness AI to write with greater persuasive power and impact
- Evaluate content outcomes and implement processes to boost content delivery.
Course Outline
What You’ll Learn
Want a portfolio & career placement?
Pair this course with an Equinet Career Programme
This course builds your capability and certifies you. It does not include a project-based capstone, client placement, or career coaching. Our Career Programmes are built for that: three months on a real project brief, your own product idea or a host organisation, with dedicated career support and mentorship throughout.
Many graduates take both: the course for the certification and capability, a Career Programme for the portfolio case study and placement. Speak to a course consultant about the combined pathway.
Trainers
Meet Your Educators
Target Audience
Who Should Attend
This course is designed for professionals who want to expand their skills.
It is suitable for:
- Marketing Practitioners
- Content Marketing Specialists
- Social Media Managers
- Bloggers
- Vloggers
- Copywriters
- Entrepreneurs
- Business Owners
- Marketing Executives
- Communications Professionals
- Professionals Writing for Digital Channels
Certification
Get Certified
A SkillsFuture WSQ Statement of Attainment (SOA) – Content Development and Strategy under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ AI Copywriting and Content Writing course assessment and achieved at least 75% attendance.
Course Code: TGS-2021010426
Course Support Period: 03 Jan 2022 – 02 Jan 2028
Course Fee and Funding
Fund Your Brain Gain
This is a SkillsFuture-funded WSQ course. The full course fee is S$999.00. Your nett fee depends on your citizenship, age, and whether you are sponsored by an SME employer. Additional offsets like SkillsFuture Credit, PSEA, UTAP, and SFEC can stack on top of your nett fee.
1. SSG SUBSIDY TIERS
Pick the row that describes you. Subsidies are applied at registration; no separate application is needed.
| Who you are | Subsidy | Nett fee |
|---|---|---|
| Singapore Citizen aged 40 and above, self-sponsored or employer-sponsored (Non-SME)MCES (MID-CAREER ENHANCED SUBSIDY) | Baseline 50% + MCES 20% = 70% total | S$299.70save S$699.30 |
| Singapore Citizen, PR, or LTVP+ Holder sponsored by an SME employerETSS (ENHANCED TRAINING SUPPORT FOR SMES) | Baseline 50% + MCES 20% = 70% total | S$299.70save S$699.30 |
| Singapore Citizen, PR, or LTVP+ Holder aged 21 and above, self-sponsored or employer-sponsoredBASELINE FUNDING | Baseline 50% | S$499.50save S$499.50 |
| Foreigner / not eligible for SSG funding | Subsidies not applicable | S$999.00full fee |
Eligibility for ETSS depends on your employer’s SME status (ACRA-registered with annual sales of S$100M or less, or 200 employees or fewer). MCES applies to Singapore Citizens aged 40 and above. You receive whichever subsidy is most favourable, not both.
2. ADDITIONAL OFFSETS (STACK ON TOP)
These are applied to your nett fee after subsidies. You can combine more than one if you qualify.
SkillsFuture Credit (SFC)
SINGAPORE CITIZENS AGED 25 AND ABOVE
Use your SkillsFuture Credit balance to offset your nett course fee. Singaporeans receive a base credit of S$500.
PSEA
SINGAPORE CITIZENS AGED 30 AND BELOW
Use your Post-Secondary Education Account to pay for SkillsFuture-related course fees. Apply via your bank or MOE.
UTAP
NTUC UNION MEMBERS
Get 50% off your out-of-pocket fee, capped at S$250 per year (S$500 for members aged 40 and above). This course is UTAP claimable – apply via the U Portal after course completion.
SFEC
ELIGIBLE SME EMPLOYERS
Employers can use SkillsFuture Enterprise Credit (S$10,000) to offset up to 90% of out-of-pocket course fees on top of existing schemes. Check eligibility at enterprisesg.gov.sg.
3. WORKED EXAMPLE
Example assumes you have at least S$292.50 SkillsFuture Credit opening credit balance. Actual nett fee depends on your specific eligibility.
After the Course
Post-Training Support
Your learning does not stop when the course ends. All graduates get ongoing access to three support channels included in the course fee.
Alumni Community
Join the Equinet Insider Network. Ask questions, share wins, and connect with fellow graduates and industry practitioners.
Live Post-Training Mentoring Sessions
Attend live group mentoring sessions with industry subject matter experts. Bring real problems from your work and get practitioner feedback.
Direct Trainer Access
Continue the conversation with your trainer after the course ends. Bring questions from real work and get practitioner feedback.
Post-training mentoring clinic sessions are included in your course fee.
1:1 paid mentoring sessions are also available for graduates who want deeper, project-specific guidance on their own work.
For Organisations
Training a team?
Course Schedule
Mark Your Calendar!
Duration: 2 Days (16 Hours)
| Course Dates | Trainer |
|---|---|
|
24, 25 Sep 2026 - 9.00am to 6.00pm Thu, Fri · In-Person
|
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|
26, 27 Nov 2026 - 9.00am to 6.00pm Thu, Fri · In-Person
|
Learners Review
What Our Trainees Say
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
