Optimise for Search and AI
Apply NowTools Covered
Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
Google Search Console
SEMrush
ChatGPT
Perplexity
GeminiAdvanced Keyword Research
Identify high-value search opportunities.
Schema Markup
Improve search visibility with structured data.
Technical SEO Auditing
Detect and resolve website SEO issues.
Content Strategy
Develop Hub and Spoke content frameworks.
AEO & GEO
Optimise content for AI-powered search and answer engines.
SEO Analytics
Measure SEO, AI visibility, citation share, and ROI.
Course Outline
Inside The Course
Case Studies
Real Results
Discover real-world examples of impactful results.
522% increase in SEO Traffic
Discover how successful SEO implementation can lead to a 522% increase in traffic within just 2 months. Read our case study to learn more!
3x Increase in Google Traffic After Implementing SEO
Muslim.sg was able to increase its traffic by 3X with the help of a robust SEO strategy after attending Equinet Academy's SEO post training mentorship.
Local Wellness Product Company Maintained Sales Targets Through SEO Despite the Covid-19 Pandemic
Learn how Miuvo applied SEO best practices and maintained sales figures despite closing multiple retail outlets island-wide during the COVID-19 pandemic in Singapore, after attending Equinet Academy’s SEO course.
How A Storage Company Increased Organic Search (SEO) Traffic by 1.5X
Learn how this storage company enhanced its traffic by 1.5X through effective SEO strategy.
Trainers
Meet Your Educators
*Only one trainer will be facilitating per class.
Target Audience
Who Should Attend
This course is designed for professionals with a foundational understanding of SEO who want to expand their expertise in Advanced SEO, AEO, and GEO and stay ahead of the evolving search landscape.
It is suitable for:
- SEO Specialists
- Digital Marketing Professionals
- Content Strategists
- Content Marketers
- Website Managers
- Digital Marketing Managers
- Ecommerce Professionals
- Business Owners and Entrepreneurs
- Marketing Consultants
- Professionals with Prior SEO Experience
Certification Pathway
Get Certified
To attain the Certified SEO Specialist (CSEOS) 2.0 certification, learners are required to complete the following modules:
A SkillsFuture WSQ Statement of Attainment (SOA) – Search Engine Optimisation (SEO) under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Advanced SEO, AEO & GEO course assessment and achieved at least 75% attendance.
Course Code: TGS-2022016980
Course Support Period: 08 Nov 2022 – 07 Nov 2026
Course Fee and Funding
Fund Your Brain Gain
This is a SkillsFuture-funded WSQ course. The full course fee is S$999.00. Your nett fee depends on your citizenship, age, and whether you are sponsored by an SME employer. Additional offsets like SkillsFuture Credit, PSEA, UTAP, and SFEC can stack on top of your nett fee.
1. SSG SUBSIDY TIERS
Pick the row that describes you. Subsidies are applied at registration; no separate application is needed.
| Who you are | Subsidy | Nett fee |
|---|---|---|
| Singapore Citizen aged 40 and above, self-sponsored or employer-sponsored (Non-SME)MCES (MID-CAREER ENHANCED SUBSIDY) | Baseline 50% + MCES 20% = 70% total | S$299.70save S$699.30 |
| Singapore Citizen, PR, or LTVP+ Holder sponsored by an SME employerETSS (ENHANCED TRAINING SUPPORT FOR SMES) | Baseline 50% + ETSS 20% = 70% total | S$299.70save S$699.30 |
| Singapore Citizen, PR, or LTVP+ Holder aged 21 and above, self-sponsored or employer-sponsoredBASELINE FUNDING | Baseline 50% | S$499.50save S$499.50 |
| Foreigner / not eligible for SSG funding | Subsidies not applicable | S$999.00full fee |
Eligibility for ETSS depends on your employer’s SME status (ACRA-registered with annual sales of S$100M or less, or 200 employees or fewer). MCES applies to Singapore Citizens aged 40 and above. You receive whichever subsidy is most favourable, not both.
2. ADDITIONAL OFFSETS (STACK ON TOP)
These are applied to your nett fee after subsidies. You can combine more than one if you qualify.
SkillsFuture Credit (SFC)
SINGAPORE CITIZENS AGED 25 AND ABOVE
Use your SkillsFuture Credit balance to offset your nett course fee. Singaporeans receive a base credit of S$500.
PSEA
SINGAPORE CITIZENS AGED 30 AND BELOW
Use your Post-Secondary Education Account to pay for SkillsFuture-related course fees. Apply via your bank or MOE.
UTAP
NTUC UNION MEMBERS
Get 50% off your out-of-pocket fee, capped at S$250 per year (S$500 for members aged 40 and above). This course is UTAP claimable – apply via the U Portal after course completion.
SFEC
Employers can use SkillsFuture Enterprise Credit (S$10,000) to offset up to 90% of out-of-pocket course fees on top of existing schemes. Check eligibility at enterprisesg.gov.sg.
3. WORKED EXAMPLE
Example assumes you have at least S$299.70 SkillsFuture Credit opening credit balance. Actual nett fee depends on your specific eligibility.
Course Schedule
Mark Your Calendar!
Duration: 2 Days (16 Hours)
| Course Dates | Trainer |
|---|---|
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04, 05 Aug 2026 - 9:00am - 6:00pm Tue, Wed · In-Person
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08, 09 Oct 2026 - 9:00am - 6:00pm Thu, Fri · In-Person
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01, 02 Dec 2026 - 9:00am - 6:00pm Tue, Wed · In-Person
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Learners Review
What Our Trainees Say
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“The Advanced SEO Course is hands-on and useful. As a business owner, this provides a good overview of what I need to do within a short period of time. I’m more confident that I can execute the content and SEO strategy optimally for my company after this course.”
Course Taken:
WSQ Advanced SEO, AEO & GEO
“SEO is high intent, and ranking in the top 3 allows me to generate traffic, showcase services, and convert sales, directly boosting organisational results.”
Course Taken:
WSQ Advanced SEO, AEO & GEO
“I have a high level knowledge of the topic, but have never fully learnt to an advanced level. Now, thanks to the help of Equinet and Kevin Dam, I am very confident in my abilities to run a successful SEO strategy.”
Course Taken:
WSQ Advanced SEO, AEO & GEO
“The course is very useful to understand what really matters in building a trustable, well-ranked website which is good for both human visitors and the SEO engine. Kevin delivered the course very well and shared a lot of his own good and relevant experiences.”
Course Taken:
WSQ Advanced SEO, AEO & GEO
“Good learning experience. A lot of my SEO questions were answered. Currently working freelance on digital marketing projects and have yet to apply it to my own business.”
Course Taken:
WSQ Advanced SEO, AEO & GEO
“Kevin is an awesome trainer who takes the time to explain things clearly. Highly recommend my peers to take up the course.”
Course Taken:
WSQ Advanced SEO, AEO & GEO
“The course was insightful and engaging, with clear analogies that improved my understanding of SEO. I now know how to optimise my company’s website better and track performance more effectively.“
Course Taken:
WSQ Advanced SEO, AEO & GEO
“As a freelance digital marketer, my skills are directly related to my earnings & clients’ satisfaction. With the changes in the digital marketing landscape especially the rise of AI & automation, it is important for me to pivot & offer more specialised services such as advanced SEO, Google Ads services to optimise results & leads for clients. The knowledge gained from Equinet’s instructors have been useful for me to confidently apply the skills & increase my client-base. The lessons are very hands-on, practical and tailored whereby you can apply the knowledge learned directly to your business right after class.”
Course Taken:
WSQ Advanced SEO, AEO & GEO
“My company encourages all employees to attend at least one course each year to improve ourselves. This course has given me better knowledge of SEO implementation, particularly in technical aspects and content creation.”
Course Taken:
WSQ Advanced SEO, AEO & GEO
“I now have the basic foundation and knowledge from the trainer to execute SEO strategies. The objective of the implementation is to help improve lead generation in the company, and it also helps to handle the marketing job in-house.”
Course Taken:
WSQ Advanced SEO, AEO & GEO
“As we currently outsource our SEO to agencies, this course has helped me gain a clearer understanding of their work and how we can make improvements ourselves. It has also deepened my knowledge of how SEO works.”
Course Taken:
WSQ Advanced SEO, AEO & GEO
“I can now implement SEO more effectively, which helps me perform my work better.”
Course Taken:
WSQ Advanced SEO, AEO & GEO
“This course has helped me work with greater clarity and manage outsourced parties more effectively, giving me a better understanding of exactly what we are paying for when engaging such services.”
Course Taken:
WSQ Advanced SEO, AEO & GEO
“The course gave me deeper knowledge to conduct SEO audits for my own website and competitors, improving my ability to optimise effectively.”
Course Taken:
WSQ Advanced SEO, AEO & GEO
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
The SEO Strategy course builds a strong foundation in keyword research, technical SEO, content strategy, link building, and SEO analytics.
This Advanced SEO, AEO, and GEO course builds on those foundations with advanced content strategy, technical SEO, schema markup, entity optimisation, AI visibility, citation engineering, and optimisation for Google AI Overviews, ChatGPT, Perplexity, and other AI-powered search experiences.
If you’re new to SEO, we recommend starting with the SEO Strategy course before progressing to this advanced programme.
A live website is useful for applying the concepts, but learners can still follow the guided case studies, demonstrations, and practical activities provided during class.
Yes. Learners will use tools such as Google Search Console, Semrush, and Ahrefs during relevant audit and analysis activities.