Content Strategist

Content Strategist

Job Description, Salary, Roles & Responsibilities

Content Strategist Job Description

A Content Strategist’s role is to develop a content strategy that aligns with and sets out to achieve the company’s goals and objectives. He/she crafts content topics/pillars that aims to educate, entertain, inspire, and engage the company’s potential customers.

Unlike the Content Marketing Manager, a Content Strategist focuses on top-level content planning over execution. He/she is the “brain” of content creation, curation, planning, and research. The ultimate goal of a Content Strategist is to drive inbound traffic into the website and convince the reader into taking a profitable business action, strategizing the input of relevant and useful content.

As the key person in charge of the content strategy, the Content Strategist oversees and strategize the content pillars and sub pillars for audiences at all stages of the consumer journey. He/she must be familiar with the different types of customer personas the company is targeting. The Content Strategist collects information, does intensive research and analysis on the consumers’ thoughts and pain points towards the brand. Armed with this information, a Content Strategist then develops the brand’s content strategy to engage and convert new and existing audiences.

If you’re looking to embark on a digital marketing career and want to find out what it entails and how you can get started, you’ll get a clearer picture reading this article

Roles and Responsibilities

  • Conduct intensive research to gain an in-depth understanding of all buyer personas
  • Conduct extensive research on the topic trends and consumer’s thoughts
  • Craft out content pillars and sub-pillars
  • Plan on the editorial calendar and proposition of content
  • Work with the Content Marketing Executive, creative teams, and writers to execute the strategy
  • Oversee the writing tone and style guide for all content
  • Develop content governance guidelines and ensure they are met
  • Conduct content audit on a periodical basis
  • Track and measure content ROI
  • Ensure that the content strategy achieves the business objectives

Salary Range

The annual average salary range for a Content Strategist will be around S$24,000 to S$108,000 (Glassdoor).

Job Requirements

  • Experience building a content hub
  • Portfolio of published blogs, articles, whitepapers, etc.


View the full list of Digital Marketing Skills here.

  • Article Writing
  • Business Writing
  • Competitive Analysis
  • Content Curation
  • Content Development
  • Content Marketing
  • Content Management
  • Content Strategy
  • Conversion Rate Optimization
  • Copywriting
  • Copy Editing
  • Creative Writing
  • Data Management
  • Digital Advertising
  • Digital Marketing Analytics
  • Digital Marketing Strategy
  • Display Advertising
  • Email Marketing Software
  • Email Strategy
  • Facebook Marketing
  • Integrated Marketing
  • Instagram Marketing
  • Keyword Research
  • LinkedIn Marketing
  • Market Research
  • Marketing Analytics
  • Marketing Automation
  • Marketing Budget Management
  • Marketing Campaign Management
  • Marketing Strategy
  • Paid Media Advertising
  • Paid Media Strategy
  • Partnership Management
  • Pay Per Click (PPC)
  • Performance Management
  • Performance Measurement
  • Project Management
  • Proposal Writing
  • Relationship Marketing
  • Report Writing
  • Search Engine Marketing
  • Search Engine Optimization
  • Search Engine Optimization Copywriting
  • Social Listening, Social Media Advertising
  • Social Media Analytics
  • Social Media Content Creation
  • Social Media Marketing
  • Social Media Optimization
  • Stakeholder Engagement and Management
  • Technical Writing
  • User Experience Design
  • User Interface Design
  • Video Marketing
  • Visual Communication
  • Visual Design
  • Web Analytics
  • Website Optimization
  • Youtube Marketing
  • Adaptability
  • Analytical Thinking
  • Communication (Verbal)
  • Communication (Written)
  • Computational Thinking
  • Creative Thinking
  • Customer Experience Management
  • Decision Making
  • Design Thinking
  • Developing People
  • Digital Literacy
  • Interpersonal Skills
  • Leadership
  • Lifelong Learning
  • Logical Thinking
  • Managing Diversity
  • Mentoring
  • Multi-tasking
  • Organizational Skills
  • Planning
  • Problem Solving
  • Public Relations
  • Research
  • Resource Management
  • Service Orientation
  • Team Coordination
  • Teamwork
  • Time Management
  • Transdisciplinary Thinking
  • Virtual Collaboration
  • Visual Thinking
  • WPLN Level 6 English

Download the Complete Digital Marketing Career Handbook (PDF Version)

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