Equinet Academy
Tools Covered
Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
Google search console
MetaProgramme Outcomes
Skills That Give You an Edge
SEO Strategy
Develop effective search growth strategies.
Technical SEO
Improve website performance and crawlability.
Content Optimisation
Create content that ranks and converts.
SEO Analytics
Measure and improve search performance.
Digital PR
Build authority through strategic outreach.
Search Authority
Strengthen long-term organic visibility.
Programme Highlights
What You’ll Learn
Across these three modules, you will build complete SEO capabilities from improving search performance to building lasting online authority:
- Conduct keyword research and analyse search intent to target qualified audiences
- Optimise websites using on-page SEO, content optimisation, and SEO best practices
- Improve search visibility through link building, off-page SEO, and Local SEO strategies
- Apply AI in SEO, Generative Engine Optimisation (GEO), and Google algorithm best practices
- Measure SEO performance using Google Search Console, Ahrefs, Semrush, and SEO analytics
- Plan, execute, and manage SEO campaigns that improve organic rankings and business results
- Assessments: written assessment – case study with questions and individual project presentation
- Develop advanced SEO strategies using competitor analysis, keyword research, and search intent
- Optimise websites with technical SEO, Schema Markup, Core Web Vitals, and information architecture
- Strengthen search performance through advanced link building, Digital PR, and authority-building strategies
- Conduct comprehensive SEO audits using Google Search Console, Ahrefs, Semrush, and AI-powered SEO tools
- Analyse SEO performance using SEO analytics, ROI, KPIs, and competitor benchmarking
- Implement advanced SEO recommendations that improve rankings, organic traffic, and long-term search visibility
- Assessments: written assessment – case study with questions and individual project presentation
- Develop digital PR strategies aligned with brand positioning and business objectives
- Plan multi-channel campaigns using the PESO model, media planning, and audience targeting
- Create consistent brand messaging across digital channels to strengthen engagement and credibility
- Build online reputation through media relations, reputation management, and strategic communications
- Measure campaign performance using KPIs, sentiment analysis, and digital PR metrics
- Manage ethical, legal, and crisis communications to protect and strengthen brand reputation
- Assessments: written exam and project
Trainers
Meet Your Educators
Target Audience
Who Should Attend
This programme is designed for professionals who want to improve search visibility, increase organic traffic, build online authority, and drive sustainable business growth through SEO.
It is suitable for:
- Digital Marketing Professionals
- SEO Specialists and Executives
- Content Marketers and Copywriters
- Marketing Managers
- Business Owners and Entrepreneurs
- Ecommerce Professionals
- Website Owners
- Communications and PR Professionals
- Brand Managers
Differentiators
What Makes This Programme Different
Many SEO courses focus on improving rankings through keywords and website optimisation alone. The Certified SEO Specialist (CSEOS) 2.0 programme takes a comprehensive approach by combining SEO strategy, advanced optimisation techniques, and Digital PR to help you build lasting search visibility, online authority, and sustainable business growth.
Get Certified
Certification Pathway
To attain the Certified SEO Specialist (CSEOS) 2.0 certification by Equinet Academy, complete the following modules:
- Module 1: WSQ Search Engine Optimisation (SEO) Strategy (2 days, 16 Hours)
- Module 2: WSQ Advanced Search Engine Optimisation (SEO) (2 days, 16 Hours)
- Module 3: WSQ Digital Public Relations (2 days, 16 Hours)
- Pass all module assessments across all three courses.
Each module can also be taken as a standalone course. Learners who have already completed one or more modules as standalone courses may count those toward the Certified SEO Specialist (CSEOS) 2.0 by completing the remaining modules
Candidates who complete each module with at least 75% attendance and demonstrate competency in all assessments will receive the corresponding award for that module. Candidates who complete all three modules will receive the Certified SEO Specialist (CSEOS) 2.0 certificate from Equinet Academy.
Fees Breakdown
Programme Fees
| Module | Full Fee | After Bundle Discount | After Max Modular Funding |
|---|---|---|---|
| M1: WSQ Search Engine Optimisation (SEO) Strategy | S$780.00 | S$234.00 | |
| M2: oWSQ Advanced Search Engine Optimisation (SEO) | S$760.00 | S$228.00 | |
| M3: WSQ Digital Public Relations | S$760.00 | S$228.00 | |
| Full Certified SEO Specialist (CSEOS) 2.0 Programme After Max Modular Funding | Total Nett Fee: | From S$690.00 excl. GST (GST Absorbed) | |
*Funding eligibility varies by module. Select modules currently qualify for SkillsFuture Credit and SSG subsidies when taken individually. Speak to a course consultant to confirm eligibility for specific modules and to understand the right enrolment path for your situation.
Course Schedule
Mark Your Calendar!
Total modules: 3 modules
| Course Dates | Trainer |
|---|---|
|
25 Jul 2026 to 05 Aug 2026 9.00am - 6.00pm · In-Person
|
Multiple TrainersApply Now
|
|
12 Sep 2026 to 09 Oct 2026 9.00am - 6.00pm · In-Person
|
Multiple TrainersApply Now
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24 Nov 2026 to 09 Dec 2026 9.00am - 6.00pm · In-Person
|
Multiple TrainersApply Now
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Learner Reviews
What Our Trainees Say
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“It had been supremely useful after attending this SEO course, and I was able to help my organisation troubleshoot and bring up the organic search traffic the past few months. The presentation materials were comprehensive and well organised – truly informative and an enriching experience.”
Course Taken:
WSQ Search Engine Optimisation (SEO) Strategy
“SEO is a subject that is technical and dry, but not Mr. Kevin Dam’s SEO training class. He did not use very technical terms to ensure that my non-technical course mates were able to understand as well. He uses illustrations and examples to help us in our understanding. He also repeats key concepts to ensure we register them into our muscle memory.
During our practical SEO sessions, Kevin’s instructions are direct and clear. He explains the actions taken and the outcome. The class pacing was good and even the older folks in my class were able to follow along and complete the practical assignments.
Many thanks to Kevin for helping to kick start my SEO learning journey.”
Course Taken:
WSQ Search Engine Optimisation (SEO) Strategy
“The Advanced SEO Course is hands-on and useful. As a business owner, this provides a good overview of what I need to do within a short period of time. I’m more confident that I can execute the content and SEO strategy optimally for my company after this course.”
Course Taken:
WSQ Advanced Search Engine Optimisation Course (ASEO)
“SEO is high intent, and ranking in the top 3 allows me to generate traffic, showcase services, and convert sales, directly boosting organisational results.”
Course Taken:
WSQ Advanced Search Engine Optimisation (SEO)
Frequently Asked Questions
The Need to Know
Everything you need to know about the programme. Can’t find the answer you’re looking for? Please contact our friendly team.
Yes. No prior SEO or technical experience is required. The programme is designed for professionals who want to build practical SEO skills for business and marketing.
Yes. Each module can be taken as a standalone course.
No. However, we recommend following the sequence:
Build SEO Foundations → Apply Advanced SEO → Build Online Authority
This progression helps you first understand core SEO principles, then apply advanced optimisation techniques, before strengthening search visibility and brand credibility through Digital PR.
You will be able to plan and execute SEO strategies, improve search rankings, increase qualified organic traffic, build online authority through Digital PR, and measure SEO performance with greater confidence.
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