Equinet Academy
Programme Outcomes
Skills You’ll Take Away
Completing this programme gives you a demonstrated organic growth capability that spans technical SEO, advanced strategy, and digital PR. You will be able to:
- Develop and implement SEO strategies that improve organic search rankings for real websites
- Conduct keyword research and competitive gap analysis to identify the most valuable ranking opportunities for a given business
- Optimise website content for search engines using on-page frameworks covering title tags, meta descriptions, content structure, and internal linking
- Build domain authority through structured link acquisition strategies and off-page SEO approaches
- Apply advanced SEO techniques, including content-led SEO strategy, mobile and technical SEO, local SEO, and advanced analytics reporting
- Design and execute digital PR campaigns aligned to brand identity, audience targeting, and strategic business goals
- Plan and manage multichannel PR execution using the PESO framework, media monitoring tools, and outreach platforms
- Evaluate PR campaign performance using reach, engagement, and sentiment metrics, and conduct post-mortems to refine future strategies
- Handle crisis situations, ethical responsibilities, and legal considerations in digital communications
- Synthesise SEO and digital PR into a unified organic authority-building strategy that produces rankings, backlinks, and brand reputation simultaneously
Target Audience
Who This Programme Is For
This programme is designed for professionals who want to build a complete organic growth capability that combines technical SEO skills with digital PR authority building:
Marketing executives and managers responsible for organic search performance who want to develop both the technical SEO and earned media skills that make rankings sustainable
Business owners and entrepreneurs who want to manage their own SEO and PR in-house rather than depending on agencies for their organic growth
Content marketers and writers who want to optimise their work for search and understand how content strategy connects to digital PR and link acquisition
PR and communications professionals who want to add SEO literacy to their skill set and understand how digital PR campaigns contribute to search rankings and domain authority
Digital marketing generalists building specialist SEO and PR capability to move into organic growth or digital communications roles
SEO specialists who have completed foundational SEO training and want to add advanced strategy and digital PR to their portfolio
Differentiators
What Makes CSEOS 2.0 Different
The original CSEOS programme gave learners strong SEO execution capability across foundational and advanced techniques. CSEOS 2.0 extends that by closing the most common gap in SEO practice: the ability to build the online authority that organic rankings depend on.
Domain authority is built through earned media, digital PR, brand mentions, and high-quality backlinks. These are all PR disciplines, not SEO disciplines. Most SEO specialists can optimise a page but cannot pitch a journalist, plan a PESO campaign, or manage a brand’s online reputation in a way that generates the links and authority their rankings need. CSEOS 2.0 fills that gap.
Get Certified
Certification Pathway
Participants who complete all three modules and pass the required assessments will be awarded the Certified SEO Specialist (CSEOS) 2.0 certificate issued by Equinet Academy. Each module also carries its own WSQ Statement of Attainment issued by SkillsFuture Singapore upon demonstrated competency.
Total Duration: 3 Modules / 6 Days / 48 Classroom Hours
Each module can also be taken as a standalone course and carries its own WSQ Statement of Attainment and Equinet Academy Certificate of Completion independently of the full programme certification. Learners who have already completed one or more modules of the original CSEOS programme may count those modules toward the CSEOS 2.0 certification by completing the remaining module or modules.
Candidates who have demonstrated competency in the programme will attain WSQ Statement of Attainments (SOAs) awarded by SkillsFuture Singapore and the Certified SEO Specialist (CSEOS) 2.0 certificate issued by Equinet Academy.
Candidates who have demonstrated competency in the programme will attain WSQ Statement of Attainments (SOAs) awarded by SkillsFuture Singapore and the Certified SEO Specialist (CSEOS) 2.0 certificate issued by Equinet Academy.
Programme Modules
Structured Lineup
The programme comprises three modules, each running for 2 days (16 hours). All three modules are WSQ accredited courses and carry individual SkillsFuture Statements of Attainment. Module 1 must be completed before Module 2. Module 2 is strongly recommended before Module 3.
Learn the fundamentals of SEO, including keyword research, on page optimisation, technical SEO, and link building.
- Learning Unit 1: Introduction to SEO
- Learning Unit 2: Keyword Research and On Page SEO
- Learning Unit 3: Link Building (Off Page SEO)
- Learning Unit 4: SEO Analytics
Delve into advanced SEO strategies, including content optimisation, mobile SEO, local SEO, and the use of advanced tools and analytics.
- Learning Unit 1: Advanced Keyword Research and SEO Content Strategy
- Learning Unit 2: Advanced On Page SEO
- Learning Unit 3: Advanced Off Page SEO
- Learning Unit 4: Advanced SEO Strategies and Analytics
Plan, execute, and evaluate digital PR campaigns aligned to brand identity and strategic goals. Covers the earned media discipline that builds the online authority SEO depends on.
- Learning Unit 1: Developing and Implementing Targeted Digital PR Campaigns Aligned with Brand Identity
- Learning Unit 2: Planning Effective Digital PR Campaigns Using Relevant Tactics and Tools
- Learning Unit 3: Executing Digital PR Campaigns Aligned with Brand Strategy, Budget, and Media Management
- Learning Unit 4: Evaluating Digital PR Campaign Performance with Ethical, Legal, and Crisis Considerations
Trainers
Meet Your Educators
Fees Breakdown
Programme Fees
| Module | Full Fee | After Bundle Discount | After Max Modular Funding |
|---|---|---|---|
| M1: WSQ Search Engine Optimisation (SEO) Strategy | S$780.00 | S$234.00 | |
| M2: WSQ Advanced Search Engine Optimisation (SEO) | S$760.00 | S$228.00 | |
| M3: WSQ Digital Public Relations | S$760.00 | S$228.00 | |
| Full Certified SEO Specialist (CSEOS) 2.0 Programme After Max Modular Funding | Total Nett Fee: | From S$690.00 excl. GST (GST Absorbed) | |
*Funding eligibility varies by module. Select modules currently qualify for SkillsFuture Credit and SSG subsidies when taken individually. Speak to a course consultant to confirm eligibility for specific modules and to understand the right enrolment path for your situation.
Course Schedule
Mark Your Calendar!
Total modules: 3 modules
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person | 25 Jul 2026 to 05 Aug 2026 | 9.00am - 6.00pm | |
| In-Person | 12 Sep 2026 to 09 Oct 2026 | 9.00am - 6.00pm | |
| In-Person | 24 Nov 2026 to 09 Dec 2026 | 9.00am - 6.00pm |
Learner Reviews
Hear From Our Graduates
“SEO is a subject that is technical and dry, but not Mr. Kevin Dam’s SEO training class. He did not use very technical terms to ensure that my non-technical course mates were able to understand as well. He uses illustrations and examples to help us in our understanding. He also repeats key concepts to ensure we register them into our muscle memory.
During our practical SEO sessions, Kevin’s instructions are direct and clear. He explains the actions taken and the outcome. The class pacing was good and even the older folks in my class were able to follow along and complete the practical assignments.
Many thanks to Kevin for helping to kick start my SEO learning journey.”
Course Taken:
WSQ Search Engine Optimisation (SEO) Strategy, 2025
“I have a high level knowledge of the topic, but have never fully learnt to an advanced level. Now, thanks to the help of Equinet and Kevin Dam, I am very confident in my abilities to run a successful SEO strategy.”
Course Taken:
WSQ Advanced Search Engine Optimisation Course (ASEO), 2025
“The Advanced SEO Course is hands-on and useful. As a business owner, this provides a good overview of what I need to do within a short period of time. I’m more confident that I can execute the content and SEO strategy optimally for my company after this course.”
Course Taken:
WSQ Advanced Search Engine Optimisation Course (ASEO), 2025
“It had been supremely useful after attending this SEO course, and I was able to help my organisation troubleshoot and bring up the organic search traffic the past few months. The presentation materials were comprehensive and well organised – truly informative and an enriching experience.”
Course Taken:
WSQ Search Engine Optimisation (SEO) Strategy, 2025
Frequently Asked Questions
The Need to Know
Everything you need to know about the programme. Can’t find the answer you’re looking for? Please contact our friendly team.
CSEOS 2.0 adds a third module, the WSQ Digital Public Relations course, to the original two module SEO programme. The existing Module 1 (SEO Strategy) and Module 2 (Advanced SEO) are unchanged. The addition of Digital PR gives learners the earned media capability that builds the online authority their SEO strategies depend on. Learners who have already completed the original CSEOS can add Module 3 to upgrade to the CSEOS 2.0 certification.
Because link building is one of the most powerful drivers of SEO performance and is fundamentally a PR discipline. High authority backlinks come from media coverage, brand mentions, journalist pitching, and earned media campaigns. Most SEO specialists can optimise a page but cannot execute the earned media strategy that builds the domain authority their rankings depend on. Digital PR is the missing layer in most SEO skill sets, and CSEOS 2.0 closes that gap.
Yes. Each module can be taken as a standalone course and carries its own WSQ Statement of Attainment and Equinet Academy Certificate of Completion. The full CSEOS 2.0 certification requires completion of all three modules. Learners who have already completed one or more modules of the original CSEOS programme may count those toward the CSEOS 2.0 certification by completing the remaining module.
Module 1 must be completed before Module 2, as Advanced SEO builds directly on the foundational SEO concepts taught in Module 1. Module 2 is strongly recommended before Module 3: the digital PR content covers earned media and link acquisition in depth, and learners who have completed both SEO modules will understand how PR campaigns contribute to SEO authority and why. Taking Module 3 without the SEO foundation is not prohibited but is not the intended learning sequence.
No prior SEO or PR experience is required to begin Module 1. The foundational SEO module starts from first principles and assumes no prior optimisation knowledge. Module 3 (Digital PR) similarly requires no prior PR experience. Comfort with digital tools and basic marketing or communications familiarity is helpful but not required.
Assessment formats vary by module. Modules 1 and 2 include hands on project based assignments covering keyword research, on page SEO, link building plans, and SEO analytics. Module 3 includes a Written Exam and a Project. All assessments are designed to test applied competency rather than recall: learners produce real strategy outputs, plans, and analyses rather than answering theoretical questions.
Yes. If you have already completed and passed Modules 1 and 2 of the original CSEOS programme, you only need to complete Module 3 (Digital Public Relations) to attain the CSEOS 2.0 certification. Please contact us at enquiry@equinetacademy.com to confirm your existing module completions and enrol in Module 3.
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